Blog

Blog about Business Analytics, KPIs and product updates

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Agencies

How Big Sea Generates $50,000 in Billable Time Every Year With Automated Reporting

Here’s how Andi Graham from Big Sea stopped wasting time manually assembling client reports and began tracking data in real-time and billing time for higher-value work.

Agencies Kevin Kononenko   |  Oct 18

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Marketing

Are Funnels Still the Right Way to Measure Your Sales and Marketing?

Learn how to using cyclones to grow revenue from 9 top-tier sales & marketing experts (& me).

Marketing   |  Oct 17

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Marketing

Dozens of HubSpot Users Share High-Performing Lead Nurturing Examples

According to our research, 41% of marketers adjust their lead nurturing campaigns every month. Here are the strategies they’re finding to be most successful.

Marketing   |  Oct 17

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Marketing

Power Users Share Their First Impressions of HubSpot’s Conversations Tool

Dozens of HubSpot power users share their thoughts on the Conversations tool, including their experience with setup, ease-of-use, conversions, and more.

Marketing   |  Oct 16

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Marketing

Top Advertisers Share Tips for $10 Customer Acquisition Costs on Facebook

According to our latest report, 46% of marketers report a customer acquisition cost (CAC) on Facebook of less than $10. Here’s how they’re doing it.

Marketing   |  Oct 15

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Agencies

How Grou Uses Databox To Create Client Presentations 5x Faster

Learn how Grou creates their client presentations in 2 days, rather than 2 weeks. Also, see how they use our Goals and Client Performance tools over the course of the month.

Agencies   |  Oct 12

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Marketing

What’s the Average Facebook Ads CTR & How Do You Improve It?

30+ advertising pros share their average click-through rate (CTR) on Facebook as well as the tactics that work for improving it.

Marketing   |  Oct 11

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Marketing

Dozens of Advertisers Share Strategies for Reducing Facebook CPC

According to our latest report, 63% of the advertisers we polled report a cost-per-click (CPC) of less than $1. Here’s how they’re optimizing their ads, targeting the right audience, and reducing cost.

Marketing   |  Oct 10

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Marketing

100+ Marketers Share The Link-Building Techniques That Work Best

According to our latest report, 84% of marketers have a deliberate strategy for building backlinks. Here are the tactics that are working best.

Marketing   |  Oct 9

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Agencies

How Pepperland Marketing Improved Client Traffic by 10% After Adopting Databox

Sean Henri’s 6-person agency was spending way too much time building error-prone client reports. Here’s what happened once they started using Databox.

Agencies   |  Oct 4

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Product and Design

New Integration: Track the Performance of Your Instagram Business Account

Track important campaign metrics from your Instagram Business account and visualize reach, impressions, post engagement, follower demographics (and more) in minutes.

John Bonini Product and Design   |  Oct 3

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Marketing

Benchmarking Average Session Duration: What it Means & How to Improve It

Dozens of marketers share the data behind their average session duration as well as the strategies that work for improving it.

Marketing   |  Oct 2

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Agencies

30 Degrees North Saves Hours on Client Reporting Every Month. Here’s How They Reallocate That Time.

Tabitha Young shares how she has used reporting templates, annotations, and live dashboards to cut their report-building time by 66%.

Agencies   |  Sep 28

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Agencies

How IDS Agency Saves 72 Hours Every Month on Client Reporting

Ismail Aly has leveraged real-time performance data as a key differentiator in the market. Hear how his agency, IDS, leverages the power of Databox to improve client relationships and save hours on reporting every month.

Agencies   |  Sep 27

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Product and Design

New Integration: Harvest Time Tracking Visualized

Visualize project management metrics from Harvest like hours tracked, billable hours, billable amount, non-billable hours, expenses (and more) in minutes.

John Bonini Product and Design   |  Sep 27

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Agencies

How Bluleadz Increased Sales Qualified Leads for Clients by 20%

Learn how Bluleadz uses weekly meetings to focus on the most important client KPIs, make adjustments in real-time, and improve ROI for their clients.

Agencies   |  Sep 26

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Agencies

How To Build A Client Communication Dashboard Without Writing Code

Here is how Charles Drengberg built a simple client communication hub in WordPress that allows clients to check the status of their marketing at any time.

Charles Drengberg Agencies   |  Sep 25

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Marketing

Here’s How to Increase Your Referral Traffic (Tips from 42 Marketers)

We asked dozens of marketers to share the tactics that work for increasing website referral traffic. Here’s what we learned.

Marketing   |  Sep 24

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Case Study

How Impulse Creative Increased Client Lead Generation by 15% with Real-Time Reporting

Remington Begg, founder and CEO at Impulse Creative, shares the impact that having access to real-time performance data has had on his team and agency.

