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Blog about Business Analytics, KPIs and product updates

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Marketing

The 8 Most Important Landing Page Metrics (and How to Track Them)

Track these metrics from Google Analytics in real-time to generate more leads and develop the content that your audience craves

Janice Dombrowski Marketing Janice DombrowskiJanice Dombrowski   |  Aug 16

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Marketing

The 14 Website Engagement Metrics Every Marketing Team Should Be Tracking

Besides traffic, what are the most important website engagement metrics every marketing team should track? We asked 60 marketers to share their thoughts.

Avatar Marketing   |  Aug 14

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Agencies

26 Account Manager Interview Questions for Marketing Agencies

Leaders from more than 30 marketing agencies share their favorite account manager interview questions to ask (and their favorite answers to receive).

Avatar Agencies   |  Aug 13

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Marketing

Optimize Your Business for Local Searches with These 8 Google My Business SEO Tips

Follow these 8 tips to optimize your Google My Business listing, earn higher rankings for local searches, and get your business to appear in the local pack.

Jessica Greene Marketing   |  Aug 13

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Marketing

The 44 Most Destructive SEO Myths (According to 120 SEOs)

From “SEO is a one-time thing” to “longer content always ranks higher,” here’s what 120 SEOs say are the most common—and most detrimental—SEO myths.

Jessica Greene Marketing   |  Aug 12

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Marketing

24 Free-Forever Marketing and Sales Software Tools

Here are the 24 free sales and marketing tools that marketers and salespeople in the Databox community are using to fill gaps in their processes.

Avatar Marketing   |  Aug 9

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Marketing

How 20+ Freemium SaaS Companies Increased Signup-to-Customer Conversion Rate

Discover the strategies that companies like CloudApp, Outgrow, Crazy Egg, Heap—and dozens more—have used to increase their freemium-to-paid conversion rates.

Jessica Greene Marketing   |  Aug 7

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Data Snacks

How to Improve The Conversion Rate of Every Video You Produce

In this episode of Data Snacks, Gabe from Nextiny Marketing shows you how they optimize their videos to improve their video conversion rate metrics.

Gabriel Marguglio Data Snacks   |  Aug 6

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Marketing

17 Financial KPIs Every Sales and Marketing Team Should Track

Less than 60% of marketers and salespeople say that everyone on their team is aware of how important company financial KPIs are trending at any given moment.

Jessica Greene Marketing   |  Aug 6

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Marketing

The 23 Best Keyword Tracking Tools (According to 107 SEOs)

Tracking keyword rankings manually is far too time-consuming. A better approach: use one of these keyword tracking tools recommended by 107 professional SEOs.

Jessica Greene Marketing   |  Aug 5

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Content Marketing

29 Content Marketing Statistics Every Blogger & Marketer Needs to Know

What content types work best? Is content important for SEO? This monster collection of content marketing statistics will answer all of your questions.

Elise Dopson Content Marketing   |  Aug 1

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Marketing

6 Ways to Improve the Video Play Rate for Every Video You Create

If your business videos are getting way more impressions than plays, consider these tips for optimizing your videos to increase your video play rates.

Jessica Greene Marketing   |  Aug 1

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Case Study

How ClearPivot Saves 40 Hours On Client Reporting Every Month (& How That Improves Performance)

Danielle Best of ClearPivot shares how Databox has saved her team 40 hours per month in client reporting and allowed them to have more meaningful discussions with clients around performance.

Victoria Sher Case Study   |  Jul 31

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Agencies

24 Digital Marketing Software Tools Top Agencies Recommend

Discover the 24 digital marketing tools that agency leaders use and recommend for growing revenue and streamlining operations.

Avatar Agencies   |  Jul 31

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Data Snacks

How to Measure & Improve Your Video Play Rate

In this episode of Data Snacks, we find out how to track play rates as well as the tactics Nextiny Marketing implements to improve video play rate for its clients.

