Blog

Blog about Business Analytics, KPIs and product updates

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Marketing

26 Different Ways for Writing Search Ad Copy That Gets Clicks

We asked 51 marketers for their best search ad copywriting tips. The results: 26 creative and practical tips for writing ads that people can’t help but click.

Jessica Greene Marketing Jessica GreeneJessica Greene   |  Mar 19

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Videos vs. Images: Which Drives More Engagement in Facebook Ads?

Which performs better on Facebook–images or video? Here’s what 26 marketers say works best as two of the most popular Facebook ad formats go head-to-head.

Elise Dopson   |  Mar 14

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Marketing

The Best Tools, Methods, and Metrics for Measuring Content Marketing ROI

These 24 content marketers take a scientific approach to measuring content success. Discover the metrics and tools they use to prove the value of their content.

Jessica Greene Marketing   |  Mar 12

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The Best Facebook Ad Content for Driving Awareness & Sales

Approximately 3 million businesses use Facebook Ads, but with so much competition, it’s tough to know what stands out from the crowd. From videos to long-form text, here’s the type of content 29 experts are using.

Elise Dopson   |  Mar 7

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Integrations

New Integration: Track Your Email & Marketing Automation KPIs with Klaviyo

In addition to tracking your email marketing & automation KPIs from Klaviyo, you can also pull data from all of the tools that Klaviyo integrates with right into Databox, too.

John Bonini Integrations   |  Mar 5

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Marketing

How to Use Google Keyword Planner to Research & Target the Right Keywords (According to 30 Marketers)

We asked 30 marketers to share how they find and target the right keywords using Google Keyword Planner. Use these tips for your next Google Ads campaign.

Jessica Greene Marketing   |  Mar 5

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Content Marketing

The 38 Best Content Marketing Tools

We asked 63 marketers about their favorite content marketing tools. The result: 38 tools that help you create, source, publish, promote, and measure content.

Jessica Greene Content Marketing   |  Feb 28

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Marketing

How to Write Facebook Ads That Convert: 21 Expert Tips & Examples

96% of the marketers who responded to our latest survey create their Facebook ad copy in-house. Here are their top 21 tips for crafting copy that converts.

Jessica Greene Marketing   |  Feb 27

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Product and Design

New in Databox: Easily Switch Between Databoards Inside the Designer

You shouldn’t have to click ‘back’ in order to navigate to your Databoards. Now, you can view and switch to other Databoards in your account without interrupting your workflow.

John Bonini Product and Design   |  Feb 27

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Marketing

Live Chat vs. Chatbots: How to Start Effective Conversations (According to 26 Marketers)

Website visitors are 82% more likely to convert if they’ve chatted with the business beforehand. These marketers share how to start those conversion-worthy conversations.

Elise Dopson Marketing   |  Feb 26

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Integrations

New Integration: Visualize Your Marketing & Sales Performance with SharpSpring

Track your SharpSpring marketing and sales performance KPIs like leads, opportunities, opportunities won (and more!) with a free Databox account.

John Bonini Integrations   |  Feb 26

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Ground Up Podcast

Are website forms dying? Are chatbots a better experience? Should you still be gating your premium content?

On today’s Ground Table episode, we discuss and debate the current state of website conversions.

John Bonini Ground Up Podcast   |  Feb 21

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Marketing

How to Run Effective A/B Tests According to 28 Marketing Experts

Not even 30% of marketers say their A/B tests are successful 50% of the time. From varying sample sizes to determining statistical significance, here’s how some of them improve their results.

Elise Dopson Marketing   |  Feb 21

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Marketing

19 Advanced Google Sheets Tips for Content Marketing, SEO, Reporting, and More

We asked 27 marketers to share how they use Google Sheets. The result: 19 unique use cases you can adopt, plus several tools that make Google Sheets more extensible.

Jessica Greene Marketing   |  Feb 20

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Marketing

27 Marketers Share Proven Ways for Improving the Conversion Rates of Your Website Forms

Most landing pages convert less than 3% of users. These marketers use website forms to achieve conversion rates of 7% and higher. Here’s how they do it.

