Blog

Ground Up Podcast

The 3-Step Approach HubSpot’s VP of Marketing Uses to Set Goals for Continuous Growth

HubSpot’s VP of Marketing, Kieran Flanagan, recently shared the key learnings that helped HubSpot instill a culture of growth throughout the entire company.

Ground Up Podcast Kiera Abbamonte | Feb 26

Marketing

The Metrics Facebook Doesn’t Show You & How to Track Them In Google Analytics

Here’s how to use Google Analytics to track Facebook engagement, whether that’s organic, ad campaigns, groups, and more––and pull more detailed insights.

Marketing | Feb 26

Content Marketing

Content Marketing ROI: 13 Lead Generation Metrics to Measure & Report Every Month

It’s notoriously hard to track the ROI of content marketing. We asked 40 experts to share the lead generation metrics they’re tracking to report on ROI.

Content Marketing | Feb 25

Marketing

11 Tips for Creating An Actionable SEO Marketing Dashboard

You’ve put a lot of effort into SEO and now it’s time to report on results. Which KPIs should be included in an SEO dashboard? Here, dozens of marketers share their thoughts.

Marketing | Feb 24

Sales

How to Set, Track, & Achieve Your Monthly Sales Goals

Sales goals can mean everything––if they’re set and measured correctly. Here are tips from 90 sales pros on setting and tracking your monthly sales goals.

Sales | Feb 20

Marketing

Business Reporting: 4 Ways to Report Poor Performance To Your Boss or Client

90 experts delivered their best tips on delivering bad news without losing the trust and integrity of your most important business relationships.

Marketing | Feb 19

Marketing

16 Event Marketing KPIs For Tracking the ROI of Every Event & Trade Show

How do you measure the ROI of an event or trade show? By tracking these 16 event marketing KPIs recommended by dozens of marketing pros.

Marketing | Feb 18

Content Marketing

Content Marketing Goals: 15 Ways to Set, Track, & Measure Your Efforts

What’s the goal of content marketing, anyway? Here, almost 200 marketers agree on the 15 content marketing goals every program should set and achieve.

Content Marketing | Feb 17

Marketing

The 22 Email Marketing Metrics Every Campaign Should Be Measured On

How do you measure the success of email marketing? We surveyed over 40 email pros and these are the email marketing metrics they recommend tracking most.

Marketing | Feb 13

Marketing

The 22 Essential Startup Marketing KPIs for Measuring Traction

Success for a startup looks different than it does for established companies. Here are 22 essential startup marketing KPIs according to 58 marketing pros.

Marketing | Feb 13

Marketing

33 Marketers On The Most Effective Ways for Increasing Free Trial Signups

Getting your prospects to “try before they buy” becomes easier when you use these tips from 33 marketing pros to increase your free trial signups.

Marketing | Feb 12

Product and Design

How to Use Google Sheets + Databox to Track & Visualize Performance

Many companies still use spreadsheets to track performance data. Here’s everything you need for using Google Sheets with Databox to visualize performance.

Product and Design | Feb 11

Data Snacks

How To Create A Simple Yet Insightful Facebook Ads Performance Dashboard

Marketers tend to complicate things when it comes time to report on results. Here’s how to create a simple and effective Facebook Ads dashboard.

Data Snacks | Feb 11

Marketing

How to Set Long-Term Marketing Goals (And Actually Hit Them)

Do you avoid setting long-term marketing goals out of fear you won’t hit them? Here are tips from dozens of marketers on how to properly set goals.

Marketing | Feb 11

Marketing

The Definitive List of Marketing KPIs Every Team Should Track

We’ve polled hundreds of marketers to find out the definitive marketing KPIs every team should track across 8 functional areas, including content marketing, SEO, email, and more.

Marketing | Feb 10

Marketing

How to Create SMART Marketing Goals That Your Team Will Actually Hit

The SMART framework ensures you’re focused on goals that are simple, measurable, achievable, realistic, and timely. Here’s how to set them for marketing.

Marketing | Feb 6

Marketing

How to Set Up & Use Google Analytics Across Multiple Websites

If Google Analytics isn’t configured properly across multiple websites, your performance data could be skewed. Here are 12 ways to properly set up and use Google Analytics across multiple websites.

Marketing | Feb 5

Sales

The 22 KPIs That Every Sales Rep Should Be Tracking

Everyone knows sales reps are tasked with, well, selling. But how do you measure the performance of all of the tasks involved? With these 22 sales KPIs…

Sales | Feb 4

Sales

5 Types of Sales Goals Every Sales Manager Should Have

35+ sales managers give us their best advice for goal-setting that creates better teams, drives engagement, and keeps the pipelines pumping.

