Blog

Marketing

The 8 Most Important Landing Page Metrics (and How to Track Them)

Track these metrics from Google Analytics in real-time to generate more leads and develop the content that your audience craves

Marketing Janice Dombrowski | Aug 16

Marketing

The 14 Website Engagement Metrics Every Marketing Team Should Be Tracking

Besides traffic, what are the most important website engagement metrics every marketing team should track? We asked 60 marketers to share their thoughts.

Marketing | Aug 14

Agencies

26 Account Manager Interview Questions for Marketing Agencies

Leaders from more than 30 marketing agencies share their favorite account manager interview questions to ask (and their favorite answers to receive).

Agencies | Aug 13

Marketing

Optimize Your Business for Local Searches with These 8 Google My Business SEO Tips

Follow these 8 tips to optimize your Google My Business listing, earn higher rankings for local searches, and get your business to appear in the local pack.

Marketing | Aug 13

Marketing

The 44 Most Destructive SEO Myths (According to 120 SEOs)

From “SEO is a one-time thing” to “longer content always ranks higher,” here’s what 120 SEOs say are the most common—and most detrimental—SEO myths.

Marketing | Aug 12

Marketing

24 Free-Forever Marketing and Sales Software Tools

Here are the 24 free sales and marketing tools that marketers and salespeople in the Databox community are using to fill gaps in their processes.

Marketing | Aug 9

Marketing

How 20+ Freemium SaaS Companies Increased Signup-to-Customer Conversion Rate

Discover the strategies that companies like CloudApp, Outgrow, Crazy Egg, Heap—and dozens more—have used to increase their freemium-to-paid conversion rates.

Marketing | Aug 7

Data Snacks

How to Improve The Conversion Rate of Every Video You Produce

In this episode of Data Snacks, Gabe from Nextiny Marketing shows you how they optimize their videos to improve their video conversion rate metrics.

Data Snacks | Aug 6

Marketing

17 Financial KPIs Every Sales and Marketing Team Should Track

Less than 60% of marketers and salespeople say that everyone on their team is aware of how important company financial KPIs are trending at any given moment.

Marketing | Aug 6

Marketing

The 23 Best Keyword Tracking Tools (According to 107 SEOs)

Tracking keyword rankings manually is far too time-consuming. A better approach: use one of these keyword tracking tools recommended by 107 professional SEOs.

Marketing | Aug 5

Content Marketing

29 Content Marketing Statistics Every Blogger & Marketer Needs to Know

What content types work best? Is content important for SEO? This monster collection of content marketing statistics will answer all of your questions.

Content Marketing | Aug 1

Marketing

6 Ways to Improve the Video Play Rate for Every Video You Create

If your business videos are getting way more impressions than plays, consider these tips for optimizing your videos to increase your video play rates.

Marketing | Aug 1

Case Study

How ClearPivot Saves 40 Hours On Client Reporting Every Month (& How That Improves Performance)

Danielle Best of ClearPivot shares how Databox has saved her team 40 hours per month in client reporting and allowed them to have more meaningful discussions with clients around performance.

Case Study | Jul 31

Agencies

24 Digital Marketing Software Tools Top Agencies Recommend

Discover the 24 digital marketing tools that agency leaders use and recommend for growing revenue and streamlining operations.

Agencies | Jul 31

Data Snacks

How to Measure & Improve Your Video Play Rate

In this episode of Data Snacks, we find out how to track play rates as well as the tactics Nextiny Marketing implements to improve video play rate for its clients.

Data Snacks | Jul 30

Marketing

38 SEO Statistics You Need to Know for Increasing Your Search Rankings [New Data]

How many keywords should you include in each blog post? How long should each blog post be? That, and much more, in the 38 SEO statistics you need to know.

Marketing | Jul 30

Marketing

Conduct a DIY Technical SEO Audit with These 17 Questions

Even without a technical background, you can ask the right questions—and use the right tools to answer them—to uncover technical SEO issues on your site.

Marketing | Jul 29

Data Snacks

How to Get Higher Conversion Rates on Your Website with Chatbots

In this episode of Data Snacks, Chris Handy shows you how to measure conversation time in Drift and how this leads to higher chatbot conversion rates.

Data Snacks | Jul 26

Marketing

22 Overlooked Digital Advertising Channels That Can Drive Acquisition

Everyone is gobbling up ad inventory on Facebook and Google. Here, dozens of marketers share the overlooked advertising channels that also drive leads.

