Blog

Blog about Business Analytics, KPIs and product updates

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Marketing

100+ Experts On How to Use Google Search Console for SEO in 2020

We asked 100+ marketers to share how they use Google Search Console to support their SEO efforts. Here are their top tips (with step-by-step instructions).

Elise Dopson Marketing Elise DopsonElise Dopson   |  Jun 4

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Marketing

Sessions vs. Users vs. Pageviews in Google Analytics: Everything You Need to Know

What’s the difference between Sessions, Users, and Pageviews in Google Analytics? Here, we share the best ways for tracking and visualizing the metrics.

Jessica Malnik Marketing   |  Jun 2

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Uncategorized

23 Tips for Tracking Sales Activity with HubSpot CRM

Tracking your team’s sales activity in HubSpot CRM is a powerful way for forecasting sales and improving processes. Here’s how 45+ sales pros are using it.

Jessica Malnik Uncategorized   |  Jun 2

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Analytics

12 Ways For Using UTM Parameters to Track Website, Content, & Campaign Performance

Here’s everything you need to know for using UTM parameters and Google Analytics to track website, content, and campaign performance according to 50+ pros.

Elise Dopson Analytics   |  May 28

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Marketing

Here’s How Marketing Agencies Are Helping Clients Manage & Recover From COVID-19

How do you run an agency during extreme uncertainty? Nearly 60 agency professionals share how they are currently managing their businesses and helping clients.

Jessica Malnik Marketing   |  May 27

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Marketing

KPIs & OKRs: How to Leverage Both to Improve Your Performance

What’s the difference between KPIs and OKRs? How can you leverage both to improve performance? 30+ professionals share their experiences.

Jessica Malnik Marketing   |  May 20

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Marketing

Facebook Video Ads: 26 Practices For Driving Conversions

Nearly 60 marketers share their top tips for producing video ads that generate more leads, sales, website visits, and post engagements.

Jessica Malnik Marketing   |  May 18

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Analytics

The 14 Most Important Conversion Metrics to Track Using Google Analytics

You can track custom conversions in Google Analytics including leads, email sign-ups, sales. So, which are the most important? 40 marketers weigh in.

Elise Dopson Analytics   |  May 12

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Marketing

20 Tips For Writing High-Converting Facebook Ad Copy

How do you write Facebook ad copy that actually converts? We polled a few dozen paid marketing professionals to hear about their most effective methods.

Jessica Malnik Marketing   |  May 11

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Marketing

How to Set SEO Goals for Your Team (That Actually Drive Action)

How do you set SEO goals that will actually help you target the right keywords, increase search rankings, and drive more organic traffic?

Elise Dopson Marketing   |  May 5

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Basics

KPIs vs. Metrics: What’s the Difference & How Do You Measure Both?

What’s the difference between KPIs and metrics? How can you leverage both to track, measure, and ultimately improve your company’s performance?

Elise Dopson Basics   |  May 4

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Marketing

Facebook Ad Formats: Which Are Best for Driving Awareness, Traffic, & Conversions?

Which Facebook ad format is best for driving awareness? How about website traffic or conversions? We polled dozens of paid marketers to find out.

Jessica Malnik Marketing   |  Apr 28

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Marketing

On-Page SEO Reporting: 27 Metrics For Discovering Meaningful Insights

Optimizing for on-page SEO is critical for your website’s success. But, how do you measure and report on it? 89 SEOs weigh-in to share their tips.

Elise Dopson Marketing   |  Apr 27

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Management

How to Predict Your Company’s Performance During Uncertain Times

Here’s how Databox is managing through the current health crisis with lessons we hope you can apply to your business, too.

Avatar Management   |  Apr 22

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Marketing

Ecommerce Analytics: 19 Tips for Measuring Your Store’s Performance

Which channels drive the most sales? What’s your store’s conversion rate? We asked dozens of marketers to share their best ecommerce analytics advice.

Jessica Malnik Marketing   |  Apr 22

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Management

100+ Managers Share Their Best Advice for Managing Remote Teams

How do you manage a remote team? We asked 100+ managers to share their best advice for managing plans, priorities, execution when your team is remote.

