Blog

Blog about Business Analytics, KPIs and product updates

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Content Marketing

Assumption is the Mother of All Marketing Fails

When you strictly use past experience to make digital marketing decisions, you will likely focus on the wrong metrics.

Michael Brown Content Marketing Michael BrownMichael Brown   |  Aug 22

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Agencies

A Simple Recipe for Setting Marketing Goals with Clients  

Use this framework to collaborate with clients on their marketing goals and win their trust early in the engagement.

Garth Pedersen Agencies   |  Aug 21

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Analytics

The Only Ecommerce KPI Dashboard A Busy Executive Will Ever Need

This dashboard investigates the different factors that affect monthly revenue for your e-commerce store.

Rok Hrastnik Analytics   |  Aug 18

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Agencies

16 Marketing Agency Directories That Will Generate Leads For You

List your agency in these directories and reach qualified prospects that are serious about hiring an agency.

Agencies   |  Aug 16

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Marketing

Here’s What Happens When You Don’t Choose the Right Marketing Channel [Infographic]

If you are trying multiple digital marketing channels at once, you may be wasting your money.

Marketing   |  Aug 8

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Agencies

15 Marketing Agencies Shared Their Top Case Studies. Here Are the Precise Strategies They Used.

These digital marketing agencies identified a big opportunity for a client and used a combination of inbound marketing, SEO and CRO to create outstanding results.

Agencies   |  Aug 8

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Agencies

How to Foster Process-Driven Agency Teams

You cannot create a new process yourself and share it with your entire agency team. You need to involve everyone if you want buy-in.

Andrew Dymski Agencies   |  Aug 4

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Analytics

Databox Partners with SEMrush to Help Marketers Report SEO Results Next to Everything Else

We are excited to be working alongside SEMrush to help marketers monitor and report their top of the funnel marketing results next to other marketing data.

Analytics   |  Aug 4

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Agencies

17 Software Tools Highly Recommended by Digital Marketing Agency Leaders

These digital marketing agencies shared the SaaS tools they depend upon to deliver services and run their operations.

Agencies   |  Aug 3

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Agencies

Inbound Marketing Isn’t Working Like it Used To. Here’s What To Do About It.

If the standard inbound marketing formula is not working for you, there are 7 tweaks you can make to set your service apart.

Agencies   |  Aug 1

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Content Marketing

Ranking The World’s Most Popular Inbound Marketing Podcasts

Inbound marketing podcasts are sprouting up left and right. Here is your guide to the most popular ones.

Content Marketing   |  Jul 28

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Analytics

Is Your Website Easy To Understand? Test it With Qualitative Data Using Amazon MTurk

Use these scripts, screenshots and strategies on Amazon Mechanical Turk to get real feedback in 3 hours or less

Analytics   |  Jul 24

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Agencies

How to Position Automated Marketing Reporting To Your Clients

If clients are familiar with dry Excel presentations or Powerpoints, they may not be immediately excited about automated reporting. Here is how to fix that.

Agencies   |  Jul 21

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Product and Design

How to Organize your Databoards With Tags and Favorites

Navigate between all your reports in a clean, well-structured way to avoid information overload

Product and Design   |  Jul 21

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Analytics

10 Google Analytics Dashboards That Have Helped Over 550,000 People (And How to Use Them)

Start using these 10 Google Analytics dashboards instantly and analyze your data with the same metrics that top agencies and consultants use.

Analytics   |  Jul 20

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Analytics

How Turnkey Office Space Leverages Databox to Make Data-Driven Marketing Decisions

Learn how one online marketplace for co-working space uses real-time data to create marketing strategies

Analytics   |  Jul 18

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Basics

Learn How to Automate Marketing Reporting in Databox with These 17 Animated GIFs

These 17 GIFs reveal how easily you can automate your reporting across 50+ services

Basics   |  Jul 14

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Marketing

4 Reasons Your Email Marketing is Underperforming and the Silver Bullet That’ll Fix Everything

How personalized send times improve email marketing effectiveness by delivering a message at the right time for each recipient.

Marketing   |  Jul 12

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Agencies

The 5 HubSpot Marketing Dashboards Your Agency Needs to Fully Automate Client Reporting

Use these 5 dashboard reports to automatically present your HubSpot data so you never need to touch a marketing spreadsheet again.

