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Blog about Business Analytics, KPIs and product updates

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Marketing

How to Generate B2B Leads Online

Bill Peatman from Alaniz Marketing shares the lead generation tactics he uses when marketing leaders claim their customers do not search for solutions online

Bill Peatman Marketing Bill PeatmanBill Peatman   |  Feb 15

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Marketing

35 HubSpot Features That Users Can’t Live Without

Power users reveal the features that make inbound marketing with HubSpot unbelievably easy.

Marketing   |  Feb 15

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Ground Up Podcast

Think Simple: Apple’s Product & Advertising in the Steve Jobs Era

Ken Segall, former ad agency creative director for NeXT and Apple, shares the values that drove Apple’s success as well as some of the most iconic advertisements of a generation.

John Bonini Ground Up Podcast   |  Feb 12

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Ground Up Podcast

The Tools & Technology That Fuel Agency Growth

Prism Global Marketing Solutions has developed a reputation for keeping its clients ahead of the technology curve. Here’s how that’s helped spur 40% YoY revenue growth.

John Bonini Ground Up Podcast   |  Feb 12

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Marketing

33 Social Media Marketing Tactics That Still Drive Engagement, Leads and New Customers in 2018

Here are the most up-to-date ways that you can use social media to generate measurable results for your business.

Marketing   |  Feb 9

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Data Snacks

Here’s How We Increased LinkedIn Traffic by Almost 300% in One Month [Data Snacks]

In this episode of Data Snacks, we talk about changes to LinkedIn’s algorithm, how it affects your posts, and how to inspire more organic engagement.

John Bonini Data Snacks   |  Feb 8

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Data Snacks

What’s a Good Bounce Rate? [Data Snacks]

In the first episode of Data Snacks, we share tips for segmenting your bounce rate by page so you can get deeper insights into how visitors behave on your website.

John Bonini Data Snacks   |  Feb 8

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Marketing

Facebook Ads Features The Experts Gush About

Facebook ads experts share their favorite parts of the Facebook Ads tool, and how they use it to generate amazing ROI.

Marketing   |  Feb 7

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Marketing

The Top 10 Databox Datablocks for Google Analytics

Remington Begg from Impulse Creative shares his favorite Datablocks for analyzing client data.

Marketing   |  Feb 7

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Ground Up Podcast

Drift’s Approach for Getting Closest to the Customer

Drift’s VP of Customer Success shares how her team thinks about scaling conversations, relationships, and one-to-one communication in a world of automation.

John Bonini Ground Up Podcast   |  Feb 6

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Agencies

22 Design Tools That Top Marketers Use To Quickly Create Beautiful Things

These design tools will help you easily handle any type of content, from Ebooks to user flows to social media graphics.

Agencies   |  Feb 2

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Marketing

13 Video Marketers Reveal The Tactics Behind Their Top-Performing Videos

Here are a few of the video marketing tactics that helped these digital marketers produce their best work.

Marketing   |  Feb 1

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Ground Up Podcast

How Ceros is Disrupting Content Marketing & Why You Need to Care

Ceros’ VP of Marketing on maintaining 70% year-over-year growth by empowering brands to create more interactive and engaging content.

John Bonini Ground Up Podcast   |  Feb 1

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Databox Designer

Introducing the Datablock Library: The Easiest Way to Make Sense of Your Data

The Datablock Library from Databox allows you to quickly pull all of the most popular metrics from 60+ sources into your dashboards.

John Bonini Databox Designer   |  Jan 31

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Agencies

How Interactive Content Is Replacing Ebooks and Static Infographics [Webinar Summary]

We ran a webinar with Ceros to show how interactive content generates more leads than traditional lead capture tools.

Agencies   |  Jan 31

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Marketing

43 Email Marketing Tips From Top Digital Marketers

Deliverability, opens, clicks, subscriber growth — oh my! Improve your email marketing effectiveness with tips from these experienced email marketing experts.

Marketing   |  Jan 31

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Ground Up Podcast

Forget the Funnel: How SaaS Marketers Can Think More Strategically

The former VP of Marketing at Unbounce shares 15 years of marketing experience and her inspiration for giving it all away.

John Bonini Ground Up Podcast   |  Jan 30

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Case Study

Project Gemini: Tettra’s Journey to Profitability

How Tettra is using Databox to maintain focus and awareness around the things that impact profitability.

John Bonini Case Study   |  Jan 26

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Marketing

Maximize Live Messaging ROI with These 6 Steps

Turn more of your website visitors into sales appointments with the correct approach to website chat on your website.

Chris Handy Marketing   |  Jan 26

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Agencies

The 4 Main Takeaways From HubSpot’s Agency Sales Bootcamp

I attended HubSpot Agency Sales Bootcamp. Here are the major takeaways from the 12 agency leaders in attendance.

