Blog

Blog about Business Analytics, KPIs and product updates

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Sales

29 Sales Tips for Improving Your Close Rate

From sharing customer success stories to following up regularly, there’s a lot that our experts share in these 29 tips to improve your sales close rate.

Masooma Memon Sales Masooma MemonMasooma Memon   |  Apr 20

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SEO

How to Learn SEO: Free Resources to Start with

Not sure what’s the best way to learn SEO? Stop thinking and start learning from this comprehensive list of SEO blogs, forums, and more.

Masooma Memon SEO   |  Apr 19

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Marketing

13 Ways to Convert More Blog Traffic to Customers

Need more conversions from your blog? Nearly 30 content marketers weigh in on how they turn more blog visitors into paying customers.

Jessica Malnik Marketing   |  Apr 16

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Metrics & Chill Podcast

How ProfitWell Grew Revenue Per Customer by 400% in 12 Months

In this episode of Metrics & Chill, learn how ProfitWell grows one metric that’s crucial for both them and their customers: revenue per customer.

Avatar Metrics & Chill Podcast   |  Apr 16

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Sales

Lead Scoring: 14 Ways For Identifying Your Highest Quality Leads

Spending time converting leads with no success? Use this lead scoring model to find your highest-quality leads, and prioritize them to close the sale faster.

Elise Dopson Sales   |  Apr 16

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Marketing

How to Grow a Digital Marketing Agency: 20 Tried and True Strategies From Marketing Experts

When you own a digital marketing agency, growth is always at the top of your mind. Discover how 47 agency professionals managed to thrive in the past 12 months.

Melissa King Marketing   |  Apr 15

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Marketing

16 Ways for Creating a Marketing Budget (and How to Spend It)

Need help creating your marketing budget? Not sure what to include and how to allocate funds? Here’s insights from over 50 marketers on how it’s done.

Avatar Marketing   |  Apr 15

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Marketing

Facebook A/B Testing Tips: 12 Tips for Improving Your Tests

If you’re new to the world of Facebook A/B tests, check out these 12 tips to ensure you’re making the most out of each split test.

Mara Calvello Marketing   |  Apr 14

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18 Best Social Media Plugins for WordPress

From auto-publishing to social share buttons, 30+ marketers weigh in with their favorite social media plugins.

Jessica Malnik   |  Apr 13

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SEO

16 Best SEO Extensions for Google Chrome to Boost Website Rankings

Wondering what are the top SEO Chrome extensions the experts use for ranking, technical and on-page SEO, and more? We’ve got the list for you.

Masooma Memon SEO   |  Apr 12

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Marketing

How to Use Google Search Operators to Inform Your Content Strategy

Not sure how to use Google search operators? Here is a cheat sheet with 41 advanced operators to level up your Googling skills.

Jessica Malnik Marketing   |  Apr 9

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Metrics & Chill Podcast

How WalkerBots Content Studios Cuts Time to Conversion In Half By Increasing Return Visitor Rate

In this episode of Metrics & Chill, Tommy Walker of WalkerBots Content Studios shared how he approaches one often overlooked metric he believes is crucial for content marketing success: Return visitors.

Avatar Metrics & Chill Podcast   |  Apr 9

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Content Marketing

Social Media and SEO: How They Work Together to Boost Your Visibility

It may be unclear if social shares have a direct impact on Google search rankings, but the indirect benefits of aligning both channels are indisputable.

Jessica Greene Content Marketing   |  Apr 9

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Marketing

How Much Should Your Marketing Agency Charge for its Monthly Retainer Fee?

How much does a marketing agency retainer cost and how much should your agency charge? 15 agencies weigh in.

Masooma Memon Marketing   |  Apr 8

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Content Marketing

20 Ways to Fill Your Editorial Calendar with Highly Relevant Topics

Constantly finding new content ideas can feel exhausting. We asked 64 experts how they find entertaining, valuable and SEO-worthy topics to include in theirs.

