Blog

Blog about Business Analytics, KPIs and product updates

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Marketing

How Do You Prove Social Media ROI?

Databox and Sprout Social joined forces to learn how agencies report on social media ROI including the tools they use and KPIs they track.

John Bonini Marketing John BoniniJohn Bonini   |  May 23

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Marketing

15 Shopify Integrations That Will Supercharge Your Online Store

We polled our audience of e-commerce experts to learn about the software tools they use alongside Shopify. Here is what they said.

Marketing   |  May 22

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Marketing

Facebook Remarketing: How To Build Custom Audiences & Win Back Visitors

A step-by-step tutorial for creating a custom audience within the Facebook Ads interface.

Adam Riemer Marketing   |  May 21

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Ground Up Podcast

Working Backwards: How to Set Client Goals & Expectations

Jessica Miller and Sandie Young, both long-tenured members of PR 20/20, share insights on setting goals, exceeding client expectations, and building a great marketing agency.

John Bonini Ground Up Podcast   |  May 18

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Agencies

How Your Agency Can Create Interactive Content Without A Developer

Here’s how digital agencies are using interactive content to distinguish their service offerings as inbound and content marketing have become saturated.

Agencies   |  May 18

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Data Snacks

Drift Conversations: Where They Happen & Where They Come From

Chris Handy of ClosedWon shows you how to better track and optimize your conversations in Drift with a little help from Google Analytics and Databox.

Chris Handy Data Snacks   |  May 16

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Marketing

Google’s Top Ranking Factors Explained By Applying for A New Job

This visual explanation will help you understand how Google decides which piece of content will rank first for a given keyword.

Marketing   |  May 16

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Marketing

15 Free Mobile Apps That Instantly Make Marketers More Productive

Our community of digital marketers shared the mobile apps that help them make the most out of every single day.

Marketing   |  May 15

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Partner Program

Drive More Traffic, Qualified Leads, and Business with Databox’s New Co-Marketing Program

Today we’re rolling out new ways to provide more value to you, our partners, through new and exciting co-marketing opportunities.

John Bonini Partner Program   |  May 14

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Data Snacks

How The Best Marketing Teams Track Marketing Qualified Leads

Parker Short estimates he’s educated 100+ companies on ways to improve their marketing and sales funnel. Watch as he shares proven ways to track your marketing qualified leads.

Parker Short Data Snacks   |  May 10

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Product and Design

The All-New Scorecard: Your Business’ KPIs Delivered Every Morning

Scorecard sends you updates on your most important KPIs through email, mobile push notification, and/or Slack every day, week, or month.

John Bonini Product and Design   |  May 9

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Marketing

The 20 Free Software Tools That Startup Founders Rely On Most

We asked 32 startup leaders to share the free software tools they relied on most in order to grow. Here are the ones they recommended most.

Marketing   |  May 9

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Marketing

The Most Important Social Media Marketing Trends That You Must Know

Here’s how social media marketing is changing in 2018, and how you can adjust your tactics to fit the latest trends.

Adhip Ray Marketing   |  May 8

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Agencies

Building a Website on HubSpot’s Content Management System (CMS)?

Don’t Get Screwed When Hiring a Developer or Buying a HubSpot CMS Template

Agencies   |  May 3

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Data Snacks

Here’s Your Best Opportunity to Increase Organic Traffic This Month

In this episode of Data Snacks, we talk about ways for driving more organic website traffic (in the short term) without publishing new content.

John Bonini Data Snacks   |  May 2

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Ground Up Podcast

Why Your Content Marketing Playbook Needs to Change

On this episode of Ground Up, Ginny Mineo, formerly of HubSpot, shares what worked at HubSpot, how that playbook has evolved, and how businesses everywhere should adapt their content strategies.

John Bonini Ground Up Podcast   |  May 1

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Integrations

New Integration: Track, Visualize, and Improve Your SEO Strategy with Ahrefs + Databox

With Databox’s new Ahrefs integration you can analyze your website’s backlink profile, spot trends with your website’s domain rating, and find ways to improve your SEO strategy.

John Bonini Integrations   |  Apr 27

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Marketing

28 SEO Techniques That Can Dramatically Increase Your Organic Traffic

We surveyed over two dozen SEO experts on the common mistakes marketers are making and the techniques they use to fix them.

Marketing   |  Apr 26

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Marketing

Accurate HubSpot LifeCycle Stage Reporting – Now Available in Databox

Here’s how to use Databox and HubSpot’s New Lifecycle Stage API to report your full marketing funnel results.

Marketing   |  Apr 24

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Ground Up Podcast

From ‘Failed Entrepreneur’ to $10M in ARR in 3+ Years

Russ Perry, founder of Design Pickle, shares how they made unlimited, subscription-based graphic design work.

