Blog

Content Marketing

11 Things a Clear and Concise Content Brief Should Include

A complete content brief should include everything from the goal of the piece and its unique angle to the target keywords, internal links, and CTAs.

Content Marketing Masooma Memon | Jan 26

Analytics

Google Analytics and HubSpot: How to Use Both to Track Your Website Analytics Effectively

Interested in learning more about Google Analytics and HubSpot? Unsure which reporting tool to use for your website? Databox has you covered.

Analytics | Jan 25

Case Study

Consultancy Cuts Monthly Reporting Time by 3-5 Hours Per Client with Databox

Since using Databox, Nextree has reduced the time spent wrangling data from multiple sources and increased the value provided to the clients.

Case Study | Jan 22

Marketing

12 Expert Tips for Using Google Shopping Ads to Increase Sales

What can you do to take advantage of Google Shopping ads’ large share of Google search ad clicks? We asked 20 experts for advice.

Marketing | Jan 22

Marketing

Optimize Google Display Ads Like a Pro with These 8 Tips

Learning how to optimize your Google Display Network ads is pivotal to ensuring your PPC campaign delivers the ROI you expect.

Marketing | Jan 22

Reporting

Marketing Reporting: The KPIs, Reports, & Dashboard Templates You Need to Get Started

Marketing reporting is a skill that every marketer should have. Here, we cover everything you need on marketing reports, KPIs and metrics, dashboards, and more.

Reporting | Jan 22

Marketing

16 Best eCommerce Integrations for Converting Browsers into Buyers

From marketing automation to analytics tools, nearly 20 eCommerce marketers weigh in with their favorite Shopify, WooCommerce, and Magento 2 integrations.

Marketing | Jan 21

Management

5 KPI Management Best Practices to Consider in 2021

Learn why KPI management is an essential strategy to make sure monthly, quarterly, and annual goals you set in place for your team end up being successful.

Management | Jan 21

11 Facebook Retargeting Tips For Converting Warm Leads

Over half of the marketers we surveyed use website traffic segments to retarget on Facebook. Here are seven other options, plus a handful of tips to maximize results.

Social Media | Jan 21

Management

Dashboard Best Practices: How to Build a Meaningful Dashboard

Interested in making a dashboard but unsure where to start? Check out these dashboard best practices and tips for what separates the good from the bad.

Management | Jan 20

Sales

14 Ways to Improve Your Sales Conversion Rate

From using video to setting up an automated follow-up campaign, there’s a lot you can do to increase your sales conversion rate. Read on to learn tips from 26 experts.

Sales | Jan 19

Analytics

The 11 Highest-Recommended Sources for Google Analytics Training

Feel overwhelmed when you sign into your Google Analytics account? Our experts share the best training programs to help you get the most out of your data.

Analytics | Jan 18

Analytics

20 Metrics You Should Include in Your CMO Dashboard

Struggling to create a CMO dashboard? Learn how to build one with our tips, and make sure you add these 20 metrics as shared by 25+ marketers.

Analytics | Jan 17

Case Study

How Knowmad Uses Databox to Save 15+ Hours Per Month and Foster Long-Term Client Relationships

Since becoming Databox customers, Knowmad is able to set big picture goals for their clients and have more time to focus on building long-term client relationships.

Case Study | Jan 15

Marketing

4 Things You Should Include in Your Annual Marketing Report

Ready to create this year’s annual marketing report? Learn the essential components you need to include for the most comprehensive overview.

Marketing | Jan 15

Twitter Ads for B2B: How to Actually Generate Leads on Twitter

Twitter B2B lead generation is necessary for brands big or small. But many fail to acknowledge its importance. Here are some tips to help you get started.

Social Media | Jan 14

10 Essential Social Media Metrics That Every Social Media Report Should Include

How do you sell the value of social media marketing? Which social media metrics should be included in reports? 60+ marketers weigh in.

Social Media | Jan 14

Analytics

Google Analytics Reporting: A Complete Guide to Reports, Metrics, Dimensions, and More

Google Analytics reports are a standard for any digital business. Here’s everything you need to know about GA reporting, metrics, dimensions, and more.

Analytics | Jan 13

Analytics

How to Use the Assisted Conversions Report in Google Analytics to Develop Your Marketing Strategy

Assisted conversions allow you to see the interactions that contribute to a purchase. 15+ marketers weigh in with how they use the Assisted Conversions Report.

