Blog

Blog about Business Analytics, KPIs and product updates

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Case Study

How Impulse Creative Increased Client Lead Generation by 15% with Real-Time Reporting

Remington Begg, founder and CEO at Impulse Creative, shares the impact that having access to real-time performance data has had on his team and agency.

John Bonini Case Study John BoniniJohn Bonini   |  Sep 21

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Marketing

10 Marketing KPIs That Will Predict Your Team’s Success

This guide will help you set up KPIs for your marketing team so you can learn which metrics will lead to revenue growth.

Marketing   |  Sep 19

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Marketing

15 MailChimp Integrations That Power Users Recommend Most

We tapped a few dozen MailChimp users to give us their thoughts on the MailChimp integrations they rely on most. Here’s what we learned.

Marketing   |  Sep 19

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Marketing

How to Write Compelling Chatbots That Receive Double-Digit Response Rates

Marketers from IBM, HubSpot, Drift (and more) share tips for building chatbots that get loads of responses.

Marketing   |  Sep 13

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Sales

The Psychology of Sales Enablement (INBOUND 18 Session)

Amber Kemmis from SmartBug Media shared the lessons she has learned after rolling out sales enablement services to clients.

Sales   |  Sep 13

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Agencies

7 Steps to Creating Contagious Content (INBOUND 18 Session)

Marcus Sheridan of IMPACT shares the 7 ways that content can distinguish your brand from all your competitors.

Agencies   |  Sep 13

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Agencies

How To Avoid Analysis Paralysis (INBOUND 18 Session)

Amanda Nielsen shared the framework that New Breed Marketing uses to choose the correct marketing metrics for their clients.

Agencies   |  Sep 13

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Agencies

How To Close Deals Faster at Your Agency (INBOUND 18 Session)

Karl Sakas shared some tips on managing the sales process that he has learned after working with hundreds of agencies.

Agencies   |  Sep 13

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Product and Design

Introducing Flexible Grids – Customizing your Databoards is Now Easier Than Ever

Now you can visualize your performance data with fewer clicks and in less time than ever before.

Product and Design   |  Sep 13

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Ground Up Podcast

Mike Volpe on the Current State of Inbound Marketing & What It Takes to Build a Movement

Fresh of his announcement of joining Lola as CEO, Volpe shares his insights on building a movement, marketing to the SMB, and the current state of inbound marketing.

John Bonini Ground Up Podcast   |  Sep 12

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Ground Up Podcast

Here’s How the HubSpot Blog Drives 5 Million Visits Every Month

On this episode of Ground Up, the director of the HubSpot Blog, Emma Brudner, sits down with Pete to talk about how HubSpot’s blogging team continues to find new ways to grow the blog.

John Bonini Ground Up Podcast   |  Sep 11

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Marketing

42 Paid Marketers Share Strategies for Lowering Your AdWords CPC

More than 40 paid marketers shared the strategies that have worked for lowering their cost-per-click (CPC) on AdWords, including tips for improving your Quality Score, keyword targeting, and more.

Marketing   |  Sep 11

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Marketing

Organizing the Deluge of Marketing Data – The Simple Framework Our Agency Uses

Here’s how to organize your marketing data into specific categories so that you can measure the pathway from awareness to sales.

Thomas Bosilevac Marketing   |  Sep 10

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Marketing

76 Marketers on How to Reduce Your Website’s Bounce Rate

From understanding searcher intent to improving page load speed (and everything in between), here are all the things marketers say can reduce your website’s bounce rate.

Marketing   |  Sep 7

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Product and Design

Combine Your Data with Data Calculations

Data Calculations allows you to combine (add, subtract, multiply, divide) your business performance metrics from any source without a spreadsheet.

Product and Design   |  Sep 7

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Marketing

How to Choose the Right KPIs for Your Organization

There’s no one-size-fits-all system for choosing the right KPIs. Instead, here’s how you can choose the most effective KPIs tailored specifically for your business.

Ryan Gould Marketing   |  Aug 30

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Marketing

26 Marketers on the Things That Work for Reducing Cart Abandonment

From reducing friction in the checkout process to sending great email sequences, 26 marketers share the most effective ways for reducing cart abandonment.

Marketing   |  Aug 29

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Ground Up Podcast

How Treehouse Has Helped 850,000 Students Learn to Code

Ryan Carson, founder and CEO at Treehouse, shares the story behind their mission and how they plan to continue changing the system.

John Bonini Ground Up Podcast   |  Aug 28

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Sales

Maximize Your Nonprofit CRM: 5 Donor Management Tips

Managing your nonprofit’s donor data can seem like an uphill battle. Check out these 5 effective strategies for making the most of your nonprofit’s CRM.