Jessica Greene Marketing   |  Feb 19

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30 Marketers Share Their Most Effective LinkedIn Marketing Strategies

If you’re looking for new ways to generate leads, market events, expand your reach, and engage your audience, it’s time to consider how LinkedIn might help.

Jessica Greene   |  Feb 14

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Content Marketing

Blogging vs. Video: When Does Each Format Work Best?

74% of marketers say videos are better than blog posts for generating leads. But that doesn’t necessarily mean it’s time for your brand to go all-in on video.

Jessica Greene Content Marketing   |  Feb 12

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Marketing

One Channel Rules Them All in B2B Lead Generation [Original Research]

We asked marketers which channel they rely on most for B2B lead generation. The margin between the top-voted channel and all of the others was remarkable.

Jessica Greene Marketing   |  Feb 11

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Marketing

How to Create A Bar Graph (and more) in Google Sheets

Want to turn that boring spreadsheet into helpful visualizations like bar graphs, pie charts, and more? Here are step-by-step instructions for doing so.

John Bonini Marketing   |  Feb 7

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Product and Design

Google Sheets, meet Databox.

The Google Sheets Integration is Live! Turn your Google Spreadsheets into interactive dashboards that are available on desktop, office TVs, and your mobile devices.

Product and Design   |  Feb 6

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Data Snacks

How to Increase Organic Traffic With an SEO Audit

On this episode of Data Snacks, Sean Henri takes you through the key elements of an SEO Audit and how those learnings can help you grow your organic traffic.

Sean Henri Data Snacks   |  Feb 5

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Content Marketing

How to Get More People In Your Company Creating Content (According to 52 Marketers)

90% of marketers say crowdsourcing content from across their company has a positive business impact. Here’s how some companies make content creation a community effort.

Jessica Greene Content Marketing   |  Feb 5

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Product and Design

New in Databox: Schedule Snapshots of Your Reports in JPG or PDF Formats

Scheduled Snapshots now supports both JPG and PDF formats. Now, your team and/or clients will receive your reports in a way that’s accessible, no matter what.

John Bonini Product and Design   |  Feb 4

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Marketing

The Most Effective Ways to Promote Your Online Store According to 25 Ecommerce Pros

We polled ecommerce marketers to uncover the most effective channels for promoting a new online store. Here are the channels and tactics they recommend most.

Jessica Greene Marketing   |  Jan 30

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Ground Up Podcast

Lessons From One of the World’s Best Content Marketers

On this episode of Ground Up, we chat with Jimmy Daly on lessons learned growing a content agency, the library vs. publication method, the connection between sales and content, and more.

John Bonini Ground Up Podcast   |  Jan 29

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Content Marketing

How Do You Accurately Measure the ROI of Content Marketing? 27 Experts Weigh-In

From varying attribution models to offsetting overall costs, these 27 marketers share how to determine whether a content marketing strategy is paying off.

Elise Dopson Content Marketing   |  Jan 29

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Ground Up Podcast

HubSpot Sales Enterprise: The Great, The Good, The Bad and The Ugly

Sales software savant, Doug Davidoff, joined us on Ground Up to discuss the 37 (yes, 37!) features of HubSpot Sales Enterprise.

Ground Up Podcast   |  Jan 29

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Content Marketing

The Shift in Your Content Marketing Mix: 25 Marketers On What’s Changed in 2 Years

Less blogging? More video? These 25 marketers share how their content marketing mix has changed to determine the type of content you should be investing in.

Elise Dopson Content Marketing   |  Jan 23

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Ground Up Podcast

2 Years of Sales Lessons at a Company Obsessed with Eliminating the Need for Salespeople

On this episode of Ground Up, Brian Moseley joins Pete Caputa as they walk through all of the sales lessons they’ve learned in working together for the last 22 months.

Ground Up Podcast   |  Jan 22

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Marketing

What’s the Best Way to Promote New Content? 41 Marketers Share What Works for Them

Content promotion via social media is still highly effective for many marketers, but the best social channels for sharing content might not be those you expect.