Marketing | Jul 24

Thoughts

18 Tips for Increasing Your Sales Team’s Activity

How to motivate, inspire, compel, and cajole your sales team into talking to more prospects.

Thoughts | Jul 24

Marketing

Benchmarking Average Session Duration: What it Means and How to Improve It

Here’s everything you need to know about average session duration: what it measures, what benchmarks to aim for, and how to increase yours if it’s low.

Marketing | Jul 23

Marketing

14 Proven Ways to Reduce Customer Churn in SaaS

The majority of SaaS businesses lose 1-3% of their customers every month. In this guide, 30 experts share how they keep them onboard for years to come.

Marketing | Jul 23

Marketing

The 35 Most Effective Off-Page SEO Techniques (According to 98 SEOs)

Discover the 35 off-page SEO techniques that nearly 100 marketers use to build domain authority, earn backlinks, and drive more traffic to their sites.

Marketing | Jul 22

Marketing

16 Ways to Increase Your Average Video Engagement

There’s more to creating engaging videos than having a great script and ensuring audio and video quality. To boost your video engagement, follow these 16 tips.

Marketing | Jul 18

Analytics

15 Google Analytics Dashboards That Have Helped Over 1 Million People (And How to Use Them)

Start using these 15 Google Analytics dashboards instantly to analyze your website data with the same metrics that top agencies and consultants use.

Analytics | Jul 18

Marketing

Freemium vs. Free Trial: Which is the Better Model for Your Business?

Freemium and free trials are common acquisition models in SaaS––but which is the right model for you? Here, 70+ experts share the best way to decide.

Marketing | Jul 17

Marketing

What’s the Average CTR for Facebook Ads, and How Do You Improve It?

30+ advertising professionals share their average click-through rate (CTR) for Facebook ads—as well as the tactics that work for improving it.

Marketing | Jul 16

Marketing

16 Ways for Creating A Marketing Budget (and How to Spend It)

Need help creating your marketing budget? Not sure what to include and how to allocate funds? Here’s insights from over 50 marketers on how it’s done.

Marketing | Jul 16

Marketing

Use These 15 Featured Snippet Optimization Tips to Earn More Position Zero Results

What are featured snippets? Do they drive more traffic? How do you get them? Here’s everything you need to know about earning position zero search results.

Marketing | Jul 15

Marketing

23 Experts On How to Use Google Search Console for SEO in 2019

We asked 23 marketers to share how they use Google Search Console to support their SEO efforts. Here are their top tips (with step-by-step instructions).

Marketing | Jul 11

Analytics

18 SaaS Metrics and KPIs Every Company Should Track

The Marketing, Sales & Customer Success Metrics to Monitor in Your SaaS KPI Dashboard

Analytics | Jul 11

Sales

11 Ways to Improve Lead Quality According to 40 Marketing & Sales Experts

Marketers say an awareness of the need/problem is one of the most important lead qualification factors. In this guide, they’re sharing how they use that (and more) to improve their lead quality.

Sales | Jul 10

Marketing

Facebook Ads vs. Boosted Posts: What’s the Difference & Which is Better?

When it comes to driving acquisition on Facebook, what works best–ads or boosted posts? We talked to over 40 advertisers to find out.

Marketing | Jul 9

Content Marketing

Content Strategy vs. SEO Strategy: How to Decide Which Comes First

Content and SEO are equally as important… But which do you start with? We asked 60+ experts to share the strategy they prioritize—and why.

Content Marketing | Jul 8

Content Marketing

How Do You Craft a Successful Media Pitch that Actually Lands Coverage?

The majority of PR pitches result in coverage just 10% of the time. This guide shares from 48 PR pros to help you write a successful pitch–and land coverage every time.

Content Marketing | Jul 3

Marketing

How to Use Internal Links to Boost SEO and the User Experience

An internal linking strategy delivers many benefits for both your site’s rankings and its visitors. Here’s everything you need to know about internal links.

Marketing | Jul 2

Marketing

SEO vs. PPC: Which Channel Generates More Sales?

Should you pay for placement at the top of search results or work long and hard to get there organically? We asked 58 marketers; here’s what they recommend.

