Blog

Blog about Business Analytics, KPIs and product updates

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Sales

13 HubSpot CRM Custom Fields You Should Setup

HubSpot custom fields upgrade the CRM from a nifty tool to a sales powerhouse. Discover the must-have custom properties from 20+ sales experts.

Melissa King Sales Melissa KingMelissa King   |  Jun 18

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Metrics & Chill Podcast

Google’s Page Experience Update: How to Better Prepare Your Agency and Clients According to Pepperland Marketing

In this episode of Metrics and Chill, Sean Henri, Founder and CEO at Pepperland marketing, shares the latest Google Page Experience update details, including how his agency prepared themselves and their clients and the changes they implemented.

Rachael Bassey Metrics & Chill Podcast   |  Jun 18

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Data Snacks

Discover Which Source Brings in The Most New Opportunities for Your Business

Do you know which sources fuel your sales pipeline? In this episode of Data Snacks, we’ll show you how to set up and track your HubSpot Marketing data in order to decide which sources are worth the further investment.

Monja Dobnik Data Snacks   |  Jun 18

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The Most Effective Linkedin Marketing Strategies According to 30 Marketers

If you’re looking for new ways to generate leads, market events, expand your reach, and engage your audience, it’s time to consider how LinkedIn marketing.

Jessica Greene   |  Jun 18

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How to Reduce Your Email Bounce Rate: 9 Proven Tactics

Struggling with a high email bounce rate? Use these 9 expert tips to reduce high bounce rates and improve the reputation of your email domain.

Masooma Memon   |  Jun 17

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Marketing

12 Marketing KPIs You Should Share With Your Manager

From sales and leads to conversion rate and customer attribution rate, 20 marketers share the top metrics they report on.

Jessica Malnik Marketing   |  Jun 16

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Sales

Single vs. Multiple Sales Pipelines: How to Determine What’s Right for Your Sales Team

Are you struggling to determine how many sales pipelines you should use? Read these expert tips to choose the best for your sales team.

Stefana Zaric Sales   |  Jun 15

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Marketing

SEO for a New Website: Here’s Everything You Need to Know to Start Ranking

These are the 10 most important elements (according to over 200 SEOs) for developing an SEO strategy for a new website so you can start ranking now.

Jessica Greene Marketing   |  Jun 15

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Marketing

Are Your Website Conversion Rates Dropping? Try These 20 Tips

If you notice your website conversion rates dropping, don’t fret. Instead, try these 20 tactics sourced from our community of experts.

Melissa King Marketing   |  Jun 14

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Product and Design

New in Databox: Select a Date Range for Scheduled Snapshots.

Scheduled Snapshots now support a Master Date Range that enables you to select the specific Date Range you’d like displayed when recipients receive a Snapshot. This way, your team and/or clients will receive more relevant performance updates.

Monja Dobnik Product and Design   |  Jun 14

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Data Snacks

Data Snack: Evaluating Organic Search Performance

Looking for ways to track your organic search, and learn which keywords and landing pages are ranking best? In this episode of Data Snacks, we’ll help you decide which topics and keywords to focus on for content marketing.

Monja Dobnik Data Snacks   |  Jun 11

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Management

15 Mistakes You’re Making in Client Reporting Meetings

Avoid the following 15 mistakes during your client reporting meeting to ensure it goes without a glitch.

Mara Calvello Management   |  Jun 11

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Metrics & Chill Podcast

How Powered by Search Increased Sales Qualified Leads by 142% Quarter-Over-Quarter

In this episode of Metrics and Chill, Mark Thomas, Head of Growth at Powered by Search, walked us through how he drove the strategy that led to an increase in SQLs by 142% quarter-over-quarter.

Rachael Bassey Metrics & Chill Podcast   |  Jun 11

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Marketing

10 Marketing KPIs You Should Share with Your Team

While you can share tons of marketing KPIs with your team, sharing a few selected ones can make a great impact. Learn which ones you should be sharing here.

