Blog

Top 20 Website Performance Metrics Experienced Marketers Need to Track

Want to know which website performance metrics the leading marketers in the industry focus on? Find out in our new report!

Marketing   |  Jun 8

Driving Predictable Demand (w/ John Short)

John Short shares the system he uses to drive more predictable demand for customers, along with how to identify who your best customers are.

Metrics & Chill Podcast   |  Jun 7

Driving Demand via YouTube (📈 MTN #12)

Move The Needle   |  Jun 5

25 Sales Performance Metrics to Track for Maximizing Sales Potential

Which sales performance metrics are worth tracking? We deep dive into 25 metrics to help monitor and improve your sales processes.

Sales   |  Jun 3

12 KPIs and Metrics to Include in a Revenue Cycle KPI Dashboard to Measure Success

Which metrics should you be tracking in a revenue cycle KPI dashboard? Here are the ones necessary for assessing your financial health at a glance.

Analytics   |  Jun 1

Stopping Revenue Leaks (w/ Sean Burke, Prometric)

Sean Burke shares 7 areas where companies experience revenue leaks, and how to monitor and address them.

Metrics & Chill Podcast   |  May 31

8 Tips for Starting a YouTube Channel

46 experts running their own YouTube channels share everything that you need to know for starting a successful channel on the video-first platform.

Marketing   |  May 30

Understanding the Cost of Advertising on LinkedIn in 2023

Discover useful LinkedIn Ads benchmarks to understand how much you should budget and learn how PPC experts optimize their LinkedIn ad spend.

Marketing   |  May 25

Drawing Insights From Your Customer’s Journey (w/ Sam Bowley)

Many B2B companies could leverage data-driven insights from their customer lifecycle journey to hone their marketing strategy, improve retention, and increase revenue. The key is to think like a Rev Ops professional, even if you don’t have one on your team. Sam Bowley, an experienced Rev Ops executive, shares how B2B leaders can do this.

Metrics & Chill Podcast   |  May 24

Growing Your Company’s Newsletter (📈 MTN #11)

Move The Needle   |  May 23

How to Use YouTube for Demand Creation and Product Education in B2B

YouTube is a frequently untapped marketing channel for B2B companies. Let’s dig into the top challenges and opportunities for B2B.

Marketing   |  May 22

Playmaker Spotlight: Aleksej Miloševič, Product Scientist

Join Aleksej Miloševič, our Product Scientist, as he reveals the objectives of our Data Science team, the challenges they face, and his personal career journey. Gain valuable insights into the fascinating world of data science at Databox.

People & Culture   |  May 22

15 Popular Types of YouTube Videos for Businesses to Produce in 2023

YouTube videos offer infinite creative options for your marketing campaign. Try one of these 15 types of YouTube videos for your next upload.

Marketing   |  May 22

Website Traffic Benchmarks by Industry

Discover industry benchmarks for bounce rate, average time on page, and more to optimize your website’s performance and outshine competitors.

Analytics   |  May 18

Building Trust By Answering Questions (w/ Marcus Sheridan)

Marcus Sheridan (Partner at Impact, Author of They Ask, You Answer) gives an incredible breakdown of how B2B companies can create content that answers prospective customers’ objections, questions, and concerns, in order to build trust and increase sales.

Metrics & Chill Podcast   |  May 17

20+ Ecommerce Statistics to Improve Your Online Store’s Performance in 2023

Want to stay on top of competition and get insight into the latest ecommerce trends? Here is a list of 20+ most relevant ecommerce statistics you should know in 2023.

Marketing   |  May 16

Is Your Google Ads CPC Too High? 41 Experts Share How to Optimize It

What is a good Google ads CPC and how can you optimize it to boost ROI? 41 ad experts share their best tips.

Marketing   |  May 13

Instagram Followers: How Many Does the Average Company Have and How Can They Get More

Do you have greater or fewer Instagram followers than the average company? Learn what the ideal numbers are and how to improve your following.

Marketing   |  May 11

Profitable LinkedIn Ads for $3k/mo? (📈 MTN #10)

Move The Needle   |  May 10

BTB: Growing B2B Newsletter Subscribers (w/ Tara Robertson)

In this episode, we explore how a B2B company can grow its newsletter subscribers, and tackle issues like send frequency, list maintenance, what content you write about, and more.

Metrics & Chill Podcast   |  May 10

What’s a Good Email List Size for B2B Businesses?