Marketing | Jul 1

Integrations

New Integration: Track & Visualize Your Sales Engagement with Outreach

Monitor the number of prospects contacted daily, the number of replies your sales emails receive, how many prospects are engaging with your sales team, and more.

Integrations | Jul 1

Product and Design

8 Proven Strategies for Converting Free Trial Users to Paying Customers

We asked pros from 60 SaaS businesses to share tips for converting trial users to paid customers. Here’s how they’ve improved their paid activation rates.

Product and Design | Jun 26

Marketing

What is a KPI? A Comprehensive Guide with Tips and Examples

A Key Performance Indicator (KPI) is a metric that signals how well a company is achieving important business objectives. Here’s how to set and track yours.

Marketing | Jun 25

Marketing

Social Media and SEO: 13 Ways They Work Together To Boost Your Visibility

It may be unclear if social shares have a direct impact on Google search rankings, but the indirect benefits of aligning both channels are indisputable.

Marketing | Jun 25

Marketing

29 SEO Copywriting Tips for Writing High-Quality, High-Ranking Content

Want to drive more search traffic to your site? Use these 29 SEO copywriting tips to create content that both your audience and the search engines will love.

Marketing | Jun 24

Marketing

The 17 Essential YouTube KPIs for Measuring & Growing Your Channel

What are the most important YouTube KPIs for growing your channel? 43 pros weigh in on the essential analytics every marketer and YouTuber should measure.

Marketing | Jun 19

Marketing

23 Content Distribution Tips & Channels For Increasing Website Traffic

You published a new article. Now what? 73 content marketers share the most effective content distribution strategies for getting more eyes on your work.

Marketing | Jun 18

Sales

The 37 Sales KPIs Every Sales Leader Should Be Measuring

If you’re looking to improve your sales team’s processes and performance, consider monitoring some of these more unique KPIs that other sales pros recommend.

Sales | Jun 17

Marketing

12 Obvious SEO Tips That Almost No One Is Following

More than one-third of SEOs believe companies over-invest in keywords and under-invest in content. Here are the 12 SEO fundamentals you should truly focus on.

Marketing | Jun 12

11 Facebook Retargeting Tips For Converting Warm Leads

Over half of the marketers we surveyed use website traffic segments to retarget on Facebook. Here are seven other options, plus a handful of tips to maximize results.

Social Media | Jun 11

Marketing

22 Common Email Marketing Mistakes & How to Avoid and Overcome Them

52% of marketers made 2-5 email marketing mistakes in the last year. Here’s what you can learn from those mistakes, plus how to avoid and/or overcome them.

Marketing | Jun 10

Integrations

New Integration: Monitor Your Overall Search Presence with Google My Business

Now you can track and visualize the volume of searches your business receives by source, listing, or type of action as well as your overall search presence in Databox.

Integrations | Jun 10

Content Marketing

20 Ways to Fill Your Editorial Calendar with Highly Relevant Topics

Constantly finding new content ideas can feel exhausting. We asked 64 experts how they find entertaining, valuable and SEO-worthy topics to include in theirs.

Content Marketing | Jun 5

Data Snacks

Conversational Marketing: How to Measure ‘First Question Performance’

In this episode of Data Snacks, we dig into how to measure your first question performance in Drift using Drift and Google Analytics and how to increase your conversational marketing & sales results.

Data Snacks | Jun 4

Marketing

21 Ways to Improve The Average Time on Page for Your Blog Posts

78 marketers share their advice for improving the average time on page for every blog post you write.

Marketing | Jun 4

Databox Reports

The 10 Most-Tracked Google Analytics Metrics [Original Data]

We analyzed 50K+ data points to find the most important Google Analytics metrics. Here are the top 10, plus definitions for each metric and how to find them.

Databox Reports | May 31

Marketing

18 Lead Generation KPIs Every Marketing & Sales Team Should Track

We polled over 50 marketers and salespeople to uncover the 18 most commonly tracked lead generation KPIs for measuring your entire funnel.

Marketing | May 30

Data Snacks

How to Track the Performance of Your Ungated Content

In this episode of Data Snacks, we’ll cover the best metrics to track to evaluate the success of your ungated content.

Data Snacks | May 29

Marketing

The 22 Email Marketing Metrics Every Campaign Should Be Measured On

There are dozens of email marketing metrics available to track in your ESP. But, according to over 40 email pros, these are the 22 most important metrics.