Masooma Memon Marketing   |  Jun 10

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Marketing

Blog SEO: 47 Expert Tips for Optimizing Blog Posts for SEO

A complete expert guide on blog SEO – from writing SEO-friendly blog posts, to updating old posts and using Databox to find content update opportunities.

Tamara Omerovic Marketing   |  Jun 10

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SEO

Local SEO: How to Build Local Citations and Why Should You Care?

Want more customers to discover your business online? Dozens of marketers share their top tips for using local citations to boost SEO.

Jessica Malnik SEO   |  Jun 9

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Marketing

The Best Video Tools and Gear for Marketers

Are you one of the 88% of marketers planning to invest in video this year? No matter your budget, 27 video pros share their must-have tools.

Elise Dopson Marketing   |  Jun 9

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PPC

15 Expert Tips for Maximizing Your Facebook Ad Conversions

Trying to boost your Facebook Ads conversions? We asked more than 40 marketers to share their best Facebook Ads optimization tips.

Melissa King PPC   |  Jun 8

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SEO

5 Alternative Search Engines to Google You Should Optimize Your Website for

Bing, DuckDuckGo, Yahoo, and Yandex: These are a handful of search engines that you should optimize for in 2021.

Jessica Malnik SEO   |  Jun 7

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Data Snacks

Why Are New Contact Conversion Rates Dropping?

In this episode of Data Snacks, we show you how to properly track New Contacts Conversion rates so you can understand the reasons behind every peak and valley that appears.

Monja Dobnik Data Snacks   |  Jun 4

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SEO

How to Create SEO-Friendly URLs: 11 Expert Tips

Creating SEO-friendly URLs is simple as long as you focus on your reader’s experience. So be sure to write short, understandable, and consistent URLs.

Masooma Memon SEO   |  Jun 4

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Metrics & Chill Podcast

How Sweet Fish Media Reduced Revenue Churn Rate by 12% in 12 Months

In this episode of the Metrics & Chill podcast, Logan Lyles, VP of Customer Experience at Sweet Fish Media, talked about how they lowered revenue churn from 15% to 3% in 12 months despite the pandemic.

Rachael Bassey Metrics & Chill Podcast   |  Jun 4

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Marketing

5 Email Signature Examples for Increasing Engagement with Prospects

From reinforcing your brand’s positioning to displaying social proof, 18 experts share their top tips for creating compelling email signatures.

Jessica Malnik Marketing   |  Jun 3

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Marketing

Cost Cap vs. Bid Cap: Which One Will Supercharge Your Facebook Ad Campaign?

Should you use cost cap or bid cap in your cost control settings for Facebook Ads? Learn which factors to consider from 15 marketers.

Melissa King Marketing   |  Jun 2

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Product and Design

New: 5 More Databox Integrations Now Support Custom Date Ranges

Five more integrations have been updated to support custom date range functionality in Databox.

Monja Dobnik Product and Design   |  Jun 2

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Content Marketing

Facebook CTA Buttons: Which Buttons Perform the Best on Facebook Ads?

Based on your ad objective, you get a list of Facebook CTA buttons to choose from. But which ones work best? Find out in this post.

Masooma Memon Content Marketing   |  Jun 1

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Marketing

23 Content Distribution Tips & Channels For Increasing Website Traffic

You published a new article. Now what? 73 content marketers share the most effective content distribution strategies for getting more eyes on your work.

Avatar Marketing   |  Jun 1

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SEO

What Is Schema Markup and How Do You Use It for SEO?

Interested in learning how to add schema markup to your SEO strategy? 15 SEO experts share their best tips.

Mara Calvello SEO   |  May 31

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Data Snacks

Facebook Ads Reporting: 3 Metrics You Should Track Alongside ROAS

Looking for ways to visualize your ROAS from Facebook Ads? In this episode, we’ll show you how to set up and track your ROAS alongside other important metrics to effectively track the performance of your ads.

Monja Dobnik Data Snacks   |  May 28

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Marketing

9 Ways to Break Through a Website Traffic Plateau

Although a website traffic plateau can be tricky to overcome, these 9 expert-backed tips can help drive fresh traffic in no time.

