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Blog about Business Analytics, KPIs and product updates

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Uncategorized

How to Get Double Digit Response Rates to Your Prospecting Emails

Sales prospecting practitioners shared 14 tips for getting more responses to your sales prospecting emails.

Uncategorized Dann Albright   |  Aug 17

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Marketing

Search vs Display Ads: Which Works Best When?

While most marketers spend more on search, display ads have their place and purpose.

Marketing   |  Aug 17

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Marketing

The Most-Popular MailChimp Email Marketing KPIs

Mailchimp users are clearly optimizing their list growth, campaign engagement and list segmentation by tracking these 10 email marketing metrics.

Laura MacPherson Marketing   |  Aug 16

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Marketing

How to Increase Your Facebook Ad Reach

Targeting, retargeting, ad engagement, automation, ad copy and ad formats — ways to get more reach for your Facebook ads.

Marketing   |  Aug 15

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Marketing

6 Often-Overlooked Email Marketing KPIs You Should Be Tracking

After your open and click-through rate, here are other oft-forgotten email marketing metrics you should be monitoring.

Laura MacPherson Marketing   |  Aug 15

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Marketing

How 16 Marketers Set and Hit a SMART Goal

Examples of S.M.A.R.T marketing goals from real companies & the steps they took to hit them.

Marketing   |  Aug 15

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Marketing

How Often Are Marketers Sending Email?

Databox partnered with Seventh Sense to learn how often marketers are sending email and how that translates to engagement.

Marketing   |  Aug 8

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Marketing

How to Create a Facebook Lookalike Audience & Expand Your Reach

Here are all the essentials you need to know, from creating a custom audience to specific targeting options, for creating a lookalike audience that expands your advertising reach.

Laura MacPherson Marketing   |  Aug 7

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Marketing

5 Ways to Use LinkedIn Ads to Generate Highly Targeted Leads

Use these tactics to reach LinkedIn users in specific industries by title, expertise, and location. Learn how to select an ad format with the highest ROI.

Kylie Chown Marketing   |  Aug 7

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Marketing

Proven Strategies for Improving Your Email Click-Through Rate

From the placement of your calls-to-action to proven copy, personalization, and subject line tips–here’s how to improve your email click through rate.

Marketing   |  Aug 6

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Marketing

10 Creative Ways to Build Links And Outrank Your Competitors

Here are 10 ways that you can earn backlinks through helping other bloggers, rather than simply asking for links.

Georgi Todorov Marketing   |  Aug 3

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Marketing

How Experts Measure Website Redesign Success

Predict and measure the ROI of your next website redesign by following this 11-step playbook, compiled from dozens of experts.

Marketing   |  Aug 3

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Agencies

The Reasons Why Agencies Say ‘No’ to New Business

Whether it’s asking for discounts, a mismatch of services, or unrealistic expectations–here are all the reasons why agencies turn down new business.

Agencies   |  Aug 2

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Management

How to Use OKRs to Set, Track, and Hit Your Quarterly Goals

See how OKRs connect each employee’s daily work to their greater purpose and learn how to implement OKRs in your organization.

Management   |  Aug 1

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Marketing

How to Create Facebook Custom Audiences

A complete tutorial for creating Custom Audiences in Facebook including audience creation, targeting options, how big your audience should be, and more.

Marketing   |  Jul 30

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Marketing

6 Strategies Marketers Use to Write High-Converting Email Copy

Databox recently polled dozens of marketers to learn the tips, strategies, and real-life examples behind writing email copy that converts.

Marketing   |  Jul 30

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Marketing

Forms vs. Website Chat–Which One Generates More Leads?

Databox polled dozens of marketers and salespeople to find out which one does a better job at generating leads, qualifying prospects, and ultimately closing sales.

Marketing   |  Jul 26

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Marketing

How to Do Keyword Research & Outrank Your Competitors

Fifty marketers share strategies for targeting the right keywords, improving your rankings, and the tactics for outranking the competition.

Marketing   |  Jul 25

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Marketing

Facebook Ad Targeting: The 4 Essentials for Finding Your Audience

From creating custom audiences to targeting users by demographics, behavior, and interests– these are the essentials for finding your audience.

Laura MacPherson Marketing   |  Jul 24

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Marketing

How To Use Twitter As a Powerful Social Prospecting Tool

Here’s how to set up a spreadsheet to track your contacts and reach out to the perfect prospects on Twitter.

Jonathan Nunez Marketing   |  Jul 24

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Marketing

Manual Link Building Techniques That Grow & Sustain Organic Traffic

These are manual, yet proven, link building techniques that can help you improve your domain authority while growing and sustaining organic website traffic.