Analytics | Jan 13

Analytics

Measure Influencer Marketing ROI with These 8 Strategies

Calculating your influencer marketing ROI can be tough unless you set your goals straight and use one of these simple strategies to measure it.

Analytics | Jan 12

Marketing

Word Count for SEO: Does it Really Make a Difference?

When it comes to the SEO strategy for your content, does word count matter? Discover what the experts say before choosing a word count for your content.

Marketing | Jan 11

Analytics

12 Ways For Using UTM Parameters to Track Website, Content, & Campaign Performance

Here’s everything you need to know for using UTM parameters and Google Analytics to track website, content, and campaign performance according to 50+ pros.

Analytics | Jan 11

Case Study

How Blerter Uses Databox to Track Goals, Benchmark Progress, and Improve Performance

With Databox, Blerter moved from an entirely manual process of tracking data to one that allows them to set and track goals, benchmark progress, and ultimately make improvements.

Case Study | Jan 8

Marketing

7 Actionable Ways to Improve Website Traffic Quality

What is traffic quality and how do you measure it? 30 marketers explain this along with how to increase the amount of qualified traffic to your sites.

Marketing | Jan 8

Marketing

11 Tips to Help Your Business Convert Organic Traffic Into Qualified Leads

Learn how to take advantage of your organic traffic and brush up on the latest tips on how to convert your website’s organic visitors from prospects into paying customers.

Marketing | Jan 8

Marketing

LinkedIn Outreach: Get a Response to Your Cold Messages with These 16 Proven Tips

Want to learn how to perform LinkedIn outreach that actually gets results? 40+ experts share 16 tips for doing successful LinkedIn prospecting.

Marketing | Jan 7

B2B Social Media Strategy: 21 Ways to Drive More Engagement

B2B social media isn’t a tough nut to crack. All it takes to grow your engagement is showing your business’s human side. Learn how 40+ experts do this and more.

Social Media | Jan 6

Content Marketing

How to Start a Blog from Scratch: 26 Tips for Beginners

New to blogging? Here’s your comprehensive guide on how to start a blog packed with 20+ expert tips and actionable steps to get started the right way.

Content Marketing | Jan 6

Marketing

9 Abandoned Cart Email Tips to Win Back Your Customers

An abandoned cart email should get your customers coming back for more. 20+ experts share how to write an email that ensures your customers always complete their purchase.

Marketing | Jan 5

Marketing

10 Tips for Improving Your YouTube Click-Through Rate (CTR)

Looking to break through the noise on Youtube? Nearly 25 marketers weigh in with their top tips for increasing video views and CTR.

Marketing | Jan 4

Marketing

16 Ways to Increase Your Average Video Engagement

There’s more to creating engaging videos than having a great script and ensuring audio and video quality. To boost your video engagement, follow these 16 tips.

Marketing | Jan 4

Marketing

How to Build an Email List for Ecommerce: 17 Proven Tips

Email marketing is one of the only marketing channels that you control. Nearly 35 marketers weigh in on how to build an ecommerce email list from scratch.

Marketing | Jan 1

Marketing

10 Ways to Improve Lead Quality with LinkedIn Campaign Groups

LinkedIn campaign groups are one of the best ways to organize your LI campaigns. 20+ advertisers explain how to make the most of this feature.

Marketing | Dec 31 2020

Sales

Master Social Commerce: 12 Tips for Your E-Commerce Businesses

If you’re an e-commerce business, social commerce is a must-use strategy to boost visibility and increase sales. Learn what our experts had to say about developing your own social commerce strategy and which platforms to use today.

Sales | Dec 30 2020

Content Marketing

30 Ways to Come Up With Great Blog Topic Ideas

Can’t come up with suitable blog topic ideas to write on? 80+ marketers weigh in with unique ways to come up with great blog topic ideas.

Content Marketing | Dec 29 2020

Sales

What is Pipeline Velocity and How to Optimize It?

20+ sales experts share how to optimize pipeline velocity to close more deals and build a faster and more cohesive sales team.

Sales | Dec 29 2020

How to Optimize Twitter Ads: Use These 17 Tips to Get Better Results

Want to know how to run Twitter ads to get more leads? Use these 17 tried and true tips to optimize your Twitter ads and reap sweet results in no time.

Social Media | Dec 28 2020

Analytics

How to Understand Your Business Better by Analyzing CAC and CLV Metrics

Looking to gauge the financial health of your business? Get on the right track by analyzing your CAC/CLV ratio with these 9 experts tips.