John Bonini Case Study   |  Sep 21

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Marketing

10 Marketing KPIs That Will Predict Your Team’s Success

This guide will help you set up KPIs for your marketing team so you can learn which metrics will lead to revenue growth.

Marketing   |  Sep 19

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Marketing

15 MailChimp Integrations That Power Users Recommend Most

We tapped a few dozen MailChimp users to give us their thoughts on the MailChimp integrations they rely on most. Here’s what we learned.

Marketing   |  Sep 19

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Marketing

How to Write Compelling Chatbots That Receive Double-Digit Response Rates

Marketers from IBM, HubSpot, Drift (and more) share tips for building chatbots that get loads of responses.

Marketing   |  Sep 13

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Sales

The Psychology of Sales Enablement (INBOUND 18 Session)

Amber Kemmis from SmartBug Media shared the lessons she has learned after rolling out sales enablement services to clients.

Sales   |  Sep 13

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Agencies

7 Steps to Creating Contagious Content (INBOUND 18 Session)

Marcus Sheridan of IMPACT shares the 7 ways that content can distinguish your brand from all your competitors.

Agencies   |  Sep 13

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Agencies

How To Avoid Analysis Paralysis (INBOUND 18 Session)

Amanda Nielsen shared the framework that New Breed Marketing uses to choose the correct marketing metrics for their clients.

Agencies   |  Sep 13

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Agencies

How To Close Deals Faster at Your Agency (INBOUND 18 Session)

Karl Sakas shared some tips on managing the sales process that he has learned after working with hundreds of agencies.

Agencies   |  Sep 13

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Product and Design

Introducing Flexible Grids – Customizing your Databoards is Now Easier Than Ever

Now you can visualize your performance data with fewer clicks and in less time than ever before.

Product and Design   |  Sep 13

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Ground Up Podcast

Mike Volpe on the Current State of Inbound Marketing & What It Takes to Build a Movement

Fresh of his announcement of joining Lola as CEO, Volpe shares his insights on building a movement, marketing to the SMB, and the current state of inbound marketing.

John Bonini Ground Up Podcast   |  Sep 12

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Ground Up Podcast

Here’s How the HubSpot Blog Drives 5 Million Visits Every Month

On this episode of Ground Up, the director of the HubSpot Blog, Emma Brudner, sits down with Pete to talk about how HubSpot’s blogging team continues to find new ways to grow the blog.

John Bonini Ground Up Podcast   |  Sep 11

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Marketing

42 Paid Marketers Share Strategies for Lowering Your AdWords CPC

More than 40 paid marketers shared the strategies that have worked for lowering their cost-per-click (CPC) on AdWords, including tips for improving your Quality Score, keyword targeting, and more.

Marketing   |  Sep 11

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Marketing

Organizing the Deluge of Marketing Data – The Simple Framework Our Agency Uses

Here’s how to organize your marketing data into specific categories so that you can measure the pathway from awareness to sales.

Thomas Bosilevac Marketing   |  Sep 10

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Marketing

76 Marketers on How to Reduce Your Website’s Bounce Rate

From understanding searcher intent to improving page load speed (and everything in between), here are all the things marketers say can reduce your website’s bounce rate.

Marketing   |  Sep 7

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Product and Design

Combine Your Data with Data Calculations

Data Calculations allows you to combine (add, subtract, multiply, divide) your business performance metrics from any source without a spreadsheet.

Product and Design   |  Sep 7

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Marketing

How to Choose the Right KPIs for Your Organization

There’s no one-size-fits-all system for choosing the right KPIs. Instead, here’s how you can choose the most effective KPIs tailored specifically for your business.

Ryan Gould Marketing   |  Aug 30

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Marketing

26 Marketers on the Things That Work for Reducing Cart Abandonment

From reducing friction in the checkout process to sending great email sequences, 26 marketers share the most effective ways for reducing cart abandonment.

Marketing   |  Aug 29

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Ground Up Podcast

How Treehouse Has Helped 850,000 Students Learn to Code

Ryan Carson, founder and CEO at Treehouse, shares the story behind their mission and how they plan to continue changing the system.

John Bonini Ground Up Podcast   |  Aug 28

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Sales

Maximize Your Nonprofit CRM: 5 Donor Management Tips

Managing your nonprofit’s donor data can seem like an uphill battle. Check out these 5 effective strategies for making the most of your nonprofit’s CRM.

Dan Quirk Sales   |  Aug 27

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Marketing

How to Optimize & Improve Your Video Watch Time on YouTube

Dozens of marketers share the strategies that have worked for improving watch time–YouTube’s top ranking factor for search and discovery.

Marketing   |  Aug 27

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Marketing

How High-Ranking Marketers Improve Their Website Domain Authority

From publishing great content to generating quality backlinks, here are the strategies effective marketers and SEOs use to improve their website domain authority.