Marketing | May 29

Marketing

The 28 Advertising KPIs That Every Marketer Should Be Tracking

Don’t overspend on underperforming ads. Track these paid media metrics to make sure your next ad campaign is driving your business toward your biggest goals.

Marketing | May 28

Marketing

Conversion Rate Optimization: How to Discover Your Next A/B Test

95% of conversion rate optimization (CRO) experts prioritize their split-tests. Here’s how you can find (and test) the ones that are worth the effort.

Marketing | May 23

Marketing

The 17 Essential Website KPIs for Measuring Your Website’s Performance

We polled more than 50 marketers to find out the most important website KPIs all of us should be tracking.

Marketing | May 22

Data Snacks

Landing Page Optimization: How to Identify the Right Tests for Increasing Conversions

In this episode of Data Snacks, Juli Durante of Smartbug Media shows us how to identify the right CRO opportunities for increasing landing page conversions.

Data Snacks | May 22

Marketing

The 28 Blog KPIs that Most Content Marketers Recommend Tracking

We asked 74 marketers to weigh in on the most important blog KPIs. They replied with 28 different KPIs that help you measure progress toward all of your goals.

Marketing | May 21

Blog about Business Analytics, KPIs and product updates

Track these metrics from Google Analytics in real-time to generate more leads and develop the content that your audience craves

Besides traffic, what are the most important website engagement metrics every marketing team should track? We asked 60 marketers to share their thoughts.

Leaders from more than 30 marketing agencies share their favorite account manager interview questions to ask (and their favorite answers to receive).

Follow these 8 tips to optimize your Google My Business listing, earn higher rankings for local searches, and get your business to appear in the local pack.

From “SEO is a one-time thing” to “longer content always ranks higher,” here’s what 120 SEOs say are the most common—and most detrimental—SEO myths.

Here are the 24 free sales and marketing tools that marketers and salespeople in the Databox community are using to fill gaps in their processes.

Discover the strategies that companies like CloudApp, Outgrow, Crazy Egg, Heap—and dozens more—have used to increase their freemium-to-paid conversion rates.

In this episode of Data Snacks, Gabe from Nextiny Marketing shows you how they optimize their videos to improve their video conversion rate metrics.

Less than 60% of marketers and salespeople say that everyone on their team is aware of how important company financial KPIs are trending at any given moment.

Tracking keyword rankings manually is far too time-consuming. A better approach: use one of these keyword tracking tools recommended by 107 professional SEOs.

What content types work best? Is content important for SEO? This monster collection of content marketing statistics will answer all of your questions.

If your business videos are getting way more impressions than plays, consider these tips for optimizing your videos to increase your video play rates.

Danielle Best of ClearPivot shares how Databox has saved her team 40 hours per month in client reporting and allowed them to have more meaningful discussions with clients around performance.

Discover the 24 digital marketing tools that agency leaders use and recommend for growing revenue and streamlining operations.

In this episode of Data Snacks, we find out how to track play rates as well as the tactics Nextiny Marketing implements to improve video play rate for its clients.

How many keywords should you include in each blog post? How long should each blog post be? That, and much more, in the 38 SEO statistics you need to know.

Even without a technical background, you can ask the right questions—and use the right tools to answer them—to uncover technical SEO issues on your site.

In this episode of Data Snacks, Chris Handy shows you how to measure conversation time in Drift and how this leads to higher chatbot conversion rates.

Everyone is gobbling up ad inventory on Facebook and Google. Here, dozens of marketers share the overlooked advertising channels that also drive leads.

How to motivate, inspire, compel, and cajole your sales team into talking to more prospects.

Here’s everything you need to know about average session duration: what it measures, what benchmarks to aim for, and how to increase yours if it’s low.

The majority of SaaS businesses lose 1-3% of their customers every month. In this guide, 30 experts share how they keep them onboard for years to come.

Discover the 35 off-page SEO techniques that nearly 100 marketers use to build domain authority, earn backlinks, and drive more traffic to their sites.

There’s more to creating engaging videos than having a great script and ensuring audio and video quality. To boost your video engagement, follow these 16 tips.

Start using these 15 Google Analytics dashboards instantly to analyze your website data with the same metrics that top agencies and consultants use.

Freemium and free trials are common acquisition models in SaaS––but which is the right model for you? Here, 70+ experts share the best way to decide.

