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Blog about Business Analytics, KPIs and product updates

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Marketing

15 Social Media Marketers Share Their Top Instagram Posts for A B2B Audience

Using Instagram for B2B marketing is still a new concept. We polled our audience to discover top-performing posts, and which tactics lead to more attention.

Marketing Kevin Kononenko   |  Nov 21

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Marketing

How to Measure Podcast Interview Marketing Metrics

This guide will help you determine which metrics should guide your podcast interview strategy.

Dan Moyle Marketing   |  Nov 21

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Agencies

How Curiosity Led Me to Start an Inbound Marketing Agency for the Financial Sector

Here’s the story of how Andrew Chao Dongnam started his inbound agency Bethink Marketing.

Andrew Chao Dongnam Agencies   |  Nov 17

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Agencies

The Best Sales Pitch Your Agency Can Have

Here’s how your agency can create its best case study by practicing digital marketing on itself!

Martha Madero Gonzalez Agencies   |  Nov 17

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Agencies

How to Outsource Your Agency’s Work to Other Marketing Agencies

These 3 agencies exclusively deliver the specialized work most agencies can’t do in-house.

Agencies   |  Nov 17

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Integrations

30 HubSpot Integrations Top Users Swear By

Use these highly-recommended tools to supercharge your HubSpot sales and marketing stack.

Integrations   |  Nov 15

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Marketing

Your 7-10-17 Guide to Effective Brainstorming in Marketing

Here are a few strategies you can use to brainstorm new marketing ideas when you seem to be stuck.

Lesley J. Vos Marketing   |  Nov 13

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Marketing

How LeadQuizzes Bootstrapped to Over $1M in Annual Revenue in Under Two Years

Founder Jeremy Ellens on how the company transitioned from a service-based agency to bootstrapped SaaS startup.

John Bonini Marketing   |  Nov 9

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Agencies

How 22 Marketing Agencies Created an Unbeatable Value Proposition by Choosing a Niche

These agencies picked a niche market or service offering in order to differentiate themselves from the 100s of thousands of other agencies out there.

Agencies   |  Nov 8

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Agencies

Finally! You Can Monitor Client Performance, for All Your Agency’s Accounts, on One Screen

Introducing Client Performance: The Easiest Way to Monitor All of Your Clients in One Place

John Bonini Agencies   |  Nov 8

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Marketing

A Simple Framework for When Facebook Ads Can Work

After running countless ads (and spending lots of money) on Facebook Ads over the years, here are some hard lessons I’ve learned about when Facebook Ads can work.

John Bonini Marketing   |  Nov 6

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Agencies

How Marketing Analytics Services Helped 6 Agencies Cement Their Client Relationships

We interviewed 6 agencies that charge clients to setup analytics dashboards to find out how they do it and how clients benefit.

Agencies   |  Nov 6

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Marketing

How Crayon Grew Its Website Inspiration Tool into a Force for Market Insights [Podcast]

Crayon co-founder Jonah Lopin talks about the initial challenges in starting his own company and the pivot that led to its continued success.

John Bonini Marketing   |  Nov 3

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Marketing

How To Create A Facebook Ad That Does Not Make You Sound Like a Soulless Marketer

Facebook users have seen thousands of bland ads. Here’s a formula for connecting with your audience at a high rate.

Marketing   |  Nov 1

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Agencies

10 HubSpot Partners Share The Precise Tactics That Helped Them Win an Impact Award

We surveyed HubSpot Impact Award winners to learn about the changes they made on the way to winning. Here is what they said.

Agencies   |  Oct 27

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Agencies

10 Agency Leaders Share Their Most Valuable Lessons Learned From INBOUND 17

Here are 10 ways the digital marketing landscape is shifting in 2017, based on speeches from marketing leaders at INBOUND.

Agencies   |  Oct 27

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Marketing

A 3x Startup Leader on Finding Your First 100 Customers

In episode 3 of Ground Up, Databox CEO Pete Caputa shares the lessons he’s learned from building the initial customer base for three different startups.

John Bonini Marketing   |  Oct 26

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Agencies

4 Agency Marketing Strategies You’re Not Using (And How to Implement Them)

Here are 4 proven tactics you can use to set your agency apart from the growing community of digital marketing agencies.

Tristan Ruml Agencies   |  Oct 25

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Marketing

I Used Personalized Send Times for 15,000 Marketing Emails, and Here Is What I Learned.

Instead of choosing one time to send emails to my entire list, I used send time personalization to make sure each email arrived at the right time. Here are the results.

Marketing   |  Oct 23

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Spotlight

Databox is Launching A Podcast

We’re excited to introduce Ground Up, a podcast that tells the real stories behind the highs and lows of building something great.