Masooma Memon Marketing   |  May 28

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Metrics & Chill Podcast

How the Weidert Group Improved Goal Conversion Rates for a Client by 77% (Year-Over-Year)

In this episode of the Metrics & Chill podcast, learn how the Weidert group helped a client simplify reporting and improve their conversion rates by 77% (year-over-year).

Rachael Bassey Metrics & Chill Podcast   |  May 28

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24 Examples of Stellar Instagram Business Profiles for Marketers on Any Budget

Get inspiration for your organization’s Instagram profile from these 27 accounts recommended by marketing professionals.

Melissa King   |  May 27

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Analytics

Google Analytics vs. Universal Analytics: 4 Main Differences

Wondering how Universal Analytics (GA3) and Google Analytics 4 compare? Take a closer look at these four main differences.

Masooma Memon Analytics   |  May 26

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24 Twitter Marketing Tips for Driving Engagement, Leads, & Sales

Twitter has been voted the third-best social platform for generating leads. In this guide, 39 experts share their best tip for making the most out of Twitter.

Elise Dopson   |  May 26

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Content Marketing

How to Create a Content Development Framework for High-Performing Teams

Struggling to create high-quality content on a consistent basis? What you need is a solid content development framework to streamline the entire process.

Obaid Khan Durrani Content Marketing   |  May 25

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Marketing

Dynamic Search Ads Guide: What Are They and When Should You Use Them?

Learn whether dynamic search ads work for other businesses and how they optimize their ads and websites for maximum ROI.

Masooma Memon Marketing   |  May 25

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Marketing

18 Fundamental Ecommerce SEO Tips for Driving Sales Through Search Engines

Looking to cash in on people purchasing items after finding them on Google? Here are the best ecommerce SEO tips you can use to reach page #1 in SERPs.

Elise Dopson Marketing   |  May 25

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Analytics

Should You Upgrade to Google Analytics 4: 25+ Marketers Share Their Opinions

Not sure if you should upgrade to Google Analytics 4? Get insight from 25+ marketers on their GA4 experience.

Melissa King Analytics   |  May 24

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Data Snacks

Bounce Rate by Blog Post: How to Track it & What You’ll Learn from the Analysis

In this episode of Data Snacks, we show you how to properly track Bounce Rate by Blog Post so you can see which posts are most relevant and engaging to your audience.

Monja Dobnik Data Snacks   |  May 21

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Content Marketing

Why is My Blog Conversion Rate So Low? (And 9 Ways to Improve It)

Struggling with a low blog conversion rate? Implement these nine expert tips to start seeing an improvement.

Mara Calvello Content Marketing   |  May 21

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Metrics & Chill Podcast

How Seventh Sense Improved their Active Audience Rate by 17%

In this episode of the Metrics & Chill podcast, Mike Donnelly, founder and CEO at Seventh Sense, talked about the right way to measure and improve one important email marketing metric: active audience with email.

Rachael Bassey Metrics & Chill Podcast   |  May 21

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Case Study

How Austin and Kat Uses Databox to Make Real-Time Performance Improvements

With Databox, Austin and Kat now have real-time access to their performance data. This enables the team to make important adjustments right now rather than waiting for month-end reports.

Avatar Case Study   |  May 20

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Instagram Captions for Businesses: 9 Ways to Write More Engaging Captions

From hashtag research and storytelling techniques to testing different caption lengths and incorporating humor, 40+ social media managers weigh in with their top Instagram caption tips.

Jessica Malnik   |  May 20

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What is Click to Open Rate (CTOR) and How Do You Improve It?

From better copywriting to list segmentation and personalization, here are a dozen tactics you can use to boost your CTOR.

Jessica Malnik   |  May 19

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Marketing

9 Proven Strategies for Improving Your Email Click-Through Rate (CTR)

From send time personalization to writing great subject lines, learn how these email marketers achieve boost email CTR.

Avatar Marketing   |  May 19

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26 Most Engaging Instagram Brands (and What We Can Learn From Them)

62.4% of people say they are more likely to interact with brands on Instagram than on other social media channels. Here’s what makes them engage.

