Blog

Finding Product-Market Fit To Hit $15m+ ARR (w/ Adam Robinson, Retention.com)

Learn how Adam Robinson found product-market fit and bootstrapped Retention.com from $0 to $15m+ ARR.

Metrics & Chill Podcast   |  Mar 22

From Boring to Captivating: Strategies for Improving Your Average View Duration on YouTube

We asked 36 companies/agencies what a good YouTube average view duration is and their best tips for improving this metric. Trust us, you don’t want to miss this one.

Analytics   |  Mar 21

How to Automate Google Ads Reports for Your Agency Clients

This is how you automate Google Ads reports for your agency clients. Your clients will never be grumpy about metrics again.

Reporting   |  Mar 17

What is a Data Dashboard? Definition, Benefits, and Examples

Learn how a data dashboard works and how to create one to get the most out of your dashboard reporting process.

Analytics   |  Mar 16

How to Write a Business Report: A Step By Step Guide with Examples

Why are business reports so important? Read our comprehensive, step-by-step guide on how to create an effective business report and get inspired by the examples we’ve shared.

Reporting   |  Mar 16

9 Expert Ways to Identify the Target Audience for Your Website

You’ve invested a lot of time, money, and resources into creating a website. Now, here’s how to ensure you’re targeting and attracting the right audience.

Marketing   |  Mar 16

Cost-Efficiency Showdown: Paid Search vs Paid Social for SMB Advertising

Paid search vs paid social: which one is the right channel for your SMB? 73 experts share their experience.

Marketing   |  Mar 16

How to Create a Dashboard in Google Sheets? [Free Templates]

Want to know how to create a dashboard in Google Sheets? Follow our step-by-step guide to do it in no time.

Analytics   |  Mar 16

What Is Dashboard Reporting: 101 Guide

Use dashboard reporting to improve your results within available resources, without spending hours creating reports or exceeding your budget.

Analytics   |  Mar 16

Google My Business SEO: 8 Tips to Optimize Your Business for Local Searches

Follow these tips to optimize your GMB listing, earn higher rankings for local searches, and get your business to appear in the local pack.

Marketing   |  Mar 16

How to Write a Great Business Report Conclusion: Everything You Need to Know

Having a hard time with writing the conclusion of your business report? This guide will teach you everything you need to know.

Reporting   |  Mar 16

35 High-Converting Landing Page Examples + Lessons You Can Learn from Each

Want to learn from high-converting landing page examples? Dive into this guide packed with examples plus explanation of what’s so effective about each landing page.

Marketing   |  Mar 16

Executive Reporting: Management Reporting Best Practices & Report Examples

Writing a report for the executives? Learn how to impress them with effective executive reporting that showcases business data concisely and accurately.

Reporting   |  Mar 16

Internal vs. External Reporting: What Are the Differences?

Reporting is essential for optimizing your business strategy. But when it comes to internal vs. external reporting, what’s the difference? We asked 35+ professionals to share their insights.

Reporting   |  Mar 16

24 Ecommerce KPIs for Tracking & Growing Sales

We polled 58 marketers to uncover the most important ecommerce KPIs and learned that conversion rate is just one of 20+ metrics you should monitor regularly.

Analytics   |  Mar 16

How to Create High-Converting Facebook Custom Audiences

Unlock the full potential of your Facebook advertising with Custom Audiences. Get step-by-step instructions and start reaching your audience today.

Marketing   |  Mar 16

Validate ideas & test new marketing channels (📈 MTN #06)

Move The Needle   |  Mar 15

Optimizing Your Existing Funnel (w/ Adam Goyette, Curdis)

Adam Goyette (Founder, Curdis) shares the framework he uses and recommends to identify growth and optimization opportunities from your existing marketing and sales funnel.

Metrics & Chill Podcast   |  Mar 15

What Is a Good Website Bounce Rate and How Can You Improve It?

Worried about your bounce rate? This article tells you whether your bounce rate is good or it needs to be improved (we’ll also show you how)

Analytics   |  Mar 14

18 Key Performance Indicators to Include in a Healthcare KPI Dashboard

What metrics should you include in your healthcare KPI dashboard? According to 8 healthcare businesses/agencies, here are the 18 most important ones.

Analytics   |  Mar 14

Who Gets the Best Use Out of Google Ads?

Google Ads offers better performance for some users over others. We consulted 96 users to see which businesses get the best use out of it.