Elise Dopson Content Marketing   |  Apr 8

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Product and Design

13 More Databox Integrations Now Support Custom Date Ranges

13 more integrations have been updated to support custom date range functionality in Databox.

Monja Dobnik Product and Design   |  Apr 7

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Product and Design

Databox Partners with Semrush to Remove API Limitations for Databox Customers

We’ve partnered with SEMrush to remove API limitations for Databox users so you can track your SEO metrics for you (and your clients) without hassle.

Monja Dobnik Product and Design   |  Apr 7

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Sales

14 Must-Ask Questions for Your Marketing Agency’s Prospective Client Questionnaire

A prospective client questionnaire will help you nurture high-quality working relationships. Find out what questions to ask from 20+ sales experts.

Melissa King Sales   |  Apr 7

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Marketing

PPC Reporting Strategies for 2021: 11 Things You Should Include in a PPC Report

Tired of bloated and chaotic PPC reports? Learn to create a PPC report that suits your goals and the KPIs you want to measure.

Jessica Malnik Marketing   |  Apr 6

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Marketing

What is Link Bait & 6 Ways to Do It Right (with Examples)

From conducting original research to creating stats-enriched posts and packaging information in visually appealing infographics, here’s how to create link bait like a pro.

Masooma Memon Marketing   |  Apr 5

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Instagram Ads Cost: How to Optimize Instagram Campaigns for Cost Efficiency

From budgeting to split testing your ads, here are 8 expert-recommended ways to effectively reduce Instagram ads cost.

Masooma Memon   |  Apr 2

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Metrics & Chill Podcast

How ClearPivot Grew Targeted Organic Traffic from SaaS Companies from 0 to 1.6k Monthly Visits

In this episode of Metrics & Chill podcast, find out how ClearPivot improved organic search traffic from zero to 1,600 monthly organic visits in just 9 months.

Avatar Metrics & Chill Podcast   |  Apr 2

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Content Marketing

The Shift in Your Content Marketing Mix: 25 Marketers On What’s Changed in 2 Years

Less blogging? More video? These 25 marketers share how their content marketing mix has changed to determine the type of content you should be investing in.

Elise Dopson Content Marketing   |  Apr 2

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Facebook Engagement: What Is It & How Do You Measure It?

Want to learn how to increase engagement on your Facebook page or group? Nearly 30 marketers share their top tips.

Jessica Malnik   |  Apr 1

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Marketing

14 High-Converting Product Page Examples (and Why They Work)

We asked experts to share their high-converting product page examples. Here are 14 of the best ones to draw inspiration from.

Masooma Memon Marketing   |  Apr 1

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Marketing

23 Ways to Improve Your Landing Page Conversion Rates

Are you struggling to improve your landing page conversion rates? Get your answers here with 20+ proven tactics from 100+ experts.

Elise Dopson Marketing   |  Apr 1

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Product and Design

Chart Visualizations: 6 (more) Updates Now Live

With these 6 additional visualization improvements, you have more comparison options, can reorder metrics in a table or Scorecard, and more.

Monja Dobnik Product and Design   |  Mar 31

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Analytics

Content Analytics: 15 Most Important Metrics to Track After Hitting Publish

How do you track the performance of the newly-published content on your website? Consider these 15 metrics to make sure your content is a success.

Mara Calvello Analytics   |  Mar 31

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Marketing

LinkedIn Video Ads: Best Practices & Ad Specs

LinkedIn video ads are one tactic you can use to get in front of key business decision-makers. 20 marketers share how.

Jessica Malnik Marketing   |  Mar 31

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Content Marketing

Content Marketing ROI: The Best Tools, Methods, and Metrics to Measure Content Success

These 45+ content marketers take a scientific approach to measuring content marketing ROI. Discover the metrics and tools they use to prove the value of their content.

Jessica Greene Content Marketing   |  Mar 31

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Content Marketing

How Do You Write a Successful Media Pitch that Actually Lands Coverage?

