Blog

The 37 Sales KPIs Every Sales Leader Should Be Measuring

If you’re looking to improve your sales team’s processes and performance, consider monitoring some of these more unique KPIs that other sales pros recommend.

Sales   |  Jun 17

12 Obvious SEO Tips That Almost No One Is Following

More than one-third of SEOs believe companies over-invest in keywords and under-invest in content. Here are the 12 SEO fundamentals you should truly focus on.

Marketing   |  Jun 12

11 Facebook Retargeting Tips For Converting Warm Leads

Over half of the marketers we surveyed use website traffic segments to retarget on Facebook. Here are seven other options, plus a handful of tips to maximize results.

Social Media   |  Jun 11

22 Common Email Marketing Mistakes & How to Avoid and Overcome Them

52% of marketers made 2-5 email marketing mistakes in the last year. Here’s what you can learn from those mistakes, plus how to avoid and/or overcome them.

Marketing   |  Jun 10

New Integration: Monitor Your Overall Search Presence with Google My Business

Now you can track and visualize the volume of searches your business receives by source, listing, or type of action as well as your overall search presence in Databox.

Integrations   |  Jun 10

20 Ways to Fill Your Editorial Calendar with Highly Relevant Topics

Constantly finding new content ideas can feel exhausting. We asked 64 experts how they find entertaining, valuable and SEO-worthy topics to include in theirs.

Content Marketing   |  Jun 5

Conversational Marketing: How to Measure ‘First Question Performance’

In this episode of Data Snacks, we dig into how to measure your first question performance in Drift using Drift and Google Analytics and how to increase your conversational marketing & sales results.

Data Snacks   |  Jun 4

21 Ways to Improve The Average Time on Page for Your Blog Posts

78 marketers share their advice for improving the average time on page for every blog post you write.

Marketing   |  Jun 4

The 10 Most-Tracked Google Analytics Metrics [Original Data]

We analyzed 50K+ data points to find the most important Google Analytics metrics. Here are the top 10, plus definitions for each metric and how to find them.

Databox Reports   |  May 31

18 Lead Generation KPIs Every Marketing & Sales Team Should Track

We polled over 50 marketers and salespeople to uncover the 18 most commonly tracked lead generation KPIs for measuring your entire funnel.

Marketing   |  May 30

How to Track the Performance of Your Ungated Content

In this episode of Data Snacks, we’ll cover the best metrics to track to evaluate the success of your ungated content.

Data Snacks   |  May 29

The 22 Email Marketing Metrics Every Campaign Should Be Measured On

There are dozens of email marketing metrics available to track in your ESP. But, according to over 40 email pros, these are the 22 most important metrics.

Marketing   |  May 29

The 28 Advertising KPIs That Every Marketer Should Be Tracking

Don’t overspend on underperforming ads. Track these paid media metrics to make sure your next ad campaign is driving your business toward your biggest goals.

Marketing   |  May 28

Conversion Rate Optimization: How to Discover Your Next A/B Test

95% of conversion rate optimization (CRO) experts prioritize their split-tests. Here’s how you can find (and test) the ones that are worth the effort.

Marketing   |  May 23

The 17 Essential Website KPIs for Measuring Your Website’s Performance

We polled more than 50 marketers to find out the most important website KPIs all of us should be tracking.

Marketing   |  May 22

Landing Page Optimization: How to Identify the Right Tests for Increasing Conversions

In this episode of Data Snacks, Juli Durante of Smartbug Media shows us how to identify the right CRO opportunities for increasing landing page conversions.

Data Snacks   |  May 22

The 28 Blog KPIs that Most Content Marketers Recommend Tracking

We asked 74 marketers to weigh in on the most important blog KPIs. They replied with 28 different KPIs that help you measure progress toward all of your goals.

Marketing   |  May 21

Email Subject Line Examples: 42 Marketers Share Their Very Best

These 40 email subject lines generated an average open rate of 47%. Consider these examples when crafting the subject line for your next marketing email.

Marketing   |  May 16

8 Proven Ways to Reduce Your Facebook Ad CPM

24 marketers provided their tips and insights for reducing your Facebook Ad CPM, including ways for increasing your relevance score, targeting more effectively, and more.

Marketing   |  May 15

How to Track Your Content Editorial Calendar in Databox

In this episode of Data Snacks, I walk you through how I built this simple editorial Databoard using only Databox and our native integration with Google Sheets.