John Bonini Spotlight   |  Oct 23

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Marketing

25 Inbound Marketers Share the Top Sessions from INBOUND 17

We surveyed our community of INBOUND attendees to find the most valuable sessions from the 2017 conference. Each includes a link to the presentation.

Marketing   |  Oct 20

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Agencies

Get Your Agency Started on Video Marketing With Free Guidance From the Experts at The Sales Lion

We are doing 2 webinars with the video marketing experts at The Sales Lion to teach agencies how to get started. Here’s how to participate.

Agencies   |  Oct 19

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Product and Design

The Crazy, True Story Of How We Rebranded Databox in One Week

Over the last year, Databox has continued building exciting innovations in product and evolving its positioning in the market. This is the inside story of how we (finally) made that public.

John Bonini Product and Design   |  Oct 16

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Agencies

How to Automate Your Monthly Inbound Marketing Report Deck in Databox Once and For All

You can instantly automate the monthly Powerpoint deck that you use to report on marketing KPIs in Databox.

Brian Moseley Agencies   |  Oct 13

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Agencies

Databox Announces Integration with Wistia to Help Agencies Prove Video Marketing ROI

Check your Wistia video stats alongside data from HubSpot, Google Analytics and 50+ other sources — anytime, on any device.

Agencies   |  Oct 10

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Marketing

5 Ways to Generate Demand While You’re Waiting for Your Inbound Marketing to Start Working

Organic traffic is excellent for generating leads over the long-term. In the mean-time, use these strategies to bridge the gap.

Jasz Rae Joseph Marketing   |  Oct 9

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Agencies

5 Major Challenges with Agile Marketing That Only Agencies Face (And How One Expert Solves Them)

Mark Long from Limbr shares the most common reasons that agencies struggle with Agile marketing, and how to overcome these barriers.

Mark Long Agencies   |  Oct 6

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Product and Design

7 Major Feature Releases from HubSpot Connect Partners at Inbound 17

These growing companies released significant product updates at Inbound 17 to make your inbound marketing even more effective.

Product and Design   |  Oct 5

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Marketing

The Fundamental Marketing Principle That Even Seasoned Digital Marketers Seem to Forget

Digital marketers love to obsess over metrics. But when they do not focus on the right KPIs, they make it impossible to meet growth goals.

Marketing   |  Oct 5

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Product and Design

How To Create Product-Driven Growth (Inbound 17 Session)

Kieran Flanagan from HubSpot shared the strategies used by his growth team to grow HubSpot revenue as quickly as possible.

Product and Design   |  Sep 28

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Marketing

The Invisible Giant That Mucks Up Our Marketing (Inbound 2017 Session)

Rand Fishkin from Moz shared the ways that marketers hold themselves back when they strictly focus on near-term ROI.

Marketing   |  Sep 28

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Spotlight

Putting An End to Meetings & The Old Way of Tracking Performance: Why I’m Joining Databox

John Bonini is joining Databox as Director of Marketing. Here is why.

John Bonini Spotlight   |  Sep 28

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Content Marketing

Creating High-Value Content in the Peak Content Age (Inbound 2017 Session)

Scott Meyer from 9 Clouds shared the tactics he has used to take on fewer clients and generate more profit than ever before.

Content Marketing   |  Sep 27

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Agencies

5 Steps to Cut The Crap And Seriously Scale Your Agency (Inbound 17 Session)

Andrew Dymski from DoInbound shared 5 tips he has learned from helping hundreds of agencies become more process-oriented.

Agencies   |  Sep 27

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Marketing

Turn Google Analytics Data Into Powerful Insights in 15 Minutes or Less (Inbound 2017 Session)

Gabe Wahhab from Square 2 Marketing shared some of the top tactics he uses to analyze Google Analytics data from new clients.

Marketing   |  Sep 27

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Agencies

How To Predict Inbound Marketing Results (Inbound 2017 Session)

Mike Lieberman shares the tactics he uses at Square 2 Marketing to analyze client data and evaluate each stage of the funnel.

Agencies   |  Sep 26

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Product and Design

Databox Insights

Stay Automatically Updated with Insights about Your Company’s Performance

Product and Design   |  Sep 26

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Agencies

IMPACT Reveals the Specific Processes They Use to Build Trust and Retain Clients

This Diamond HubSpot partner uses data in every interaction with clients to continually prove their value.

Agencies   |  Sep 25

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Agencies

How This Diamond HubSpot Partner Rolled Out Automated KPI Reports To Their Clients

After replacing its KPI spreadsheets with automated dashboards, Revenue River can now spend much more time improving client results.

Agencies   |  Sep 22

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Content Marketing

The Must-Read Guide To Data Journalism

Use data journalism to create deep, meaningful content that stands out from your competitors.