Gabriel Marguglio Data Snacks   |  Jul 30

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Marketing

38 SEO Statistics You Need to Know for Increasing Your Search Rankings [New Data]

How many keywords should you include in each blog post? How long should each blog post be? That, and much more, in the 38 SEO statistics you need to know.

Elise Dopson Marketing   |  Jul 30

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Marketing

Conduct a DIY Technical SEO Audit with These 17 Questions

Even without a technical background, you can ask the right questions—and use the right tools to answer them—to uncover technical SEO issues on your site.

Jessica Greene Marketing   |  Jul 29

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Data Snacks

How to Get Higher Conversion Rates on Your Website with Chatbots

In this episode of Data Snacks, Chris Handy shows you how to measure conversation time in Drift and how this leads to higher chatbot conversion rates.

Chris Handy Data Snacks   |  Jul 26

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Marketing

22 Overlooked Digital Advertising Channels That Can Drive Acquisition

Everyone is gobbling up ad inventory on Facebook and Google. Here, dozens of marketers share the overlooked advertising channels that also drive leads.

Avatar Marketing   |  Jul 24

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Thoughts

18 Tips for Increasing Your Sales Team’s Activity

How to motivate, inspire, compel, and cajole your sales team into talking to more prospects.

Avatar Thoughts   |  Jul 24

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Marketing

Benchmarking Average Session Duration: What it Means and How to Improve It

Here’s everything you need to know about average session duration: what it measures, what benchmarks to aim for, and how to increase yours if it’s low.

Avatar Marketing   |  Jul 23

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Marketing

14 Proven Ways to Reduce Customer Churn in SaaS

The majority of SaaS businesses lose 1-3% of their customers every month. In this guide, 30 experts share how they keep them onboard for years to come.

Elise Dopson Marketing   |  Jul 23

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Marketing

The 35 Most Effective Off-Page SEO Techniques (According to 98 SEOs)

Discover the 35 off-page SEO techniques that nearly 100 marketers use to build domain authority, earn backlinks, and drive more traffic to their sites.

Jessica Greene Marketing   |  Jul 22

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Marketing

16 Ways to Increase Your Average Video Engagement

There’s more to creating engaging videos than having a great script and ensuring audio and video quality. To boost your video engagement, follow these 16 tips.

Jessica Greene Marketing   |  Jul 18

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Analytics

15 Google Analytics Dashboards That Have Helped Over 1 Million People (And How to Use Them)

Start using these 15 Google Analytics dashboards instantly to analyze your website data with the same metrics that top agencies and consultants use.

Avatar Analytics   |  Jul 18

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Marketing

Freemium vs. Free Trial: Which is the Better Model for Your Business?

Freemium and free trials are common acquisition models in SaaS––but which is the right model for you? Here, 70+ experts share the best way to decide.

Elise Dopson Marketing   |  Jul 17

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Marketing

What’s the Average CTR for Facebook Ads, and How Do You Improve It?

30+ advertising professionals share their average click-through rate (CTR) for Facebook ads—as well as the tactics that work for improving it.

Avatar Marketing   |  Jul 16

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Marketing

16 Ways for Creating A Marketing Budget (and How to Spend It)

Need help creating your marketing budget? Not sure what to include and how to allocate funds? Here’s insights from over 50 marketers on how it’s done.

Avatar Marketing   |  Jul 16

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Marketing

Use These 15 Featured Snippet Optimization Tips to Earn More Position Zero Results

What are featured snippets? Do they drive more traffic? How do you get them? Here’s everything you need to know about earning position zero search results.

Jessica Greene Marketing   |  Jul 15

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Marketing

23 Experts On How to Use Google Search Console for SEO in 2019

We asked 23 marketers to share how they use Google Search Console to support their SEO efforts. Here are their top tips (with step-by-step instructions).