Elise Dopson Management   |  Apr 20

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Marketing

24 Slack Integrations That Teams Can’t Live Without

There are more than 1,500 apps in Slack’s App Directory. We asked 50+ marketers to share the Slack Integrations they rely on most and how they use them.

Jessica Malnik Marketing   |  Apr 14

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Marketing

34 Tips for Delivering Powerful SEO Reports For Clients

How do you create and deliver meaningful SEO reports to clients? We asked 100+ agencies to share their best tips and processes.

Jessica Malnik Marketing   |  Apr 13

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Facebook Ad Placements: How Do They Compare & Which Perform Best?

Which Facebook Ad placements drive the highest return? We asked a few dozen paid marketers to weigh in. Here’s what we learned.

Elise Dopson   |  Apr 7

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Marketing

50+ Experts Share the SEO Metrics They Track Every Week (& Why You Should, Too)

Your weekly SEO dashboard gives a good indication on whether your strategy is paying off. In this guide, we share the 25 SEO metrics that experts track on a weekly basis.

Elise Dopson Marketing   |  Apr 6

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Case Study

How Virayo Uses Databox to Build SEO Reports (& Custom Metrics) to Visualize ROI for Clients

Robbie Richards shares why (and how) Databox is the most powerful tool his agency uses to share and improve SEO and PPC performance for clients.

Elizabeth Wellington Case Study   |  Apr 1

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Sales

SMART Sales Goal Examples from 35 Companies That Every Team Can Implement

Dozens of our sales experts give their advice on the best SMART sales goals to employ with your teams to see more results, and better pipeline performance.

Belynda Cianci Sales   |  Mar 31

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Using Databox

New: Create Reusable Templates in Databox & Save Hours on Client Reports

Design templates in Databox, complete with the data sources, metrics, and visualizations that you need, and save them to your account so that they can be used for any client in just one click.

Monja Dobnik Using Databox   |  Mar 30

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Marketing

15 SEO Metrics That You Should Be Tracking On A Daily Basis

The ability to spot small wins (or fails) in your SEO strategy can be invaluable. In this guide, 38 experts share SEO metrics they track on a daily basis.

Elise Dopson Marketing   |  Mar 30

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Trending

Survey Results Show The Sudden & Severe Impacts That COVID-19 Has Had On Businesses. Here’s How They’re Responding…

Databox teamed up with Lola.com to survey nearly 300 companies from industries across the globe to learn how COVID-19 has impacted their business and how they’re responding,

Belynda Cianci Trending   |  Mar 26

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Marketing

Your Website SEO Report: 37 Metrics That Must Be Included

Which metrics should you include in your SEO report? 70+ SEO professionals share the SEO metrics that they include (and you should, too.)

Jessica Malnik Marketing   |  Mar 25

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15 Proven Ways for Lowering Your Cost Per Lead from Facebook Ads

Leads are important. But, the cost of those leads is of equal importance. We polled 54 marketers to find out the best ways for lowering your cost per lead.

Elise Dopson   |  Mar 24

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Marketing

How to Build a Comprehensive SEO Keyword Ranking Report

A keyword ranking report is key to understanding and optimizing you content efforts. In this guide, 48 experts share how they create theirs.

Elise Dopson Marketing   |  Mar 23

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Content Marketing

24 Must-Haves For Your Content Marketing Reporting Dashboards

A content marketing reporting dashboard shows your team how well they’re doing. But what should you include? (Spoiler alert: It’s more than just traffic.)

Elise Dopson Content Marketing   |  Mar 19

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Marketing

26 Ways for Improving Your Ecommerce Conversion Rate

How do you improve the conversion rate of your online store? Whether its purchases, items in shopping carts, etc., here are 26 ways to improve conversions.

Jessica Malnik Marketing   |  Mar 18

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Ground Up Podcast

The 4 Principles G2’s CMO Used to Grow Monthly Organic Visitors from 500k to 5 Million

Rapid growth is hard—consistent rapid growth at scale is even more of a challenge. Here, Ryan Bonnici explains the 4 principles that helped G2 10X organic visitors.