Sales | Feb 3

Marketing

How to Set Content Marketing Goals (& The Most Common Ones Marketers Set)

How do you set, measure and communicate your content marketing goals? 50 marketers share their top goals along with the biggest challenges they face.

Marketing | Jan 30

Marketing

How to Track & Visualize Your HubSpot Lifecycle Stages in Databox

Here’s everything you need to know about HubSpot Lifecycle stages, including how to set them up and visualize their performance in HubSpot and Databox.

Marketing | Jan 29

Marketing

How To Measure YouTube Analytics Using Only Google Analytics

Our experts shared 20+ ways to be sure you’re getting the most out of your video marketing through Google Analytics’ YouTube data and tracking abilities

Marketing | Jan 29

Marketing

Can You Measure Brand? Yes––Start With These 24 Brand Marketing KPIs

Can you measure the impact and effectiveness of your brand? 60+ marketing pros say yes––here are the brand marketing KPIs they say you should track.

Marketing | Jan 28

Marketing

25 Insightful Google Analytics Custom Dimensions for Analyzing Website Conversions

Which channels generate the most leads? Which social media platform drives quality leads? Here, 48 marketers share those and other Google Analytics custom dimensions for analyzing your website conversions.

Marketing | Jan 27

Marketing

17 Real Marketing Report Examples For Communicating Performance To Your Team

Putting together a marketing report can be overhwleming. That’s why we’ve collated these 17 real marketing report examples shared by our readers to help.

Marketing | Jan 22

Marketing

13 Tips for Setting (and Achieving) Your Marketing Goals

Who should be responsible for setting marketing goals? How do you settle on the number? Here, more than 30 marketers weigh in on marketing goal-setting.

Marketing | Jan 21

Marketing

Here Are The 19 KPIs to Include In Your Monthly Marketing Report

Most teams spend hours, even days, mapping out what to include in their marketing reports. Here are the 19 KPIs marketers say every report should include.

Marketing | Jan 20

Marketing

How to Prepare A Complete Marketing Report: The KPIs, Analysis, & Action Plan You Need

More than 40 marketers give us their most trusted focus-points and suggestions for creating informative, actionable marketing reports for every campaign.

Marketing | Jan 17

Marketing

The 13 Product Marketing KPIs That Every Team Should Be Tracking

There are endless user signals to analyze and interpret––which ones are useful to track? Here are the 13 product marketing KPIs every team should focus on.

Marketing | Jan 16

Basics

The 20 Most Important B2B KPIs According to More Than 50 Businesses

Unsure which metrics your B2B organization needs to keep an eye on? In this guide, experts from 42 B2B companies share the KPIs they track.

Basics | Jan 15

Marketing

7 Essential Metrics to Include in Every Weekly Marketing Report

Sixty-plus marketers share their seven most powerful metrics for analyzing progress and driving growth in their products and organizations.

Marketing | Jan 14

Marketing

17 Helpful Google Analytics Custom Dimensions For Analyzing Website Traffic

39 marketers share the most helpful Google Analytics custom dimensions for analyzing their website traffic for greater and more actionable insights,

Marketing | Jan 13

Analytics

25 Tips for Properly Setting Up Google Analytics On Your Website

How do you properly set up Google Analytics? In this latest report, 81 marketers weigh in on 25 things to remember to ensure you’re set up correctly.

Analytics | Jan 9

Marketing

How Much Do Facebook Ads Really Cost? (And 8 Ways to Maximize Ad Spend)

We asked 50+ marketers to share their best strategies for creating Facebook Ads on a small budget. They highlighted eight key areas to target for success.

Marketing | Jan 8

Marketing

What To Include in Your Daily Marketing Report: A 16-Point Checklist

Your daily marketing report tells you whether your team is on-track to meet campaign goals. In this guide, 29 experts share what you should include.

Marketing | Jan 7

Analytics

18 Google Analytics Custom Dimensions for Drilling Down Into Your Website’s Performance

Custom dimensions are a great way to enrich your Google Analytics data with third-party tools. In this guide, 20+ experts share the custom dimensions you should be using.

Analytics | Jan 6

Marketing

15 Proven Ways To Reduce Your Average Support Ticket Response Time

What’s the best way to reduce your average support ticket response time? Here, 2 dozen customer success pros share 15 proven tips.

Marketing | Jan 3

Marketing

How to Build an SEO Report: 27 Metrics & Insights To Include

Here are 27 metrics and insights you should include in every SEO report in order to identify what’s working, what’s not, and what you can do about it.

