Blog

13 Ways Small Businesses Can Leverage Instagram for Marketing

From increasing brand awareness to hashtag research and displaying social proof at scale, here are 12 ways SMBs can leverage Instagram for marketing.

Social Media Jessica Malnik | Sep 27

Reporting

Analytics vs. Reporting: What’s the Difference?

Although analytics and reporting may sound the same, they aren’t. Dive into the difference between the two to learn which one you need.

Reporting | Sep 24

Reporting

Business Report: What is it & How to Write a Great One? (With Examples)

Why are business reports so important? Read our comprehensive, step-by-step guide on how to create an effective business report and get inspired by the examples we’ve shared.

Reporting | Sep 23

Analytics

How SMB Owners Build Performance Dashboards With Google Sheets Data

Learn how small business owners can monitor the health of their business at a glance with a minimum of effort.

Analytics | Sep 23

Reporting

Reporting to Investors: 6 Best Practices to Help Increase Funding

Proper investor reporting can help build a better relationship with your investors and ultimately lead to increased funding. Here’s how.

Reporting | Sep 22

Reporting

Agency Reporting: 9 Tips to Effectively Prove Your Value to Clients

Struggling to prove the value of your work to your clients? Learn how to create an agency report that’ll showcase your results in a compelling and effective way.

Reporting | Sep 21

Marketing

Creating Dashboards from Multiple Data Sources – a Marketing Superpower

By combining metrics from multiple data sources, you can create more informative, more insightful reporting dashboards.

Marketing | Sep 21

Reporting

6 Business Data Report Templates Every SMB Needs

From annual and financial reports to sales activity and marketing reports, 10 pros share their top data report templates.

Reporting | Sep 20

Product and Design

New Databox Integration: Analyze Your Website and App Analytics with Google Analytics 4

With Databox’s new integration with Google Analytics 4, you can track your entire user journey from the first visit to the final conversion alongside all of your other essential business KPIs.

Product and Design | Sep 20

Analytics

Best Google Analytics Reports for Clients

From customer acquisition and retention to goal completions and keyword analysis, 50 marketers share their top client report templates from GA.

Analytics | Sep 17

Analytics

10 Common KPI Mistakes Companies Make and How to Avoid Them

Not seeing the desired results in your business? You may be making one of these KPI mistakes. 30+ experts share how to avoid them.

Analytics | Sep 16

Goal Setting

How to Improve Your Business Bottom Line By Setting Goals and Alerts in Databox

Successful business owners and executives set SMART goals and achieve them with regular progress alerts.

Goal Setting | Sep 16

Reporting

9 Best Ecommerce Reports to Boost Online Sales (Sourced from 30+ Pros)

Here are the top 9 ecommerce reports that online store owners across the globe track to improve business performance and grow revenue.

Reporting | Sep 15

Reporting

6 Key Differences Between Data Analysis and Reporting

Data reporting and analysis are both critical to data-informed business practices, but what’s the difference? Learn from 45 experts.

Reporting | Sep 14

Reporting

Why Agencies and B2B Leaders Need Scheduled Performance Snapshots

Keep your stakeholders up-to-date on your key metrics.

Reporting | Sep 14

SEO

SEO KPI Reporting: 19 SEO KPIs You Should Include in Your Reports

Tracking SEO KPIs helps you improve your SEO strategy over time. Here are the essential SEO reporting metrics experts say you must monitor.

SEO | Sep 14

Analytics

Where Are My Views In Google Analytics 4? Everything You Need to Know About Filtering Data in GA4

Google Analytics replaced views in Universal Analytics with data filters in GA4. Here is how to set up and use these filters.

Analytics | Sep 13

Reporting

Client Reporting 101: Tips and Best Practices for Agencies and Freelancers

Communication‌ ‌is‌ ‌the‌ ‌key‌ ‌factor‌ ‌for‌ ‌a‌ ‌good‌ ‌relationship‌ ‌with‌ ‌your‌ ‌clients.‌ ‌ Here‌ ‌are‌ ‌the‌ ‌best‌ ‌client‌ ‌reporting‌ ‌practices‌ ‌to‌ ‌help‌ ‌you‌ ‌showcase‌ ‌the‌ results‌ ‌you‌ ‌create‌.