Marketing   |  May 14

13 Advanced Google Analytics Metrics & Hacks for Measuring Your Marketing Campaigns

Want to drill deeper into performance using only Google Analytics? Here, 32 experts share the best tips, hacks, and metrics for analyzing your campaigns.

Marketing   |  May 14

15 Tips for a Lower Facebook Ad Frequency and Higher Relevance Score

High ad frequencies can lead to low relevance scores and Facebook serving your ad to fewer people. Here’s how to avoid the trappings of a too-high frequency.

Marketing   |  May 10

The Best Video Gear & Tools for Marketers

Are you one of the 88% of marketers planning to invest in video this year? No matter your budget, 27 video pros share their must-have tools.

Marketing   |  May 9

The 49 SEO KPIs That Marketers Are Tracking Most

We asked 129 marketers to weigh in on the most important SEO metrics. They responded with 49 different metrics that will help you measure absolutely everything.

Marketing   |  May 8

Inside the Design of the New Databox Logo

We recently launched a new logo. Here’s why we did it and the thought that went into the design.

Product and Design   |  May 7

The 19 Fundamental Content Marketing KPIs for Measuring ROI

Save time in reporting meetings by using these content marketing metrics–all of which our pros focus on when evaluating the success of their strategy.

Content Marketing   |  May 7

6 Ways to Improve the Video Play Rate for Every Video You Create

If your business videos are getting way more impressions than plays, consider these tips for optimizing your videos to increase your video play rates.

Marketing   |  May 2

The 24 Social Media Metrics That 95 Marketers Agree You Should Be Tracking

We asked 95 marketers to share the metrics they track to determine the success of their efforts on social. Here are the 24 metrics they say matter the most.

Marketing   |  May 1

New Integration: Track & Visualize Campaign Performance with Twitter Ads

With Databox’s new integration with Twitter Ads, you can track metrics on a campaign basis like spend, impressions, clicks, engagement rate (and more) alongside all of your other important business KPIs.

Integrations   |  Apr 30

What’s the Best Blogging Platform? 66 Content Marketers Weigh In.

Powering over 32% of the web, WordPress is often considered the go-to blogging platform. But, these platforms are coming for the title.

Content Marketing   |  Apr 30

11 Successful Plays for Running Great Sales Calls

From setting expectations to handling objections–here are 11 effective ways for improving your sales calls, according to 48 sales professionals.

Sales   |  Apr 29

The 31 Irrefutable Laws for Creating an SEO-Friendly Website That Ranks in Search

65 SEO experts share their best tip for optimizing an entire website–ranging from content marketing to technical SEO–to help you reach the top spots in Google.

Marketing   |  Apr 25

Use These 10 Proven Tactics to Improve Your Video Conversion Rates

If you’re spending time and budget creating videos but aren’t getting the returns you expected, consider these 10 tactics for boosting video conversion rates.

Marketing   |  Apr 24

Say Hello to a More Personalized Databox

New customizable Home screen and improved design for quicker access to what’s important and a new wizard for building new dashboards faster.

Product and Design   |  Apr 23

Ask These 24 Sales Questions & Lead More Productive Prospecting Calls

45 sales pros share their go-to prospecting call questions for starting a conversation, uncovering pain points, and making sure a partnership is a good fit.

Sales   |  Apr 23

Blog Optimization: How to Update Old Blog Posts & Boost Search Rankings

Reference this checklist each time you sit down to update an old blog post and you’ll never run out of ideas for new ways to refresh your old content.

Marketing   |  Apr 17

14 Proven Ways to Increase Your Blog and Newsletter Subscribers

48% of respondents to our latest report convert >11% of visitors to blog or newsletter subscribers. In this guide, 28 experts share the proven tips for doing so.

Content Marketing   |  Apr 16

16 Proven Ways for Increasing Inbound Sales Calls

92% of all customer interactions happen over the phone. Here, 26 sales experts share proven ways for increasing the inbound sales calls your business receives.

Sales   |  Apr 10

19 Prospecting Tips to Help You Book More Sales Meetings

We asked 33 sales professionals to share their best practices for prospecting. Here are the tips they recommend for getting more meetings on your calendar.

Sales   |  Apr 9

The 6 Most Effective Lead Nurturing Strategies of 2019

One-third of the respondents to our latest survey say >50% of their qualified leads aren’t ready to buy. Here’s how they nurture those leads toward conversion.