Analytics | Dec 25 2020

Agencies

Improve Marketing Agency Operational Efficiency with These 17 Tips & Software

In this post, 40+ experts running agencies share their secrets for improving operational efficiency including visualizing your work, developing SOPs & more.

Agencies | Dec 24 2020

Case Study

How Raisely Turns Complex Data into Accessible Insights Using Databox

Raisely needed a better reporting solution that would also work for a non-standard SaaS company in order to transform complex data into accessible insights for the whole team.

Case Study | Dec 23 2020

Marketing

The 17 Best Chrome Extensions for Sales and Marketing

Need a good chrome extension to step up your marketing and sales game? 40+ pros weigh in on the best chrome extensions for sales and marketing.

Marketing | Dec 23 2020

Content Marketing

Ideal Blog Post Length: How Long Should a Blog Post Be in 2021?

Our experts suggest that 1500-2000 words is the ideal length of a blog post. Learn why and how to focus on writing quality content.

Content Marketing | Dec 23 2020

Content Marketing

How to Write a Blog Post Outline: Write Better Blogs with These 21 Tactics

Not sure how to write a blog outline? Feeling stuck? These 21 tried and tested tactics will help you create stellar outlines quickly.

Content Marketing | Dec 22 2020

Marketing

24 Effective Strategies to Reduce Facebook Ads CPA

Are you looking to acquire more customers from Facebook ads? Nearly 45 Facebook ad marketers share their top tips for reducing your CPA.

Marketing | Dec 22 2020

Marketing

20 Ways to Improve The Average Time on Page for Your Blog Posts

78 marketers share their advice for improving the average time on page for every blog post you write.

Marketing | Dec 22 2020

Sales

17 Reasons Why You’re Failing to Increase Your Ecommerce Sales

Ecommerce revenues are projected to grow to $6.54 trillion in 2022. If you’d like a slice of the pie, make sure you don’t make these common mistakes.

Sales | Dec 21 2020

Marketing

9 Ways to Accurately Identify the Target Audience for Your Website

You’ve invested a lot of time, money, and resources into creating a website. Now, here’s how to ensure you’re targeting and attracting the right audience.

Marketing | Dec 21 2020

Case Study

How Succesfactor.nu Uses Databox to Streamline Client Reporting and Save 100 Hours Every Month

Succesfactor.nu tried multiple reporting solutions before finally finding success with Databox. Here’s how they streamlined client reporting and save 100 hours every month.

Case Study | Dec 18 2020

Marketing

Evaluating the Effectiveness of Your Advertising Campaigns: ROMI, ROI, or ROAS?

Confused between ROI vs ROMI vs ROAS for learning the effectiveness of your ad campaign? Read on to find out what 35+ marketing experts suggest.

Marketing | Dec 18 2020

Use Cases

12 Custom Facebook Ad Metrics Every Campaign Needs

Once you get your Facebook Ads campaigns up and running, finding the right way of tracking them is key to measuring success and ROI.

Use Cases | Dec 17 2020

Sales

9 Customer Retention Metrics You Need to Start Tracking ASAP

Don’t know which customer retention metrics to track to reduce churn and maximize your revenue? Start with these 9 metrics recommended by 20+ sales pros.

Sales | Dec 17 2020

Content Marketing

How to Structure a Great Content Team: 50+ Experts Share Their Insights

From writers and editors to content strategists, social media managers, and designers, here is a framework for building your team along with 21 tips for scaling your content production.

Content Marketing | Dec 17 2020

Integrations

New Integration: Track Your Service Channels in One Place with HubSpot Services + Databox

With Databox’s integration with HubSpot Services, you can manage your clients more efficiently, have a complete overview of your tickets, and more.

Integrations | Dec 17 2020

Marketing

Link Building Emails: 15+ Experts Share Valuable Outreach Advice

Sending cold emails is never a smart move unless you’ve done your homework. Here’s how to hit the email link building nail on the head and succeed.

Marketing | Dec 16 2020

Integrations

New Integration: Track and Analyze Your Marketing Automation with Salesforce Pardot + Databox

With Databox’s integration with Pardot, you can track and visualize your lead management, and all your overall email campaigns alongside all of the other KPIs that are important to your business.

Integrations | Dec 16 2020

Marketing

Blog vs.Vlog: Where Are Marketers Spending More Time and Resources?

Not sure whether to invest in blogging or vlogging? 24 marketing pros reveal which content will work best in the 2021 landscape.