Marketing | Jan 2

16 Ways To Measure Social Media Engagement Using Only Google Analytics

How many customers come from social media? What type of content (text, image, video) perform best? Here’s how to find those answers in Google Analytics.

Social Media | Dec 30 2019

Marketing

The 88 Books Every Marketer Should Read, According to 159 Marketing Pros

Looking to level up your marketing skills? Here are the 88 most-recommended books that every marketer should read according to 159 marketing professionals.

Marketing | Dec 23 2019

Marketing

36 Practical Tips for Writing A Great Sales Follow Up Email

How can you write an effective sales follow up email without coming across as spammy or inauthentic? 98 marketing pros share their most effective tips.

Marketing | Dec 19 2019

11 Essential Metrics That Every Social Media Report Should Include

How do you sell the value of social media marketing? Which metrics should be included in reports? What else should be included? 60+ marketers weigh in.

Social Media | Dec 18 2019

Marketing

The 13 Most Useful Google Search Console Tools, According to 50+ SEOs

Google Search Console is a free tool for SEOs. In this guide, 60+ experts share their best tool or feature that GSC has to offer.

Marketing | Dec 17 2019

Marketing

30+ Expert Google Analytics Tips for Beginners

Want to be more proficient in everything Google Analytics? Here, 80 Google Analytics experts share their best tips for getting started.

Marketing | Dec 16 2019

Marketing

19 Ways For Using Google Trends To Build Your Content Marketing Strategy

Google Trends is a free tool that most marketers forget about. These experts share how they use Google Trends data to support their marketing campaigns.

Marketing | Dec 12 2019

Marketing

The Best Email Newsletter Examples by Brand, Category, & Industry

Need inspiration and examples for creating and sending a great email newsletter? Here are some of the best email newsletters according to 36 marketing pros.

Marketing | Dec 11 2019

Marketing

9 Ways to Accurately Identify the Target Audience for Your Website

You’ve invested a lot of time, money, and resources into creating a website. Now, here’s how to ensure you’re targeting and attracting the right audience.

Marketing | Dec 10 2019

Ground Up Podcast

Vimeo’s Journey to Full-Service SaaS & One Million Paying Subscribers

On this episode of Ground Up, Vimeo’s Melissa Matlins dives deep into Vimeo’s journey to become a full-service video platform and how they’re repositioning the brand to support that.

Ground Up Podcast | Dec 9 2019

Marketing

The 14 Best SEO Competitive Analysis Tools (and How to Use Them)

Lingering in the depths of page 2 while your competitors reach the top five positions on Google? Here are 14 competitive analysis tools you should use now.

Marketing | Dec 9 2019

Marketing

Here’s How We Increased Website Traffic by 75% in 6 Months By Updating Old Blog Posts

After six months of static traffic levels, we decided to update 24 old blog posts. The results were better than we ever expected they would be.

Marketing | Dec 6 2019

Marketing

How to Measure the Performance of Updated Blog Posts with Databox

Learn how to create a Databox dashboard to track the performance of individual, updated blog posts using data from Google Analytics and Search Console.

Marketing | Dec 6 2019

Marketing

How to Find & Update Old Blog Posts to Boost Your SEO Using Databox

If you’re ready to enjoy the SEO benefits of updating your old blog posts but aren’t sure which posts need updating, this guide will show you how to find out.

Marketing | Dec 6 2019

Content Marketing

18 B2B Content Marketing Examples That Every Team Can Draw Inspiration From

Here are 18 B2B content marketing campaigns that should have a place in the hall of fame. More importantly, learn how and why they’re so effective.

Content Marketing | Dec 5 2019

Marketing

The 3 Essentials for Properly Setting Up Google Analytics Conversion Tracking

We asked 48 experts to share their most useful tips, tricks, and tools for properly setting up and tracking website conversions via Google Analytics.

Marketing | Dec 4 2019

Marketing

29 Free Link Building Tips for Building Links On Little-to-No Budget

Almost 40% of SEOs don’t have a budget for link building. In this guide, 80+ experts share how they build free backlinks to maximize their small (or lack of) budget.

Marketing | Dec 3 2019

Uncategorized

How (and Why) ThriveHive Went All-In On Small, Local Businesses

ThriveHive CMO Dan Slagen shares the challenges of marketing to the SMB, how to build a marketing strategy around those challenges, and why partner marketing has been the key to it all.