The majority of PR pitches result in coverage just 10% of the time. This guide shares from 48 PR pros to help you write a successful pitch–and land coverage every time.

Elise Dopson Content Marketing   |  Mar 31

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Data Snacks

How to Track & Visualize Close Rate by Sales Rep from HubSpot CRM

On this episode of Data Snacks, we show you how to easily track and visualize Close Rate by Sales Rep in HubSpot CRM.

Monja Dobnik Data Snacks   |  Mar 30

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Marketing

9 Ways to Increase Your Branded Search Traffic for High-Quality Leads

Branded search traffic has incredible potential for SEO and conversion. Find out how 72 marketers leverage it to get high-quality leads.

Melissa King Marketing   |  Mar 30

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Marketing

How to Build an SEO Report: 39 Metrics & Insights to Include

Here are the metrics and insights you should include in every SEO report in order to identify what’s working, what’s not, and what you can do about it.

Elise Dopson Marketing   |  Mar 30

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Sales

HubSpot CRM vs. Salesforce: How to Choose the Right CRM

Can’t choose between Salesforce and HubSpot CRM? In this report, we are comparing the two market leaders side-by-side to help you come to the right decision.

Jessica Malnik Sales   |  Mar 29

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Case Study

How Databox Helped First Response Grow Sales By 55% Year-over-Year

As the business grew, First Response needed a solution that would help them control, manage and centralize all their KPIs efficiently and in one place.

Avatar Case Study   |  Mar 26

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Sales

12 Customer Support Tools for an Unstoppable Service Desk

Equip your support desk with the best tools for live chats, service management, and customer communication, as recommended by 10+ experts.

Melissa King Sales   |  Mar 26

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Metrics & Chill Podcast

How Lone Fir Creative Turns Copy Into Conversions for Their Clients

In this episode of Metrics & Chill podcast, learn how Lone Fir Creative, a words-first agency, turns brand messaging into higher conversions.

Avatar Metrics & Chill Podcast   |  Mar 26

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Basics

How to Analyze Data: 30+ Experts on Making Sense of Your Performance

Do you look at spreadsheets of data with analysis paralysis? In this guide, we share 13 techniques that will help you analyze data (the easy way).

Elise Dopson Basics   |  Mar 26

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Marketing

12 Best Tools Marketers Use for Market Research

Not all market research tools out there are THE best. Ones that are widely used, however, deserve your attention. So, we created a list of 12 tools experts trust.

Masooma Memon Marketing   |  Mar 25

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Marketing

12 Proven Ways to Encourage Customers to Write Reviews (According to 100+ Marketers)

How do you get happy customers to write raving reviews for your business on public websites? To find out, we asked 100+ marketers to share their best tips.

Jessica Greene Marketing   |  Mar 25

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Marketing

What is Lead Conversion Rate and How to Optimize It?

Struggling with a low lead conversion rate? Experts weigh in on how to optimize your lead conversion rate and get better results.

Mara Calvello Marketing   |  Mar 24

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Analytics

What Is Google Analytics 4 and How Will It Help My Reporting?

Google Analytics has become the de-facto standard for website analytics. Here is everything you need to know about their newest version.

Jessica Malnik Analytics   |  Mar 24

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Marketing

Social Conversions: How to Generate Leads from Social Media

Social conversions are just as valuable as any other sort of conversion — they just happen to take place on social media platforms. Learn how to optimize for social conversions now.

Mariana Santiago Marketing   |  Mar 23

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Marketing

How to Optimize & Improve Your Video Watch Time on YouTube

Dozens of marketers share the strategies that have worked for improving watch time–YouTube’s top ranking factor for search and discovery.

Avatar Marketing   |  Mar 23

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SEO

18 Ways to Optimize Content for Search Intent

Want to learn how to optimize content for search intent? Here are some proven tips, strategies, and useful tools recommended by 30 marketers.