Reporting | Sep 10

Analytics

15 Essential Project KPIs That Benefit the Entire Team

From cost estimates and project ROI to schedule variance and task completion rates, project managers share the top KPIs they are monitoring.

Analytics | Sep 9

Reporting

12 Best CRM Reports You Can Build from Your CRM Data (Sourced from 50 Experts)

Not every CRM report deserves your time and attention. So which ones do? Learn more about the 12 best CRM reports according to 50 experts.

Reporting | Sep 8

Reporting

Internal vs. External Reporting: What Are the Differences?

Reporting is essential for optimizing your business strategy. But when it comes to internal vs. external reporting, what’s the difference? We asked 35+ professionals to share their insights.

Reporting | Sep 7

Reporting

9 Vital Small Business Financial Reports for Your Organization

Which small business financial reports should you track for your organization? We asked 46 SMBs for their opinion.

Reporting | Sep 6

Analytics

How to Track Conversions with Google Analytics 4: 7 Best Practices

15+ marketing experts share their best practices on how to set up conversion tracking in Google Analytics 4.

Analytics | Sep 3

Integrations

New: Create Custom Metrics for Pipedrive CRM, HubSpot CRM, and HubSpot Marketing with Query Builder

Dig deeper into your performance using advanced filters.

Integrations | Sep 2

Marketing

7 Examples of Great Testimonial Pages That Generate Sales

Here are some of the best testimonial page examples on the internet including a breakdown of what makes them good and what you can steal.

Marketing | Sep 2

Reporting

8 Key Reports Every Sales Manager Should Know About

From monthly revenue and net income to sales funnel analysis and deals lost, 20 sales managers share their go-to sales reports.

Reporting | Sep 1

Analytics

5 Vanity Metrics You Should Ignore in Your Next Marketing Campaign

Obsessing over vanity metrics is a waste of time and resources. See which metrics don’t contribute to accomplishing your marketing goals

Analytics | Aug 31

Marketing

5 Proven Strategies to Get More Client Referrals for Your Agency

Looking to up your client referral game? 30+ experts shared their tried and true strategies that can get you referrals and boost your business.

Marketing | Aug 30

Sales

Sales Performance Metrics: 14 Metrics to Kick-Start Your Sales Analytics

From revenue and profit margins to average deal size and lead-to-close ratios, 25+ salespeople share the top metrics they are tracking.

Sales | Aug 27

Data Snacks

How to Track Multiple Facebook Ad Campaigns

Learn how to track multiple Facebook Ad campaigns in a single timeline with Databox.

Data Snacks | Aug 27

Content Marketing

14 Click-Worthy Email Subject Lines for Sales Prospecting

No one will learn about the value you offer if they don’t open your email. Here’s a list of email subject lines for sales prospecting 20+ experts swear by.

Content Marketing | Aug 26

Analytics

Sales Volume: Why It Matters and 12 Ways to Increase It

Nearly 30 sales and marketing pros weigh in with their top tactics for increasing sales volume.

Analytics | Aug 25

SEO

What Is a Google Knowledge Panel and How to Get One?

Increase your odds of getting a Google Knowledge Panel with these 6 expert tactics sourced from 25 marketers and SEOs.

SEO | Aug 24

Marketing

What Is a Good Audience Size For Facebook Ads?

35 marketers share the Facebook audience size that delivers the best return on ad investment (ROAS) for them and explain why that size works.

Marketing | Aug 23

Marketing

Instagram Mistakes: 7 Things to Avoid Posting on Instagram As a Business in 2021

From using too many hashtags to making negative comments about competing brands, here are 7 things you should avoid posting on Instagram as a business.

Marketing | Aug 20

Data Snacks

How Effective Are Your Landing Pages?

By discovering how successful each landing page is, you can better understand what exactly creates new contacts for your business.

Data Snacks | Aug 20

Analytics

Defining Your North Star Metrics: Which Metrics Should Your Company Priorities Be Aligned Around?

