Blog

Playmaker Spotlight: Uroš Trstenjak, Engineering Manager

In this Spotlight we’re introducing Uroš Trstenjak and his journey from pharmaceuticals to Software Engineering.

People & Culture   |  Dec 1

Setting Marketing KPIs & Goals (w/ Kristina Simonson, Privy)

Learn how Kristina Simonson is leading her team in restructuring the way they approach KPI and goal setting at Privy.

Metrics & Chill Podcast   |  Nov 30

How to Maximize Your Paid Advertising ROI in a World Without Cookies

With third-party cookies going away, where should marketers turn? We consulted the experts on how to perform paid marketing without cookies.

Marketing   |  Nov 28

28 Blog KPIs for Measuring Your Content Performance (Recommended by 70+ Marketers)

We asked 70+ marketers to weigh in on the most important blog KPIs. They shared 28 different KPIs that help you measure progress toward all of your goals.

Content Marketing   |  Nov 28

How We’re Bringing Databox Company Values to Life

The Databox values are more than just a few words on a page; they are the foundation of our company culture. We see our 6 values much like our DNA; they influence how we make decisions, interact with each other, achieve goals and even hire new Databox Playmakers.

People & Culture   |  Nov 28

How to Improve the Organic CTR for Your Pages & Blog Posts

The average organic CTR for any business is 2%. If your results aren’t hitting those benchmarks, follow these best practices to improve it.

SEO   |  Nov 28

27 Blogging Statistics That Will Shape Your Content Strategy in 2023

Want to take your blogging strategy to the next level? We’ve prepared 27 blogging statistics that will help you get the most out of every campaign.

Marketing   |  Nov 24

How to Make a YouTube Video Go Viral (with 8 Easy Tips)

Lots of factors go into making a YouTube video go viral. In this post, we boil these factors down to 8 easy tips recommended by the experts.

Marketing   |  Nov 22

Migrating to Google Analytics 4 with Databox

No more delays—let’s start the process together.

Integrations   |  Nov 21

New in Databox: Get Insights on Your Top KPIs with the Metric Detail Page

Dig deeper into each and every metric you are tracking.

Product and Design   |  Nov 18

What Is a Good Google Ads Conversion Rate and How Can You Improve It?

Compare your results and maximize your Google Ads conversion rate with these tried-and-true tips from over 60 marketing professionals.

Marketing   |  Nov 18

15 Ways to Optimize your Facebook Ads Bid Strategy

Should you set bids for your campaigns or let Facebook automate the campaign delivery? Nearly 50 pros weigh in with their best Facebook bid strategy tips.

Marketing   |  Nov 16

How to Benchmark Your Website’s Performance: A Detailed Metrics Breakdown

A full guide on the most important metrics you should benchmark to understand how your website’s performance measures up with the competition.

Analytics   |  Nov 16

Sourcing 50% of Deals via Outbound (w/ Dee Acosta, Metadata)

Learn how Dee Acosta sourced 50% of all his deals via outbound at Metadata.

Metrics & Chill Podcast   |  Nov 16

The 16 Most Useful Google Analytics Reports (Recommended By Experts)

With so many metrics to track and dimensions to filter them by, what are the most useful reports to run in Google Analytics? Nearly 50 marketers weigh in.

Analytics   |  Nov 14

9 Expert Ways to Identify the Target Audience for Your Website

You’ve invested a lot of time, money, and resources into creating a website. Now, here’s how to ensure you’re targeting and attracting the right audience.

Marketing   |  Nov 14

Google Analytics 4 Custom Dimensions 101 Guide

Having trouble learning the ropes around custom dimensions in GA4? This article will walk you through everything you need to know.

Analytics   |  Nov 10

Driving 83 G2 Reviews (w/ Nick Bennett, Alyce)

Learn how Nick Bennett drove 83 G2 reviews in 1 quarter, in order to drive signups, improve retention, build social proof and tons more.

Metrics & Chill Podcast   |  Nov 9

How to Run a Successful All-Hands

Learn how to plan and execute a successful all-hands meeting with the help of Databox Reports

Databox Reports   |  Nov 8

What Is a Good Bounce Rate for a Landing Page? 40+ Marketers Share Their Thoughts and Tips for Improvement

Is your landing page bounce rate too high? You might be missing the bigger picture. Learn how to differentiate a good landing page bounce rate from one that needs fixing.