Agencies   |  Jan 26

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Ground Up Podcast

Help Scout’s Next Phase of Growth

Tim Thyne on how Help Scout scaled its self-serve model and how a product-driven company gets comfortable with the idea of “sales.”

John Bonini Ground Up Podcast   |  Jan 25

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Marketing

12 Proof Points that Ebooks Are Not Dead

Marketers keep saying Ebooks aren’t the effective lead generators they once were. Hooey!

Marketing   |  Jan 24

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Agencies

34 Marketing Agency Account Manager Interview Questions and Answers

Whether you’re hiring or applying for an account management role, here’s insights into how many agencies make hiring decisions.

Agencies   |  Jan 17

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Ground Up Podcast

Rand Fishkin Reflects on 17 Years of Moz & Search Engine Optimization

As he prepares to leave the company he founded to start anew, Fishkin shares details on how Moz built its product and audience, the importance of owned assets, and what he’s thinking of next…

John Bonini Ground Up Podcast   |  Jan 16

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Databox Reports

The 10 Google Analytics Metrics Everyone Else is Tracking [Original Data]

Data from thousands of Databox users, here are the top Google Analytics metrics and the visualizations they’re using to track them.

John Bonini Databox Reports   |  Jan 16

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Ground Up Podcast

What Changes After Your First 100 Customers? [Podcast]

Pete Caputa shares his experience on the next phase of growth after securing product/market fit, including things that get easier, things that get harder, and the things that have to change.

John Bonini Ground Up Podcast   |  Jan 12

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Agencies

The Least Expensive Ways To Build A Quality Website on the HubSpot CMS

Depending on your budget and skill level, choose between one of these 3 ways to build a professional and easily-maintainable website on the HubSpot CMS.

Agencies   |  Jan 12

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Case Study

How Inbound Norway is Improving Client Retention with Databox

Armed with faster and more actionable insights, here’s how Databox is helping Inbound Norway retain and upsell business.

John Bonini Case Study   |  Jan 12

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Management

9 Strategies IMPACT Used To Scale To $5M+ In Annual Revenue

Bob Ruffolo from IMPACT shares how he stopped churning customers and employees and built a growth machine with the help of every team member.

Management   |  Jan 11

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Sales

The Only Cold Email KPIs That Matter for 2018

Use these tips to get more clicks and responses to your cold emails.

Justin McGill Sales   |  Jan 11

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Agencies

3 Ways to Establish Trusting Relationships with Your Clients by Being More Transparent

Jeff Coon from Stream Creative shares how his agency wins the trust of clients before they even hire them, and then keeps building trust throughout the entire engagement.

Agencies   |  Jan 11

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Marketing

Convert More Visitors Into Leads With These Proven Strategies From 25 Digital Marketers

Once a digital marketing tactic becomes popular, its effectiveness goes way down. Here’s how to convert more leads and stay one step ahead.

Marketing   |  Jan 9

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Marketing

How One Startup Is Disrupting The Way You Send Marketing and Sales Emails

Mike Donnelly was in enterprise sales for 13 years and found it increasingly more difficult to reach his customers. Here’s his story on how he’s continuing to solve that problem.

John Bonini Marketing   |  Jan 8

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Agencies

Dear Agencies, Get Your Data Together

Eric Pratt from Revenue River shares why agency owners are not as data-driven as they say they are (and how to fix that).

Eric Pratt Agencies   |  Jan 8

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Sales

How to Boost Revenue with a Data-Driven Sales Enablement Strategy

Sales enablement helps members of the sales team make more data-driven decisions. Here is how to create your first strategy.

Matthew Cook Sales   |  Jan 8

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Content Marketing

53 Digital Marketers Share Their Top-Performing Blog Posts from 2017

These 53 marketers shared their best articles from 2016-2017 and the reasons why they performed so well.

Content Marketing   |  Jan 4

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Agencies

Chocolate Chip Pie & Ice Cream Sundaes: How to Make Your Clients Thrilled to Work With You

Karl Sakas has worked with hundreds of agencies across 30 countries to solve a set of common challenges with unique solutions. Hear what he’s learned and how he’s helping.

John Bonini Agencies   |  Jan 2

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Marketing

20 Social Media Marketers Share Their Top Instagram Posts for A B2B Audience

Using Instagram for B2B marketing is still a new concept. We polled our audience to discover top-performing posts, and which tactics lead to more attention.

Marketing   |  Dec 27 2017

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Sales

Improve Sales Rep Effectiveness With These 4 Data-Driven Tactics

Use these metrics to monitor and improve the performance of your sales reps in real-time.

Sales   |  Dec 27 2017

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Agencies

Stop Selling Hours, Start Selling Value [Video]

How professional services firms can align their fees to the value they provide.

Paul Roetzer Agencies   |  Dec 21 2017

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Marketing

Here’s How One Agency Went from Out of Business to the Inc. 5000

Tiffany Sauder on how she led Element Three from the brink of failure to the Inc. 5000 and $10 million in annual revenue.