North Star metrics can be an effective strategy for aligning all teams around one goal. Here’s how 20+ companies selected their North Stars.

Analytics | Aug 19

Analytics

8 Common Mistakes in Data Analysis for Marketers to Avoid

How can you avoid common mistakes in data analysis for marketing? Marketers suggest looking out for these 8 common pitfalls.

Analytics | Aug 18

Case Study

How Digital 22 Saves 2 Hours on Reporting Each Month While Offering Clients 100 Percent Transparency with Databox

WIth Databox, Digital22 got a solution that enabled them to spend less time on reporting while continuing to offer clients transparency, along with the custom metrics they really care about.

Case Study | Aug 18

Content Marketing

What’s the Right Content for Each Stage of Your Content Marketing Funnel? 40 Marketers Share Their Advice

From blog posts to case studies, find out exactly what content other marketers create for each stage of their content marketing funnel.

Content Marketing | Aug 17

Content Marketing

11 Content Marketing Trends for 2021 and Beyond

From personalized content and video marketing to social commerce and podcasts, 71 marketers weigh in on the top content marketing trends.

Content Marketing | Aug 16

Data Snacks

What are the Most Important KPIs for the SaaS C-Suite?

Visualize a variety of SaaS metrics, including MRR, ARR, LTV over CAC, NRR, ARPC, and the growth of revenues compared to goals.

Data Snacks | Aug 13

Sales

How to Find, Prioritize, and Turn More Product Qualified Leads into Paying Customers

Tired of traditional qualification frameworks? It’s time to turn to product qualified leads. 20+ marketers explain how to identify, prioritize, and turn more PQLs into paying customers.

Sales | Aug 13

Management

13 Best Project Management Tools to Manage Projects Efficiently in 2021

Choosing the best project management tool for your business can seem like an uphill task, but we help you narrow down your choices.

Management | Aug 12

email marketing

8 Sales Prospecting Email Examples to Help You Come Up with Yours

Not sure how to create response-encouraging sales outreach emails? Look at these sales prospecting email examples for inspiration.

email marketing | Aug 11

Case Study

How This B2B SaaS Company Takes a Deliberate Strategic Approach to Reporting (and Saves 5+ Hours a Month) with Databox

With Databox, Monograph moved from a manual process of tracking data to a strategic approach that saves them time, tracks more data and makes improvements.

Case Study | Aug 11

7 Of The Most Common Challenges Of Social Media Reporting and Tips to Overcome Them

How do you determine the ROI of your social media campaigns? 30+ social media marketers weigh in with their expert advice.

Social Media | Aug 10

Analytics

9 Small Business Performance Metrics Every Owner Should Monitor for Success

What small business performance metrics should you track as an SME executive? Consider watching these 9 metrics, as recommended by 25+ experts.

Analytics | Aug 9

Data Snacks

Which Pages Drive The Most Conversions?

In this Data Snack, you will learn how to identify which pages drive the most conversions, set conversion goals, and track their completion rate.

Data Snacks | Aug 6

Analytics

KPI Development: 13 Tips on How to Create KPIs That Reflect Your Strategic Priorities

Having trouble developing KPIs that are aligned with your business goals and strategic priorities? We asked 40+ professionals to share their best practices.

Analytics | Aug 6

Management

13 Things You Shouldn’t Be Doing on Daily Standup Meetings

Marketing and management teams, be sure to avoid these 13 mistakes that can happen in a daily standup meeting.

Management | Aug 5

Sales

9 Ways to Unblock Bottlenecks and Boost Your Sales Velocity Rate

If you’re struggling with a less-than-ideal sales velocity rate, check out these expert tips to give it a boost.

Sales | Aug 4

Marketing

Marketing Monitoring vs. Marketing Reporting: What Is More Important?

Should you monitor your marketing efforts or report on them? We’re sharing 30+ pro tips on when you should prioritize marketing monitoring and when to focus on reporting.

Marketing | Aug 3

Analytics

Website Conversion Rate Optimization Tips: How to Optimize Conversion Rates with Low Traffic?