Analytics   |  Nov 8

How Powered by Search Uses the Pilot’s View Dashboard to Maintain Agency Health

Marketing   |  Nov 7

Link Building 101: The Ultimate Guide to Building Free Backlinks and Outranking Your Competitors

Almost 40% of SEOs don’t have a budget for link building. In this guide, 80+ experts share how they build free backlinks to maximize their small (or lack of) budget.

Marketing   |  Nov 7

Switching to Google Analytics 4: Common Concerns and How to Overcome Them

Want to switch to GA4 but still have concerns about the platform? You’re not alone. We’ve talked to 40+ marketers about their most common concerns and how to overcome them.

Analytics   |  Nov 3

Increasing Signups By 30% (w/ Rand Fishkin, SparkToro)

Learn how the SparkToro team invest in zero-click content and rely on so-called “vanity metrics” to drive signups and revenue.

Metrics & Chill Podcast   |  Nov 2

19 Email Marketing Statistics That Will Help Marketers Maximize Their ROI in 2023

Planning your email marketing strategy? Check out these 19 email marketing statistics that will help you get the most out of your campaign.

Marketing   |  Nov 1

How to Use Tags on YouTube to Increase Channel Views: A Guide with Expert Tips

How to reach the right users and increase channel views on the second biggest search engine? We asked 40+ pros to share their best YouTube tagging tips.

Marketing   |  Oct 27

Increasing Monthly Recurring Revenue (MRR) by 10x

Learn how Asia Orangio (CEO & Founder of DemandMaven) helped a client increase their monthly recurring revenue (MRR) by 10x.

Metrics & Chill Podcast   |  Oct 26

How Are Companies Measuring Podcast Success? 8 Successful Brands Share Their Frameworks, Best Practices and Tips

Having trouble measuring the success of your podcast? We asked 8 successful brands to share their frameworks.

Analytics   |  Oct 25

Google Analytics 4 Metrics Tutorial: Everything You Need to Know Before You Transition to the New Platform

Want to make your transition to GA4 as smooth as possible? This GA4 metric tutorial will show you everything you need to know.

Analytics   |  Oct 20

Benchmark Your Company’s Performance with Databox Benchmark Groups

Discover how your company measures up against similar companies based on your KPIs.

Analytics   |  Oct 20

Growing Customers & Revenue (w/ Tim Soulo, Ahrefs)

Learn how Tim Soulo (CMO at Ahrefs) thinks about setting goals, measuring (or not measuring) KPIs, and using content to drive customers and revenue in a largely unmeasurable way.

Metrics & Chill Podcast   |  Oct 19

50+ Social Media Experts Share Their Favorite Facebook Analytics Tools

With over 200 Facebook analytics tools on the market, we asked over 50 social media marketers to weigh in on their go-to tools.

Analytics   |  Oct 18

Google Analytics 4 Migration: A Step By Step Guide

GA4 migration is a surprisingly involved process with a lot of pitfalls that can cause you to waste time, or worse — lose data. Here’s how you can make your transition from UA to GA4 much smoother.

Analytics   |  Oct 12

Increasing ABM Account Engagement by 50 Percent

Learn how Peter Zawistowicz increased Gremlin’s engagement among targeted accounts by over 50% in 1 quarter.

Metrics & Chill Podcast   |  Oct 12

To Niche or Not to Niche? The Benefits and Drawbacks of Niching Your Digital Marketing Agency

Wondering if niching down is the right move for your agency? We’ve interviewed 87 businesses to identify the current state of the market and show you the best path forward.

Agencies   |  Oct 10

15 Popular Types of YouTube Videos for Businesses to Produce in 2022

YouTube videos offer infinite creative options for your marketing campaign. Try one of these 15 types of YouTube videos for your next upload.

Marketing   |  Oct 6

Increasing Inbound to MQL Conversion by 20 Percent

Learn how AJ Alonzo (Director of Marketing at demandDrive) improved their inbound lead to marketing qualified lead (MQL) percentage by over 20%.

Metrics & Chill Podcast   |  Oct 5

Overcome Financial Reporting Challenges with These 6 Best Practices

We asked 34 businesses to shed some light on the best financial reporting practices. Here’s what they said.

Analytics   |  Oct 4

How to Build a Google Sheets Sales Dashboard in 5 Easy Steps

Analytics   |  Sep 29

10+ Popular Business Analysis Techniques Companies Use in Their Strategic Plans

50+ companies share the business analysis techniques they found to be most valuable in their strategic planning.