John Bonini Marketing   |  Dec 21 2017

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Marketing

3 Mental Mistakes That Prevent You From Hitting Your Business Goals

It can be tough to follow through on the goals that you set at the beginning of the year. Here are 3 strategies you can use to stay on track every month.

Marketing   |  Dec 21 2017

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Agencies

Not Your Average HubSpot Agency Partner

Big Sea is leading with goals, not inbound deliverables. Here’s how they do it and why it’s working.

John Bonini Agencies   |  Dec 20 2017

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Marketing

Monthly Goals, Checked Daily Are The Secret to Hitting Annual Targets

According to psychology, the simple act of tracking monthly marketing goals daily will improve your performance? Don’t believe me? Read the science and follow these 4 steps…

Marketing   |  Dec 15 2017

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Content Marketing

The 5 WordPress Plugins I Use To Eliminate The Crappy Parts of Publishing Blog Posts

If I didn’t have these 5 plugins, I would spend all day uploading and optimizing images, waiting for guest publishers and formatting copy.

Content Marketing   |  Dec 13 2017

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Marketing

3 Ways to Maximize Lead Generation with Quizzes

Lead quizzes are a new interactive content format that lets visitors actively engage with content as opposed to passively reading or viewing.

Jeremy Ellens Marketing   |  Dec 12 2017

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Now You Can Track SMART Goals Automatically [New Feature]

Set, revise, and assign time-bound goals and track performance automatically and all-in-one place using performance data from 60+ tools.

John Bonini   |  Dec 12 2017

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Marketing

How Joanna Wiebe Is Changing the Way You Approach Long-Form Content Forever

Through years of writing high-converting copy for companies like Buffer, Wistia, Invision, and Shopify, Wiebe tells the story of how she was inspired to launch Airstory to help everyone that writes for a living create better work.

John Bonini Marketing   |  Dec 12 2017

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Agencies

Why Agencies Should Replace Marketing Reporting with “Insights As a Service”

Charles McKay from Synx avoided the process of creating marketing reports for years until he could ensure that his efforts actually benefitted clients.

Agencies   |  Dec 11 2017

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Marketing

Your Email Open Rate Is Higher Than You Think

Our email marketing tool was reporting an email open rate that was too low. Here’s how we figured that out and measured the real rate.

Marketing   |  Dec 7 2017

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Agencies

4 Ways Inbound Marketing is Changing in 2018

Here’s how the digital marketing landscape is shifting in 2018, based on speeches from marketing leaders at INBOUND17.

Agencies   |  Dec 7 2017

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Agencies

18 Software Tools Highly Recommended by Digital Marketing Agency Leaders

These digital marketing agencies shared the SaaS tools they depend upon to deliver services and run their operations.

Agencies   |  Dec 7 2017

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Marketing

How We 6x’d Our Qualified Leads in 6 Months

Through a collaborative approach to acquisition, conversion rate optimization, and product marketing–here’s how we 6x’d our number of partner signups in just 6 months.

John Bonini Marketing   |  Dec 6 2017

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Agencies

The Hard Stuff About Building an Agency, Defining Success, and Solving for Both with Paul Roetzer

It’s been 12 years since Paul Roetzer founded PR 20/20. Since then he’s learned a lot through personal growth, business success, developing and retaining talent, and so much more.

John Bonini Agencies   |  Dec 5 2017

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Sales

How To Craft An Annual Sales Plan That Accurately Predicts Growth

This guide will help you avoid the common mistakes that cause sales leaders to develop misleading annual sales plans.

Doug Davidoff Sales   |  Dec 4 2017

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Agencies

How Marketing Analytics Services Helped 7 Agencies Cement Their Client Relationships

We interviewed 7 agencies that charge clients to setup analytics dashboards to find out how they do it and how clients benefit.

Agencies   |  Dec 4 2017

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8 Data-Driven Insights About Paid Social

You can use these 8 trends to consider the best strategy for your upcoming paid social campaign.

Patrick Foster   |  Dec 1 2017

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Agencies

18 Marketing Agency Partner Programs You Should Consider Joining

These 18 SaaS providers go out of their way to meet the unique needs of marketing agencies.

Agencies   |  Dec 1 2017

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Marketing

Building, Launching, & Growing Unbounce

Fresh off the successful launch of Landing Page Analyzer, Unbounce’s Oli Gardner and Stefanie Grieser sat down to discuss the company’s growth and evolution through the years.

John Bonini Marketing   |  Nov 28 2017

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Agencies

How to Automate Your Monthly Inbound Marketing Report Deck in Databox Once and For All

You can instantly automate the monthly Powerpoint deck that you use to report on marketing KPIs in Databox.

Brian Moseley Agencies   |  Nov 27 2017

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Analytics

18 Metrics Every SaaS Company Should Track

The Marketing, Sales & Services Metrics to Monitor in Your SaaS KPI Dashboard

Analytics   |  Nov 27 2017