Jessica Greene Marketing   |  Jan 22

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Marketing

Here Are The Outbound Marketing Tactics That Still Work in 2019 (According to 29 Marketers)

Is outbound marketing dead? Not according to these 29 companies. Here’s how they plan to use outbound marketing to generate traffic, leads, and revenue in 2019.

Jessica Greene Marketing   |  Jan 17

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Marketing

80 of The Best, Easiest-to-Use, and Most Valuable Marketing Tools from 2018

In the market for a new piece of software? Here, 31 marketers share which tools they adopted in 2018 and will continue to rely on in 2019.

Elise Dopson Marketing   |  Jan 16

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Agencies

Advice on Preparing for a Client Reporting Meeting from 31 Marketing Agency Professionals

Agency pros share their experiences and insights for running client reporting meetings that are productive and actionable.

Agencies   |  Jan 15

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Content Marketing

How to Build A Successful Content Marketing Strategy from Scratch in 2019

Blogging, podcasting, video, long-form content and more – 40 marketers share their best advice for starting and scaling up your content marketing efforts in 2019.

Elise Dopson Content Marketing   |  Jan 8

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Marketing

How to Increase Your Live Chat Response Rate, According to 46 Marketers

From personalizing your initial prompt to asking the right questions, here are some proven ways for improving the response rate from your live chat efforts.

Marketing   |  Jan 3

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Marketing

A Foolproof Way to Reach And Engage Your Target Audience Through Your Company’s Blog

A 5-step, systematic approach to engaging and influencing your audience.

Alex Swallow Marketing   |  Jan 2

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Marketing

29 Advertisers On the Top 5 Facebook Ads Metrics for Measuring ROI

We asked marketers to share their 5 most-important Facebook Ad metrics for measuring campaign performance. Here were the most common responses.

Marketing   |  Dec 18 2018

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Case Study

Epicosity’s (Years Long) Search for the Perfect Client Reporting Solution

Chris Kappen joins the Agency Spotlight to share how Epicosity’s client reporting process has evolved since implementing Databox.

John Bonini Case Study   |  Dec 11 2018

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Marketing

25 Marketers Share How to Grow Your YouTube Channel, Subscribers, and Views

48% of the marketers we surveyed are creating between 10-30 new videos every month. Here’s how they’re using this content to grow their YouTube channels.

Marketing   |  Dec 10 2018

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Case Study

How Blue Frog Marketing Improved the Accuracy and Efficiency of its Client Reporting

Kelsey Meyer joins Databox’s Tory Sher to discuss how Blue Frog Marketing has improved both the efficiency and accuracy of its client reporting.

Victoria Sher Case Study   |  Dec 3 2018

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Marketing

Will Increasing Your Facebook Ad Budget Actually Increase Sales?

92% of agencies say that Facebook Ads are at least somewhat effective at generating sales. But, when and how should you increase your investment?

Marketing   |  Dec 3 2018

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Case Study

How SMA Marketing Uses Databox as the Single Source of Truth for Clients and Employees

Ryan Shelley, founder of SMA Marketing, shares how providing real-time access to performance data has transformed the agency/client relationship.

John Bonini Case Study   |  Nov 28 2018

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Marketing

36 Agencies on How to Set Goals for Clients (When the Client Doesn’t Have Any)

97% of agencies say that setting goals for a specific client KPI leads to improvement in that KPI. Here’s how agencies set client goals in the first place.

Marketing   |  Nov 26 2018

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Data Snacks

How Square 2 Marketing Ensures A Great Experience for Every Drift Conversation

Square 2 Marketing’s Cassandra Clemens shares the metrics they monitor to ensure effective response and engagement with website visitors.

Cassandra Clemens Data Snacks   |  Nov 20 2018

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Marketing

42 Agencies On the Traffic Sources That Will Grow & Decline Next Year

60% of agencies say that organic drives the most traffic for clients right now. How will that change over the next 12 months? We asked them to share.

Marketing   |  Nov 19 2018

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Marketing

Dozens of Marketers On How to Get More Views on YouTube

We surveyed dozens of video marketers to find out the most effective ways to drive more views to your YouTube videos.

