Blog

Blog about Business Analytics, KPIs and product updates

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Agencies

34 Marketing Agency Account Manager Interview Questions and Answers

Whether you’re hiring or applying for an account management role, here’s insights into how many agencies make hiring decisions.

Agencies Kevin Kononenko   |  Jan 17

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Ground Up Podcast

Rand Fishkin Reflects on 17 Years of Moz & Search Engine Optimization

As he prepares to leave the company he founded to start anew, Fishkin shares details on how Moz built its product and audience, the importance of owned assets, and what he’s thinking of next…

John Bonini Ground Up Podcast   |  Jan 16

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Databox Reports

The 10 Google Analytics Metrics Everyone Else is Tracking [Original Data]

Data from thousands of Databox users, here are the top Google Analytics metrics and the visualizations they’re using to track them.

John Bonini Databox Reports   |  Jan 16

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Marketing

35 HubSpot Features That Users Can’t Live Without

Power users reveal the features that make inbound marketing with HubSpot unbelievably easy.

Marketing   |  Jan 15

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Ground Up Podcast

What Changes After Your First 100 Customers? [Podcast]

Pete Caputa shares his experience on the next phase of growth after securing product/market fit, including things that get easier, things that get harder, and the things that have to change.

John Bonini Ground Up Podcast   |  Jan 12

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Agencies

The Least Expensive Ways To Build A Quality Website on the HubSpot CMS

Depending on your budget and skill level, choose between one of these 3 ways to build a professional and easily-maintainable website on the HubSpot CMS.

Agencies   |  Jan 12

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Case Study

How Inbound Norway is Improving Client Retention with Databox

Armed with faster and more actionable insights, here’s how Databox is helping Inbound Norway retain and upsell business.

John Bonini Case Study   |  Jan 12

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Management

9 Strategies IMPACT Used To Scale To $5M+ In Annual Revenue

Bob Ruffolo from IMPACT shares how he stopped churning customers and employees and built a growth machine with the help of every team member.

Management   |  Jan 11

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Sales

The Only Cold Email KPIs That Matter for 2018

Use these tips to get more clicks and responses to your cold emails.

Justin McGill Sales   |  Jan 11

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Agencies

3 Ways to Establish Trusting Relationships with Your Clients by Being More Transparent

Jeff Coon from Stream Creative shares how his agency wins the trust of clients before they even hire them, and then keeps building trust throughout the entire engagement.

Agencies   |  Jan 11

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Marketing

Convert More Visitors Into Leads With These Proven Strategies From 25 Digital Marketers

Once a digital marketing tactic becomes popular, its effectiveness goes way down. Here’s how to convert more leads and stay one step ahead.

Marketing   |  Jan 9

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Marketing

How One Startup Is Disrupting The Way You Send Marketing and Sales Emails

Mike Donnelly was in enterprise sales for 13 years and found it increasingly more difficult to reach his customers. Here’s his story on how he’s continuing to solve that problem.

John Bonini Marketing   |  Jan 8

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Agencies

Dear Agencies, Get Your Data Together

Eric Pratt from Revenue River shares why agency owners are not as data-driven as they say they are (and how to fix that).

Eric Pratt Agencies   |  Jan 8

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Sales

How to Boost Revenue with a Data-Driven Sales Enablement Strategy

Sales enablement helps members of the sales team make more data-driven decisions. Here is how to create your first strategy.

Matthew Cook Sales   |  Jan 8

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Content Marketing

46 Digital Marketers Share Their Top-Performing Blog Posts from 2017

These 46 marketers shared their best articles from 2016-2017 and the reasons why they performed so well.

Content Marketing   |  Jan 4

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Agencies

Chocolate Chip Pie & Ice Cream Sundaes: How to Make Your Clients Thrilled to Work With You

Karl Sakas has worked with hundreds of agencies across 30 countries to solve a set of common challenges with unique solutions. Hear what he’s learned and how he’s helping.

John Bonini Agencies   |  Jan 2

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Marketing

13 Video Marketers Reveal The Tactics Behind Their Top-Performing Videos

Here are a few of the video marketing tactics that helped these digital marketers produce their best work.

Marketing   |  Jan 2

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Agencies

How 29 Marketing Agencies Created an Unbeatable Value Proposition by Choosing a Niche

These agencies picked a niche market or service offering in order to differentiate themselves from the 100s of thousands of other agencies out there.

Agencies   |  Dec 27 2017

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Marketing

20 Social Media Marketers Share Their Top Instagram Posts for A B2B Audience

Using Instagram for B2B marketing is still a new concept. We polled our audience to discover top-performing posts, and which tactics lead to more attention.

Marketing   |  Dec 27 2017

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Marketing

35 SEO Experts Share Their Favorite Features from Popular SEO Tools

If you are trying to decide whether SEMrush, Search Console or Moz is right for you, these reviews from digital marketing leaders should help.