Marketing   |  Apr 8

SEO for Beginners: How to Improve Your Search Rankings from 103 SEOs

If you’re new to SEO, don’t get overwhelmed by long lists of Google’s ranking factors. Start small and make incremental changes using these experts’ tips.

Marketing   |  Apr 3

Blog SEO: A 21-Point Checklist for Optimizing Every Blog Post for Search Engines

Marketing   |  Apr 2

How Interius Builds Trust & Improves Client Performance with Databox

Marcelo Gutierrez, CEO at Interius, shares how his clients trust the agency more now that they can track performance and the value they provide in real time.

Case Study   |  Apr 1

16 Ways to Improve Your Landing Page Conversion Rates

You’ve invested time and money into building attractive offers and landing pages–here are 16 proven ways for increasing their conversion rates.

Marketing   |  Apr 1

Dozens of Proven Email Segmentation Tips for Improving Your Open Rates

Personalizing a marketing email is more than just inserting a subscriber’s name. Here’s how 42 marketers use segmentation to send relevant and targeted emails.

Marketing   |  Mar 26

New Integration: Visualize Your Online Store Performance with WooCommerce

Track and visualize all of your online store KPIs like sales, orders placed, best-selling products (and more!) with Databox.

Integrations   |  Mar 22

5 Reasons Why Reporting Meetings are Awful (& What to Do Instead)

Reporting meetings are reactive and unproductive. In a time where performance data is available in real time, here’s what to do instead.

Marketing   |  Mar 21

22 Content Marketing Metrics You’re Probably Not Tracking (But Should Be)

Traffic, leads, sales: you’ve turned tracking these metrics into a science. Now it’s time to track deeper, more telling content marketing metrics in your reports.

Marketing   |  Mar 21

26 Different Ways for Writing Search Ad Copy That Gets Clicks

We asked 51 marketers for their best search ad copywriting tips. The results: 26 creative and practical tips for writing ads that people can’t help but click.

Marketing   |  Mar 19

Videos vs. Images: Which Drives More Engagement in Facebook Ads?

Which performs better on Facebook–images or video? Here’s what 26 marketers say works best as two of the most popular Facebook ad formats go head-to-head.

Social Media   |  Mar 14

The Best Tools, Methods, and Metrics for Measuring Content Marketing ROI

These 24 content marketers take a scientific approach to measuring content success. Discover the metrics and tools they use to prove the value of their content.

Marketing   |  Mar 12

The Best Facebook Ad Content for Driving Awareness & Sales

Approximately 3 million businesses use Facebook Ads, but with so much competition, it’s tough to know what stands out from the crowd. From videos to long-form text, here’s the type of content 29 experts are using.

Social Media   |  Mar 7

New Integration: Track Your Email & Marketing Automation KPIs with Klaviyo

In addition to tracking your email marketing & automation KPIs from Klaviyo, you can also pull data from all of the tools that Klaviyo integrates with right into Databox, too.

Integrations   |  Mar 5

How to Use Google Keyword Planner to Research & Target the Right Keywords (According to 30 Marketers)

We asked 30 marketers to share how they find and target the right keywords using Google Keyword Planner. Use these tips for your next Google Ads campaign.

Marketing   |  Mar 5

The 38 Best Content Marketing Tools

We asked 63 marketers about their favorite content marketing tools. The result: 38 tools that help you create, source, publish, promote, and measure content.

Content Marketing   |  Feb 28

How to Write Facebook Ads That Convert: 21 Expert Tips & Examples

96% of the marketers who responded to our latest survey create their Facebook ad copy in-house. Here are their top 21 tips for crafting copy that converts.

Marketing   |  Feb 27

New in Databox: Easily Switch Between Databoards Inside the Designer

You shouldn’t have to click ‘back’ in order to navigate to your Databoards. Now, you can view and switch to other Databoards in your account without interrupting your workflow.

Product and Design   |  Feb 27

Live Chat vs. Chatbots: How to Start Effective Conversations (According to 26 Marketers)

Website visitors are 82% more likely to convert if they’ve chatted with the business beforehand. These marketers share how to start those conversion-worthy conversations.

Marketing   |  Feb 26

New Integration: Visualize Your Marketing & Sales Performance with SharpSpring

Track your SharpSpring marketing and sales performance KPIs like leads, opportunities, opportunities won (and more!) with a free Databox account.

Integrations   |  Feb 26

Are website forms dying? Are chatbots a better experience? Should you still be gating your premium content?

On today’s Ground Table episode, we discuss and debate the current state of website conversions.

Ground Up Podcast   |  Feb 21