Marketing   |  Nov 14 2018

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Ground Up Podcast

From Buying Out Its Investors to Launching an Original Series–Wistia’s Moment of Clarity

On this episode of Ground Up, Chris Savage shares the details of what led to the decision to raise debt and buy out investors and why they decided to spend $111,000 to film a documentary.

John Bonini Ground Up Podcast   |  Nov 13 2018

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Product and Design

New in Databox: Onboard Clients Quicker by Sending Templated Carousels

By sending Databoard Carousels into client accounts with just one click, it’s now easier than ever to build client reports and onboard new clients.

John Bonini Product and Design   |  Nov 9 2018

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Marketing

The Most Effective Channels for Reaching Your Target Customer

We asked dozens of marketers to share their most effective channel for reaching their target audience and their best tips for doing it well.

Marketing   |  Nov 7 2018

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Product and Design

New in Databox: Instantly Visualize 3,000+ Metrics from 65+ Data Sources

Big updates to the app and dashboard designer (as well as 1,712 new pre-configured Datablocks) make it easier than ever to find and track the most important KPIs.

Product and Design   |  Nov 6 2018

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Agencies

36 Marketing Agencies Share Lessons Learned From a Bad Client Experience

We asked a few dozen agencies to share their most painful client experiences, and more importantly, the advice they’d give to other agencies to avoid them.

Agencies   |  Nov 5 2018

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Agencies

Yes, You Can Have Both a Thriving Business and Live a Balanced Life [Podcast]

Here’s How James Robert Lay, founder of the Digital Growth Institute, Went From Near Divorce to 4 Kids, a Balanced Life, and a Thriving Business

Agencies   |  Nov 2 2018

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Marketing

The 8 Most Important Factors When Buying Software (According to Marketers)

According to Databox’s latest research, 25% of marketers say that “customer proof” is the most important factor when evaluating 2 (or more) software products. Here’s what else we learned…

Marketing   |  Nov 1 2018

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Marketing

32 Agencies Share Their Favorite Project Management Tools & Processes

We polled dozens of agencies to find out which project management tools they use and how they use them to build successful project management processes.

Marketing   |  Oct 29 2018

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Agencies

How Marketing Agency, Synx, Now Provides Its Clients Better Visibility into Their Performance

Hear how Charles McKay rolled out processes that allow his agency’s account managers to double their productivity and provides clients with greater visibility into their businesses.

Agencies   |  Oct 26 2018

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Product and Design

New Integration: Track Your Subscription & Financial Metrics for Free from ProfitWell

Track all of your critical subscription metrics in Databox from a free ProfitWell account: revenue, churn, upgrades/downgrades, ARPU, and much more.

John Bonini Product and Design   |  Oct 26 2018

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Agencies

How PR 20/20 Creates Client Reports 3X Faster & Spends More Time on Strategy

Keith Moehring shares how his agency has used automated dashboards to set and hit marketing goals for clients.

Agencies   |  Oct 25 2018

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Agencies

How PHNX21creative Built Its Client Reporting Process from Scratch

Here’s how Kenny Lange uses automated reporting to help his clients understand their digital marketing strategies and set reasonable expectations for his agency.

Agencies   |  Oct 23 2018

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Analytics

8 Ways to Grow Your Business by Leveraging Customer Support Inquiries

Here are 8 reasons that your business will grow and your support team will thank you when you track the causes of new customer support inquiries.

Thomas Melching Analytics   |  Oct 23 2018

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Agencies

How To Offer Analytics as a Service When Your Prospect Isn’t A Good Fit For a Marketing Retainer

We interviewed Tyler Pigott, CEO from Lone Fir Creative, to learn how his agency has opened their 4th revenue stream: coaching services around digital marketing.

Agencies   |  Oct 22 2018

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Product and Design

Embed Databoards: Share Live and Interactive Dashboards on Any Web Page or Application

With the Databoard Embed feature, you can share and publish live, interactive dashboards on any web page, blog post, wiki page, web application, or intranet portal.

Product and Design   |  Oct 19 2018