Marketing   |  Dec 27 2017

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Sales

Improve Sales Rep Effectiveness With These 4 Data-Driven Tactics

Use these metrics to monitor and improve the performance of your sales reps in real-time.

Sales   |  Dec 27 2017

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Agencies

Stop Selling Hours, Start Selling Value [Video]

How professional services firms can align their fees to the value they provide.

Paul Roetzer Agencies   |  Dec 21 2017

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Marketing

Here’s How One Agency Went from Out of Business to the Inc. 5000

Tiffany Sauder on how she led Element Three from the brink of failure to the Inc. 5000 and $10 million in annual revenue.

John Bonini Marketing   |  Dec 21 2017

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Marketing

3 Mental Mistakes That Prevent You From Hitting Your Business Goals

It can be tough to follow through on the goals that you set at the beginning of the year. Here are 3 strategies you can use to stay on track every month.

Marketing   |  Dec 21 2017

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Agencies

Not Your Average HubSpot Agency Partner

Big Sea is leading with goals, not inbound deliverables. Here’s how they do it and why it’s working.

John Bonini Agencies   |  Dec 20 2017

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Marketing

Monthly Goals, Checked Daily Are The Secret to Hitting Annual Targets

According to psychology, the simple act of tracking monthly marketing goals daily will improve your performance? Don’t believe me? Read the science and follow these 4 steps…

Marketing   |  Dec 15 2017

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Content Marketing

The 5 WordPress Plugins I Use To Eliminate The Crappy Parts of Publishing Blog Posts

If I didn’t have these 5 plugins, I would spend all day uploading and optimizing images, waiting for guest publishers and formatting copy.

Content Marketing   |  Dec 13 2017

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Marketing

3 Ways to Maximize Lead Generation with Quizzes

Lead quizzes are a new interactive content format that lets visitors actively engage with content as opposed to passively reading or viewing.

Jeremy Ellens Marketing   |  Dec 12 2017

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Now You Can Track SMART Goals Automatically [New Feature]

Set, revise, and assign time-bound goals and track performance automatically and all-in-one place using performance data from 60+ tools.

John Bonini   |  Dec 12 2017

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Marketing

How Joanna Wiebe Is Changing the Way You Approach Long-Form Content Forever

Through years of writing high-converting copy for companies like Buffer, Wistia, Invision, and Shopify, Wiebe tells the story of how she was inspired to launch Airstory to help everyone that writes for a living create better work.

John Bonini Marketing   |  Dec 12 2017

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Agencies

Why Agencies Should Replace Marketing Reporting with “Insights As a Service”

Charles McKay from Synx avoided the process of creating marketing reports for years until he could ensure that his efforts actually benefitted clients.

Agencies   |  Dec 11 2017

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Marketing

Your Email Open Rate Is Higher Than You Think

Our email marketing tool was reporting an email open rate that was too low. Here’s how we figured that out and measured the real rate.

Marketing   |  Dec 7 2017

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Agencies

4 Ways Inbound Marketing is Changing in 2018

Here’s how the digital marketing landscape is shifting in 2018, based on speeches from marketing leaders at INBOUND17.

Agencies   |  Dec 7 2017

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Agencies

18 Software Tools Highly Recommended by Digital Marketing Agency Leaders

These digital marketing agencies shared the SaaS tools they depend upon to deliver services and run their operations.

Agencies   |  Dec 7 2017

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Marketing

How We 6x’d Our Qualified Leads in 6 Months

Through a collaborative approach to acquisition, conversion rate optimization, and product marketing–here’s how we 6x’d our number of partner signups in just 6 months.

John Bonini Marketing   |  Dec 6 2017

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Agencies

The Hard Stuff About Building an Agency, Defining Success, and Solving for Both with Paul Roetzer

It’s been 12 years since Paul Roetzer founded PR 20/20. Since then he’s learned a lot through personal growth, business success, developing and retaining talent, and so much more.

John Bonini Agencies   |  Dec 5 2017

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Sales

How To Craft An Annual Sales Plan That Accurately Predicts Growth

This guide will help you avoid the common mistakes that cause sales leaders to develop misleading annual sales plans.

Doug Davidoff Sales   |  Dec 4 2017

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Agencies

How Marketing Analytics Services Helped 7 Agencies Cement Their Client Relationships

We interviewed 7 agencies that charge clients to setup analytics dashboards to find out how they do it and how clients benefit.

Agencies   |  Dec 4 2017

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8 Data-Driven Insights About Paid Social

You can use these 8 trends to consider the best strategy for your upcoming paid social campaign.

Patrick Foster   |  Dec 1 2017

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Agencies

18 Marketing Agency Partner Programs You Should Consider Joining

These 18 SaaS providers go out of their way to meet the unique needs of marketing agencies.

Agencies   |  Dec 1 2017

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Marketing

Building, Launching, & Growing Unbounce

Fresh off the successful launch of Landing Page Analyzer, Unbounce’s Oli Gardner and Stefanie Grieser sat down to discuss the company’s growth and evolution through the years.