Marketing   |  Mar 9

Understanding How To Grow (w/ Frank Rocchio, Lone Fir Creative)

Learn how Frank Rocchio implemented a new framework to help the team at Lone Fir Creative better understand how to troubleshoot and hit their growth goals.

Metrics & Chill Podcast   |  Mar 8

18 SaaS Metrics and KPIs Every Company Should Track

Having trouble determining the most important SaaS KPIs and metrics you should track? Here is everything you need to know.

Analytics   |  Mar 8

20+ Sales Statistics to Improve Your Sales Strategy in 2023

Developing your sales strategy? We’ve talked to hundreds of pros and assembled 20+ relevant sales stats that will ensure you have a great 2023.

Sales   |  Mar 7

How Often Should Your Small Business Post on Social Media in 2023?

Wondering how often to post on social media for your business? We consulted 58 experts and data from real businesses to find the answer.

Marketing   |  Mar 2

Building A Top Performing Agency (w/ Bob Ruffolo, IMPACT)

Learn how Bob Ruffalo was able to grow IMPACT, a coaching and training company that helps businesses improve their sales, marketing, communication, and leadership, into a $12m firm that’s in the top 93rd-100th percentile of his agency peers.

Metrics & Chill Podcast   |  Mar 1

Maximizing Your Reach on Twitter: Expert-Backed Advice on Building a Strong Following

Do you want to boost your Twitter following? Learn how to determine the right number of followers and increase it with proven, expert-backed strategies.

Marketing   |  Feb 23

Tactical Ideas to Drive Growth (w/ Ryan O’Hara, Request For Meeting)

Learn how Ryan O’Hara uses data to validate product ideas at Request For Meeting, and double down on the marketing channels there are already working.

Metrics & Chill Podcast   |  Feb 22

Benefits of Competitive Benchmarking

Wondering whether competitive benchmarking is worth the effort? Let’s go through the major benefits and check out what it brings to the table.

Analytics   |  Feb 21

23 Examples of Highly-Engaging Homepage Headlines

Not sure what makes a good headline? Dive into this guide packed with 23 copy headline examples and all the details you need to write an effective headline.

Content Marketing   |  Feb 21

How to Perform a Facebook Ads Audit to Maximize the Effectiveness of Your Campaign

Ready to leverage your Facebook ads strategy? Learn the most effective Facebook Ads auditing approaches from more than 20 marketing professionals.

Marketing   |  Feb 20

27 Best Marketing Benchmark Reports to Help Inform Your 2023 Strategy

Looking for benchmark data to round up your marketing strategy for 2023? Check out our choice of the best marketing benchmark reports you must read.

Analytics   |  Feb 16

Hit Your Best Quarter Ever By Adding Leading Metrics (w/ Brandon Powell, HatchWorks)

Do you have trouble setting goals at your company? Or that you don’t have any real control over hitting them? Learn how Brandon Powell (CEO of HatchWorks) implemented a new goal-setting process to lead his team to their best quarter ever.

Metrics & Chill Podcast   |  Feb 15

What Percentage of Organic Search Should Be Converting into Leads?

Do people who discover you organically become leads and customers? Learn what experts say on improving your organic traffic conversion rate.

Marketing   |  Feb 13

Compare and Conquer: Types of Benchmarking for Measuring Success

Learn everything there is about different types of benchmarking and how to use each to improve your business performance.

Analytics   |  Feb 9

Transferring a Single Website from Universal Analytics to GA4

Let’s make the transition together.

Analytics   |  Feb 8

Content Marketing Goals: 5 Ways to Set, Track, & Measure Your Efforts

Content without a purpose is doomed to fail. Learn how to set and track content marketing goals as shared by 250+ respondents.

Marketing   |  Feb 8

Using KPIs to Drive Holistic Growth (w/ Benyamin Elias, Podia)

Benyamin Elias, VP of Marketing at Podia, shares how to have a well-informed marketing gut and how to use KPIs to inform the growth of your business.

Metrics & Chill Podcast   |  Feb 8

The Most Effective Way of Marketing a Company on Linkedin: 7 Tried & True Tips from Experts

What is the best way to market on LinkedIn? Discover 7 LinkedIn marketing tips from business experts and data from 1,000+ businesses.

Social Media   |  Feb 6

Benchmarking 101: Definition, Types, Benefits, and How to Use Them to Set Better Goals and Optimize Performance

What are benchmarks, and how can you use them to supercharge your company’s performance? Here is everything you need to know.

