Facebook Ads Performance Report
A Claude skill that connects to your Databox workspace via MCP and writes a structured Facebook Ads performance report from live campaign data. Facebook Ads only — does not cover Instagram. Adapts to your conversion goal, budget, and tracking setup. Output: a nine-section HTML report covering account snapshot, 6-month trends, campaign performance with MoM deltas, top ad sets, top ads, cost-vs-target gauges, attribution context, and prioritized action items — in under 90 seconds.
- ~5 min setup
- Runs on demand
- Claude + Databox MCP
What it does
Facebook Ads reporting is harder than it looks. Campaign performance, ad set efficiency, creative fatigue signals, and conversion attribution each live at a different level of the account — and pulling them into a coherent picture takes time you don’t have before every weekly review. This skill does it in under 90 seconds. Connect your Databox workspace, trigger the skill, and it reads live data across your entire Facebook Ads account and writes a structured report covering every layer that matters. The account snapshot shows spend, impressions, reach, link clicks, CTR, CPC, CPM, and frequency — each with a period-over-period delta colored red or green.
If you’ve configured cost caps during setup, two gauge charts show your current cost per conversion and cost per purchase against your targets, so you can see at a glance whether you’re inside or outside your limits. The 6-month trend section shows spend, impressions, clicks, conversions, CPC, and CPM as monthly line charts — plus a dual-axis spend vs. conversions chart that shows whether the relationship between cost and output is improving or deteriorating. Campaign performance is broken down by objective, with MoM deltas per metric so you can compare the current period to the prior at the campaign level. Top ad sets and top ads are ranked by conversions, falling back to CTR where conversion data isn’t available — never by spend.
Every table shows the same consistent columns: spend, impressions, reach, link clicks, CTR, CPC, CPM, frequency, conversions, and ROAS. The report closes with three prioritized action items — each referencing a named campaign or ad set with specific numbers — and a watch list of signals to monitor next run. On first run the skill confirms your Facebook Ads data source, asks about your conversion goal, budget, cost caps, and tracking reliability, then saves the configuration permanently. Every subsequent run is a single trigger.
Who it's for
What's in the package
Security scanned Reviewed by DataboxWhat you need to run this
Claude
Free to download. Required to install and run skills.
Databox account
The skill connects to your data in Databox. The free plan includes all integrations you need to use this skill.
MCP connection
Connector inside your Claude. Takes less than a minute to set up. Full instructions in the setup guide included in the download.
Free to start. Connect your first integration in minutes — no credit card required.
How to use it
Connect any AI tool to your Databox data with Databox MCP.
Databox MCP is the bridge between your live metrics and any AI — Claude, ChatGPT, Cursor, or any client that speaks MCP. One auth, every workspace, no scraping.
No AI hallucinations. Analysis built on a real context layer.
Ask a generic AI to analyse your business performance and it will give you a confident answer. It will also be working from assumptions.
Generic AI doesn't know how your business defines a qualified lead, what your MRR calculation includes, or how you attribute revenue. It fills those gaps with the most plausible interpretation it can find — which is different from the correct one.
The products here run on Databox's data layer — if you choose so. Your metric definitions, your reporting logic, and your live numbers are what the AI reads, pulled straight through Databox MCP instead of uploaded by hand. That's the difference between an output you can share with your team and one you have to verify before you trust it.
Example output
Common questions
Do I need a Databox account to use this skill?
Yes, ideally — and here's why it matters. Point a generic AI at a raw data export and it has to guess what your numbers mean: which conversions count, how you define an engaged session, what a "normal" week looks like. It fills those gaps with the most plausible interpretation it can find, which is often not the correct one. The skill avoids that by reading your data live from Databox through MCP, where your metrics are already standardized — one consistent definition for sessions, engagement, and conversions across your setup. The AI reads what's actually true for your business instead of inferring it, so the report is one you can trust rather than verify. You can technically run it against data you've pasted in by hand, but you lose that context layer and the output is only as reliable as the export. If you don't have an account or data source connected yet, the skill walks you through the setup.
Can I use this with the free Databox plan?
Yes — the free Databox plan includes the integration this skill needs, so you can run it at no cost. The skill itself is also free to download.
Does this use live data from my connected source?
Yes — every run reads your live data directly from Databox through the MCP connection. The report reflects your current data at the moment you run it, not a cached or uploaded snapshot.
Do I need to export data manually?
No — there are no CSV exports and no copy-paste. The skill pulls your data straight from Databox through MCP each time it runs, so the report is always built from your live source.
Can agencies run this for multiple clients?
Yes — run it against each client's data connected in Databox, one account at a time, and you get the same structured weekly brief for every client. It's built to give a consistent report you can take to each client review.
Can I customize the report?
Yes. Before it runs, the skill asks a few onboarding questions — what you want to measure, the time frame, and any context that matters for the analysis — so the report is shaped to your goals from the start. After a run, you can give it feedback to adjust focus, sections, or anomaly thresholds, and reinstall the updated version so your changes carry into future runs.
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