Analytics   |  Sep 28

Growing Organic Visitors by 299%

Learn how Emilia Korczynska (Head of Marketing at UserPilot) grew organic visitors by 299% & conversions from organic content by 59%.

Metrics & Chill Podcast   |  Sep 28

6 Best Practices for Effective Ecommerce PPC Management

Dive into these expert-recommended tips for eCommerce PPC management to grow your sales and maximize ad spend.

Marketing   |  Sep 26

Which Comes First: The Goal Or The Strategy?

We surveyed 91 companies about whether they set the goal or the strategy first. They shared their thoughts and tips on what’s more important and how to ensure both align in the best way.

Analytics   |  Sep 22

Driving 3,500 Paid Accounts Through a Virtual Event

Learn how Anna Tutckaia, Head of Marketing at ManyChat, ran a virtual event that drove 26k signups and 3,500 new paid accounts.

Metrics & Chill Podcast   |  Sep 21

YouTube Video Ideas That Helped 40 Businesses Grow Their Audience and Attract More Customers

Having trouble coming up with new YouTube video ideas? These recommendations from 40+ marketers might give you the inspiration you need.

Marketing   |  Sep 19

How Small Businesses Deal with Inflation: Cost Cutting vs Spend Optimization

Is your small business struggling with inflation? Not sure whether to cut costs or optimize spend? We’ve analyzed 55 small businesses in an attempt to help you solve this dillemma.

Management   |  Sep 16

Average Session Duration: Industry Benchmarks & 10 Pro Tips on How to Improve It

How long do users stay on your website? 50+ experts spill their secrets on how to improve your average session duration and what numbers to aim for.

Analytics   |  Sep 15

Onboarding new team members into Databox culture

How we’re weaving our company culture into every activity – from the start of the hiring process throughout the onboarding.

People & Culture   |  Sep 14

Improving Scaled to Productivity

Learn how Amanda Ono of Resolver improved Scaled to Productivity: the time it takes new hires to onboard, go through training, and be successful at their role, driving $700,000 in profit.

Metrics & Chill Podcast   |  Sep 14

Drive More Traffic to Your YouTube Channel with These 12 Pro Tips

From posting consistently to optimizing your video titles and thumbnails, here are the tactics you can use to drive more traffic to your channel.

Marketing   |  Sep 13

Gathering and Understanding Dashboard Requirements: What to Do Before Building a Dashboard

Learn how to get create a process to unearth dashboard requirements that help you build usable, visually engaging, and actionable reports.

Analytics   |  Sep 9

What Is a Good CTR for Facebook Ads? 6 Expert Tips on How to Improve It

We asked 60+ marketing experts to share their average Facebook ads CTR (click-through rate) and some tried-and-true tactics to improve it.

Marketing   |  Sep 8

8 Metrics and KPIs You Need to Track in Your Payroll Metrics Dashboard

Running a payroll metrics dashboard will help you pay and manage your team efficiently. Discover eight metrics to include on your dashboard.

Analytics   |  Sep 7

Driving Inbound SAO’s in 3 Steps

MJ Peters, VP of Marketing at CoLab, shares the 3 levers she pulls to drive inbound SAOs.

Metrics & Chill Podcast   |  Sep 7

Measure Team Performance Effectively with These 30+ KPIs and Metrics

From revenue and conversion rates to first response time, team velocity, and burndown, here are some of the most popular team metrics to include in your dashboard.

Analytics   |  Sep 5

9 Social Media Algorithm Hacks That Marketers Swear By

Learn how you can make each platform’s social media algorithm work in your favor, so each campaign you execute is a success on social.

Social Media   |  Sep 2

How we’re shaping our people-first culture at Databox

Our journey of creating an environment in which everyone is excited to join, motivated to grow, and inspired by the company’s mission

People & Culture   |  Sep 1

15 Ways to Use Google Analytics to Track and Improve Your SEO Performance

Want to learn how to harness the power of Google Analytics and properly measure your SEO performance? 50+ SEOs share their best hacks.

Analytics   |  Sep 1

New Integration: Matomo Is Now Available In Databox

Get access to over 70 Matomo metrics in Databox

Integrations   |  Aug 31

16 KPIs and Metrics Your Should Include in a Retail KPI Dashboard

Retail businesses and consultants share which KPIs and metrics they track to monitor the performance of stores.

Analytics   |  Aug 31