The Ad Attribution Problem: Every Platform Claims Credit, Nobody Tells the Truth
TL;DR Google Ads claims 47 conversions. Meta claims 52. LinkedIn claims 31. Your CRM shows 38 closed customers. Someone is lying – and it’s not ...
by Nevena Rudan · Sep 24
How B2B Teams Are Cutting Paid Ad Waste (Without Losing Pipeline)
How can I make my paid ads profitable again? If your paid ads look fine in dashboards, but the pipeline isn’t growing, you’re not alone. ...
by Nevena Rudan · Sep 24
How To Set Goals & Measure Your LinkedIn Company Page’s Performance
If you’re posting consistently, engaging with others’ posts, and making new connections on LinkedIn, there’s just one thing left to do—measure your LinkedIn Company Page’s ...
by Angela Noble · Mar 12, 2025
I Used LinkedIn Ads to Get $4.40 Webinar Leads – Here’s How
Learn how LinkedIn Ads can generate high-quality webinar leads for just $4.40 each—well below the platform’s average cost. See the strategy that turned $875 in ad spend into nearly $3,000 in sales.
by Sarah Sal · Mar 3, 2025
Top 15 Social Media Analytics Tools for 2025
Want an easier way to stay on top of your social media marketing strategies? We analyzed 15 best social media analytics tools to help you make the right choice.
by Maria Rozhdestvenskaia · Apr 16, 2025
How to Measure LinkedIn Ads Performance: 9 Key Metrics and Industry Benchmarks
As LinkedIn continues to reduce the reach of organic (unpaid) posts for Company Pages, B2B marketers are forced to reach for their corporate credit cards ...
by Angela Noble · Mar 4
![What’s the Most Effective Way to Use LinkedIn Sales Navigator for Prospecting [Insights from 100+ Companies]](https://cdnwebsite.databox.com/wp-content/uploads/2023/06/03065612/linkedin-advocacy-strategy-and-tips-for-B2B-1000x563.jpg)
What’s the Most Effective Way to Use LinkedIn Sales Navigator for Prospecting [Insights from 100+ Companies]
Is your LinkedIn Sales Navigator subscription living up to its potential, or are you barely scratching the surface of its capabilities? Finding the right prospects ...
by Filip Stojanovic · Aug 26, 2024
Organic and Paid LinkedIn Performance Benchmarks by Industry for 2023
LinkedIn offers plenty of native analytics to creator accounts and ad owners, but if you don’t know how your performance compares to others, it’s hard ...
by Nevena Rudan · Sep 24
How to Run a Successful Community Through Your LinkedIn Company Page
LinkedIn has an irreplaceable spot in many companies’ marketing strategies. When we polled 65 marketers about their LinkedIn practices, 60% answered that LinkedIn is very ...
by Melissa King · Apr 24, 2024
Strengthen Your B2B Brand: The Essential Guide to LinkedIn Employee Advocacy
The digital world is an ever-changing battlefield, and attention is one of the most important objectives. The constant evolution of social media means that companies ...
by Davor Štefanović · Jun 21, 2023
LinkedIn Ads CTR: What’s a Good One and How to Improve It?
How many clicks are your LinkedIn ads getting? And how do you know whether that number is objectively good or in need of improvement? Assessing ...
by Filip Stojanovic · Feb 25
Understanding the Cost of Advertising on LinkedIn in 2024
Tired of throwing money into LinkedIn ad campaigns without seeing the results you want? As the world’s largest professional network, LinkedIn offers businesses a unique ...
by Filip Stojanovic · Jul 1, 2025
Profitable LinkedIn Ads for $3k/mo? (? MTN #10)
In this edition ? Featured Benchmark Data (from Benchmark Groups) LinkedIn Ads Benchmarks for B2B Companies Median LinkedIn Ad performance for B2B companies (April 2023): Join ...
by Jeremiah Rizzo · Feb 20, 2024
How to Use LinkedIn Ads as a “Digital Billboard” to Accelerate Demand Creation
With 900 million users as of 2023, LinkedIn has reached peak popularity among professionals. It provides incredible organic reach (at least to personal accounts) and ...
by Filip Stojanovic · Apr 19, 2023
LinkedIn Ads Best Practices: 10 Tips for Running Successful Campaigns
With 4 out of 5 of its 900 million members driving business decisions and an audience that has twice the buying power compared to an ...
by Filip Stojanovic · Apr 20, 2023
BTB: Profitable LinkedIn Ads for $3k/mo? (w/ JD Garcia, Impactable)
Our benchmark data shows that it’s relatively inexpensive to run impression-focused ads on LinkedIn. We explore the topic, “should more companies try this? And can ...
by Jeremiah Rizzo · Feb 20, 2024
What Is a Good CPM on LinkedIn for B2B Companies and How to Improve It? 40+ Experts Share Their Best Practices
Did you know that LinkedIn is the most expensive digital advertising platform? Well, just because it’s expensive doesn’t mean it’s not worth it, as 79% ...
by Saffa Faisal · Sep 24
The Most Effective Way of Marketing a Company on Linkedin: 7 Tried & True Tips from Experts
Where does your LinkedIn page performance stand? If take a look at our benchmark data, we can see that their median number of impressions for ...
by Melissa King · Mar 3
24 Highly-Engaging LinkedIn Headline Examples to Help You Write Yours Like a Pro
In search of LinkedIn headline marketing examples? Admittedly, it’s easy to take up a formula for doing something right – in this case writing a ...
by Alexander B. Pavlinek · Feb 25
Generating SQLs via LinkedIn Ads (w/ Gabriel Ehrlich, Remotion)
The metric: SQLs Gabriel Ehrlich, Founder & CEO of Remotion, shares experience and insights on how they use LinkedIn Ads to drive high-value SQLs for ...
by Jeremiah Rizzo · Feb 20, 2024
The Most Effective Linkedin Marketing Strategies According to 30 Marketers
It seems that marketers can’t recommend LinkedIn highly enough when discussing effective channels and strategies for 2021. (See what we did there?) It’s been a ...
by Jessica Greene · May 6, 2022