Blog

Blog about Business Analytics, KPIs and product updates

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Marketing

9 Popular LinkedIn Ads Features That Will Help You Reach The Perfect Audience

LinkedIn Ads released a series of new features in late 2017 that give it unique advantages over Facebook Ads and AdWords.

Marketing Kevin Kononenko   |  Apr 19

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Databox Designer

Databox Is Launching 185 New Datablocks Today–Here’s How

In what we’re calling ‘Datablock Building Day’, here’s why our marketing team is spending their day building and shipping product.

John Bonini Databox Designer   |  Apr 18

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Agencies

How To Become Your Digital Marketing Agency’s Favorite Client

Some of our top agencies shared the characteristics of client relationships that lead to their best work. Learn how to make your agency more effective.

Agencies   |  Apr 13

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Marketing

Why You Need to Change Your SEO Strategy in 2018

Here are a few actionable tips on the ways that search engine optimization has changed in 2018

Adhip Ray Marketing   |  Apr 13

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Ground Up Podcast

The Story Behind Databox’s Mission

On this episode of Ground Up, Pete and I share some background on how (and why) Databox is making performance insights more accessible to everyone.

John Bonini Ground Up Podcast   |  Apr 9

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Databox Reports

The 10 Most-Important Google AdWords Metrics According to Our Data

After analyzing thousands of Datablocks, here are the most common and important AdWords metrics that Databox users are tracking.

John Bonini Databox Reports   |  Apr 9

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Marketing

Basic Google Analytics Concepts Explained By Visiting A Shopping Mall

This visual explanation will help you understand the basic terms that Google Analytics uses to organize your data.

Marketing   |  Apr 9

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Marketing

35 HubSpot Features That Users Can’t Live Without

Power users reveal the features that make inbound marketing with HubSpot unbelievably easy.

Marketing   |  Apr 9

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Marketing

44 Social Media Marketing Tactics That Still Drive Engagement, Leads and New Customers in 2018

Here are the most up-to-date ways that you can use social media to generate measurable results for your business.

Marketing   |  Apr 8

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Data Snacks

How We Increased New Conversations in Drift by 113% in One Month [Data Snacks]

In this episode of Data Snacks, we detail a couple of small changes that resulted in significant lifts in both new conversations and new contacts.

John Bonini Data Snacks   |  Apr 5

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Marketing

20 Local Marketing Software Tools to Attract and Engage Nearby Buyers

Here’s how digital marketers can reach a local audience on a limited budget.

Marketing   |  Apr 5

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Integrations

Databox + Jira: Our Third Most-Requested Integration Is Now Live [New Integration]

Track the efficiency of your sprints, issues created and resolved, and all other project tracking performance right in Databox.

John Bonini Integrations   |  Apr 4

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Product and Design

Here’s How We’re Building the Easiest Data Visualization Tool Ever

With our new certification programs, the “easiest to use” data visualization tool has made monitoring, improving, and reporting on performance even easier.

John Bonini Product and Design   |  Apr 2

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Marketing

The Top Content Marketing Formats for 2018 [Survey Results]

We asked 27 top marketers what content marketing formats they’ll be investing into this year. Here’s what they’re doing and why.

Marketing   |  Apr 2

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Integrations

35 HubSpot Integrations Top Users Swear By

Use these highly-recommended tools to supercharge your HubSpot sales and marketing stack.

Integrations   |  Mar 30

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Agencies

25 Digital Marketing Software Tools Highly Recommended by Agency Leaders

These digital marketing agencies shared the SaaS tools they depend upon to deliver services and run their operations.

Agencies   |  Mar 30

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Data Snacks

Track & Visualize Your HubSpot Email Campaigns Like This… [Data Snacks]

In this episode of Data Snacks, we share the exact template used to track our HubSpot email campaigns and how it allows us to improve overall engagement.

John Bonini Data Snacks   |  Mar 28

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Marketing

32+ Live Website Chat Features You Need If You Want More Leads

These live chat software features have made chat a popular way for marketers and salespeople to connect and convert website visitors at a higher rate.

Marketing   |  Mar 28

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Data Snacks

This Trick Helped Shorten Our Lead Response Time to 14 Seconds [Data Snacks]

In this episode of Data Snacks, Chris Handy of ClosedWon shares the process and strategy for getting your lead response time to under 30 seconds.

Chris Handy Data Snacks   |  Mar 26

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Data Snacks

Want More Signups? Track & Optimize Your Sales Funnel Like This Instead [Data Snacks]

In this episode of Data Snacks, we talk about more effective ways for identifying opportunities to optimize your sales funnel.

