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What Is a Good CPM on LinkedIn for B2B Companies and How to Improve It? 40+ Experts Share Their Best Practices
Marketing

What Is a Good CPM on LinkedIn for B2B Companies and How to Improve It? 40+ Experts Share Their Best Practices

Did you know that LinkedIn is the most expensive digital advertising platform?  Well, just because it’s expensive doesn’t mean it’s not worth it, as 79% ...

Author's avatar by Saffa Faisal | May 29, 2024
The Most Effective Way of Marketing a Company on Linkedin: 7 Tried & True Tips from Experts
LinkedIn

The Most Effective Way of Marketing a Company on Linkedin: 7 Tried & True Tips from Experts

Where does your LinkedIn page performance stand? If take a look at our SMB Benchmark Group for LinkedIn (which includes 1200+ businesses sharing their company ...

Author's avatar by Melissa King | May 15, 2023
24 Highly-Engaging LinkedIn Headline Examples to Help You Write Yours Like a Pro
LinkedIn

24 Highly-Engaging LinkedIn Headline Examples to Help You Write Yours Like a Pro

In search of LinkedIn headline marketing examples? Admittedly, it’s easy to take up a formula for doing something right – in this case writing a ...

Author's avatar by Masooma Memon | Jan 25, 2023
Generating SQLs via LinkedIn Ads (w/ Gabriel Ehrlich, Remotion)
LinkedIn

Generating SQLs via LinkedIn Ads (w/ Gabriel Ehrlich, Remotion)

The metric: SQLs Gabriel Ehrlich, Founder & CEO of Remotion, shares experience and insights on how they use LinkedIn Ads to drive high-value SQLs for ...

Author's avatar by Jeremiah Rizzo | Feb 20, 2024
The Most Effective Linkedin Marketing Strategies According to 30 Marketers
LinkedIn

The Most Effective Linkedin Marketing Strategies According to 30 Marketers

It seems that marketers can’t recommend LinkedIn highly enough when discussing effective channels and strategies for 2021. (See what we did there?) It’s been a ...

Author's avatar by Jessica Greene | May 6, 2022
11 Tips for Using LinkedIn Sales Navigator to Improve Your Prospecting
Sales

11 Tips for Using LinkedIn Sales Navigator to Improve Your Prospecting

Your sales reps have a lot on their plate. What if there was something out there that they could use that would make finding prospects ...

Author's avatar by Mara Calvello | Apr 9, 2024
10 Ways to Improve Lead Quality with LinkedIn Campaign Groups
Marketing

10 Ways to Improve Lead Quality with LinkedIn Campaign Groups

LinkedIn is one lean and mean lead generation machine. Although there are numerous strategies marketers employ to generate leads via LinkedIn, one often underlooked feature ...

Author's avatar by Maham S. Chappal | Apr 25, 2023
53 Social Media Pros Explain the Art of Posting on LinkedIn
LinkedIn

53 Social Media Pros Explain the Art of Posting on LinkedIn

Many people are posting on LinkedIn nowadays and garnering 100s of comments and massive visibility in front of their network. It seems easy for them, but ...

Author's avatar by Maham S. Chappal | May 3, 2024
The 18 Most Important LinkedIn Metrics You Should Be Tracking
KPIs & Metrics

The 18 Most Important LinkedIn Metrics You Should Be Tracking

Posting helpful content on LinkedIn is only half of the marketing picture. The other half, you ask? It’s tracking the right LinkedIn metrics that give ...

Author's avatar by Masooma Memon | Apr 22, 2024
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