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Blog about Business Analytics, KPIs and product updates

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Data Snacks

The Essential KPIs for Tracking The Performance of Your Marketing Videos

Video marketing expert Gabriel Marguglio shares how to set up an attribution dashboard, the specific video metrics you should track, and what they all mean for your overall content strategy.

Gabriel Marguglio Data Snacks Gabriel MarguglioGabriel Marguglio   |  Jun 19

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Data Snacks

How to Identify Your Most Profitable Digital Marketing Channels

On this episode of Data Snacks, Remington Begg shares how to break down your individual website traffic sources in order to identify which ones drive higher returns.

Data Snacks   |  Jun 18

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Agencies

12 Project Management Tools That Give Agencies a Competitive Advantage

Here are the ways that 27 agency leaders leverage their project management tool to make their team more efficient.

Agencies   |  Jun 15

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Marketing

8 Free SaaS Productivity Apps That Have Changed How I Work

These are eight of my favorite free apps that have helped me automate my job over the past 12 months and go home early.

Matt Pliszka Marketing   |  Jun 15

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Marketing

How to Set Marketing Goals That Position Your Clients for Success

Instead of shooting for general improvements, use these methods to set SMART goals and hit your clients’ quarterly and annual goals.

David Miller Marketing   |  Jun 14

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Marketing

How to Transform Your Blog Articles Into High-Ranking Marketing Videos

A quick guide for converting blog articles into videos to diversify your traffic, rankings, and income sources.

Ann Smarty Marketing   |  Jun 14

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Marketing

A Beginner’s Guide to Mobile Website Optimization

Use this guide to learn about all the different considerations and elements when it’s time to optimize your website for mobile devices.

Marketing   |  Jun 13

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Using Databox

How to Track Your Keyword Rankings in Databox

Now that HubSpot has sunset its keywords tool, here’s how and where you can track your keyword rankings going forward.

John Bonini Using Databox   |  Jun 12

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Ground Up Podcast

Hiten Shah on the Pillars of a Successful Go-To-Market Strategy

On the latest episode of Ground Up, Hiten Shah details the successful research, development, and launch of his newest tool, FYI.

John Bonini Ground Up Podcast   |  Jun 11

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Marketing

18 Marketing Podcasts That Have Built A Cult Following

We polled our community of digital marketers to learn about their favorite podcasts which have not yet made it mainstream. Here is what they said.

Marketing   |  Jun 8

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Marketing

How to Increase Blog Traffic When You’ve Tried Everything Else

These fundamental rules of social psychology will help you understand how you can improve your blog content and drive traffic growth.

Marketing   |  Jun 6

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Data Snacks

How to Track & Optimize Your Watch Time on YouTube

George B. Thomas of Impulse Creative provides a detailed walk-through of the key metrics around watch time as well as strategies for improving them.

George B. Thomas Data Snacks   |  Jun 5

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Marketing

Build High Converting Landing Pages with These 36 Tactics

Convert more visitors to leads with these ideas for improving 8 separate parts of your landing page.

Marketing   |  Jun 5

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Ground Up Podcast

Inside Help Scout’s Mission to Optimize The Customer Experience First

They’ve grown to 75 employees in 50+ cities, have been profitable since year 2, and have raised $12 million as a tool to further their mission–here’s the story of everything in between.

John Bonini Ground Up Podcast   |  Jun 1

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Management

The Goal Setting Process We Used to Get to $1M+ in Annual Revenue

Our cadence for analyzing our performance, setting goals, developing plans and monitoring our progress.

Management   |  May 31

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Agencies

Meet the First 116 Certified and Premier-Level Databox Partners

Here are the digital marketing agencies that have made the biggest commitment toward becoming more goal-focused and data-driven.

Agencies   |  May 30

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Sales

The Best Time To Send Email, According to Marketing and Sales Experts

Here’s how experienced marketers decide when to send their emails as well as their favorite times to send email over the course of the week.

Sales   |  May 30

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Product and Design

Everything You Need to Know About The 5 Big Updates to Goals in Databox

Big updates to the Goals feature allow you to better identify trends, view company goal history, set progressive goals, and more.

Product and Design   |  May 29

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Marketing

These Are The Most Sought-After Marketing Services

Marketing tactics come and go. If you’re selling marketing services, here’s how you can stay relevant.

Marketing   |  May 24

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Marketing

3 Examples of Marketing Videos You Can Film Right From Your Desk

Your video marketing setup doesn’t need to be elaborate. Here are the tools we use, the videos we film, and how we track their success.

John Bonini Marketing   |  May 24

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Marketing

How Do You Prove Social Media ROI?

Databox and Sprout Social joined forces to learn how agencies report on social media ROI including the tools they use and KPIs they track.

