Blog

Marketing

Dozens of Marketers On How to Get More Views on YouTube

We surveyed dozens of video marketers to find out the most effective ways to drive more views to your YouTube videos.

Marketing Dann Albright | Nov 14

Ground Up Podcast

From Buying Out Its Investors to Launching an Original Series–Wistia’s Moment of Clarity

On this episode of Ground Up, Chris Savage shares the details of what led to the decision to raise debt and buy out investors and why they decided to spend $111,000 to film a documentary.

Ground Up Podcast | Nov 13

Product and Design

New in Databox: Onboard Clients Quicker by Sending Templated Carousels

By sending Databoard Carousels into client accounts with just one click, it’s now easier than ever to build client reports and onboard new clients.

Product and Design | Nov 9

Marketing

The Most Effective Channels for Reaching Your Target Customer

We asked dozens of marketers to share their most effective channel for reaching their target audience and their best tips for doing it well.

Marketing | Nov 7

Product and Design

New in Databox: Instantly Visualize 3,000+ Metrics from 65+ Data Sources

Big updates to the app and dashboard designer (as well as 1,712 new pre-configured Datablocks) make it easier than ever to find and track the most important KPIs.

Product and Design | Nov 6

Agencies

36 Marketing Agencies Share Lessons Learned From a Bad Client Experience

We asked a few dozen agencies to share their most painful client experiences, and more importantly, the advice they’d give to other agencies to avoid them.

Agencies | Nov 5

Agencies

Yes, You Can Have Both a Thriving Business and Live a Balanced Life [Podcast]

Here’s How James Robert Lay, founder of the Digital Growth Institute, Went From Near Divorce to 4 Kids, a Balanced Life, and a Thriving Business

Agencies | Nov 2

Marketing

The 8 Most Important Factors When Buying Software (According to Marketers)

According to Databox’s latest research, 25% of marketers say that “customer proof” is the most important factor when evaluating 2 (or more) software products. Here’s what else we learned…

Marketing | Nov 1

Marketing

32 Agencies Share Their Favorite Project Management Tools & Processes

We polled dozens of agencies to find out which project management tools they use and how they use them to build successful project management processes.

Marketing | Oct 29

Agencies

How Marketing Agency, Synx, Now Provides Its Clients Better Visibility into Their Performance

Hear how Charles McKay rolled out processes that allow his agency’s account managers to double their productivity and provides clients with greater visibility into their businesses.

Agencies | Oct 26

Product and Design

New Integration: Track Your Subscription & Financial Metrics for Free from ProfitWell

Track all of your critical subscription metrics in Databox from a free ProfitWell account: revenue, churn, upgrades/downgrades, ARPU, and much more.

Product and Design | Oct 26

Agencies

How PR 20/20 Creates Client Reports 3X Faster & Spends More Time on Strategy

Keith Moehring shares how his agency has used automated dashboards to set and hit marketing goals for clients.

Agencies | Oct 25

Agencies

How PHNX21creative Built Its Client Reporting Process from Scratch

Here’s how Kenny Lange uses automated reporting to help his clients understand their digital marketing strategies and set reasonable expectations for his agency.

Agencies | Oct 23

Analytics

8 Ways to Grow Your Business by Leveraging Customer Support Inquiries

Here are 8 reasons that your business will grow and your support team will thank you when you track the causes of new customer support inquiries.

Analytics | Oct 23

Agencies

How To Offer Analytics as a Service When Your Prospect Isn’t A Good Fit For a Marketing Retainer

We interviewed Tyler Pigott, CEO from Lone Fir Creative, to learn how his agency has opened their 4th revenue stream: coaching services around digital marketing.

Agencies | Oct 22

Product and Design

Embed Databoards: Share Live and Interactive Dashboards on Any Web Page or Application

With the Databoard Embed feature, you can share and publish live, interactive dashboards on any web page, blog post, wiki page, web application, or intranet portal.

Product and Design | Oct 19

Agencies

How Big Sea Generates $50,000 in Billable Time Every Year With Automated Reporting

Here’s how Andi Graham from Big Sea stopped wasting time manually assembling client reports and began tracking data in real-time and billing time for higher-value work.

Agencies | Oct 18

Marketing

Are Funnels Still the Right Way to Measure Your Sales and Marketing?