Justin Brooke Content Marketing   |  Sep 20

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Agencies

Not Reporting Marketing Results to Clients? Setup These 5 KPI Dashboards in 5 Minutes

If you do not have a process for sharing your marketing success with clients, these 5 automated dashboards are a great place to start.

Brian Moseley Agencies   |  Sep 18

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Content Marketing

How We Built A Personalized Benchmarking Tool in 48 Hours Using Typeform and Zapier

We wanted our new interactive quiz to be an experience, not just another piece of blog content. So we turned to Typeform and Zapier!

Content Marketing   |  Sep 18

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Marketing

Introducing the Beat Your Benchmark Tool: Compare Your Marketing To Similar Companies

Discover how your inbound marketing results compare to companies with a similar size, revenue or industry.

Marketing   |  Sep 15

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Analytics

9 Low-Cost KPI Analytics Dashboard Tools That Are Ridiculously Easy to Setup

If you are looking to grow your company’s revenue faster with minimal spend and effort, you can use these tools to better monitor and analyze your business performance.

Analytics   |  Sep 12

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Marketing

The Topic Cluster Content Strategy Explained by Visiting a Casino

If you have visited a casino, then you can understand the pillar + cluster model of content creation.

Marketing   |  Sep 11

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Agencies

Why Databox’s Agency Partner Program is Free (And How to Join)

Marketing agencies and consultants can get free software and training, as well as generate traffic and leads by partnering with Databox.

Agencies   |  Sep 8

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Marketing

8 Key Data Metrics for Landing Pages and Lead Tracking Analysis

Track these metrics from Google Analytics in real-time to generate more leads and develop the content that your audience craves

Janice Dombrowski Marketing   |  Sep 7

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Management

Why Your Marketing Goals May be Setting You Up For Failure (And What To Do About It)

Tom Shapiro, author of Rethink Your Marketing, shares the goal-setting framework he has created after helping hundreds of businesses with digital marketing strategy over 20 years.

Management   |  Sep 6

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Marketing

These 8 Email Nurturing Campaigns Produced Amazing Results. Here’s Why…

Our community of marketers shared their top email campaigns. They also shared the reasons they worked so well.

Marketing   |  Sep 6

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Analytics

How Rheo Makes Data-Driven Product Decisions Using Real-Time Dashboards [Case Study]

Rheo, a venture-backed tech startup, shared its strategy for keeping the entire product team aligned around the conversions that drive their business.

Analytics   |  Sep 1

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Sales

Why These 23 Small Businesses Chose HubSpot CRM over Salesforce

We surveyed our community of digital marketing agencies and small business leaders to discover the most important factors in choosing a CRM

Sales   |  Aug 30

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Marketing

These 3,520 Free Marketing Templates Will Make You Look Like an Expert in No Time

Stop building things from scratch. Use templates to create marketing assets in less time and at a lower cost.

Marketing   |  Aug 23

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Content Marketing

Assumption is the Mother of All Marketing Fails

When you strictly use past experience to make digital marketing decisions, you will likely focus on the wrong metrics.

Michael Brown Content Marketing   |  Aug 22

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Agencies

A Simple Recipe for Setting Marketing Goals with Clients  

Use this framework to collaborate with clients on their marketing goals and win their trust early in the engagement.

Garth Pedersen Agencies   |  Aug 21

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Analytics

The Only Ecommerce KPI Dashboard A Busy Executive Will Ever Need

This dashboard investigates the different factors that affect monthly revenue for your e-commerce store.

Rok Hrastnik Analytics   |  Aug 18

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Agencies

16 Marketing Agency Directories That Will Generate Leads For You

List your agency in these directories and reach qualified prospects that are serious about hiring an agency.

Agencies   |  Aug 16

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Marketing

Here’s What Happens When You Don’t Choose the Right Marketing Channel [Infographic]

If you are trying multiple digital marketing channels at once, you may be wasting your money.

Marketing   |  Aug 8

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Agencies

22 Marketing Agencies Shared Their Top Case Studies. Here Are the Precise Strategies They Used.

These digital marketing agencies identified a big opportunity for a client and used a combination of inbound marketing, SEO and CRO to create outstanding results.

Agencies   |  Aug 8

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Agencies

How to Foster Process-Driven Agency Teams

You cannot create a new process yourself and share it with your entire agency team. You need to involve everyone if you want buy-in.

Andrew Dymski Agencies   |  Aug 4

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Analytics

Databox Partners with SEMrush to Help Marketers Report SEO Results Next to Everything Else

We are excited to be working alongside SEMrush to help marketers monitor and report their top of the funnel marketing results next to other marketing data.

Analytics   |  Aug 4

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Agencies

17 Software Tools Highly Recommended by Digital Marketing Agency Leaders

These digital marketing agencies shared the SaaS tools they depend upon to deliver services and run their operations.

Agencies   |  Aug 3