John Bonini Marketing   |  May 23

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Marketing

15 Shopify Integrations That Will Supercharge Your Online Store

We polled our audience of e-commerce experts to learn about the software tools they use alongside Shopify. Here is what they said.

Marketing   |  May 22

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Marketing

Facebook Remarketing: How To Build Custom Audiences & Win Back Visitors

A step-by-step tutorial for creating a custom audience within the Facebook Ads interface.

Adam Riemer Marketing   |  May 21

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Ground Up Podcast

Working Backwards: How to Set Client Goals & Expectations

Jessica Miller and Sandie Young, both long-tenured members of PR 20/20, share insights on setting goals, exceeding client expectations, and building a great marketing agency.

John Bonini Ground Up Podcast   |  May 18

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Agencies

How Your Agency Can Create Interactive Content Without A Developer

Here’s how digital agencies are using interactive content to distinguish their service offerings as inbound and content marketing have become saturated.

Agencies   |  May 18

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Data Snacks

Drift Conversations: Where They Happen & Where They Come From

Chris Handy of ClosedWon shows you how to better track and optimize your conversations in Drift with a little help from Google Analytics and Databox.

Chris Handy Data Snacks   |  May 16

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Marketing

Google’s Top Ranking Factors Explained By Applying for A New Job

This visual explanation will help you understand how Google decides which piece of content will rank first for a given keyword.

Marketing   |  May 16

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Marketing

15 Free Mobile Apps That Instantly Make Marketers More Productive

Our community of digital marketers shared the mobile apps that help them make the most out of every single day.

Marketing   |  May 15

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Partner Program

Drive More Traffic, Qualified Leads, and Business with Databox’s New Co-Marketing Program

Today we’re rolling out new ways to provide more value to you, our partners, through new and exciting co-marketing opportunities.

John Bonini Partner Program   |  May 14

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Data Snacks

How The Best Marketing Teams Track Marketing Qualified Leads

Parker Short estimates he’s educated 100+ companies on ways to improve their marketing and sales funnel. Watch as he shares proven ways to track your marketing qualified leads.

Parker Short Data Snacks   |  May 10

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Product and Design

The All-New Scorecard: Your Business’ KPIs Delivered Every Morning

Scorecard sends you updates on your most important KPIs through email, mobile push notification, and/or Slack every day, week, or month.

John Bonini Product and Design   |  May 9

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Marketing

The 20 Free Software Tools That Startup Founders Rely On Most

We asked 32 startup leaders to share the free software tools they relied on most in order to grow. Here are the ones they recommended most.

Marketing   |  May 9

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Marketing

The Most Important Social Media Marketing Trends That You Must Know

Here’s how social media marketing is changing in 2018, and how you can adjust your tactics to fit the latest trends.

Adhip Ray Marketing   |  May 8

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Agencies

Building a Website on HubSpot’s Content Management System (CMS)?

Don’t Get Screwed When Hiring a Developer or Buying a HubSpot CMS Template

Agencies   |  May 3

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Data Snacks

Here’s Your Best Opportunity to Increase Organic Traffic This Month

In this episode of Data Snacks, we talk about ways for driving more organic website traffic (in the short term) without publishing new content.

John Bonini Data Snacks   |  May 2

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Ground Up Podcast

Why Your Content Marketing Playbook Needs to Change

On this episode of Ground Up, Ginny Mineo, formerly of HubSpot, shares what worked at HubSpot, how that playbook has evolved, and how businesses everywhere should adapt their content strategies.

John Bonini Ground Up Podcast   |  May 1

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Integrations

New Integration: Track, Visualize, and Improve Your SEO Strategy with Ahrefs + Databox

With Databox’s new Ahrefs integration you can analyze your website’s backlink profile, spot trends with your website’s domain rating, and find ways to improve your SEO strategy.

John Bonini Integrations   |  Apr 27

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Marketing

28 SEO Techniques That Can Dramatically Increase Your Organic Traffic

We surveyed over two dozen SEO experts on the common mistakes marketers are making and the techniques they use to fix them.

Marketing   |  Apr 26

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Marketing

Accurate HubSpot LifeCycle Stage Reporting – Now Available in Databox

Here’s how to use Databox and HubSpot’s New Lifecycle Stage API to report your full marketing funnel results.

Marketing   |  Apr 24

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Ground Up Podcast

From ‘Failed Entrepreneur’ to $10M in ARR in 3+ Years

Russ Perry, founder of Design Pickle, shares how they made unlimited, subscription-based graphic design work.

John Bonini Ground Up Podcast   |  Apr 23

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Marketing

9 Popular LinkedIn Ads Features That Will Help You Reach The Perfect Audience

LinkedIn Ads released a series of new features in late 2017 that give it unique advantages over Facebook Ads and AdWords.