John Bonini Ground Up Podcast   |  Apr 23

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Marketing

9 Popular LinkedIn Ads Features That Will Help You Reach The Perfect Audience

LinkedIn Ads released a series of new features in late 2017 that give it unique advantages over Facebook Ads and AdWords.

Marketing   |  Apr 19

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Databox Designer

Databox Is Launching 185 New Datablocks Today–Here’s How

In what we’re calling ‘Datablock Building Day’, here’s why our marketing team is spending their day building and shipping product.

John Bonini Databox Designer   |  Apr 18

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Agencies

How To Become Your Digital Marketing Agency’s Favorite Client

Some of our top agencies shared the characteristics of client relationships that lead to their best work. Learn how to make your agency more effective.

Agencies   |  Apr 13

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Marketing

Why You Need to Change Your SEO Strategy in 2018

Here are a few actionable tips on the ways that search engine optimization has changed in 2018

Adhip Ray Marketing   |  Apr 13

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Ground Up Podcast

The Story Behind Databox’s Mission

On this episode of Ground Up, Pete and I share some background on how (and why) Databox is making performance insights more accessible to everyone.

John Bonini Ground Up Podcast   |  Apr 9

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Databox Reports

The 10 Most-Important Google AdWords Metrics According to Our Data

After analyzing thousands of Datablocks, here are the most common and important AdWords metrics that Databox users are tracking.

John Bonini Databox Reports   |  Apr 9

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Marketing

Basic Google Analytics Concepts Explained By Visiting A Shopping Mall

This visual explanation will help you understand the basic terms that Google Analytics uses to organize your data.

Marketing   |  Apr 9

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Marketing

35 HubSpot Features That Users Can’t Live Without

Power users reveal the features that make inbound marketing with HubSpot unbelievably easy.

Marketing   |  Apr 9

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Marketing

44 Social Media Marketing Tactics That Still Drive Engagement, Leads and New Customers in 2018

Here are the most up-to-date ways that you can use social media to generate measurable results for your business.

Marketing   |  Apr 8

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Data Snacks

How We Increased New Conversations in Drift by 113% in One Month [Data Snacks]

In this episode of Data Snacks, we detail a couple of small changes that resulted in significant lifts in both new conversations and new contacts.

John Bonini Data Snacks   |  Apr 5

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Marketing

20 Local Marketing Software Tools to Attract and Engage Nearby Buyers

Here’s how digital marketers can reach a local audience on a limited budget.

Marketing   |  Apr 5

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Integrations

Databox + Jira: Our Third Most-Requested Integration Is Now Live [New Integration]

Track the efficiency of your sprints, issues created and resolved, and all other project tracking performance right in Databox.

John Bonini Integrations   |  Apr 4

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Product and Design

Here’s How We’re Building the Easiest Data Visualization Tool Ever

With our new certification programs, the “easiest to use” data visualization tool has made monitoring, improving, and reporting on performance even easier.

John Bonini Product and Design   |  Apr 2

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Marketing

The Top Content Marketing Formats for 2018 [Survey Results]

We asked 27 top marketers what content marketing formats they’ll be investing into this year. Here’s what they’re doing and why.

Marketing   |  Apr 2

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Integrations

35 HubSpot Integrations Top Users Swear By

Use these highly-recommended tools to supercharge your HubSpot sales and marketing stack.

Integrations   |  Mar 30

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Agencies

25 Digital Marketing Software Tools Highly Recommended by Agency Leaders

These digital marketing agencies shared the SaaS tools they depend upon to deliver services and run their operations.

Agencies   |  Mar 30

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Data Snacks

Track & Visualize Your HubSpot Email Campaigns Like This… [Data Snacks]

In this episode of Data Snacks, we share the exact template used to track our HubSpot email campaigns and how it allows us to improve overall engagement.

John Bonini Data Snacks   |  Mar 28

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Marketing

32+ Live Website Chat Features You Need If You Want More Leads

These live chat software features have made chat a popular way for marketers and salespeople to connect and convert website visitors at a higher rate.

Marketing   |  Mar 28

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Data Snacks

This Trick Helped Shorten Our Lead Response Time to 14 Seconds [Data Snacks]

In this episode of Data Snacks, Chris Handy of ClosedWon shares the process and strategy for getting your lead response time to under 30 seconds.

Chris Handy Data Snacks   |  Mar 26

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Data Snacks

Want More Signups? Track & Optimize Your Sales Funnel Like This Instead [Data Snacks]

In this episode of Data Snacks, we talk about more effective ways for identifying opportunities to optimize your sales funnel.