Learn how to using cyclones to grow revenue from 9 top-tier sales & marketing experts (& me).

Marketing | Oct 17

Marketing

Dozens of HubSpot Users Share High-Performing Lead Nurturing Examples

According to our research, 41% of marketers adjust their lead nurturing campaigns every month. Here are the strategies they’re finding to be most successful.

Marketing | Oct 17

Marketing

Power Users Share Their First Impressions of HubSpot’s Conversations Tool

Dozens of HubSpot power users share their thoughts on the Conversations tool, including their experience with setup, ease-of-use, conversions, and more.

Marketing | Oct 16

Marketing

Top Advertisers Share Tips for $10 Customer Acquisition Costs on Facebook

According to our latest report, 46% of marketers report a customer acquisition cost (CAC) on Facebook of less than $10. Here’s how they’re doing it.

Marketing | Oct 15

Agencies

How Grou Uses Databox To Create Client Presentations 5x Faster

Learn how Grou creates their client presentations in 2 days, rather than 2 weeks. Also, see how they use our Goals and Client Performance tools over the course of the month.

Agencies | Oct 12

Marketing

What’s the Average Facebook Ads CTR & How Do You Improve It?

30+ advertising pros share their average click-through rate (CTR) on Facebook as well as the tactics that work for improving it.

Marketing | Oct 11

Marketing

Dozens of Advertisers Share Strategies for Reducing Facebook CPC

According to our latest report, 63% of the advertisers we polled report a cost-per-click (CPC) of less than $1. Here’s how they’re optimizing their ads, targeting the right audience, and reducing cost.

Marketing | Oct 10

Marketing

100+ Marketers Share The Link-Building Techniques That Work Best

According to our latest report, 84% of marketers have a deliberate strategy for building backlinks. Here are the tactics that are working best.

Marketing | Oct 9

Agencies

How Pepperland Marketing Improved Client Traffic by 10% After Adopting Databox

Sean Henri’s 6-person agency was spending way too much time building error-prone client reports. Here’s what happened once they started using Databox.

Agencies | Oct 4

Product and Design

New Integration: Track the Performance of Your Instagram Business Account

Track important campaign metrics from your Instagram Business account and visualize reach, impressions, post engagement, follower demographics (and more) in minutes.

Product and Design | Oct 3

Marketing

Benchmarking Average Session Duration: What it Means & How to Improve It

Dozens of marketers share the data behind their average session duration as well as the strategies that work for improving it.

Marketing | Oct 2

Agencies

30 Degrees North Saves Hours on Client Reporting Every Month. Here’s How They Reallocate That Time.

Tabitha Young shares how she has used reporting templates, annotations, and live dashboards to cut their report-building time by 66%.

Agencies | Sep 28

Agencies

How IDS Agency Saves 72 Hours Every Month on Client Reporting

Ismail Aly has leveraged real-time performance data as a key differentiator in the market. Hear how his agency, IDS, leverages the power of Databox to improve client relationships and save hours on reporting every month.

Agencies | Sep 27

Product and Design

New Integration: Harvest Time Tracking Visualized

Visualize project management metrics from Harvest like hours tracked, billable hours, billable amount, non-billable hours, expenses (and more) in minutes.

Product and Design | Sep 27

Agencies

How Bluleadz Increased Sales Qualified Leads for Clients by 20%

Learn how Bluleadz uses weekly meetings to focus on the most important client KPIs, make adjustments in real-time, and improve ROI for their clients.

Agencies | Sep 26

Agencies

How To Build A Client Communication Dashboard Without Writing Code

Here is how Charles Drengberg built a simple client communication hub in WordPress that allows clients to check the status of their marketing at any time.

Agencies | Sep 25

Marketing

Here’s How to Increase Your Referral Traffic (Tips from 42 Marketers)

We asked dozens of marketers to share the tactics that work for increasing website referral traffic. Here’s what we learned.

Marketing | Sep 24

Case Study

How Impulse Creative Increased Client Lead Generation by 15% with Real-Time Reporting

Remington Begg, founder and CEO at Impulse Creative, shares the impact that having access to real-time performance data has had on his team and agency.

Case Study | Sep 21

Marketing

10 Marketing KPIs That Will Predict Your Team’s Success

This guide will help you set up KPIs for your marketing team so you can learn which metrics will lead to revenue growth.