John Bonini Marketing   |  Nov 28 2017

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Agencies

How to Automate Your Monthly Inbound Marketing Report Deck in Databox Once and For All

You can instantly automate the monthly Powerpoint deck that you use to report on marketing KPIs in Databox.

Brian Moseley Agencies   |  Nov 27 2017

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Analytics

18 Metrics Every SaaS Company Should Track

The Marketing, Sales & Services Metrics to Monitor in Your SaaS KPI Dashboard

Analytics   |  Nov 27 2017

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Marketing

How to Measure Podcast Interview Marketing Metrics

This guide will help you determine which metrics should guide your podcast interview strategy.

Dan Moyle Marketing   |  Nov 21 2017

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Agencies

How Curiosity Led Me to Start an Inbound Marketing Agency for the Financial Sector

Here’s the story of how Andrew Chao Dongnam started his inbound agency Bethink Marketing.

Andrew Chao Dongnam Agencies   |  Nov 17 2017

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Agencies

The Best Sales Pitch Your Agency Can Have

Here’s how your agency can create its best case study by practicing digital marketing on itself!

Martha Madero Gonzalez Agencies   |  Nov 17 2017

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Agencies

How to Outsource Your Agency’s Work to Other Marketing Agencies

These 3 agencies exclusively deliver the specialized work most agencies can’t do in-house.

Agencies   |  Nov 17 2017

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Integrations

30 HubSpot Integrations Top Users Swear By

Use these highly-recommended tools to supercharge your HubSpot sales and marketing stack.

Integrations   |  Nov 15 2017

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Marketing

Your 7-10-17 Guide to Effective Brainstorming in Marketing

Here are a few strategies you can use to brainstorm new marketing ideas when you seem to be stuck.

Lesley J. Vos Marketing   |  Nov 13 2017

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Marketing

How LeadQuizzes Bootstrapped to Over $1M in Annual Revenue in Under Two Years

Founder Jeremy Ellens on how the company transitioned from a service-based agency to bootstrapped SaaS startup.

John Bonini Marketing   |  Nov 9 2017

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Agencies

Finally! You Can Monitor Client Performance, for All Your Agency’s Accounts, on One Screen

Introducing Client Performance: The Easiest Way to Monitor All of Your Clients in One Place

John Bonini Agencies   |  Nov 8 2017

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Marketing

A Simple Framework for When Facebook Ads Can Work

After running countless ads (and spending lots of money) on Facebook Ads over the years, here are some hard lessons I’ve learned about when Facebook Ads can work.

John Bonini Marketing   |  Nov 6 2017

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Marketing

How Crayon Grew Its Website Inspiration Tool into a Force for Market Insights [Podcast]

Crayon co-founder Jonah Lopin talks about the initial challenges in starting his own company and the pivot that led to its continued success.

John Bonini Marketing   |  Nov 3 2017

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Marketing

How To Create A Facebook Ad That Does Not Make You Sound Like a Soulless Marketer

Facebook users have seen thousands of bland ads. Here’s a formula for connecting with your audience at a high rate.

Marketing   |  Nov 1 2017

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Agencies

10 HubSpot Partners Share The Precise Tactics That Helped Them Win an Impact Award

We surveyed HubSpot Impact Award winners to learn about the changes they made on the way to winning. Here is what they said.

Agencies   |  Oct 27 2017

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Marketing

A 3x Startup Leader on Finding Your First 100 Customers

In episode 3 of Ground Up, Databox CEO Pete Caputa shares the lessons he’s learned from building the initial customer base for three different startups.

John Bonini Marketing   |  Oct 26 2017

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Agencies

4 Agency Marketing Strategies You’re Not Using (And How to Implement Them)

Here are 4 proven tactics you can use to set your agency apart from the growing community of digital marketing agencies.

Tristan Ruml Agencies   |  Oct 25 2017

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Marketing

I Used Personalized Send Times for 15,000 Marketing Emails, and Here Is What I Learned.

Instead of choosing one time to send emails to my entire list, I used send time personalization to make sure each email arrived at the right time. Here are the results.

Marketing   |  Oct 23 2017

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Spotlight

Databox is Launching A Podcast

We’re excited to introduce Ground Up, a podcast that tells the real stories behind the highs and lows of building something great.

John Bonini Spotlight   |  Oct 23 2017

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Marketing

25 Inbound Marketers Share the Top Sessions from INBOUND 17

We surveyed our community of INBOUND attendees to find the most valuable sessions from the 2017 conference. Each includes a link to the presentation.

Marketing   |  Oct 20 2017

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Agencies

Get Your Agency Started on Video Marketing With Free Guidance From the Experts at The Sales Lion

We are doing 2 webinars with the video marketing experts at The Sales Lion to teach agencies how to get started. Here’s how to participate.

Agencies   |  Oct 19 2017