Agencies   |  Jul 11

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Analytics

5 SEMRush Dashboards That Help You Create a Flood of Organic Traffic

You can track all your SEMRush and Google Analytics traffic metrics in real-time with these 5 dashboards.

Analytics   |  Jul 10

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Management

4 Telling Signs That Your Business Has Hit A Ceiling [Interview]

These 4 indicators will tell you when you need to overhaul the systems within your business in order to get to the next level.

Management   |  Jul 6

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Content Marketing

The Most Successful Articles from 13 Marketers Who Market to Other Marketers

These 13 marketers shared their articles directed at other marketers from 2016-2017 that have received the most attention.

Content Marketing   |  Jul 5

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Agencies

16 Marketing Agency Partner Programs You Should Consider Joining

These 16 SaaS providers go out of their way to meet the unique needs of marketing agencies.

Agencies   |  Jun 29

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Marketing

Our Google Analytics Hack for Measuring Blog Post Performance Beyond Pageviews

Use these metrics to reveal the content that attracts, engages, converts and retains your readers.

Marketing   |  Jun 27

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Marketing

7 Reasons to Take This Sales & Marketing Alignment Survey from We Are Marketing

A new survey covers the ways that sales and marketing leaders align their efforts

Marketing   |  Jun 22

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Marketing

How To Discover Your Product’s Most Compelling Value Proposition Within 72 Hours

Use a simple testing framework to find the copy that grabs your customer’s attention with services like Google AdWords and Facebook Ads.

Marketing   |  Jun 21

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Marketing

10 Agile Marketing Leaders Quadrupled Their Productivity With These Exact Steps

We interviewed 10 marketing leaders on the ways they use Agile to get more out of their team. Here is what they said.

Marketing   |  Jun 19

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Analytics

How Ecommerce Businesses Use Data to Improve Customer Experience

Harness the customer insights lurking in your store’s data

Patrick Foster Analytics   |  Jun 16

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Agencies

6 Steps To Growing Your Marketing Agency’s Revenue from Existing Accounts Using Data

A framework for inbound marketing agencies to upsell additional marketing services to clients using the data they already have.

Max Traylor Agencies   |  Jun 14

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Analytics

You May Be Measuring the Wrong Marketing KPIs

These 5 underutilized marketing metrics determine the future health of your business

Stephanie Roulic Analytics   |  Jun 13

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Partner Program

Automate Your Agency’s Client Reporting in 5 Quick Steps with a Databox Agency Account

Invest 30 minutes now to automate your client reporting forever

Victoria Sher Partner Program   |  Jun 9

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Agencies

90 Marketing Leaders Reveal What They Really Want From an Agency Partner

Here are the top trends from the 2017 Global Digital Outlook Study, which surveyed 126 agencies and 90 marketers on their top desires for 2017.

Agencies   |  Jun 9

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Product and Design

Introducing Databoards: How to Build KPI Reports Perfectly Optimized for Every Device

With Databox, you can now build a report once and view it on your desktop browser, a TV screen or in our native mobile app.

Product and Design   |  Jun 8

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Marketing

22 HubSpot Features That Users Can’t Live Without

Power users reveal the features that make inbound marketing with HubSpot unbelievably easy.

Marketing   |  Jun 1

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Agencies

How 4 Agencies Automated Client Reporting, Plus 3 Unexpected Reasons They’ll Never Go Back

These agencies realized benefits beyond just saving hours on manual data entry.

Agencies   |  May 26

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Agencies

How This Veteran Agency Leader Leverages Data to Win Bigger Accounts

John McTigue sets Kuno Creative apart from other agencies by digging deeper into his prospect’s data.

Agencies   |  May 23

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Agencies

How 17 Agencies Use Data To Pitch Prospective Clients

Here are the strategies 17 agencies use to identify opportunities and issues before they sign up a client.

Agencies   |  May 18

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Spotlight

Introducing Databox’s First 52 Partners

These marketing agencies and analytics consultants are data-driven, ROI-generating geniuses.

Spotlight   |  May 10

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Content Marketing

How We Use Wordable to Eliminate the Irritating Parts of Blogging with WordPress

How we took the mind-numbing copy+paste out of our blogging process

Content Marketing   |  May 9

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Content Marketing

The Unsurprising Result of Focusing on Quantity over Quality in Your Blogging

Here’s what happens when you quantify blogging efforts based on number of posts.