Jayson DeMers Marketing   |  Jul 23

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Marketing

2 Ways to Create High-Converting Facebook Custom Audiences

Using data that your business already collects, here’s how to create powerful custom audiences in Facebook.

Malaika Nicholas Marketing   |  Jul 23

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Marketing

The Creative Ways Marketers Are Increasing Facebook Organic Reach

We surveyed dozens of marketers and learned that many of them are getting creative in their Facebook strategies and actually expanding their organic reach.

Marketing   |  Jul 23

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Marketing

How We Track Marketing and Sales KPIs With Databox + HubSpot [Case Study]

Here’s how one agency uses marketing dashboards alongside HubSpot to communicate their value to their client.

Seth Fendley Marketing   |  Jul 20

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Data Snacks

How to Leverage the Right Data to Increase Website Traffic & Conversions

In this episode of Data Snacks, Remington Begg of Impulse Creative shares how to leverage your analytics to increase the traffic and leads on your website.

Data Snacks   |  Jul 19

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Marketing

No Ad Budget? Here’s How Marketers Grow Their Audience on Facebook for Free

Here’s how dozens of marketers use Facebook groups, visual content, videos, and more to grow their audience on Facebook without spending on advertising.

Marketing   |  Jul 19

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Content Marketing

10 Ways to Write Engaging Email Subject Lines Based on 28 Case Studies

Want to improve your email open rates? Use this swipe file of 28 ideas and strategies for writing high-performing email subject lines.

Laura MacPherson Content Marketing   |  Jul 18

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Agencies

Marketing Agencies Share 3 Biggest Recruiting & Hiring Challenges [NEW DATA]

Databox & Tettra polled dozens of agency professionals to learn how top marketing agencies recruit, hire, and onboard new employees.

Agencies   |  Jul 17

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Marketing

The 7 Pillars for Implementing A Successful Influencer Marketing Strategy

From finding the right influencers to defining a payment structure, here are the 7 key elements for implementing a successful influencer marketing strategy.

Katherine Chalhoub Marketing   |  Jul 16

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Marketing

The 10 Facebook Metrics That Every Marketer is Tracking [Original Data]

We analyzed over 25,000 data points to uncover the 10 most-tracked Facebook metrics that marketers are tracking and how they’re visualizing the data.

Marketing   |  Jul 16

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Marketing

Facebook Ads vs. Google Ads: Where is Your Audience Likely to Engage?

Databox polled dozens of marketers to learn which ad platform delivers a better return on ad spend, the best use cases for each, and more.

Marketing   |  Jul 11

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Marketing

How to Grow Your Organic Traffic: Dozens of Marketers On What Works

Hear from dozens of marketers as they share the strategies that work for growing your organic traffic, how to execute them, and the results you can expect.

Marketing   |  Jul 10

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Marketing

HTML vs. Plain Text Emails: Which Do Marketers Send Most? (And Why?)

62% of marketers say they send a hybrid of HTML and plain text emails to their subscribers. Here’s how they decide which to send, and why.

Marketing   |  Jul 4

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Agencies

How Leadfreak Uses Databox’s Agency Free Plan to Improve Client Results

Leadfreak’s founder on how they handled client reporting prior to Databox, how they set (and hit) goals, and how Databox has allowed them to be more data-driven as an agency–all at no cost.

John Bonini Agencies   |  Jun 29

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Marketing

18 Expert Tips for Running Your First Influencer Marketing Campaign

From defining your personas to executing on outreach and promotion–here’s how you build a successful influencer marketing program.

Marketing   |  Jun 27

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Marketing

How to Use Trello as a Free Growth Tool

Here’s how one SaaS company uses Trello across its sales, marketing, customer success, and engineering teams to improve every stage of their funnel.

Aiza Coronado Marketing   |  Jun 27

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Marketing

How to Build Marketing Dashboards Using Your Key Business Metrics

Our SaaS company wasn’t able to take action based on data. So, we started using dashboards to connect metrics to our quarterly goal.

Abhay Kumar Marketing   |  Jun 26

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Ground Up Podcast

How to Partner with Other Firms to Extend Your Capabilities & Serve Your Clients Better

The story of how two specialized agencies grew by leveraging each other’s strengths to serve their clients’ better.

Ground Up Podcast   |  Jun 26

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Marketing

How to Generate Leads & Sales from Your Blog

35% of marketers say attributing leads and/or sales back to their blog is a challenge. Hear from 29 content marketing pros on the lead generating methods that work best on their blogs.

Marketing   |  Jun 25

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Sales

4 Digital Sales Enablement Tools You Should Implement Right Now

Here’s how organizations are using sales enablement tools to make their sales team more productive.