Marketing | Dec 15 2020

Marketing

12 Effective Ways for Increasing Your Average Order Value (AOV)

Increasing customer count (or revenue) isn’t the only way to increase revenue. Here, 37 marketers share the best ways for increasing average order value.

Marketing | Dec 14 2020

Content Marketing

Facebook vs. Instagram: What’s Better for Organic Brand Building?

Want to build a strong brand online but not sure whether to choose Facebook or Instagram? 34 experts weigh in on the pros and cons of each social platform.

Content Marketing | Dec 14 2020

Marketing

16 Ways to Calculate the ROI of Your SEO Campaigns

It can be difficult to determine the exact monetary value of SEO, and while you can’t provide an exact dollar amount increase in sales, you can calculate return on investment. Here’s how to do the math.

Marketing | Dec 11 2020

Agencies

Best KPIs for Marketing Agencies

While your client KPIs might be on track, many agencies end up neglecting their own numbers. Here, 29 experts share the KPIs their agency tracks most.

Agencies | Dec 11 2020

Analytics

What is Direct Traffic in Google Analytics and How to Analyze It?

How to analyze direct traffic in Google Analytics if the arrival session data is missing? Almost 20 marketing pros give their best tips on analyzing direct traffic in GA

Analytics | Dec 10 2020

Blog about Business Analytics, KPIs and product updates

A complete content brief should include everything from the goal of the piece and its unique angle to the target keywords, internal links, and CTAs.

Interested in learning more about Google Analytics and HubSpot? Unsure which reporting tool to use for your website? Databox has you covered.

Since using Databox, Nextree has reduced the time spent wrangling data from multiple sources and increased the value provided to the clients.

What can you do to take advantage of Google Shopping ads’ large share of Google search ad clicks? We asked 20 experts for advice.

Learning how to optimize your Google Display Network ads is pivotal to ensuring your PPC campaign delivers the ROI you expect.

Marketing reporting is a skill that every marketer should have. Here, we cover everything you need on marketing reports, KPIs and metrics, dashboards, and more.

From marketing automation to analytics tools, nearly 20 eCommerce marketers weigh in with their favorite Shopify, WooCommerce, and Magento 2 integrations.

Learn why KPI management is an essential strategy to make sure monthly, quarterly, and annual goals you set in place for your team end up being successful.

Over half of the marketers we surveyed use website traffic segments to retarget on Facebook. Here are seven other options, plus a handful of tips to maximize results.

Interested in making a dashboard but unsure where to start? Check out these dashboard best practices and tips for what separates the good from the bad.

From using video to setting up an automated follow-up campaign, there’s a lot you can do to increase your sales conversion rate. Read on to learn tips from 26 experts.

Feel overwhelmed when you sign into your Google Analytics account? Our experts share the best training programs to help you get the most out of your data.

Struggling to create a CMO dashboard? Learn how to build one with our tips, and make sure you add these 20 metrics as shared by 25+ marketers.

Since becoming Databox customers, Knowmad is able to set big picture goals for their clients and have more time to focus on building long-term client relationships.

Ready to create this year’s annual marketing report? Learn the essential components you need to include for the most comprehensive overview.

Twitter B2B lead generation is necessary for brands big or small. But many fail to acknowledge its importance. Here are some tips to help you get started.

How do you sell the value of social media marketing? Which social media metrics should be included in reports? 60+ marketers weigh in.

Google Analytics reports are a standard for any digital business. Here’s everything you need to know about GA reporting, metrics, dimensions, and more.

Assisted conversions allow you to see the interactions that contribute to a purchase. 15+ marketers weigh in with how they use the Assisted Conversions Report.

Calculating your influencer marketing ROI can be tough unless you set your goals straight and use one of these simple strategies to measure it.

When it comes to the SEO strategy for your content, does word count matter? Discover what the experts say before choosing a word count for your content.

Here’s everything you need to know for using UTM parameters and Google Analytics to track website, content, and campaign performance according to 50+ pros.

With Databox, Blerter moved from an entirely manual process of tracking data to one that allows them to set and track goals, benchmark progress, and ultimately make improvements.

What is traffic quality and how do you measure it? 30 marketers explain this along with how to increase the amount of qualified traffic to your sites.

Learn how to take advantage of your organic traffic and brush up on the latest tips on how to convert your website’s organic visitors from prospects into paying customers.

Want to learn how to perform LinkedIn outreach that actually gets results? 40+ experts share 16 tips for doing successful LinkedIn prospecting.