Marketing | Sep 19

Marketing

15 MailChimp Integrations That Power Users Recommend Most

We tapped a few dozen MailChimp users to give us their thoughts on the MailChimp integrations they rely on most. Here’s what we learned.

Marketing | Sep 19

Marketing

How to Write Compelling Chatbots That Receive Double-Digit Response Rates

Marketers from IBM, HubSpot, Drift (and more) share tips for building chatbots that get loads of responses.

Marketing | Sep 13

Sales

The Psychology of Sales Enablement (INBOUND 18 Session)

Amber Kemmis from SmartBug Media shared the lessons she has learned after rolling out sales enablement services to clients.

Sales | Sep 13

Agencies

7 Steps to Creating Contagious Content (INBOUND 18 Session)

Marcus Sheridan of IMPACT shares the 7 ways that content can distinguish your brand from all your competitors.

Agencies | Sep 13

Agencies

How To Avoid Analysis Paralysis (INBOUND 18 Session)

Amanda Nielsen shared the framework that New Breed Marketing uses to choose the correct marketing metrics for their clients.

Agencies | Sep 13

Agencies

How To Close Deals Faster at Your Agency (INBOUND 18 Session)

Karl Sakas shared some tips on managing the sales process that he has learned after working with hundreds of agencies.

Agencies | Sep 13

Product and Design

Introducing Flexible Grids – Customizing your Databoards is Now Easier Than Ever

Now you can visualize your performance data with fewer clicks and in less time than ever before.

Product and Design | Sep 13

Ground Up Podcast

Mike Volpe on the Current State of Inbound Marketing & What It Takes to Build a Movement

Fresh of his announcement of joining Lola as CEO, Volpe shares his insights on building a movement, marketing to the SMB, and the current state of inbound marketing.

Ground Up Podcast | Sep 12

Ground Up Podcast

Here’s How the HubSpot Blog Drives 5 Million Visits Every Month

On this episode of Ground Up, the director of the HubSpot Blog, Emma Brudner, sits down with Pete to talk about how HubSpot’s blogging team continues to find new ways to grow the blog.

Ground Up Podcast | Sep 11

Marketing

42 Paid Marketers Share Strategies for Lowering Your AdWords CPC

More than 40 paid marketers shared the strategies that have worked for lowering their cost-per-click (CPC) on AdWords, including tips for improving your Quality Score, keyword targeting, and more.

Marketing | Sep 11

Marketing

Organizing the Deluge of Marketing Data – The Simple Framework Our Agency Uses

Here’s how to organize your marketing data into specific categories so that you can measure the pathway from awareness to sales.

Marketing | Sep 10

Marketing

76 Marketers on How to Reduce Your Website’s Bounce Rate

From understanding searcher intent to improving page load speed (and everything in between), here are all the things marketers say can reduce your website’s bounce rate.

Marketing | Sep 7

Product and Design

Combine Your Data with Data Calculations

Data Calculations allows you to combine (add, subtract, multiply, divide) your business performance metrics from any source without a spreadsheet.

Product and Design | Sep 7

Marketing

How to Choose the Right KPIs for Your Organization

There’s no one-size-fits-all system for choosing the right KPIs. Instead, here’s how you can choose the most effective KPIs tailored specifically for your business.

Marketing | Aug 30

Marketing

26 Marketers on the Things That Work for Reducing Cart Abandonment

From reducing friction in the checkout process to sending great email sequences, 26 marketers share the most effective ways for reducing cart abandonment.

Marketing | Aug 29

Ground Up Podcast

How Treehouse Has Helped 850,000 Students Learn to Code

Ryan Carson, founder and CEO at Treehouse, shares the story behind their mission and how they plan to continue changing the system.

Ground Up Podcast | Aug 28

Sales

Maximize Your Nonprofit CRM: 5 Donor Management Tips

Managing your nonprofit’s donor data can seem like an uphill battle. Check out these 5 effective strategies for making the most of your nonprofit’s CRM.

Sales | Aug 27

Marketing

How to Optimize & Improve Your Video Watch Time on YouTube

Dozens of marketers share the strategies that have worked for improving watch time–YouTube’s top ranking factor for search and discovery.