Marketing   |  Apr 19

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Databox Designer

Databox Is Launching 185 New Datablocks Today–Here’s How

In what we’re calling ‘Datablock Building Day’, here’s why our marketing team is spending their day building and shipping product.

John Bonini Databox Designer   |  Apr 18

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Agencies

How To Become Your Digital Marketing Agency’s Favorite Client

Some of our top agencies shared the characteristics of client relationships that lead to their best work. Learn how to make your agency more effective.

Agencies   |  Apr 13

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Marketing

Why You Need to Change Your SEO Strategy in 2018

Here are a few actionable tips on the ways that search engine optimization has changed in 2018

Adhip Ray Marketing   |  Apr 13

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Ground Up Podcast

The Story Behind Databox’s Mission

On this episode of Ground Up, Pete and I share some background on how (and why) Databox is making performance insights more accessible to everyone.

John Bonini Ground Up Podcast   |  Apr 9

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Databox Reports

The 10 Most-Important Google AdWords Metrics According to Our Data

After analyzing thousands of Datablocks, here are the most common and important AdWords metrics that Databox users are tracking.

John Bonini Databox Reports   |  Apr 9

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Marketing

Basic Google Analytics Concepts Explained By Visiting A Shopping Mall

This visual explanation will help you understand the basic terms that Google Analytics uses to organize your data.

Marketing   |  Apr 9

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Marketing

35 HubSpot Features That Users Can’t Live Without

Power users reveal the features that make inbound marketing with HubSpot unbelievably easy.

Marketing   |  Apr 9

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Marketing

44 Social Media Marketing Tactics That Still Drive Engagement, Leads and New Customers in 2018

Here are the most up-to-date ways that you can use social media to generate measurable results for your business.

Marketing   |  Apr 8

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Data Snacks

How We Increased New Conversations in Drift by 113% in One Month [Data Snacks]

In this episode of Data Snacks, we detail a couple of small changes that resulted in significant lifts in both new conversations and new contacts.

John Bonini Data Snacks   |  Apr 5

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Marketing

20 Local Marketing Software Tools to Attract and Engage Nearby Buyers

Here’s how digital marketers can reach a local audience on a limited budget.

Marketing   |  Apr 5

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Integrations

Databox + Jira: Our Third Most-Requested Integration Is Now Live [New Integration]

Track the efficiency of your sprints, issues created and resolved, and all other project tracking performance right in Databox.

John Bonini Integrations   |  Apr 4

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Product and Design

Here’s How We’re Building the Easiest Data Visualization Tool Ever

With our new certification programs, the “easiest to use” data visualization tool has made monitoring, improving, and reporting on performance even easier.

John Bonini Product and Design   |  Apr 2

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Marketing

The Top Content Marketing Formats for 2018 [Survey Results]

We asked 27 top marketers what content marketing formats they’ll be investing into this year. Here’s what they’re doing and why.

Marketing   |  Apr 2

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Integrations

35 HubSpot Integrations Top Users Swear By

Use these highly-recommended tools to supercharge your HubSpot sales and marketing stack.

Integrations   |  Mar 30

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Agencies

25 Digital Marketing Software Tools Highly Recommended by Agency Leaders

These digital marketing agencies shared the SaaS tools they depend upon to deliver services and run their operations.

Agencies   |  Mar 30

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Data Snacks

Track & Visualize Your HubSpot Email Campaigns Like This… [Data Snacks]

In this episode of Data Snacks, we share the exact template used to track our HubSpot email campaigns and how it allows us to improve overall engagement.

John Bonini Data Snacks   |  Mar 28

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Marketing

32+ Live Website Chat Features You Need If You Want More Leads

These live chat software features have made chat a popular way for marketers and salespeople to connect and convert website visitors at a higher rate.

Marketing   |  Mar 28

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Data Snacks

This Trick Helped Shorten Our Lead Response Time to 14 Seconds [Data Snacks]

In this episode of Data Snacks, Chris Handy of ClosedWon shares the process and strategy for getting your lead response time to under 30 seconds.

Chris Handy Data Snacks   |  Mar 26

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Data Snacks

Want More Signups? Track & Optimize Your Sales Funnel Like This Instead [Data Snacks]

In this episode of Data Snacks, we talk about more effective ways for identifying opportunities to optimize your sales funnel.

John Bonini Data Snacks   |  Mar 23

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Ground Up Podcast

Basecamp’s Journey to 100,000 Paying Customers

Jason Fried on Basecamp’s beginnings, staying bootstrapped, and why they don’t care about world dominance.

John Bonini Ground Up Podcast   |  Mar 23