B2B social media isn’t a tough nut to crack. All it takes to grow your engagement is showing your business’s human side. Learn how 40+ experts do this and more.

New to blogging? Here’s your comprehensive guide on how to start a blog packed with 20+ expert tips and actionable steps to get started the right way.

An abandoned cart email should get your customers coming back for more. 20+ experts share how to write an email that ensures your customers always complete their purchase.

Looking to break through the noise on Youtube? Nearly 25 marketers weigh in with their top tips for increasing video views and CTR.

There’s more to creating engaging videos than having a great script and ensuring audio and video quality. To boost your video engagement, follow these 16 tips.

Email marketing is one of the only marketing channels that you control. Nearly 35 marketers weigh in on how to build an ecommerce email list from scratch.

LinkedIn campaign groups are one of the best ways to organize your LI campaigns. 20+ advertisers explain how to make the most of this feature.

If you’re an e-commerce business, social commerce is a must-use strategy to boost visibility and increase sales. Learn what our experts had to say about developing your own social commerce strategy and which platforms to use today.

Can’t come up with suitable blog topic ideas to write on? 80+ marketers weigh in with unique ways to come up with great blog topic ideas.

20+ sales experts share how to optimize pipeline velocity to close more deals and build a faster and more cohesive sales team.

Want to know how to run Twitter ads to get more leads? Use these 17 tried and true tips to optimize your Twitter ads and reap sweet results in no time.

Looking to gauge the financial health of your business? Get on the right track by analyzing your CAC/CLV ratio with these 9 experts tips.

In this post, 40+ experts running agencies share their secrets for improving operational efficiency including visualizing your work, developing SOPs & more.

Raisely needed a better reporting solution that would also work for a non-standard SaaS company in order to transform complex data into accessible insights for the whole team.

Need a good chrome extension to step up your marketing and sales game? 40+ pros weigh in on the best chrome extensions for sales and marketing.

Our experts suggest that 1500-2000 words is the ideal length of a blog post. Learn why and how to focus on writing quality content.

Not sure how to write a blog outline? Feeling stuck? These 21 tried and tested tactics will help you create stellar outlines quickly.

Are you looking to acquire more customers from Facebook ads? Nearly 45 Facebook ad marketers share their top tips for reducing your CPA.

78 marketers share their advice for improving the average time on page for every blog post you write.

Ecommerce revenues are projected to grow to $6.54 trillion in 2022. If you’d like a slice of the pie, make sure you don’t make these common mistakes.

You’ve invested a lot of time, money, and resources into creating a website. Now, here’s how to ensure you’re targeting and attracting the right audience.

Succesfactor.nu tried multiple reporting solutions before finally finding success with Databox. Here’s how they streamlined client reporting and save 100 hours every month.

Confused between ROI vs ROMI vs ROAS for learning the effectiveness of your ad campaign? Read on to find out what 35+ marketing experts suggest.

Once you get your Facebook Ads campaigns up and running, finding the right way of tracking them is key to measuring success and ROI.

Don’t know which customer retention metrics to track to reduce churn and maximize your revenue? Start with these 9 metrics recommended by 20+ sales pros.

From writers and editors to content strategists, social media managers, and designers, here is a framework for building your team along with 21 tips for scaling your content production.

With Databox’s integration with HubSpot Services, you can manage your clients more efficiently, have a complete overview of your tickets, and more.

Sending cold emails is never a smart move unless you’ve done your homework. Here’s how to hit the email link building nail on the head and succeed.

With Databox’s integration with Pardot, you can track and visualize your lead management, and all your overall email campaigns alongside all of the other KPIs that are important to your business.

Not sure whether to invest in blogging or vlogging? 24 marketing pros reveal which content will work best in the 2021 landscape.

Increasing customer count (or revenue) isn’t the only way to increase revenue. Here, 37 marketers share the best ways for increasing average order value.

Want to build a strong brand online but not sure whether to choose Facebook or Instagram? 34 experts weigh in on the pros and cons of each social platform.

It can be difficult to determine the exact monetary value of SEO, and while you can’t provide an exact dollar amount increase in sales, you can calculate return on investment. Here’s how to do the math.

While your client KPIs might be on track, many agencies end up neglecting their own numbers. Here, 29 experts share the KPIs their agency tracks most.

How to analyze direct traffic in Google Analytics if the arrival session data is missing? Almost 20 marketing pros give their best tips on analyzing direct traffic in GA

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