Dan Quirk Sales   |  Aug 27

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Marketing

How to Optimize & Improve Your Video Watch Time on YouTube

Dozens of marketers share the strategies that have worked for improving watch time–YouTube’s top ranking factor for search and discovery.

Marketing   |  Aug 27

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Marketing

How High-Ranking Marketers Improve Their Website Domain Authority

From publishing great content to generating quality backlinks, here are the strategies effective marketers and SEOs use to improve their website domain authority.

Marketing   |  Aug 23

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Marketing

34 Email Pros on How They Achieve Above Average Email Open Rates

From send time personalization to writing great subject lines (and everything in between), learn how these email marketers achieve above average email open rates.

Marketing   |  Aug 22

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Agencies

26 Agencies on the Winning Approach for Managing Client Expectations

From managing timelines to setting expectations around the results themselves, here’s how the best marketing agencies manage client expectations.

Agencies   |  Aug 21

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Marketing

What is a KPI?

A Key Performance Indicator (KPI) is a metric that signals how well a company is achieving important business objectives. Here’s how to set and track yours.

Marketing   |  Aug 21

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Marketing

How to Get Double Digit Response Rates to Your Prospecting Emails

Sales prospecting practitioners shared 14 tips for getting more responses to your sales prospecting emails.

Marketing   |  Aug 17

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Marketing

Search vs Display Ads: Which Works Best When?

While most marketers spend more on search, display ads have their place and purpose.

Marketing   |  Aug 17

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Marketing

The Most-Popular MailChimp Email Marketing KPIs

Mailchimp users are clearly optimizing their list growth, campaign engagement and list segmentation by tracking these 10 email marketing metrics.

Laura MacPherson Marketing   |  Aug 16

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Marketing

How to Increase Your Facebook Ad Reach

Targeting, retargeting, ad engagement, automation, ad copy and ad formats — ways to get more reach for your Facebook ads.

Marketing   |  Aug 15

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Marketing

6 Often-Overlooked Email Marketing KPIs You Should Be Tracking

After your open and click-through rate, here are other oft-forgotten email marketing metrics you should be monitoring.

Laura MacPherson Marketing   |  Aug 15

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Marketing

How 16 Marketers Set and Hit SMART Goals

Examples of S.M.A.R.T marketing goals from real companies & the steps they took to hit them.

Marketing   |  Aug 15

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Marketing

How Often Are Marketers Sending Email?

Databox partnered with Seventh Sense to learn how often marketers are sending email and how that translates to engagement.

Marketing   |  Aug 8

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Marketing

How to Create a Facebook Lookalike Audience & Expand Your Reach

Here are all the essentials you need to know, from creating a custom audience to specific targeting options, for creating a lookalike audience that expands your advertising reach.

Laura MacPherson Marketing   |  Aug 7

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Marketing

5 Ways to Use LinkedIn Ads to Generate Highly Targeted Leads

Use these tactics to reach LinkedIn users in specific industries by title, expertise, and location. Learn how to select an ad format with the highest ROI.

Kylie Chown Marketing   |  Aug 7

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Marketing

Proven Strategies for Improving Your Email Click-Through Rate

From the placement of your calls-to-action to proven copy, personalization, and subject line tips–here’s how to improve your email click through rate.

Marketing   |  Aug 6

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Marketing

10 Creative Ways to Build Links And Outrank Your Competitors

Here are 10 ways that you can earn backlinks through helping other bloggers, rather than simply asking for links.

Georgi Todorov Marketing   |  Aug 3

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Marketing

How Experts Measure Website Redesign Success

Predict and measure the ROI of your next website redesign by following this 11-step playbook, compiled from dozens of experts.

Marketing   |  Aug 3

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Agencies

The Reasons Why Agencies Say ‘No’ to New Business

Whether it’s asking for discounts, a mismatch of services, or unrealistic expectations–here are all the reasons why agencies turn down new business.

Agencies   |  Aug 2

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Management

How to Use OKRs to Set, Track, and Hit Your Quarterly Goals

See how OKRs connect each employee’s daily work to their greater purpose and learn how to implement OKRs in your organization.

Management   |  Aug 1

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Marketing

How to Create Facebook Custom Audiences

A complete tutorial for creating Custom Audiences in Facebook including audience creation, targeting options, how big your audience should be, and more.

Marketing   |  Jul 30

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Marketing

6 Strategies Marketers Use to Write High-Converting Email Copy

Databox recently polled dozens of marketers to learn the tips, strategies, and real-life examples behind writing email copy that converts.

Marketing   |  Jul 30

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Marketing

Forms vs. Website Chat–Which One Generates More Leads?

Databox polled dozens of marketers and salespeople to find out which one does a better job at generating leads, qualifying prospects, and ultimately closing sales.

Marketing   |  Jul 26

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Marketing

How to Do Keyword Research & Outrank Your Competitors

Fifty marketers share strategies for targeting the right keywords, improving your rankings, and the tactics for outranking the competition.