What email list size should your B2B business strive for? Let’s investigate the ideal number of subscribers for a B2B business.

Marketing   |  May 9

What Does TikTok Mean for the Future of Search-Related Content?

Will TikTok change the way content is produced? How will Gen Z’s search habits impact search-related content? 60+ pros share their insights.

Marketing   |  May 4

Driving Growth w/ Short & Long-Term Planning (w/ Amrita Mathur, Superside)

Learn how Amrita Mathur (VP Marketing) has helped Superside grow to $45m in 4 years, using a combination of short and long-term planning.

Metrics & Chill Podcast   |  May 3

How to Grow Your B2B Newsletter? 6 Expert Strategies

Dive into this exclusive article for invaluable expert advice from top B2B newsletter creators. Discover their strategies, growth tactics, and secrets to keeping their audiences engaged and growing.

Marketing   |  May 2

More B2B Companies Are Turning To Influencers & Sponsorships (📈 MTN #09)

Move The Needle   |  Apr 26

BTB: Who Are Google Search Ads Best For? (w/ Silvio Perez)

Who are Google Ads best for? How can you know if you’ll get a good ROI? And what are the factors that make them successful or unsuccessful? Learn in this episode.

Metrics & Chill Podcast   |  Apr 26

Google Ads Click-Through Rate (CTR): Expert Tips on How to Increase It & Benchmark Data to Assess Performance

What’s a good click-through rate (CTR) on Google Ads? How do you increase your Google Ads CTR? 88 paid marketers offer their expert advice in this report.

Marketing   |  Apr 25

NEW – Databox Performance Screen 

Get quick access to the Metrics and Goals that matter to you the most.

Product and Design   |  Apr 24

How to Use LinkedIn Ads as a “Digital Billboard” to Accelerate Demand Creation

Learn the secrets of how market leaders and industry experts use LinkedIn Ads to speed up demand creation.

Marketing   |  Apr 24

LinkedIn Ads Best Practices: 10 Tips for Running Successful Campaigns

From experimenting with different ad formats to understanding your audience & targeting decision-makers, there are tons of LinkedIn ads best practices to study.

Marketing   |  Apr 20

FB Ads Benchmarks by Industry [Original Data]

Boost your Facebook ad game! Unlock industry benchmarks, supercharge analysis, and ride the wave of trends. Join our benchmark groups today!

Marketing   |  Apr 20

Knowing & Serving Your Website Visitors (w/ Gaetano DiNardi)

Gaetano DiNardi shares what many companies get wrong when they analyze website performance and traffic, and steps you can take to better know and serve your visitors.

Metrics & Chill Podcast   |  Apr 19

Bootstrapping to $15m by finding product-market fit (📈 MTN #08)

Move The Needle   |  Apr 18

Dental KPI Dashboard: 12 Metrics and KPIs to Track to Measure Your Dental Office Performance

Maximize the success of your dental practice with a dental KPI dashboard. Discover and measure all relevant metrics to gain valuable insights into your practice’s performance.

Analytics   |  Apr 17

Lead Conversion Rate: What Is a Good One and How to Optimize It?

Struggling with a low lead conversion rate? Experts weigh in on how to optimize your lead conversion rate and get better results.

Marketing   |  Apr 13

How We Planned an Unforgettable Company Team Retreat and How You Can Too

How long does it take to plan a company team retreat? How to prepare the agenda? What are the costs? In this blog we share our experience organizing and executing this event and offer tips for planning a successful one.

Uncategorized   |  Apr 13

Influencers, Sponsorships, or Ads: How Are B2B Companies Using Their Spend in 2023

How are B2B companies using their ad budget? We asked 44 B2B marketers to share their insights and tips on prioritizing ad budgets in 2023.

Marketing   |  Apr 12

BTB: Profitable LinkedIn Ads for $3k/mo? (w/ JD Garcia, Impactable)

Our benchmark data shows that it’s relatively inexpensive to run impression-focused ads on LinkedIn. We explore the topic, “should more companies try this? And can they run profitable ads for just $3k/mo?”

Metrics & Chill Podcast   |  Apr 12

Where Else Are Brands Advertising Amid Google and Facebook Ad Revenue Dips?

Facebook and Google Ads’ dominance in the digital marketing space diminished in 2022. Where else are brands spending their ad budgets?

Marketing   |  Apr 10

Account Manager Burnout: How Many Clients Are Too Many?

How many clients are too many before an account manager reaches burnout? We surveyed 48 agencies to find out the ideal number of clients per account manager.

