Whatagraph alternative for agencies
Automate client analysis and prove your agency’s value
Databox gives agencies one place to connect client data, standardize reporting, and automatically deliver analysis and recommendations tailored to each account, so your team knows where to focus and what to do next.
Trusted by 20,000+ teams worldwide
Built for business teams
Compare Databox and Whatagraph
on what matters
| Databox | Whatagraph | |
|---|---|---|
| Connect your data | ||
| Cloud integrations | 130+ | 68, marketing-focused |
| Databases & warehouses | Included | Partial (BigQuery and Snowflake) |
| Spreadsheets | Included | Google Sheets |
| Custom data via API | Included | Included |
| Trusted metrics | ||
| Prebuilt metrics | 4,000+ | Included |
| Custom & calculated metrics | Included | Included |
| Semantic layer | Included | Not included |
| Business context | ||
| Goals & OKRs | Included | Partial (threshold goals and alerts) |
| AI memory | Included | Not included |
| MCP client | Included | Not included |
| Built-in analysis | ||
| Trends, comparisons & correlations | Included | Partial (period comparisons only) |
| Forecasting & anomaly detection | Included | Not included |
| AI & agents | ||
| AI Analyst | Included | Included |
| Scheduled Routines | Included | Not included |
| AI-built reports | Included | Included |
| Works inside AI tools (MCP) | Included | Included |
| Reusable skills | Included | Not included |
| Agents | Coming soon | Not included |
| Accessibility | ||
| Self-serve for the whole team | Included | Included |
Built for agencies
Why choose Databox as your Whatagraph alternative
Everything your agency needs in one platform
Steps
Step 1 of 3
Trusted data foundation
Integrations
Connect HubSpot, Salesforce, GA4, Stripe, and 130+ other tools, plus spreadsheets, databases, and warehouses.
Semantic layer
Define how your metrics, dimensions, and sources relate, so every number means the same thing everywhere it appears.
Data governance
Give every metric an owner, a verified status, and a complete history, so your team and your AI Analyst work from data you trust.
Customer stories
Why teams choose Databox
Over the last three to four years, our retention rates increased 12%, and that includes tracking it with and without data. Databox became a pivotal part of building our scalable retainer.
Kelly Donahue-Piro
Owner and Founder, Agency Performance Partners
There’s no more processing we have to do in Databox. We can immediately go through and analyze it and add our summary. It saves us 3 or 4 days per month, giving us a few more extra days to focus on work for clients.
Benjamin Bullock
Director of Marketing Operations, Simple Machines Marketing
At 9 AM every single Monday, our clients automatically receive their report for the previous week, and at the end of each month, 90% of our monthly report is already pulled for us.
Jack Edge
Managing Director, EDGEY
Our clients can now self-serve with reports. They are able to absorb them alone in their own time and build insights from them… It saves us time, it’s a better experience for our clients, which means a happier client, which means a happier agency.
George Saunders
Creative Director, Bordeaux & Burgundy
Implementation services
Switching from Whatagraph? Our team can handle the setup for you
Our implementation team can move your data and reporting into Databox, then build the AI workflows on top. From governed data and AI-powered analysis to reusable workflows and custom Agents, we help turn recurring client work into systems that run consistently across accounts, so every client gets more attention without increasing your team’s workload.
Still comparing tools?
Compare Databox with other tools
See it with your own data
Free 14-day trial. No credit card.
Learn more
Frequently asked questions
What is the best Whatagraph alternative?
Databox is the best Whatagraph alternative for agencies that want AI-driven analysis and recommendations on every client account, not just automated reports. Both tools connect your data and generate client reports, but Databox adds a governed semantic layer, business context like goals and history, and scheduled Routines that surface what changed and what to do next, without your team having to ask.
Is Databox or Whatagraph better for my agency?
It depends on what your agency needs most. Whatagraph is a strong fit for agencies focused on fast, marketing-specific report and asset creation with alert-based monitoring. Databox is the better fit for agencies that want deeper business context behind every client’s numbers, plus forecasting, anomaly detection, and recurring automated analysis across every account, not just polished reports.
How accurate is Databox’s AI?
Databox’s AI Analyst answers from your connected data and the metrics already defined in your account, so it calculates results the same way every time. If the data needed to answer a question isn’t available, it says so instead of guessing, and you can see the reasoning behind each answer before sharing it with a client.
How hard is it to switch from Whatagraph to Databox?
Switching from Whatagraph to Databox starts with connecting each client’s data sources, which takes a couple of clicks for most of Databox’s 130+ integrations. Prebuilt metrics fill in right away, so you can move one client at a time instead of migrating everything at once. Databox’s implementation team can also set up your accounts, metrics, and reports for you.
Can I move my Whatagraph dashboards and reports into Databox?
There’s no direct import from Whatagraph, but the AI Analyst can rebuild your dashboards for you. Describe what a client’s report or dashboard tracks, and it builds the matching metrics and view from that client’s connected data in seconds. You can then refine it by asking for changes, so each client’s view matches what they’re used to seeing.