Lily Ugbaja   |  May 18

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SEO

What are Branded Keywords? A Guide on Branded Keyword Optimization

Optimizing for your company’s branded keywords is a great way to drive awareness. With these 9 tips, you can ensure that you are using the right branded keywords to get the job done.

Mara Calvello SEO   |  May 17

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Analytics

17 Common Google Analytics Tracking Mistakes (and How to Avoid Them)

We set to find out the most common mistakes marketers make with Google Analytics tracking. Here are the top 17 according to 40 marketers who learned through trial and error.

Lily Ugbaja Analytics   |  May 14

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Metrics & Chill Podcast

How Virayo Marketing Improved Trial Signups by 70% for a Client

In this episode of the Metrics & Chill podcast, Robbie Richards, Director of SEO at Virayo Marketing, shared how they skyrocketed trial signups for a client by 70% purely from organic traffic.

Rachael Bassey Metrics & Chill Podcast   |  May 14

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Case Study

How Unnax Used Databox to Ditch Spreadsheets and Cut Reporting Time in Half

Unnax found other dashboard tools laborious and no more easy to use than a spreadsheet. Since becoming Databox customers, they’ve simplified reporting so they can now spend more time on analysis and improvements.

Avatar Case Study   |  May 13

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Facebook Content Ideas: 16 Ways to Come Up With Fresh & Engaging Posts

Don’t know what to post on Facebook? 30+ social media managers share their favorite strategies and tips for beating writer’s block.

Jessica Malnik   |  May 13

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Marketing

8 Email Call to Action Examples that Helped Drive High Click-Through Rates

Not sure how to optimize your new email CTA for clicks? Check out these 8 email CTA examples for a boatload of inspiration.

Masooma Memon Marketing   |  May 12

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Analytics

Business Metrics – Definition, Classification, and Examples

To know how your business is performing across the board, start using business metrics to help you measure performance and monitor progress towards your goals.

Marija Hladni Analytics   |  May 12

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Marketing

4 Proven Email Segmentation Strategies for Improving Your Open Rates

Personalizing a marketing email is more than just inserting a subscriber’s name. Here’s how 42 marketers use segmentation to send relevant and targeted emails.

Jessica Greene Marketing   |  May 12

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16 Most Interesting & Engaging Company Pages on Facebook

Not sure how to boost your business page’s organic reach on Facebook? Try analyzing some of these successful Facebook company pages.

Jessica Malnik   |  May 11

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Analytics

The 17 Best Asana Integrations for Collaboration, Productivity and Reporting, According to 50+ Marketers

Become an Asana power-user by adding one of these 17 integrations to your workflow.

Melissa King Analytics   |  May 10

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How to Plan a Social Media Content Calendar

Want to create a social media content calendar but don’t know where to start? 40 pros weigh in with their top strategies, tactics, and tools for building their content calendars.

Jessica Malnik   |  May 7

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Metrics & Chill Podcast

How RevenueZen Uses LinkedIn to Generate a Third of Agency’s Sales Pipeline and Revenue

In this episode of Metrics and Chill, Alex Boyd, CEO of RevenueZen, explained how one personal LinkedIn account contributes a huge chunk of the agency’s sales pipeline and revenue.

Avatar Metrics & Chill Podcast   |  May 7

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Sales

11 Tips for Using LinkedIn Sales Navigator to Improve Your Prospecting

Wondering how can LinkedIn Sales Navigator help your sales reps? Here’s how 16 experts use this tool to boost their prospecting strategy.

Mara Calvello Sales   |  May 6

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How to Measure Your Share of Voice on Social Media

What is share of voice, why is it important and how do you calculate it? 15+ marketers weigh in with their opinions and advice.

Masooma Memon   |  May 5

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Product and Design

6 More Databox Integrations Now Support Custom Date Ranges

We’ve updated 6 more integrations to now support custom date range functionality in Databox.

Monja Dobnik Product and Design   |  May 5