Uncategorized | Dec 2 2019

Marketing

21 Ways for Creating a Website Structure That’s Optimized for SEO

Search engines use your site structure to find, crawl, and rank content on your website. Here’s how you can build an SEO-friendly website structure that Google (and your users) love.

Marketing | Dec 2 2019

24 Twitter Marketing Tips for Driving Engagement, Leads, & Sales

Twitter has been voted the third-best social platform for generating leads. In this guide, 39 experts share their best tip for making the most out of Twitter.

Social Media | Nov 27 2019

Marketing

18 Ways to Improve the Google Ads Quality Score of Your Next Campaign

More than 60 paid search experts share their opinions and experiences for improving your Google Ads Quality Score and the performance of every ad campaign.

Marketing | Nov 26 2019

Marketing

Email Personalization: Tips, Tools, & The 6 Fundamentals For Success

How do you take email personalization beyond [Hi, First Name]? What are the best email personalization tools? 50 email experts weigh in with their opinions.

Marketing | Nov 26 2019

Ground Up Podcast

How ActiveCampaign Grew to 80k Customers By Focusing On Product First

Active Campaign’s CMO, Maria Pergolino, joins Ground Up to share how the company netted 80,000 customers without a consistent marketing strategy, how she’s structuring the marketing team now, and why they’re leaning into brand and an already established community to grow.

Ground Up Podcast | Nov 25 2019

Blog about Business Analytics, KPIs and product updates

HubSpot’s VP of Marketing, Kieran Flanagan, recently shared the key learnings that helped HubSpot instill a culture of growth throughout the entire company.

Here’s how to use Google Analytics to track Facebook engagement, whether that’s organic, ad campaigns, groups, and more––and pull more detailed insights.

It’s notoriously hard to track the ROI of content marketing. We asked 40 experts to share the lead generation metrics they’re tracking to report on ROI.

You’ve put a lot of effort into SEO and now it’s time to report on results. Which KPIs should be included in an SEO dashboard? Here, dozens of marketers share their thoughts.

Sales goals can mean everything––if they’re set and measured correctly. Here are tips from 90 sales pros on setting and tracking your monthly sales goals.

90 experts delivered their best tips on delivering bad news without losing the trust and integrity of your most important business relationships.

How do you measure the ROI of an event or trade show? By tracking these 16 event marketing KPIs recommended by dozens of marketing pros.

What’s the goal of content marketing, anyway? Here, almost 200 marketers agree on the 15 content marketing goals every program should set and achieve.

How do you measure the success of email marketing? We surveyed over 40 email pros and these are the email marketing metrics they recommend tracking most.

Success for a startup looks different than it does for established companies. Here are 22 essential startup marketing KPIs according to 58 marketing pros.

Getting your prospects to “try before they buy” becomes easier when you use these tips from 33 marketing pros to increase your free trial signups.

Many companies still use spreadsheets to track performance data. Here’s everything you need for using Google Sheets with Databox to visualize performance.

Marketers tend to complicate things when it comes time to report on results. Here’s how to create a simple and effective Facebook Ads dashboard.

Do you avoid setting long-term marketing goals out of fear you won’t hit them? Here are tips from dozens of marketers on how to properly set goals.

We’ve polled hundreds of marketers to find out the definitive marketing KPIs every team should track across 8 functional areas, including content marketing, SEO, email, and more.

The SMART framework ensures you’re focused on goals that are simple, measurable, achievable, realistic, and timely. Here’s how to set them for marketing.

If Google Analytics isn’t configured properly across multiple websites, your performance data could be skewed. Here are 12 ways to properly set up and use Google Analytics across multiple websites.

Everyone knows sales reps are tasked with, well, selling. But how do you measure the performance of all of the tasks involved? With these 22 sales KPIs…

35+ sales managers give us their best advice for goal-setting that creates better teams, drives engagement, and keeps the pipelines pumping.

How do you set, measure and communicate your content marketing goals? 50 marketers share their top goals along with the biggest challenges they face.

Here’s everything you need to know about HubSpot Lifecycle stages, including how to set them up and visualize their performance in HubSpot and Databox.

Our experts shared 20+ ways to be sure you’re getting the most out of your video marketing through Google Analytics’ YouTube data and tracking abilities

Can you measure the impact and effectiveness of your brand? 60+ marketing pros say yes––here are the brand marketing KPIs they say you should track.

Which channels generate the most leads? Which social media platform drives quality leads? Here, 48 marketers share those and other Google Analytics custom dimensions for analyzing your website conversions.

Putting together a marketing report can be overhwleming. That’s why we’ve collated these 17 real marketing report examples shared by our readers to help.