30+ advertising professionals share their average click-through rate (CTR) for Facebook ads—as well as the tactics that work for improving it.

Need help creating your marketing budget? Not sure what to include and how to allocate funds? Here’s insights from over 50 marketers on how it’s done.

What are featured snippets? Do they drive more traffic? How do you get them? Here’s everything you need to know about earning position zero search results.

We asked 23 marketers to share how they use Google Search Console to support their SEO efforts. Here are their top tips (with step-by-step instructions).

The Marketing, Sales & Customer Success Metrics to Monitor in Your SaaS KPI Dashboard

Marketers say an awareness of the need/problem is one of the most important lead qualification factors. In this guide, they’re sharing how they use that (and more) to improve their lead quality.

When it comes to driving acquisition on Facebook, what works best–ads or boosted posts? We talked to over 40 advertisers to find out.

Content and SEO are equally as important… But which do you start with? We asked 60+ experts to share the strategy they prioritize—and why.

The majority of PR pitches result in coverage just 10% of the time. This guide shares from 48 PR pros to help you write a successful pitch–and land coverage every time.

An internal linking strategy delivers many benefits for both your site’s rankings and its visitors. Here’s everything you need to know about internal links.

Should you pay for placement at the top of search results or work long and hard to get there organically? We asked 58 marketers; here’s what they recommend.

Monitor the number of prospects contacted daily, the number of replies your sales emails receive, how many prospects are engaging with your sales team, and more.

We asked pros from 60 SaaS businesses to share tips for converting trial users to paid customers. Here’s how they’ve improved their paid activation rates.

A Key Performance Indicator (KPI) is a metric that signals how well a company is achieving important business objectives. Here’s how to set and track yours.

It may be unclear if social shares have a direct impact on Google search rankings, but the indirect benefits of aligning both channels are indisputable.

Want to drive more search traffic to your site? Use these 29 SEO copywriting tips to create content that both your audience and the search engines will love.

What are the most important YouTube KPIs for growing your channel? 43 pros weigh in on the essential analytics every marketer and YouTuber should measure.

You published a new article. Now what? 73 content marketers share the most effective content distribution strategies for getting more eyes on your work.

If you’re looking to improve your sales team’s processes and performance, consider monitoring some of these more unique KPIs that other sales pros recommend.

More than one-third of SEOs believe companies over-invest in keywords and under-invest in content. Here are the 12 SEO fundamentals you should truly focus on.

Over half of the marketers we surveyed use website traffic segments to retarget on Facebook. Here are seven other options, plus a handful of tips to maximize results.

52% of marketers made 2-5 email marketing mistakes in the last year. Here’s what you can learn from those mistakes, plus how to avoid and/or overcome them.

Now you can track and visualize the volume of searches your business receives by source, listing, or type of action as well as your overall search presence in Databox.

Constantly finding new content ideas can feel exhausting. We asked 64 experts how they find entertaining, valuable and SEO-worthy topics to include in theirs.

In this episode of Data Snacks, we dig into how to measure your first question performance in Drift using Drift and Google Analytics and how to increase your conversational marketing & sales results.

78 marketers share their advice for improving the average time on page for every blog post you write.

We analyzed 50K+ data points to find the most important Google Analytics metrics. Here are the top 10, plus definitions for each metric and how to find them.

We polled over 50 marketers and salespeople to uncover the 18 most commonly tracked lead generation KPIs for measuring your entire funnel.

In this episode of Data Snacks, we’ll cover the best metrics to track to evaluate the success of your ungated content.

There are dozens of email marketing metrics available to track in your ESP. But, according to over 40 email pros, these are the 22 most important metrics.

Don’t overspend on underperforming ads. Track these paid media metrics to make sure your next ad campaign is driving your business toward your biggest goals.

95% of conversion rate optimization (CRO) experts prioritize their split-tests. Here’s how you can find (and test) the ones that are worth the effort.

We polled more than 50 marketers to find out the most important website KPIs all of us should be tracking.

In this episode of Data Snacks, Juli Durante of Smartbug Media shows us how to identify the right CRO opportunities for increasing landing page conversions.

We asked 74 marketers to weigh in on the most important blog KPIs. They replied with 28 different KPIs that help you measure progress toward all of your goals.

Join 26,352 subscribers to receive latest posts.