Analytics   |  Feb 2

The State of Business Reporting (w/ Pete Caputa, Databox)

Learn how SMBs are setting goals, reporting performance, and more.

Metrics & Chill Podcast   |  Feb 1

11 Best Practices That Will Help You Optimize Your Facebook Return on Ad Spend (ROAS)

Having trouble optimizing your ROAS for Facebook ads? Make the most out of each Facebook ad campaigns you create with our 101 guide.

Social Media   |  Jan 31

What Is a Good Conversion Rate for Your Shopify Store and How to Improve It?

We talked to 46 successful Shopify store owners and compiled all of their best conversion rate optimization tips (and some useful benchmarks) in one post.

Analytics   |  Jan 30

How we’re building an internal knowledge-sharing culture at Databox

Knowledge is powerful – but only when it’s used and shared.

People & Culture   |  Jan 29

5 Ways Experts Leverage Data to Identify New Sales Opportunities

Insights into your current customers’ data can help attract more prospects and create more cross-sell and upsell opportunities. Here’s how experts do it.

Sales   |  Jan 26

Starting And Growing a Community (w/ Mike Rizzo, MarketingOp

Get insights from Community-Led Founder Mike Rizzo, on how to start and grow a successful community that drives meaningful growth to your business.

Metrics & Chill Podcast   |  Jan 25

How to Set Up & Use Google Analytics Across Multiple Websites

If Google Analytics isn’t configured properly across multiple websites, your performance data could be skewed. Here are 12 ways to properly set up and use Google Analytics across multiple websites.

Marketing   |  Jan 25

16 Proven Ways for Increasing Inbound Sales Calls

92% of all customer interactions happen over the phone. Here, 26 sales experts share proven ways for increasing the inbound sales calls your business receives.

Sales   |  Jan 25

Sales Pipeline Report: How to Build One, What to Include In It, Benefits, and Best Practices

Not sure how to create a comprehensive sales pipeline report? Here is everything you need to know to optimize the pipeline reporting process.

Reporting   |  Jan 25

How to Structure a Great Content Team: 50+ Experts Share Their Insights

From writers and editors to content strategists, social media managers, and designers, here is a framework for building your team along with 21 tips for scaling your content production.

Content Marketing   |  Jan 25

16 Essential SaaS Sales Metrics You Should be Tracking

Can’t decide which SaaS sales metrics to track and measure? Nearly 30 SaaS sales pros weigh in with the top SaaS metrics they are looking at each week.

Sales   |  Jan 25

15 Free Marketing Report Templates for More Efficient Agency Reporting

Looking for examples for creating your next marketing report? Here’s everything you need, including plug-and-play marketing reports, for your next meeting.

Marketing   |  Jan 25

The 14 Website Engagement Metrics Every Marketing Team Should Be Tracking

Besides traffic, what are the most important website engagement metrics every marketing team should track? We asked 60 marketers to share their thoughts.

Marketing   |  Jan 25

The 10 Most Important Google Ads Metrics [Original Data]

We analyzed thousands of Datablocks to uncover the paid search metrics our customers track most often. These 10 Google Ads metrics topped the list.

Databox Reports   |  Jan 25

The 6 Most Effective Lead Nurturing Strategies that Work Right Now

1/3 of the respondents to our latest survey say >50% of their qualified leads aren’t ready to buy. Here’s how they nurture those leads toward conversion.

Marketing   |  Jan 25

15 Essential Project KPIs That Benefit the Entire Team

From cost estimates and project ROI to schedule variance and task completion rates, project managers share the top KPIs they are monitoring.

Analytics   |  Jan 25

SMART Sales Goal Examples from 30+ Sales Professionals

Need to set more realistic and attainable sales goals? Start with the SMART framework. Here are a few examples from 30+ sales professionals you can swipe.

Sales   |  Jan 25

SEO for Startups: 150 Experts Explain What to Do and What to Avoid

A third of marketers say content marketing is the most important SEO task for a startup, but it’s just one of 23 startup SEO best practices our respondents recommend.

Marketing   |  Jan 25

Facebook CPC: 17 Ways to Reduce Your Advertising Costs on Facebook

63% of the advertisers we polled here report a cost-per-click (CPC) on Facebook of less than $1. Here’s how they reduce costs.

Marketing   |  Jan 25

What Is KPI Reporting? KPI Report Examples, Tips, and Best Practices

Want to write better KPI reports? This article covers every aspect of KPI reporting from theory to planning and execution.

Reporting   |  Jan 25