Avatar Ground Up Podcast   |  Mar 17

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Marketing

11 Tips for Creating a Custom Google Ads Dashboard to Track PPC Performance

Tracking the performance of your Google Ad campaigns can be a breeze when following these 11 tips for building meaningful Google Ads dashboards.

Elise Dopson Marketing   |  Mar 17

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Content Marketing

25 Tips for Updating Old Blog Posts for SEO & Boosting Organic Traffic

150+ marketers share tips for updating your old blog posts for SEO in order to improve the content, reading experience, and boost organic traffic.

Elise Dopson Content Marketing   |  Mar 16

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Sales

The B2B Sales KPIs You Should Be Tracking According to 60+ Experts

60+ marketing and sales pros weigh in on the most important b2b metrics that companies should be tracking, why, and how to go about tracking them.

Belynda Cianci Sales   |  Mar 12

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Marketing

30+ Tips for Organized, Actionable Facebook Ads Dashboards

Which metrics should you include in your reports? Which tools are best to use? Here, 32 marketers share the best ways to build Facebook Ad dashboards.

Belynda Cianci Marketing   |  Mar 11

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Case Study

How A Growing Marketing Agency Uses Databox to Make Real-Time Decisions & Increase Client Retention

Social Hustle plans to double its team this year. Here’s how they’re using Databox to stage agile, make real-time decisions, and increase client retention.

Elizabeth Wellington Case Study   |  Mar 10

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Marketing

12 Tips for Creating a Content Marketing Dashboard in Google Analytics

Keeping track of metircs and goals in spreadsheets is exhausting. Here’s how to create a meaningful content marketing dashboard using only Google Analytics.

Jessica Malnik Marketing   |  Mar 10

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Marketing

36 Local SEO Metrics That Every Local Business Should Be Tracking

Brick and mortar success stories start on the search page, so we asked over 85 experts to share their best tips for optimizing for local search success.

Belynda Cianci Marketing   |  Mar 9

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Agencies

How HubSpot’s Top Agency Partner Saves 48+ Hours (Per Client!) Annually On Reporting

Smartbug Media, HubSpot’s top agency partner, shares how Databox has helped its team shift valuable hours away from manual reporting.

Elizabeth Wellington Agencies   |  Mar 5

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Marketing

21 Practical Tips for Building Better Business Dashboards

How do you create a business dashboard that’s meaningful and immediately accessible to anyone who views it? Here, dozens of marketing pros share their tips.

Jessica Malnik Marketing   |  Mar 5

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22 Tips for Building Meaningful Social Media Dashboards from All Networks

More than 40 marketers share their best tips for building a social media dashboard that pulls all of your insights in one place.

Jessica Malnik   |  Mar 4

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Content Marketing

22 Ideas for Using Data to Inspire Your Content Marketing Strategy

How do you define a content marketing strategy? Turns out, you already have the data to implement a strong one. Hear from 89 marketers on how to do it.

Elise Dopson Content Marketing   |  Mar 3

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Marketing

The SEO Competitive Analysis Tools & Tips 100+ Marketers Rely On Most

100+ marketers share the SEO competitor analysis tips and tools for understanding your competitor’s strategy and outranking them in search engines.

Elise Dopson Marketing   |  Mar 2

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Sales

14 Things You Must Include In Your Weekly Sales Activity Report

What should you include in a weekly sales activity report? Here, 20+ sales professionals share the essential metrics you must include.

Jessica Malnik Sales   |  Feb 27

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Ground Up Podcast

The 3-Step Approach HubSpot’s VP of Marketing Uses to Set Goals for Continuous Growth

HubSpot’s VP of Marketing, Kieran Flanagan, recently shared the key learnings that helped HubSpot instill a culture of growth throughout the entire company.

Avatar Ground Up Podcast   |  Feb 26

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Marketing

The Metrics Facebook Doesn’t Show You & How to Track Them In Google Analytics

Here’s how to use Google Analytics to track Facebook engagement, whether that’s organic, ad campaigns, groups, and more––and pull more detailed insights.

