Marketing
Approaches, tactics and advice for marketers
Facebook Retargeting Ads Guide: 6 Strategies and 11 Expert Best Practices for Converting Warm Leads
How often do visitors make a purchase after visiting your site for the first time? It’s probably not a lot. Maybe their second, third, or ...
by Davor Štefanović · May 29, 2024
Improving Landing Page Conversion by 55% in 30 Days (w/ Peyton Walbeck, Nectar)
The metric: Conversion Rate Learn how Peyton Walbeck increased Nectar’s landing page conversion by 55% in 30 days. How They Moved The Needle 1. Interviewed ...
by Jeremiah Rizzo · Feb 20, 2024
How Fast Is Fast Enough? What Is a Good Page Load Time for SEO
Want to know how fast your page load time should be? Well, I’m about to tell you. Buckle up… the information is on its way. ...
by Filip Stojanovic · Dec 19, 2022
How Big Idea Media Grew Their Business 151%—One Metric at a Time
Learn how Big Idea Media used Databox to track real time metrics, improve performance, and grow their business by 151%.
by Claire Sanford · Jan 3, 2023
How Often Should Companies Send Marketing Emails? Expert Insights from 75 Marketers
Ever wondered if your subscribers actually want to receive the emails you keep sending them? Well, they subscribed, so they must want it on some ...
by Davor Štefanović · May 22, 2023
When Should Marketing Agencies Make Their First Full-Time Marketing and Sales Hire? 60+ Agency Owners Share Their Tips
Small marketing agencies often do poor work marketing their own services. As they’re 100% focused on delivering outstanding work for their clients, their limited resources ...
by Stefana Zaric · Apr 12, 2023
New vs. Returning Visitors: What’s the Difference and How to Interpret the Data?
What percentage of your site traffic should be new visitors? How much time do returning visitors spend on your website? Which pages do they return ...
by Filip Stojanovic · Feb 24
Growing Traffic by 20% in 30 Days (w/ Brendan Hufford, Growth Sprints)
The metric: Organic Traffic Learn how Brendan Hufford (founder of Growth Sprints) grew ActiveCampaign’s traffic by 20% (in just 30 days). How They Moved The ...
by Jeremiah Rizzo · Feb 20, 2024
Measuring LinkedIn Performance: Tips from 50 Marketing Pros
Have you already heard that a LinkedIn company page is a must? People who say it helps raise brand awareness and reach relevant audiences are ...
by Stefana Zaric · Mar 3
Increasing Monthly Traffic by 313% (w/ Nate Turner, Ten Speed)
The metric: Monthly Traffic Learn how Nate Turner and his team at Ten Speed were able to help their B2B SaaS Client increase monthly traffic ...
by Jeremiah Rizzo · Feb 20, 2024
Facebook Ads vs. Google Ads: Which Is Best for Your Business?
Facebook Ads and Google Ads are the King Kong and Godzilla of the PPC marketing world. However, these platforms target completely different users in the ...
by Spela Mlekuz · Jul 10, 2025
What Is a Good Email CTR? (+ 6 Pro Tips on How to Increase It)
According to Statista, email marketing revenue will reach $11 billion by 2024. Another survey shows that 37% of companies have increased their email marketing budgets ...
by Stefana Zaric · Jan 11, 2023
28 Blog KPIs for Measuring Your Content Performance (Recommended by 70+ Marketers)
What is the most important blog KPI to measure? That’s what we set out to discover when we created our most recent report. We asked 74 marketers ...
by Filip Stojanovic · Mar 3
How to Maximize Your Paid Advertising ROI in a World Without Cookies
We’re at a turning point in online advertising. Advertisers used to count on third-party cookies to target and personalize their ads. But, browsers like Safari ...
by Melissa King · Mar 21, 2023
27 Blogging Statistics That Will Shape Your Content in 2025
Blogging statistics prove that, despite past predictions claiming social media would end the era of blogs, blogging is still thriving: according to Ahrefs, around 22,000 ...
by Davor Štefanović · Mar 3
15 Ways to Optimize your Facebook Ads Bid Strategy
If you’ve just recently dipped your toes in Facebook Ads, the whole thing might seem like a fever dream in which nothing makes any sense. ...
by Filip Stojanovic · Mar 28, 2023
How to Benchmark Your Website’s Performance: A Detailed Metrics Breakdown
Did you know that it’ll take you longer to read this sentence than you’d expect this entire page to load? While adding an extra second ...
by Davor Štefanović · Mar 3
Google Analytics 4 Custom Dimensions 101 Guide
Campaign measurement, goal tracking, flow visualization, audience reports… these are just some of the robust features that make Google Analytics one of the best web ...
by Filip Stojanovic · Nov 3, 2022
Driving 83 G2 Reviews (w/ Nick Bennett, Alyce)
The metric: G2 Reviews Learn how Nick Bennett drove 83 G2 reviews for Alyce in 1 quarter, in order to drive signups, improve retention, build ...
by Jeremiah Rizzo · Feb 20, 2024
How Powered by Search Uses the Pilot’s View Dashboard to Maintain Agency Health
Powered by Search is a B2B software and technology agency with a team spread across Canada and the United States. Their special sauce is the ...
by Claire Sanford · Nov 4, 2022
Link Building 101: The Ultimate Guide to Building Free Backlinks and Outranking Your Competitors
With over 1.98 billion websites circulating the internet, it’s no wonder that the vast majority of SERPs have turned into warzones. And guess who has ...
by Filip Stojanovic · Feb 25