Monika Gotzmann Sales   |  Jun 22

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Marketing

How to Do a Digital Marketing Audit Using SEMRush, Google Analytics and Facebook Insights

Use a marketing audit with data from a variety of online sources to figure out how to better reach your target market.

Natalie Cagle Marketing   |  Jun 22

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Marketing

11 Marketing Reporting Templates Used By Thousands of Companies

After tracking more than 27,000 template downloads, here are the 11 most popular marketing reporting templates in Databox.

Marketing   |  Jun 21

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Marketing

5 HubSpot Smart Lists for Tracking Your Most Important Inbound Marketing Metrics

Every client is different. As a result, the metrics you track for each one will be different too. Use these smart lists to customize your data for every client.

Meredith Desousa Marketing   |  Jun 21

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Data Snacks

The Essential KPIs for Tracking The Performance of Your Marketing Videos

Video marketing expert Gabriel Marguglio shares how to set up an attribution dashboard, the specific video metrics you should track, and what they all mean for your overall content strategy.

Gabriel Marguglio Data Snacks   |  Jun 19

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Data Snacks

How to Identify Your Most Profitable Digital Marketing Channels

On this episode of Data Snacks, Remington Begg shares how to break down your individual website traffic sources in order to identify which ones drive higher returns.

Data Snacks   |  Jun 18

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Agencies

12 Project Management Tools That Give Agencies a Competitive Advantage

Here are the ways that 27 agency leaders leverage their project management tool to make their team more efficient.

Agencies   |  Jun 15

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Marketing

8 Free SaaS Productivity Apps That Have Changed How I Work

These are eight of my favorite free apps that have helped me automate my job over the past 12 months and go home early.

Matt Pliszka Marketing   |  Jun 15

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Marketing

How to Set Marketing Goals That Position Your Clients for Success

Instead of shooting for general improvements, use these methods to set SMART goals and hit your clients’ quarterly and annual goals.

David Miller Marketing   |  Jun 14

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Marketing

How to Transform Your Blog Articles Into High-Ranking Marketing Videos

A quick guide for converting blog articles into videos to diversify your traffic, rankings, and income sources.

Ann Smarty Marketing   |  Jun 14

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Marketing

A Beginner’s Guide to Mobile Website Optimization

Use this guide to learn about all the different considerations and elements when it’s time to optimize your website for mobile devices.

Marketing   |  Jun 13

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Using Databox

How to Track Your Keyword Rankings in Databox

Now that HubSpot has sunset its keywords tool, here’s how and where you can track your keyword rankings going forward.

John Bonini Using Databox   |  Jun 12

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Ground Up Podcast

Hiten Shah on the Pillars of a Successful Go-To-Market Strategy

On the latest episode of Ground Up, Hiten Shah details the successful research, development, and launch of his newest tool, FYI.

John Bonini Ground Up Podcast   |  Jun 11

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Marketing

18 Marketing Podcasts That Have Built A Cult Following

We polled our community of digital marketers to learn about their favorite podcasts which have not yet made it mainstream. Here is what they said.

Marketing   |  Jun 8

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Marketing

How to Increase Blog Traffic When You’ve Tried Everything Else

These fundamental rules of social psychology will help you understand how you can improve your blog content and drive traffic growth.

Marketing   |  Jun 6

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Data Snacks

How to Track & Optimize Your Watch Time on YouTube

George B. Thomas of Impulse Creative provides a detailed walk-through of the key metrics around watch time as well as strategies for improving them.

George B. Thomas Data Snacks   |  Jun 5

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Marketing

Build High Converting Landing Pages with These 36 Tactics

Convert more visitors to leads with these ideas for improving 8 separate parts of your landing page.

Marketing   |  Jun 5

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Ground Up Podcast

Inside Help Scout’s Mission to Optimize The Customer Experience First

They’ve grown to 75 employees in 50+ cities, have been profitable since year 2, and have raised $12 million as a tool to further their mission–here’s the story of everything in between.

John Bonini Ground Up Podcast   |  Jun 1

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Management

The Goal Setting Process We Used to Get to $1M+ in Annual Revenue

Our cadence for analyzing our performance, setting goals, developing plans and monitoring our progress.

Management   |  May 31

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Agencies

Meet the First 116 Certified and Premier-Level Databox Partners

Here are the digital marketing agencies that have made the biggest commitment toward becoming more goal-focused and data-driven.

Agencies   |  May 30

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Sales

The Best Time To Send Email, According to Marketing and Sales Experts

Here’s how experienced marketers decide when to send their emails as well as their favorite times to send email over the course of the week.

Sales   |  May 30

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Product and Design

Everything You Need to Know About The 5 Big Updates to Goals in Databox

Big updates to the Goals feature allow you to better identify trends, view company goal history, set progressive goals, and more.

Product and Design   |  May 29