Marketing   |  Aug 23

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Marketing

34 Email Pros on How They Achieve Above Average Email Open Rates

From send time personalization to writing great subject lines (and everything in between), learn how these email marketers achieve above average email open rates.

Marketing   |  Aug 22

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Agencies

26 Agencies on the Winning Approach for Managing Client Expectations

From managing timelines to setting expectations around the results themselves, here’s how the best marketing agencies manage client expectations.

Agencies   |  Aug 21

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Marketing

What is a KPI?

A Key Performance Indicator (KPI) is a metric that signals how well a company is achieving important business objectives. Here’s how to set and track yours.

Marketing   |  Aug 21

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Marketing

How to Get Double Digit Response Rates to Your Prospecting Emails

Sales prospecting practitioners shared 14 tips for getting more responses to your sales prospecting emails.

Marketing   |  Aug 17

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Marketing

Search vs Display Ads: Which Works Best When?

While most marketers spend more on search, display ads have their place and purpose.

Marketing   |  Aug 17

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Marketing

The Most-Popular MailChimp Email Marketing KPIs

Mailchimp users are clearly optimizing their list growth, campaign engagement and list segmentation by tracking these 10 email marketing metrics.

Laura MacPherson Marketing   |  Aug 16

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Marketing

How to Increase Your Facebook Ad Reach

Targeting, retargeting, ad engagement, automation, ad copy and ad formats — ways to get more reach for your Facebook ads.

Marketing   |  Aug 15

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Marketing

6 Often-Overlooked Email Marketing KPIs You Should Be Tracking

After your open and click-through rate, here are other oft-forgotten email marketing metrics you should be monitoring.

Laura MacPherson Marketing   |  Aug 15

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Marketing

How 16 Marketers Set and Hit SMART Goals

Examples of S.M.A.R.T marketing goals from real companies & the steps they took to hit them.

Marketing   |  Aug 15

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Marketing

How Often Are Marketers Sending Email?

Databox partnered with Seventh Sense to learn how often marketers are sending email and how that translates to engagement.

Marketing   |  Aug 8

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Marketing

How to Create a Facebook Lookalike Audience & Expand Your Reach

Here are all the essentials you need to know, from creating a custom audience to specific targeting options, for creating a lookalike audience that expands your advertising reach.

Laura MacPherson Marketing   |  Aug 7

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Marketing

5 Ways to Use LinkedIn Ads to Generate Highly Targeted Leads

Use these tactics to reach LinkedIn users in specific industries by title, expertise, and location. Learn how to select an ad format with the highest ROI.

Kylie Chown Marketing   |  Aug 7

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Marketing

Proven Strategies for Improving Your Email Click-Through Rate

From the placement of your calls-to-action to proven copy, personalization, and subject line tips–here’s how to improve your email click through rate.

Marketing   |  Aug 6

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Marketing

10 Creative Ways to Build Links And Outrank Your Competitors

Here are 10 ways that you can earn backlinks through helping other bloggers, rather than simply asking for links.

Georgi Todorov Marketing   |  Aug 3

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Marketing

How Experts Measure Website Redesign Success

Predict and measure the ROI of your next website redesign by following this 11-step playbook, compiled from dozens of experts.

Marketing   |  Aug 3

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Agencies

The Reasons Why Agencies Say ‘No’ to New Business

Whether it’s asking for discounts, a mismatch of services, or unrealistic expectations–here are all the reasons why agencies turn down new business.

Agencies   |  Aug 2

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Management

How to Use OKRs to Set, Track, and Hit Your Quarterly Goals

See how OKRs connect each employee’s daily work to their greater purpose and learn how to implement OKRs in your organization.

Management   |  Aug 1

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Marketing

How to Create Facebook Custom Audiences

A complete tutorial for creating Custom Audiences in Facebook including audience creation, targeting options, how big your audience should be, and more.

Marketing   |  Jul 30

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Marketing

6 Strategies Marketers Use to Write High-Converting Email Copy

Databox recently polled dozens of marketers to learn the tips, strategies, and real-life examples behind writing email copy that converts.

Marketing   |  Jul 30

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Marketing

Forms vs. Website Chat–Which One Generates More Leads?

Databox polled dozens of marketers and salespeople to find out which one does a better job at generating leads, qualifying prospects, and ultimately closing sales.

Marketing   |  Jul 26

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Marketing

How to Do Keyword Research & Outrank Your Competitors

Fifty marketers share strategies for targeting the right keywords, improving your rankings, and the tactics for outranking the competition.

Marketing   |  Jul 25

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Marketing

Facebook Ad Targeting: The 4 Essentials for Finding Your Audience

From creating custom audiences to targeting users by demographics, behavior, and interests– these are the essentials for finding your audience.

Laura MacPherson Marketing   |  Jul 24