Avatar Marketing   |  Jul 11

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Analytics

18 SaaS Metrics and KPIs Every Company Should Track

The Marketing, Sales & Customer Success Metrics to Monitor in Your SaaS KPI Dashboard

Avatar Analytics   |  Jul 11

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Sales

11 Ways to Improve Lead Quality According to 40 Marketing & Sales Experts

Marketers say an awareness of the need/problem is one of the most important lead qualification factors. In this guide, they’re sharing how they use that (and more) to improve their lead quality.

Elise Dopson Sales   |  Jul 10

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Marketing

Facebook Ads vs. Boosted Posts: What’s the Difference & Which is Better?

When it comes to driving acquisition on Facebook, what works best–ads or boosted posts? We talked to over 40 advertisers to find out.

Avatar Marketing   |  Jul 9

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Content Marketing

Content Strategy vs. SEO Strategy: How to Decide Which Comes First

Content and SEO are equally as important… But which do you start with? We asked 60+ experts to share the strategy they prioritize—and why.

Elise Dopson Content Marketing   |  Jul 8

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Content Marketing

How Do You Craft a Successful Media Pitch that Actually Lands Coverage?

The majority of PR pitches result in coverage just 10% of the time. This guide shares from 48 PR pros to help you write a successful pitch–and land coverage every time.

Elise Dopson Content Marketing   |  Jul 3

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Marketing

How to Use Internal Links to Boost SEO and the User Experience

An internal linking strategy delivers many benefits for both your site’s rankings and its visitors. Here’s everything you need to know about internal links.

Jessica Greene Marketing   |  Jul 2

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Marketing

SEO vs. PPC: Which Channel Generates More Sales?

Should you pay for placement at the top of search results or work long and hard to get there organically? We asked 58 marketers; here’s what they recommend.

Jessica Greene Marketing   |  Jul 1

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Integrations

New Integration: Track & Visualize Your Sales Engagement with Outreach

Monitor the number of prospects contacted daily, the number of replies your sales emails receive, how many prospects are engaging with your sales team, and more.

John Bonini Integrations   |  Jul 1

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Product and Design

8 Proven Strategies for Converting Free Trial Users to Paying Customers

We asked pros from 60 SaaS businesses to share tips for converting trial users to paid customers. Here’s how they’ve improved their paid activation rates.

Jessica Greene Product and Design   |  Jun 26

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Marketing

What is a KPI? A Comprehensive Guide with Tips and Examples

A Key Performance Indicator (KPI) is a metric that signals how well a company is achieving important business objectives. Here’s how to set and track yours.

Avatar Marketing   |  Jun 25

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Marketing

Social Media and SEO: 13 Ways They Work Together To Boost Your Visibility

It may be unclear if social shares have a direct impact on Google search rankings, but the indirect benefits of aligning both channels are indisputable.

Jessica Greene Marketing   |  Jun 25

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Marketing

29 SEO Copywriting Tips for Writing High-Quality, High-Ranking Content

Want to drive more search traffic to your site? Use these 29 SEO copywriting tips to create content that both your audience and the search engines will love.

Jessica Greene Marketing   |  Jun 24

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Marketing

The 17 Essential YouTube KPIs for Measuring & Growing Your Channel

What are the most important YouTube KPIs for growing your channel? 43 pros weigh in on the essential analytics every marketer and YouTuber should measure.

Avatar Marketing   |  Jun 19

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Marketing

23 Content Distribution Tips & Channels For Increasing Website Traffic

You published a new article. Now what? 73 content marketers share the most effective content distribution strategies for getting more eyes on your work.

Avatar Marketing   |  Jun 18

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Sales

The 37 Sales KPIs Every Sales Leader Should Be Measuring

If you’re looking to improve your sales team’s processes and performance, consider monitoring some of these more unique KPIs that other sales pros recommend.

Jessica Greene Sales   |  Jun 17

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Marketing

12 Obvious SEO Tips That Almost No One Is Following

More than one-third of SEOs believe companies over-invest in keywords and under-invest in content. Here are the 12 SEO fundamentals you should truly focus on.