Marketing | Aug 27

Marketing

How High-Ranking Marketers Improve Their Website Domain Authority

From publishing great content to generating quality backlinks, here are the strategies effective marketers and SEOs use to improve their website domain authority.

Marketing | Aug 23

Marketing

34 Email Pros on How They Achieve Above Average Email Open Rates

From send time personalization to writing great subject lines (and everything in between), learn how these email marketers achieve above average email open rates.

Marketing | Aug 22

Agencies

26 Agencies on the Winning Approach for Managing Client Expectations

From managing timelines to setting expectations around the results themselves, here’s how the best marketing agencies manage client expectations.

Agencies | Aug 21

Marketing

What is a KPI?

A Key Performance Indicator (KPI) is a metric that signals how well a company is achieving important business objectives. Here’s how to set and track yours.

Marketing | Aug 21

Marketing

How to Get Double Digit Response Rates to Your Prospecting Emails

Sales prospecting practitioners shared 14 tips for getting more responses to your sales prospecting emails.

Marketing | Aug 17

Marketing

Search vs Display Ads: Which Works Best When?

While most marketers spend more on search, display ads have their place and purpose.

Marketing | Aug 17

Marketing

The Most-Popular MailChimp Email Marketing KPIs

Mailchimp users are clearly optimizing their list growth, campaign engagement and list segmentation by tracking these 10 email marketing metrics.

Marketing | Aug 16

Blog about Business Analytics, KPIs and product updates

We surveyed dozens of video marketers to find out the most effective ways to drive more views to your YouTube videos.

On this episode of Ground Up, Chris Savage shares the details of what led to the decision to raise debt and buy out investors and why they decided to spend $111,000 to film a documentary.

By sending Databoard Carousels into client accounts with just one click, it’s now easier than ever to build client reports and onboard new clients.

We asked dozens of marketers to share their most effective channel for reaching their target audience and their best tips for doing it well.

Big updates to the app and dashboard designer (as well as 1,712 new pre-configured Datablocks) make it easier than ever to find and track the most important KPIs.

We asked a few dozen agencies to share their most painful client experiences, and more importantly, the advice they’d give to other agencies to avoid them.

Here’s How James Robert Lay, founder of the Digital Growth Institute, Went From Near Divorce to 4 Kids, a Balanced Life, and a Thriving Business

According to Databox’s latest research, 25% of marketers say that “customer proof” is the most important factor when evaluating 2 (or more) software products. Here’s what else we learned…

We polled dozens of agencies to find out which project management tools they use and how they use them to build successful project management processes.

Hear how Charles McKay rolled out processes that allow his agency’s account managers to double their productivity and provides clients with greater visibility into their businesses.

Track all of your critical subscription metrics in Databox from a free ProfitWell account: revenue, churn, upgrades/downgrades, ARPU, and much more.

Keith Moehring shares how his agency has used automated dashboards to set and hit marketing goals for clients.

Here’s how Kenny Lange uses automated reporting to help his clients understand their digital marketing strategies and set reasonable expectations for his agency.

Here are 8 reasons that your business will grow and your support team will thank you when you track the causes of new customer support inquiries.

We interviewed Tyler Pigott, CEO from Lone Fir Creative, to learn how his agency has opened their 4th revenue stream: coaching services around digital marketing.

With the Databoard Embed feature, you can share and publish live, interactive dashboards on any web page, blog post, wiki page, web application, or intranet portal.

Here’s how Andi Graham from Big Sea stopped wasting time manually assembling client reports and began tracking data in real-time and billing time for higher-value work.

Learn how to using cyclones to grow revenue from 9 top-tier sales & marketing experts (& me).

According to our research, 41% of marketers adjust their lead nurturing campaigns every month. Here are the strategies they’re finding to be most successful.

Dozens of HubSpot power users share their thoughts on the Conversations tool, including their experience with setup, ease-of-use, conversions, and more.

According to our latest report, 46% of marketers report a customer acquisition cost (CAC) on Facebook of less than $10. Here’s how they’re doing it.

Learn how Grou creates their client presentations in 2 days, rather than 2 weeks. Also, see how they use our Goals and Client Performance tools over the course of the month.

30+ advertising pros share their average click-through rate (CTR) on Facebook as well as the tactics that work for improving it.

According to our latest report, 63% of the advertisers we polled report a cost-per-click (CPC) of less than $1. Here’s how they’re optimizing their ads, targeting the right audience, and reducing cost.

