Latest Posts
How to Use LinkedIn Ads as a “Digital Billboard” to Accelerate Demand Creation
With 900 million users as of 2023, LinkedIn has reached peak popularity among professionals. It provides incredible organic reach (at least to personal accounts) and ...
LinkedIn Ads Best Practices: 10 Tips for Running Successful Campaigns
With 4 out of 5 of its 900 million members driving business decisions and an audience that has twice the buying power compared to an ...
BTB: Profitable LinkedIn Ads for $3k/mo? (w/ JD Garcia, Impactable)
Our benchmark data shows that it’s relatively inexpensive to run impression-focused ads on LinkedIn. We explore the topic, “should more companies try this? And can ...
What Is a Good CPM on LinkedIn for B2B Companies and How to Improve It? 40+ Experts Share Their Best Practices
Did you know that LinkedIn is the most expensive digital advertising platform? Well, just because it’s expensive doesn’t mean it’s not worth it, as 79% ...
The Most Effective Way of Marketing a Company on Linkedin: 7 Tried & True Tips from Experts
Where does your LinkedIn page performance stand? If take a look at our SMB Benchmark Group for LinkedIn (which includes 1200+ businesses sharing their company ...
24 Highly-Engaging LinkedIn Headline Examples to Help You Write Yours Like a Pro
In search of LinkedIn headline marketing examples? Admittedly, it’s easy to take up a formula for doing something right – in this case writing a ...
Generating SQLs via LinkedIn Ads (w/ Gabriel Ehrlich, Remotion)
The metric: SQLs Gabriel Ehrlich, Founder & CEO of Remotion, shares experience and insights on how they use LinkedIn Ads to drive high-value SQLs for ...
The Most Effective Linkedin Marketing Strategies According to 30 Marketers
It seems that marketers can’t recommend LinkedIn highly enough when discussing effective channels and strategies for 2021. (See what we did there?) It’s been a ...
11 Tips for Using LinkedIn Sales Navigator to Improve Your Prospecting
Your sales reps have a lot on their plate. What if there was something out there that they could use that would make finding prospects ...
10 Ways to Improve Lead Quality with LinkedIn Campaign Groups
LinkedIn is one lean and mean lead generation machine. Although there are numerous strategies marketers employ to generate leads via LinkedIn, one often underlooked feature ...
53 Social Media Pros Explain the Art of Posting on LinkedIn
Many people are posting on LinkedIn nowadays and garnering 100s of comments and massive visibility in front of their network. It seems easy for them, but ...
The 18 Most Important LinkedIn Metrics You Should Be Tracking
Posting helpful content on LinkedIn is only half of the marketing picture. The other half, you ask? It’s tracking the right LinkedIn metrics that give ...
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Modern BI for teams that needs answers now
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