Jessica Greene Marketing   |  Jun 12

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11 Facebook Retargeting Tips For Converting Warm Leads

Over half of the marketers we surveyed use website traffic segments to retarget on Facebook. Here are seven other options, plus a handful of tips to maximize results.

Elise Dopson   |  Jun 11

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Marketing

22 Common Email Marketing Mistakes & How to Avoid and Overcome Them

52% of marketers made 2-5 email marketing mistakes in the last year. Here’s what you can learn from those mistakes, plus how to avoid and/or overcome them.

Jessica Greene Marketing   |  Jun 10

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Integrations

New Integration: Monitor Your Overall Search Presence with Google My Business

Now you can track and visualize the volume of searches your business receives by source, listing, or type of action as well as your overall search presence in Databox.

John Bonini Integrations   |  Jun 10

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Content Marketing

20 Ways to Fill Your Editorial Calendar with Highly Relevant Topics

Constantly finding new content ideas can feel exhausting. We asked 64 experts how they find entertaining, valuable and SEO-worthy topics to include in theirs.

Elise Dopson Content Marketing   |  Jun 5

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Data Snacks

Conversational Marketing: How to Measure ‘First Question Performance’

In this episode of Data Snacks, we dig into how to measure your first question performance in Drift using Drift and Google Analytics and how to increase your conversational marketing & sales results.

Avatar Data Snacks   |  Jun 4

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Marketing

21 Ways to Improve The Average Time on Page for Your Blog Posts

78 marketers share their advice for improving the average time on page for every blog post you write.

Avatar Marketing   |  Jun 4

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Databox Reports

The 10 Most-Tracked Google Analytics Metrics [Original Data]

We analyzed 50K+ data points to find the most important Google Analytics metrics. Here are the top 10, plus definitions for each metric and how to find them.

John Bonini Databox Reports   |  May 31

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Marketing

18 Lead Generation KPIs Every Marketing & Sales Team Should Track

We polled over 50 marketers and salespeople to uncover the 18 most commonly tracked lead generation KPIs for measuring your entire funnel.

Avatar Marketing   |  May 30

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Data Snacks

How to Track the Performance of Your Ungated Content

In this episode of Data Snacks, we’ll cover the best metrics to track to evaluate the success of your ungated content.

Julia Tiedt Data Snacks   |  May 29

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Marketing

The 22 Email Marketing Metrics Every Campaign Should Be Measured On

There are dozens of email marketing metrics available to track in your ESP. But, according to over 40 email pros, these are the 22 most important metrics.

Elise Dopson Marketing   |  May 29

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Marketing

The 28 Advertising KPIs That Every Marketer Should Be Tracking

Don’t overspend on underperforming ads. Track these paid media metrics to make sure your next ad campaign is driving your business toward your biggest goals.

Jessica Greene Marketing   |  May 28

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Marketing

Conversion Rate Optimization: How to Discover Your Next A/B Test

95% of conversion rate optimization (CRO) experts prioritize their split-tests. Here’s how you can find (and test) the ones that are worth the effort.

Elise Dopson Marketing   |  May 23

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Marketing

The 17 Essential Website KPIs for Measuring Your Website’s Performance

We polled more than 50 marketers to find out the most important website KPIs all of us should be tracking.

Avatar Marketing   |  May 22

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Data Snacks

Landing Page Optimization: How to Identify the Right Tests for Increasing Conversions

In this episode of Data Snacks, Juli Durante of Smartbug Media shows us how to identify the right CRO opportunities for increasing landing page conversions.

Juli Durante Data Snacks   |  May 22

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Marketing

The 28 Blog KPIs that Most Content Marketers Recommend Tracking

We asked 74 marketers to weigh in on the most important blog KPIs. They replied with 28 different KPIs that help you measure progress toward all of your goals.

Jessica Greene Marketing   |  May 21