31 marketers share their top tips for turning more visitors into leads or customers on low-traffic websites.

Analytics | Aug 2

Data Snacks

Which Sources Drive The Highest Conversion Rates?

Which one of your marketing investments is driving the most conversions? Check out this Data Snack and increase your conversion rates by source.

Data Snacks | Jul 30

Management

How to Run More Effective One-on-One Meetings with Your Employees: 11 Tips

Wondering how to make your one-on-one meetings more productive? 30+ experts share their tips on how to run an effective 1:1 meeting with your employees.

Management | Jul 30

Marketing

When Should You Use Google Ads Smart Bidding? Advice from 20+ PPC Experts

Should you opt for manual or automated Google Ads bidding? Nearly 30 PPC experts share their top tips on when to use smart bidding.

Marketing | Jul 29

Management

7 Types of Meetings Every Manager Needs (and How to Get Them Right)

Not every meeting is a meeting you need. However, as a manager, you should hold these 7 types of meetings.

Management | Jul 28

Analytics

Google Analytics Audit Checklist: 12 Things You Should Pay Attention to

When you track flawed data, you risk informing the wrong decisions. What should you pay attention to during a Google Analytics audit?

Analytics | Jul 27

Marketing

9 Customer Segmentation Tips to Personalize Ecommerce Marketing and Drive More Sales

Segmenting your customer base can enhance your ecommerce marketing efforts as it allows a more personal approach. Find out how it can drive more sales for your business.

Marketing | Jul 26

Data Snacks

Analyzing Return User Behavior

Analyzing Return User Behaviour helps you optimize your site for better engagement and more conversions.

Data Snacks | Jul 23

Blog about Business Analytics, KPIs and product updates

From increasing brand awareness to hashtag research and displaying social proof at scale, here are 12 ways SMBs can leverage Instagram for marketing.

Although analytics and reporting may sound the same, they aren’t. Dive into the difference between the two to learn which one you need.

Why are business reports so important? Read our comprehensive, step-by-step guide on how to create an effective business report and get inspired by the examples we’ve shared.

Learn how small business owners can monitor the health of their business at a glance with a minimum of effort.

Proper investor reporting can help build a better relationship with your investors and ultimately lead to increased funding. Here’s how.

Struggling to prove the value of your work to your clients? Learn how to create an agency report that’ll showcase your results in a compelling and effective way.

By combining metrics from multiple data sources, you can create more informative, more insightful reporting dashboards.

From annual and financial reports to sales activity and marketing reports, 10 pros share their top data report templates.

With Databox’s new integration with Google Analytics 4, you can track your entire user journey from the first visit to the final conversion alongside all of your other essential business KPIs.

From customer acquisition and retention to goal completions and keyword analysis, 50 marketers share their top client report templates from GA.

Not seeing the desired results in your business? You may be making one of these KPI mistakes. 30+ experts share how to avoid them.

Successful business owners and executives set SMART goals and achieve them with regular progress alerts.

Here are the top 9 ecommerce reports that online store owners across the globe track to improve business performance and grow revenue.

Data reporting and analysis are both critical to data-informed business practices, but what’s the difference? Learn from 45 experts.

Keep your stakeholders up-to-date on your key metrics.

Tracking SEO KPIs helps you improve your SEO strategy over time. Here are the essential SEO reporting metrics experts say you must monitor.

Google Analytics replaced views in Universal Analytics with data filters in GA4. Here is how to set up and use these filters.

From cost estimates and project ROI to schedule variance and task completion rates, project managers share the top KPIs they are monitoring.

Not every CRM report deserves your time and attention. So which ones do? Learn more about the 12 best CRM reports according to 50 experts.

Reporting is essential for optimizing your business strategy. But when it comes to internal vs. external reporting, what’s the difference? We asked 35+ professionals to share their insights.

Which small business financial reports should you track for your organization? We asked 46 SMBs for their opinion.

15+ marketing experts share their best practices on how to set up conversion tracking in Google Analytics 4.

Dig deeper into your performance using advanced filters.