According to our latest report, 84% of marketers have a deliberate strategy for building backlinks. Here are the tactics that are working best.

Sean Henri’s 6-person agency was spending way too much time building error-prone client reports. Here’s what happened once they started using Databox.

Track important campaign metrics from your Instagram Business account and visualize reach, impressions, post engagement, follower demographics (and more) in minutes.

Dozens of marketers share the data behind their average session duration as well as the strategies that work for improving it.

Tabitha Young shares how she has used reporting templates, annotations, and live dashboards to cut their report-building time by 66%.

Ismail Aly has leveraged real-time performance data as a key differentiator in the market. Hear how his agency, IDS, leverages the power of Databox to improve client relationships and save hours on reporting every month.

Visualize project management metrics from Harvest like hours tracked, billable hours, billable amount, non-billable hours, expenses (and more) in minutes.

Learn how Bluleadz uses weekly meetings to focus on the most important client KPIs, make adjustments in real-time, and improve ROI for their clients.

Here is how Charles Drengberg built a simple client communication hub in WordPress that allows clients to check the status of their marketing at any time.

We asked dozens of marketers to share the tactics that work for increasing website referral traffic. Here’s what we learned.

Remington Begg, founder and CEO at Impulse Creative, shares the impact that having access to real-time performance data has had on his team and agency.

This guide will help you set up KPIs for your marketing team so you can learn which metrics will lead to revenue growth.

We tapped a few dozen MailChimp users to give us their thoughts on the MailChimp integrations they rely on most. Here’s what we learned.

Marketers from IBM, HubSpot, Drift (and more) share tips for building chatbots that get loads of responses.

Amber Kemmis from SmartBug Media shared the lessons she has learned after rolling out sales enablement services to clients.

Marcus Sheridan of IMPACT shares the 7 ways that content can distinguish your brand from all your competitors.

Amanda Nielsen shared the framework that New Breed Marketing uses to choose the correct marketing metrics for their clients.

Karl Sakas shared some tips on managing the sales process that he has learned after working with hundreds of agencies.

Now you can visualize your performance data with fewer clicks and in less time than ever before.

Fresh of his announcement of joining Lola as CEO, Volpe shares his insights on building a movement, marketing to the SMB, and the current state of inbound marketing.

On this episode of Ground Up, the director of the HubSpot Blog, Emma Brudner, sits down with Pete to talk about how HubSpot’s blogging team continues to find new ways to grow the blog.

More than 40 paid marketers shared the strategies that have worked for lowering their cost-per-click (CPC) on AdWords, including tips for improving your Quality Score, keyword targeting, and more.

Here’s how to organize your marketing data into specific categories so that you can measure the pathway from awareness to sales.

From understanding searcher intent to improving page load speed (and everything in between), here are all the things marketers say can reduce your website’s bounce rate.

Data Calculations allows you to combine (add, subtract, multiply, divide) your business performance metrics from any source without a spreadsheet.

There’s no one-size-fits-all system for choosing the right KPIs. Instead, here’s how you can choose the most effective KPIs tailored specifically for your business.

From reducing friction in the checkout process to sending great email sequences, 26 marketers share the most effective ways for reducing cart abandonment.

Ryan Carson, founder and CEO at Treehouse, shares the story behind their mission and how they plan to continue changing the system.

Managing your nonprofit’s donor data can seem like an uphill battle. Check out these 5 effective strategies for making the most of your nonprofit’s CRM.

Dozens of marketers share the strategies that have worked for improving watch time–YouTube’s top ranking factor for search and discovery.

From publishing great content to generating quality backlinks, here are the strategies effective marketers and SEOs use to improve their website domain authority.

From send time personalization to writing great subject lines (and everything in between), learn how these email marketers achieve above average email open rates.

From managing timelines to setting expectations around the results themselves, here’s how the best marketing agencies manage client expectations.

A Key Performance Indicator (KPI) is a metric that signals how well a company is achieving important business objectives. Here’s how to set and track yours.

Sales prospecting practitioners shared 14 tips for getting more responses to your sales prospecting emails.

While most marketers spend more on search, display ads have their place and purpose.

Mailchimp users are clearly optimizing their list growth, campaign engagement and list segmentation by tracking these 10 email marketing metrics.

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