Agencies   |  Apr 6

How to Track Website Traffic Using Universal Analytics (And Google Analytics 4)

Not sure how to track and analyze your Google Analytics traffic data? We’ll walk you through the entire process no matter whether you use UA or GA4.

Analytics   |  Apr 6

Running Successful Growth Experiments (w/ Andres Glusman, DoWhatWorks)

Andres Glusman (CEO, DoWhatWorks) shares a simple framework to help you run more successful growth experiments, and save time and money.

Metrics & Chill Podcast   |  Apr 5

An Inside Look at Our First Company Team Retreat

The Databox team recently had our first-ever team retreat on the beautiful Tenerife island. It was a fantastic experience for all involved. In this blog, we are thrilled to give you a sneak peek into our days on the location.

Uncategorized   |  Apr 5

Comparing Facebook Ads and LinkedIn Ads for B2B: Where to Invest Your $2,000 Monthly Budget?

Should you spend your $2,000 monthly ad budget on LinkedIn Ads or Facebook Ads? Here is how 48 B2B marketing pros allocate their budget.

Marketing   |  Apr 3

NEW: REST API and 30+ Custom API Integrations Available Now in Databox

Pull in data right from within our interface without a 3rd party service.

Integrations   |  Mar 30

Analytics vs. Reporting: How Are They Different and Why You Should Focus on Both

Struggling to understand the difference between analytics vs. reporting? Here is everything you need to know to harness to power of both.

Reporting   |  Mar 29

Building A Brand Media Arm (w/ Mark Jung, Nextiva)

Learn how Nextiva’s Mark Jung drives predictable growth by finding his brand’s white space, building a media arm to communicate it, and being different – not better.

Metrics & Chill Podcast   |  Mar 29

A simple framework to improve your existing funnel (📈 MTN #07)

Move The Needle   |  Mar 28

What Is a Good CPM on LinkedIn for B2B Companies and How to Improve It? 40+ Experts Share Their Best Practices

Looking to improve your Linkedin ad CPM? 46 B2B companies share what a good CPM is, along with factors that cause it to spike and tips to optimize your ad spend.

Marketing   |  Mar 28

How Heyoo Agency Cut Reporting Time in Half with Databox Reports

Marketing   |  Mar 27

Stop Losing Sales: 50+ Experts Share How to Improve Your Checkout Abandonment Rates

Are you losing more customers in the checkout process than your competitors? Learn what a good checkout abandonment rate is and how to improve it.

Marketing   |  Mar 23

Finding Product-Market Fit To Hit $15m+ ARR (w/ Adam Robinson, Retention.com)

Learn how Adam Robinson found product-market fit and bootstrapped Retention.com from $0 to $15m+ ARR.

Metrics & Chill Podcast   |  Mar 22

From Boring to Captivating: Strategies for Improving Your Average View Duration on YouTube

We asked 36 companies/agencies what a good YouTube average view duration is and their best tips for improving this metric. Trust us, you don’t want to miss this one.

Analytics   |  Mar 21

How to Automate Google Ads Reports for Your Agency Clients

This is how you automate Google Ads reports for your agency clients. Your clients will never be grumpy about metrics again.

Reporting   |  Mar 17

What is a Data Dashboard? Definition, Benefits, and Examples

Learn how a data dashboard works and how to create one to get the most out of your dashboard reporting process.

Analytics   |  Mar 16

How to Write a Business Report: A Step By Step Guide with Examples

Why are business reports so important? Read our comprehensive, step-by-step guide on how to create an effective business report and get inspired by the examples we’ve shared.

Reporting   |  Mar 16

9 Expert Ways to Identify the Target Audience for Your Website

You’ve invested a lot of time, money, and resources into creating a website. Now, here’s how to ensure you’re targeting and attracting the right audience.

Marketing   |  Mar 16

Cost-Efficiency Showdown: Paid Search vs Paid Social for SMB Advertising

Paid search vs paid social: which one is the right channel for your SMB? 73 experts share their experience.

Marketing   |  Mar 16

How to Create a Dashboard in Google Sheets? [Free Templates]

Want to know how to create a dashboard in Google Sheets? Follow our step-by-step guide to do it in no time.

Analytics   |  Mar 16

What Is Dashboard Reporting: 101 Guide

Use dashboard reporting to improve your results within available resources, without spending hours creating reports or exceeding your budget.

Analytics   |  Mar 16