Here are some of the best testimonial page examples on the internet including a breakdown of what makes them good and what you can steal.

From monthly revenue and net income to sales funnel analysis and deals lost, 20 sales managers share their go-to sales reports.

Obsessing over vanity metrics is a waste of time and resources. See which metrics don’t contribute to accomplishing your marketing goals

Looking to up your client referral game? 30+ experts shared their tried and true strategies that can get you referrals and boost your business.

From revenue and profit margins to average deal size and lead-to-close ratios, 25+ salespeople share the top metrics they are tracking.

Learn how to track multiple Facebook Ad campaigns in a single timeline with Databox.

No one will learn about the value you offer if they don’t open your email. Here’s a list of email subject lines for sales prospecting 20+ experts swear by.

Nearly 30 sales and marketing pros weigh in with their top tactics for increasing sales volume.

Increase your odds of getting a Google Knowledge Panel with these 6 expert tactics sourced from 25 marketers and SEOs.

35 marketers share the Facebook audience size that delivers the best return on ad investment (ROAS) for them and explain why that size works.

From using too many hashtags to making negative comments about competing brands, here are 7 things you should avoid posting on Instagram as a business.

By discovering how successful each landing page is, you can better understand what exactly creates new contacts for your business.

North Star metrics can be an effective strategy for aligning all teams around one goal. Here’s how 20+ companies selected their North Stars.

How can you avoid common mistakes in data analysis for marketing? Marketers suggest looking out for these 8 common pitfalls.

WIth Databox, Digital22 got a solution that enabled them to spend less time on reporting while continuing to offer clients transparency, along with the custom metrics they really care about.

From blog posts to case studies, find out exactly what content other marketers create for each stage of their content marketing funnel.

From personalized content and video marketing to social commerce and podcasts, 71 marketers weigh in on the top content marketing trends.

Visualize a variety of SaaS metrics, including MRR, ARR, LTV over CAC, NRR, ARPC, and the growth of revenues compared to goals.

Tired of traditional qualification frameworks? It’s time to turn to product qualified leads. 20+ marketers explain how to identify, prioritize, and turn more PQLs into paying customers.

Choosing the best project management tool for your business can seem like an uphill task, but we help you narrow down your choices.

Not sure how to create response-encouraging sales outreach emails? Look at these sales prospecting email examples for inspiration.

With Databox, Monograph moved from a manual process of tracking data to a strategic approach that saves them time, tracks more data and makes improvements.

How do you determine the ROI of your social media campaigns? 30+ social media marketers weigh in with their expert advice.

What small business performance metrics should you track as an SME executive? Consider watching these 9 metrics, as recommended by 25+ experts.

In this Data Snack, you will learn how to identify which pages drive the most conversions, set conversion goals, and track their completion rate.

Having trouble developing KPIs that are aligned with your business goals and strategic priorities? We asked 40+ professionals to share their best practices.

Marketing and management teams, be sure to avoid these 13 mistakes that can happen in a daily standup meeting.

If you’re struggling with a less-than-ideal sales velocity rate, check out these expert tips to give it a boost.

Should you monitor your marketing efforts or report on them? We’re sharing 30+ pro tips on when you should prioritize marketing monitoring and when to focus on reporting.

31 marketers share their top tips for turning more visitors into leads or customers on low-traffic websites.

Which one of your marketing investments is driving the most conversions? Check out this Data Snack and increase your conversion rates by source.

Wondering how to make your one-on-one meetings more productive? 30+ experts share their tips on how to run an effective 1:1 meeting with your employees.

Should you opt for manual or automated Google Ads bidding? Nearly 30 PPC experts share their top tips on when to use smart bidding.

Not every meeting is a meeting you need. However, as a manager, you should hold these 7 types of meetings.

When you track flawed data, you risk informing the wrong decisions. What should you pay attention to during a Google Analytics audit?

Segmenting your customer base can enhance your ecommerce marketing efforts as it allows a more personal approach. Find out how it can drive more sales for your business.

Analyzing Return User Behaviour helps you optimize your site for better engagement and more conversions.

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