Jack David Hildebrand SEO   |  Mar 22

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Case Study

Hero Factory Reduces Time Spent Creating Reports by 60% for Every Client Using Databox

The Hero Factory team needed a reporting solution that would enable them to spend less time on manual reporting and have more transparency with their clients.

Avatar Case Study   |  Mar 19

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Marketing

Why Should I Hire a Marketing Agency?

Want to hire a marketing agency? Our experts can help you decide if you really should and exactly why based on their real-life experiences.

Masooma Memon Marketing   |  Mar 19

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Metrics & Chill Podcast

How Unstack Reduced Involuntary Churn by More Than 50%

In this episode of Metrics & Chill podcast, learn how Unstack approaches one key metric that’s crucial for SaaS businesses: Churn.

Avatar Metrics & Chill Podcast   |  Mar 19

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Marketing

How to Build a Comprehensive SEO Keyword Ranking Report

A keyword ranking report is key to understanding and optimizing your content efforts. In this guide, 48 experts share how they create theirs.

Elise Dopson Marketing   |  Mar 19

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Content Marketing

Content Ideation: Best Practices and Tools for Content Marketing Success

Struggling to come up with new content ideas? Here is how to leverage your existing resources to create a nearly limitless stream of new ideas.

Jessica Malnik Content Marketing   |  Mar 18

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Marketing

19 Ways For Using Google Trends to Build Your Content Marketing Strategy

Google Trends is a free tool that most marketers forget about. See how 32 experts use Google Trends data to support their marketing campaigns.

Elise Dopson Marketing   |  Mar 18

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SEO

6 Proven Ways to Optimize for SERP Features

Getting a spot in SERP features takes study & strategy. Learn how experts optimize their content to rank in featured snippets and other SERP elements.

Masooma Memon SEO   |  Mar 17

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Marketing

20 Ways to Conduct a Meaningful PPC Audit

Interested in running a PPC audit? Check out 20 expert tips to learn how often to run one and how to do so the right way.

Mara Calvello Marketing   |  Mar 16

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Analytics

19 Google Analytics Custom Dimensions for Drilling Down Into Your Website’s Performance

Custom dimensions are a great way to enrich your Google Analytics data with third-party tools. In this guide, 20+ experts share the custom dimensions you should be using.

Elise Dopson Analytics   |  Mar 16

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9 Facebook Pixel Tips and Tricks for Optimizing Your Ad Targeting

Facebook’s tracking pixel offers valuable insight into your customers’ behavior. Learn how to tap into that knowledge with advice from 12 marketers.

Melissa King   |  Mar 15

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SEO

Hey Google, How Do You Optimize for Voice Search?

Interested in optimizing your website and its content for voice search? Consider implementing these tips into your SEO strategy today.

Mara Calvello SEO   |  Mar 12

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Metrics & Chill Podcast

How CoSchedule Increased Trials and Product Signups from Content by 30 Percent

In this episode of Metrics & Chill, learn how CoSchedule refocused their content strategy on driving conversions, trials, and signups.

Avatar Metrics & Chill Podcast   |  Mar 12

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Marketing

4 Outbound Marketing Tactics that Still Work in 2021 (According to 29 Marketers)

Is outbound marketing dead? Not according to these 29 companies. Here’s how they plan to use outbound marketing to generate traffic, leads, and revenue today.

Jessica Greene Marketing   |  Mar 12

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Case Study

How Agent 6 Marketing Streamlined Reporting & Doubled its Client Base with Databox

To realize its growth potential, Agent 6 Marketing needed to find a way to streamline its reporting processes for clients. After implementing Databox, they’ve doubled their client base and never looked back.

Avatar Case Study   |  Mar 11

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Maximize Paid Advertising with These 6 Ecommerce Facebook Remarketing Strategies

Facebook Ads remarketing can help you snag abandoned carts and retain more customers. Become a remarketing pro with these 6 remarketing strategies.

Melissa King   |  Mar 11