Marketing
Approaches, tactics and advice for marketers
More B2B Companies Are Turning To Influencers & Sponsorships (📈 MTN #09)
In this edition 📊 Featured Benchmark Data (from Benchmark Groups) Digital Advertising Cost Benchmarks for B2B Companies Median ad campaign spend, broken down by channel (March ...
by Jeremiah Rizzo · Feb 20, 2024
Google Ads Click-Through Rate (CTR): Expert Tips on How to Increase It & Benchmark Data to Assess Performance
Are you making the most out of your Google Ads campaigns? Does your target audience find the ads relevant and are they going further down ...
by Filip Stojanovic · Apr 9, 2025
How to Use LinkedIn Ads as a “Digital Billboard” to Accelerate Demand Creation
With 900 million users as of 2023, LinkedIn has reached peak popularity among professionals. It provides incredible organic reach (at least to personal accounts) and ...
by Filip Stojanovic · Apr 19, 2023
LinkedIn Ads Best Practices: 10 Tips for Running Successful Campaigns
With 4 out of 5 of its 900 million members driving business decisions and an audience that has twice the buying power compared to an ...
by Filip Stojanovic · Apr 20, 2023
![Facebook Ads Benchmarks for Your Industry [Original Data]](https://cdnwebsite.databox.com/wp-content/uploads/2023/04/19101447/facebook-ads-industry-benchmarks-featured-1000x563.png)
Facebook Ads Benchmarks for Your Industry [Original Data]
In the ever-changing landscape of digital marketing, staying updated on Facebook ads industry benchmarks is crucial for businesses looking to gain a competitive edge. Facebook ...
by Nevena Rudan · May 6
Knowing & Serving Your Website Visitors (w/ Gaetano DiNardi)
Gaetano DiNardi shares what many companies get wrong when they analyze website performance and traffic, and steps you can take to better know and serve ...
by Jeremiah Rizzo · Feb 20, 2024
Bootstrapping to $15m by finding product-market fit (📈 MTN #08)
In this edition 📊 Featured Benchmark Data (from Benchmark Groups) Facebook Ads Benchmarks for B2B (March 2023) Join this group to see how your company stacks ...
by Jeremiah Rizzo · Feb 20, 2024
Lead Conversion Rate: What Is a Good One and How to Optimize It?
Your website is a thing of beauty. You’ve worked tirelessly to create long-form content, create a design that pops, and build a menu that makes ...
by Mara Calvello · Feb 26
Influencers, Sponsorships, or Ads: How Are B2B Companies Using Their Spend in 2023
We often hear marketers tell us that Customer Acquisition Cost (CAC) is getting higher, along with the cost of running paid ads. At the same ...
by Filip Stojanovic · May 1, 2024
BTB: Profitable LinkedIn Ads for $3k/mo? (w/ JD Garcia, Impactable)
Our benchmark data shows that it’s relatively inexpensive to run impression-focused ads on LinkedIn. We explore the topic, “should more companies try this? And can ...
by Jeremiah Rizzo · Feb 20, 2024
Where Else Are Brands Advertising Amid Google and Facebook Ad Revenue Dips?
For over a decade, Google Ads and Facebook Ads dominated online advertising. But, that monopoly weakened in 2022. The companies’ combined market share dipped down ...
by Melissa King · Mar 3
Running Successful Growth Experiments (w/ Andres Glusman, DoWhatWorks)
Andres Glusman (CEO, DoWhatWorks) shares a simple framework to help you run more successful growth experiments, and save time and money. How They Move The ...
by Jeremiah Rizzo · Feb 20, 2024
Building A Brand Media Arm (w/ Mark Jung, Nextiva)
Learn how Nextiva’s Mark Jung drives predictable growth by finding his brand’s white space, building a media arm to communicate it, and being different – ...
by Jeremiah Rizzo · Feb 20, 2024
What Is a Good CPM on LinkedIn for B2B Companies and How to Improve It? 40+ Experts Share Their Best Practices
Did you know that LinkedIn is the most expensive digital advertising platform? Well, just because it’s expensive doesn’t mean it’s not worth it, as 79% ...
by Saffa Faisal · Mar 3
Finding Product-Market Fit To Hit $15m+ ARR (w/ Adam Robinson, Retention.com)
Learn how Adam Robinson found product-market fit and bootstrapped Retention.com from $0 to $15m+ ARR. How They Move The Needle Adam was working to build ...
by Jeremiah Rizzo · Feb 20, 2024
Cost-Efficiency Showdown: Paid Search vs Paid Social for SMB Advertising
Ads are everywhere you turn. In the physical world, you can’t take a step without seeing an ad on a billboard, on the side of ...
by Davor Štefanović · Mar 29, 2023
How to Create High-Converting Facebook Custom Audiences
Social media is one of the most important channels when it comes to building a brand and reaching customers, both new and old. And when ...
by Davor Štefanović · Mar 28, 2023
Validate ideas & test new marketing channels (📈 MTN #06)
In this edition 📊 Trends & Insights (from Benchmark Groups) Can most businesses see good ROI on Google Ads? Should you try Google Ads this year? ...
by Jeremiah Rizzo · Feb 20, 2024
Optimizing Your Existing Funnel (w/ Adam Goyette, Curdis)
Adam Goyette (Founder, Curdis) shares the framework he uses and recommends to identify growth and optimization opportunities from your existing marketing and sales funnel. How ...
by Jeremiah Rizzo · Feb 20, 2024
What Is a Good Website Bounce Rate and How Can You Improve It?
It’s common knowledge among marketers that “bounces” are bad. However, this accepted knowledge only illustrates just how misunderstood a metric “bounces” really are. No wonder ...
by Filip Stojanovic · Jul 11, 2025
Who Gets the Best Use Out of Google Ads?
When you join a conversation about Google Ads’ efficacy, you’ll often see people fall into one of two camps. One side calls it the must-have ...
by Melissa King · Mar 3