Who should be responsible for setting marketing goals? How do you settle on the number? Here, more than 30 marketers weigh in on marketing goal-setting.

Most teams spend hours, even days, mapping out what to include in their marketing reports. Here are the 19 KPIs marketers say every report should include.

More than 40 marketers give us their most trusted focus-points and suggestions for creating informative, actionable marketing reports for every campaign.

There are endless user signals to analyze and interpret––which ones are useful to track? Here are the 13 product marketing KPIs every team should focus on.

Unsure which metrics your B2B organization needs to keep an eye on? In this guide, experts from 42 B2B companies share the KPIs they track.

Sixty-plus marketers share their seven most powerful metrics for analyzing progress and driving growth in their products and organizations.

39 marketers share the most helpful Google Analytics custom dimensions for analyzing their website traffic for greater and more actionable insights,

How do you properly set up Google Analytics? In this latest report, 81 marketers weigh in on 25 things to remember to ensure you’re set up correctly.

We asked 50+ marketers to share their best strategies for creating Facebook Ads on a small budget. They highlighted eight key areas to target for success.

Your daily marketing report tells you whether your team is on-track to meet campaign goals. In this guide, 29 experts share what you should include.

Custom dimensions are a great way to enrich your Google Analytics data with third-party tools. In this guide, 20+ experts share the custom dimensions you should be using.

What’s the best way to reduce your average support ticket response time? Here, 2 dozen customer success pros share 15 proven tips.

Here are 27 metrics and insights you should include in every SEO report in order to identify what’s working, what’s not, and what you can do about it.

How many customers come from social media? What type of content (text, image, video) perform best? Here’s how to find those answers in Google Analytics.

Looking to level up your marketing skills? Here are the 88 most-recommended books that every marketer should read according to 159 marketing professionals.

How can you write an effective sales follow up email without coming across as spammy or inauthentic? 98 marketing pros share their most effective tips.

How do you sell the value of social media marketing? Which metrics should be included in reports? What else should be included? 60+ marketers weigh in.

Google Search Console is a free tool for SEOs. In this guide, 60+ experts share their best tool or feature that GSC has to offer.

Want to be more proficient in everything Google Analytics? Here, 80 Google Analytics experts share their best tips for getting started.

Google Trends is a free tool that most marketers forget about. These experts share how they use Google Trends data to support their marketing campaigns.

Need inspiration and examples for creating and sending a great email newsletter? Here are some of the best email newsletters according to 36 marketing pros.

You’ve invested a lot of time, money, and resources into creating a website. Now, here’s how to ensure you’re targeting and attracting the right audience.

On this episode of Ground Up, Vimeo’s Melissa Matlins dives deep into Vimeo’s journey to become a full-service video platform and how they’re repositioning the brand to support that.

Lingering in the depths of page 2 while your competitors reach the top five positions on Google? Here are 14 competitive analysis tools you should use now.

After six months of static traffic levels, we decided to update 24 old blog posts. The results were better than we ever expected they would be.

Learn how to create a Databox dashboard to track the performance of individual, updated blog posts using data from Google Analytics and Search Console.

If you’re ready to enjoy the SEO benefits of updating your old blog posts but aren’t sure which posts need updating, this guide will show you how to find out.

Here are 18 B2B content marketing campaigns that should have a place in the hall of fame. More importantly, learn how and why they’re so effective.

We asked 48 experts to share their most useful tips, tricks, and tools for properly setting up and tracking website conversions via Google Analytics.

Almost 40% of SEOs don’t have a budget for link building. In this guide, 80+ experts share how they build free backlinks to maximize their small (or lack of) budget.

ThriveHive CMO Dan Slagen shares the challenges of marketing to the SMB, how to build a marketing strategy around those challenges, and why partner marketing has been the key to it all.

Search engines use your site structure to find, crawl, and rank content on your website. Here’s how you can build an SEO-friendly website structure that Google (and your users) love.

Twitter has been voted the third-best social platform for generating leads. In this guide, 39 experts share their best tip for making the most out of Twitter.

More than 60 paid search experts share their opinions and experiences for improving your Google Ads Quality Score and the performance of every ad campaign.

How do you take email personalization beyond [Hi, First Name]? What are the best email personalization tools? 50 email experts weigh in with their opinions.

Active Campaign’s CMO, Maria Pergolino, joins Ground Up to share how the company netted 80,000 customers without a consistent marketing strategy, how she’s structuring the marketing team now, and why they’re leaning into brand and an already established community to grow.

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