Jessica Malnik Marketing   |  Feb 26

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Content Marketing

Content Marketing ROI: 13 Lead Generation Metrics to Measure & Report Every Month

It’s notoriously hard to track the ROI of content marketing. We asked 40 experts to share the lead generation metrics they’re tracking to report on ROI.

Elise Dopson Content Marketing   |  Feb 25

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Marketing

11 Tips for Creating An Actionable SEO Marketing Dashboard

You’ve put a lot of effort into SEO and now it’s time to report on results. Which KPIs should be included in an SEO dashboard? Here, dozens of marketers share their thoughts.

Elise Dopson Marketing   |  Feb 24

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Sales

How to Set, Track, & Achieve Your Monthly Sales Goals

Sales goals can mean everything––if they’re set and measured correctly. Here are tips from 90 sales pros on setting and tracking your monthly sales goals.

Elise Dopson Sales   |  Feb 20

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Marketing

Business Reporting: 4 Ways to Report Poor Performance To Your Boss or Client

90 experts delivered their best tips on delivering bad news without losing the trust and integrity of your most important business relationships.

Belynda Cianci Marketing   |  Feb 19

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Marketing

16 Event Marketing KPIs For Tracking the ROI of Every Event & Trade Show

How do you measure the ROI of an event or trade show? By tracking these 16 event marketing KPIs recommended by dozens of marketing pros.

Jessica Malnik Marketing   |  Feb 18

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Content Marketing

Content Marketing Goals: 15 Ways to Set, Track, & Measure Your Efforts

What’s the goal of content marketing, anyway? Here, almost 200 marketers agree on the 15 content marketing goals every program should set and achieve.

Elise Dopson Content Marketing   |  Feb 17

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Marketing

The 22 Email Marketing Metrics Every Campaign Should Be Measured On

How do you measure the success of email marketing? We surveyed over 40 email pros and these are the email marketing metrics they recommend tracking most.

Elise Dopson Marketing   |  Feb 13

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Marketing

The 22 Essential Startup Marketing KPIs for Measuring Traction

Success for a startup looks different than it does for established companies. Here are 22 essential startup marketing KPIs according to 58 marketing pros.

Avatar Marketing   |  Feb 13

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Marketing

33 Marketers On The Most Effective Ways for Increasing Free Trial Signups

Getting your prospects to “try before they buy” becomes easier when you use these tips from 33 marketing pros to increase your free trial signups.

Belynda Cianci Marketing   |  Feb 12

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Product and Design

How to Use Google Sheets + Databox to Track & Visualize Performance

Many companies still use spreadsheets to track performance data. Here’s everything you need for using Google Sheets with Databox to visualize performance.

Monja Dobnik Product and Design   |  Feb 11

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Data Snacks

How To Create A Simple Yet Insightful Facebook Ads Performance Dashboard

Marketers tend to complicate things when it comes time to report on results. Here’s how to create a simple and effective Facebook Ads dashboard.

Miha Ambroz Data Snacks   |  Feb 11

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Marketing

How to Set Long-Term Marketing Goals (And Actually Hit Them)

Do you avoid setting long-term marketing goals out of fear you won’t hit them? Here are tips from dozens of marketers on how to properly set goals.

Elise Dopson Marketing   |  Feb 11

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Marketing

The Definitive List of Marketing KPIs Every Team Should Track

We’ve polled hundreds of marketers to find out the definitive marketing KPIs every team should track across 8 functional areas, including content marketing, SEO, email, and more.

Jessica Malnik Marketing   |  Feb 10

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Marketing

How to Create SMART Marketing Goals That Your Team Will Actually Hit

The SMART framework ensures you’re focused on goals that are simple, measurable, achievable, realistic, and timely. Here’s how to set them for marketing.

Elise Dopson Marketing   |  Feb 6

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Marketing

How to Set Up & Use Google Analytics Across Multiple Websites

If Google Analytics isn’t configured properly across multiple websites, your performance data could be skewed. Here are 12 ways to properly set up and use Google Analytics across multiple websites.

Jessica Malnik Marketing   |  Feb 5