Content Marketing   |  May 8

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Product and Design

Product Update: Databox’s New Query Builder Pulls Custom Metrics from Advanced Analytics Platforms

Our second generation Query Builder let’s you pull custom metrics from Google Analytics, MixPanel, Localytics, Adobe Analytics, Facebook Ads and more.

Product and Design   |  May 3

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Agencies

Marketing Agencies: Is Client Reporting Kicking Your Ass?

How one agency greatly improved the client reporting process

Brian Moseley Agencies   |  Apr 24

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Harvard Business Review Reveals Facebook Likes Are Not as Useful as You Think

Page and post “likes” may not lead to any actual real-world behavior. Learn how they can.

  |  Apr 19

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7 Successful Instagram Marketing Strategies for B2B Companies

Instagram isn’t just for travel bloggers, models and consumer brands. Here’s how some business-to-business (B2B) companies are building brand on it.

  |  Apr 17

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Integrations

The HubSpot Analytics Dashboards You’ve Always Wanted

Mobile-Friendly, Desktop and TV Reports to View Your HubSpot Marketing and CRM Data.

Integrations   |  Apr 15

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Analytics

The Secret Formula to a Metric-Busting Blog Article

How to write a high-performing blog post that actually achieves your marketing goals.

Ramona Sukhraj Analytics   |  Apr 14

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Marketing

Hard-Earned Facebook Ad ROI Secrets Revealed [Hacks, Process, Checklist, Dashboards, Metrics]

A Ridiculously Thorough Guide for Maximizing Facebook Advertising ROI

Brendon Macdonald Marketing   |  Apr 13

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Marketing

6 Companies Getting Amazing ROI from Their Unique Email Marketing Strategies

How companies like Drift, Death to Stock Photo, The Clymb, HomeAdvisor, The New York Times and Crowe Horwath are using segmentation, personalization and first-person voice to increase opens, clicks and sales from email marketing.

Marketing   |  Apr 12

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Analytics

12 Confusing Google Analytics Terms That Marketers Need to Know

Use these powerful Google Analytics features to find your best sources of traffic and conversions.

Analytics   |  Apr 10

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Marketing

11 Marketing KPI Reports that Compare Your Numbers To Industry-Specific Benchmarks

Prove that your marketing goes above and beyond your competitors with industry-specific comparisons

Marketing   |  Apr 7

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Marketing

A Beginner’s Guide to Historical Blog Post Optimization

How HubSpot, IMPACT Branding and others have generated more leads by updating existing blog content.

Marketing   |  Apr 6

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Marketing

How Content Curation Can Help You Quickly Build A Big, Loyal Email List

You don’t need to create a lot of original content to build a big following

Marketing   |  Apr 5

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Marketing

The Most Popular Marketing Offers from 10 High-Performing Agencies

We asked agencies to share their most effective marketing offers & landing pages.

Marketing   |  Mar 30

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Analytics

How HubSpot Customers Can Adjust Marketing Plans in Real Time to Beat Sales Targets

How to use an easy monitoring tool to ensure you hit your objectives every month

Analytics   |  Mar 29

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Thoughts

The Human Brain Can’t Decode Your Marketing KPI Spreadsheet

Your marketing KPI spreadsheet is baffling your clients instead of demonstrating how hard you worked to produce stellar results. Here’s why.

Thoughts   |  Mar 28

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Thoughts

18 Tips for Increasing Your Sales Team’s Activity

How to motivate, inspire, compel and cajole your sales team into talking to more prospects.

Thoughts   |  Mar 22

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Marketing

6 Simple Steps for Turning Facebook Fans into Customers

How to easily start taking advantage of the largest network on earth.

Marketing   |  Mar 16

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Thoughts

How to Achieve Your Dreams
Using Data And Your Gut

Shape your company’s vision using data, not just your instincts.

Thoughts   |  Mar 15

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Marketing

Are Your Mobile Website Visitors
Finding What They Want?

Measuring and monitoring the health of your mobile vs desktop website traffic.

Marketing   |  Mar 13

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Marketing

5 Marketing Agency Reporting Mistakes that Sabotage Client Relationships

Too much or too little data too. Manual processes. Inconsistent reporting & bad formatting. Ugh!

Marketing   |  Mar 1