John Bonini Data Snacks   |  Mar 23

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Ground Up Podcast

Basecamp’s Journey to 100,000 Paying Customers

Jason Fried on Basecamp’s beginnings, staying bootstrapped, and why they don’t care about world dominance.

John Bonini Ground Up Podcast   |  Mar 23

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Marketing

52 Tips to Improve Company Blog Performance

Here is how the experts get stellar blog results.

Marketing   |  Mar 22

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Data Snacks

Here’s How We Track & Improve Our Website Conversion Rate [Data Snacks]

In this episode of Data Snacks, we talk about the importance of tracking conversion rates over absolute improvements, as well as ways for tracking and improving yours.

John Bonini Data Snacks   |  Mar 22

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Data Snacks

How to Improve Your Search Position and Rank on Page One of Google [Data Snacks]

In this episode of Data Snacks, we’ll show you a more effective way for improving your search rankings and also include a free template for tracking them.

John Bonini Data Snacks   |  Mar 20

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Agencies

4 Fixable Marketing Agency Challenges
[2018 HubSpot Agency Study]

HubSpot surveyed over 1,000 agencies to uncover the most common priorities among agencies.

Agencies   |  Mar 19

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Marketing

3 Simple Steps To Use Data And Analytics To Drive More Revenue

Here’s why lack of time and resources should never be an excuse to review your data.

Cassandra Clemens Marketing   |  Mar 19

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Marketing

11 Marketing KPI Reports with Industry-Specific Benchmarks

Prove that your marketing goes above and beyond your competitors with industry-specific comparisons

Marketing   |  Mar 19

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Marketing

So You Missed Your Marketing Goals—Here’s What to Do Next

Here’s how to rally your marketing team and take specific steps to make sure you hit your next monthly marketing goal.

Stephanie Tran Marketing   |  Mar 16

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Product and Design

Your Business Performance Never Looked Better

We’ve redesigned charts and visualizations to give you more control over the look, feel, and functionality of your performance data.

John Bonini Product and Design   |  Mar 15

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Ground Up Podcast

Wistia’s Long, Steady, Overnight Success Story

Chris Savage, founder and CEO of Wistia, shares stories of starting up, how they generated initial traction, and takes a look back at 12 years in SaaS.

John Bonini Ground Up Podcast   |  Mar 15

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Analytics

How To Track Your WordPress Post Metrics by Author and Publish Date in Google Analytics

If you want to learn which authors write the best content on your blog or the performance of your recent blog posts, use this guide to bring in data with Google Tag Manager.

Analytics   |  Mar 15

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Using Databox

Client KPI Dashboards, Goals, Alerts + 8 More Features Your Agency’s Reporting Tool Needs

Our marketing agency partners love these 11 Databox features the most.

Using Databox   |  Mar 15

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Marketing

Stop Presenting Data in the Same Way to Everyone

Here’s how to customize your data visualization based on the role of the person to whom you are presenting.

Marketing   |  Mar 13

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Marketing

23 Ways to Use Google Search Console to Grow Search Traffic

We asked SEO experts about their favorite ways to use Search Console. Here is what they said.

Marketing   |  Mar 12

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Data Snacks

How to Identify Your Most Valuable Website Traffic Sources [Data Snacks]

In this episode of Data Snacks, we dive into website traffic sources and ways to identify which are driving quality traffic to your website.

John Bonini Data Snacks   |  Mar 12

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Marketing

Garbage In, Garbage Out – The Impact of Data Quality on Data Insights

If you track marketing and sales analytics, you first need to make sure that you have high-quality data to ensure you are not wasting your time.

John McTigue Marketing   |  Mar 9

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Ground Up Podcast

How Companies like Apple, Facebook (And Others) Build Habit-Forming Products

Nir Eyal, best-selling author of Hooked, shares how companies successfully create habits and build products people love.

John Bonini Ground Up Podcast   |  Mar 8

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Integrations

Now You Can Track & Visualize Your Eventbrite KPIs in Real Time [New Integration]

With the new Eventbrite integration in Databox, you and your team will have a more comprehensive view of how your events are shaping up.

John Bonini Integrations   |  Mar 8

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Marketing

A Simple Way to Measure Content Marketing ROI

Here’s how measuring your content marketing ROI can be quick and easy.

Kevin Payne Marketing   |  Mar 6

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Agencies

Improve Marketing Agency Efficiency with These 20 Software Tools

If your agency spends all day shuffling data and organizing communication, you will never have time to do great work for your clients or grow the agency.

Agencies   |  Mar 5

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Marketing

How To Improve Sales & Marketing Alignment, According to 23 Inbound Marketing Experts

Collaboration between the sales and marketing team can make your company much more productive with the same number of employees.

Marketing   |  Mar 2