Marketing   |  Jul 25

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Marketing

Facebook Ad Targeting: The 4 Essentials for Finding Your Audience

From creating custom audiences to targeting users by demographics, behavior, and interests– these are the essentials for finding your audience.

Laura MacPherson Marketing   |  Jul 24

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Marketing

How To Use Twitter As a Powerful Social Prospecting Tool

Here’s how to set up a spreadsheet to track your contacts and reach out to the perfect prospects on Twitter.

Jonathan Nunez Marketing   |  Jul 24

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Marketing

Manual Link Building Techniques That Grow & Sustain Organic Traffic

These are manual, yet proven, link building techniques that can help you improve your domain authority while growing and sustaining organic website traffic.

Jayson DeMers Marketing   |  Jul 23

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Marketing

2 Ways to Create High-Converting Facebook Custom Audiences

Using data that your business already collects, here’s how to create powerful custom audiences in Facebook.

Malaika Nicholas Marketing   |  Jul 23

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Marketing

The Creative Ways Marketers Are Increasing Facebook Organic Reach

We surveyed dozens of marketers and learned that many of them are getting creative in their Facebook strategies and actually expanding their organic reach.

Marketing   |  Jul 23

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Marketing

How We Track Marketing and Sales KPIs With Databox + HubSpot [Case Study]

Here’s how one agency uses marketing dashboards alongside HubSpot to communicate their value to their client.

Seth Fendley Marketing   |  Jul 20

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Data Snacks

How to Leverage the Right Data to Increase Website Traffic & Conversions

In this episode of Data Snacks, Remington Begg of Impulse Creative shares how to leverage your analytics to increase the traffic and leads on your website.

Data Snacks   |  Jul 19

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Marketing

No Ad Budget? Here’s How Marketers Grow Their Audience on Facebook for Free

Here’s how dozens of marketers use Facebook groups, visual content, videos, and more to grow their audience on Facebook without spending on advertising.

Marketing   |  Jul 19

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Content Marketing

10 Ways to Write Engaging Email Subject Lines Based on 28 Case Studies

Want to improve your email open rates? Use this swipe file of 28 ideas and strategies for writing high-performing email subject lines.

Laura MacPherson Content Marketing   |  Jul 18

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Agencies

Marketing Agencies Share 3 Biggest Recruiting & Hiring Challenges [NEW DATA]

Databox & Tettra polled dozens of agency professionals to learn how top marketing agencies recruit, hire, and onboard new employees.

Agencies   |  Jul 17

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Marketing

The 7 Pillars for Implementing A Successful Influencer Marketing Strategy

From finding the right influencers to defining a payment structure, here are the 7 key elements for implementing a successful influencer marketing strategy.

Katherine Chalhoub Marketing   |  Jul 16

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Marketing

The 10 Facebook Metrics That Every Marketer is Tracking [Original Data]

We analyzed over 25,000 data points to uncover the 10 most-tracked Facebook metrics that marketers are tracking and how they’re visualizing the data.

Marketing   |  Jul 16

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Marketing

Facebook Ads vs. Google Ads: Where is Your Audience Likely to Engage?

Databox polled dozens of marketers to learn which ad platform delivers a better return on ad spend, the best use cases for each, and more.

Marketing   |  Jul 11

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Marketing

How to Grow Your Organic Traffic: Dozens of Marketers On What Works

Hear from dozens of marketers as they share the strategies that work for growing your organic traffic, how to execute them, and the results you can expect.

Marketing   |  Jul 10

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Marketing

HTML vs. Plain Text Emails: Which Do Marketers Send Most? (And Why?)

62% of marketers say they send a hybrid of HTML and plain text emails to their subscribers. Here’s how they decide which to send, and why.

Marketing   |  Jul 4

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Agencies

How Leadfreak Uses Databox’s Agency Free Plan to Improve Client Results

Leadfreak’s founder on how they handled client reporting prior to Databox, how they set (and hit) goals, and how Databox has allowed them to be more data-driven as an agency–all at no cost.

John Bonini Agencies   |  Jun 29

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Marketing

18 Expert Tips for Running Your First Influencer Marketing Campaign

From defining your personas to executing on outreach and promotion–here’s how you build a successful influencer marketing program.

Marketing   |  Jun 27

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Marketing

How to Use Trello as a Free Growth Tool

Here’s how one SaaS company uses Trello across its sales, marketing, customer success, and engineering teams to improve every stage of their funnel.

Aiza Coronado Marketing   |  Jun 27

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Marketing

How to Build Marketing Dashboards Using Your Key Business Metrics

Our SaaS company wasn’t able to take action based on data. So, we started using dashboards to connect metrics to our quarterly goal.

Abhay Kumar Marketing   |  Jun 26