John Bonini Data Snacks   |  Mar 23

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Ground Up Podcast

Basecamp’s Journey to 100,000 Paying Customers

Jason Fried on Basecamp’s beginnings, staying bootstrapped, and why they don’t care about world dominance.

John Bonini Ground Up Podcast   |  Mar 23

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Marketing

52 Tips to Improve Company Blog Performance

Here is how the experts get stellar blog results.

Marketing   |  Mar 22

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Data Snacks

Here’s How We Track & Improve Our Website Conversion Rate [Data Snacks]

In this episode of Data Snacks, we talk about the importance of tracking conversion rates over absolute improvements, as well as ways for tracking and improving yours.

John Bonini Data Snacks   |  Mar 22

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Data Snacks

How to Improve Your Search Position and Rank on Page One of Google [Data Snacks]

In this episode of Data Snacks, we’ll show you a more effective way for improving your search rankings and also include a free template for tracking them.

John Bonini Data Snacks   |  Mar 20

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Agencies

4 Fixable Marketing Agency Challenges
[2018 HubSpot Agency Study]

HubSpot surveyed over 1,000 agencies to uncover the most common priorities among agencies.

Agencies   |  Mar 19

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Marketing

3 Simple Steps To Use Data And Analytics To Drive More Revenue

Here’s why lack of time and resources should never be an excuse to review your data.

Cassandra Clemens Marketing   |  Mar 19

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Marketing

11 Marketing KPI Reports with Industry-Specific Benchmarks

Prove that your marketing goes above and beyond your competitors with industry-specific comparisons

Marketing   |  Mar 19

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Marketing

So You Missed Your Marketing Goals—Here’s What to Do Next

Here’s how to rally your marketing team and take specific steps to make sure you hit your next monthly marketing goal.

Stephanie Tran Marketing   |  Mar 16

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Product and Design

Your Business Performance Never Looked Better

We’ve redesigned charts and visualizations to give you more control over the look, feel, and functionality of your performance data.

John Bonini Product and Design   |  Mar 15

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Ground Up Podcast

Wistia’s Long, Steady, Overnight Success Story

Chris Savage, founder and CEO of Wistia, shares stories of starting up, how they generated initial traction, and takes a look back at 12 years in SaaS.

John Bonini Ground Up Podcast   |  Mar 15

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Analytics

How To Track Your WordPress Post Metrics by Author and Publish Date in Google Analytics

If you want to learn which authors write the best content on your blog or the performance of your recent blog posts, use this guide to bring in data with Google Tag Manager.

Analytics   |  Mar 15

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Using Databox

Client KPI Dashboards, Goals, Alerts + 8 More Features Your Agency’s Reporting Tool Needs

Our marketing agency partners love these 11 Databox features the most.

Using Databox   |  Mar 15

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Marketing

Stop Presenting Data in the Same Way to Everyone

Here’s how to customize your data visualization based on the role of the person to whom you are presenting.

Marketing   |  Mar 13

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Marketing

23 Ways to Use Google Search Console to Grow Search Traffic

We asked SEO experts about their favorite ways to use Search Console. Here is what they said.

Marketing   |  Mar 12

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Data Snacks

How to Identify Your Most Valuable Website Traffic Sources [Data Snacks]

In this episode of Data Snacks, we dive into website traffic sources and ways to identify which are driving quality traffic to your website.

John Bonini Data Snacks   |  Mar 12

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Marketing

Garbage In, Garbage Out – The Impact of Data Quality on Data Insights

If you track marketing and sales analytics, you first need to make sure that you have high-quality data to ensure you are not wasting your time.

John McTigue Marketing   |  Mar 9

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Ground Up Podcast

How Companies like Apple, Facebook (And Others) Build Habit-Forming Products

Nir Eyal, best-selling author of Hooked, shares how companies successfully create habits and build products people love.

John Bonini Ground Up Podcast   |  Mar 8

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Integrations

Now You Can Track & Visualize Your Eventbrite KPIs in Real Time [New Integration]

With the new Eventbrite integration in Databox, you and your team will have a more comprehensive view of how your events are shaping up.

John Bonini Integrations   |  Mar 8

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Marketing

A Simple Way to Measure Content Marketing ROI

Here’s how measuring your content marketing ROI can be quick and easy.

Kevin Payne Marketing   |  Mar 6

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Agencies

Improve Marketing Agency Efficiency with These 20 Software Tools

If your agency spends all day shuffling data and organizing communication, you will never have time to do great work for your clients or grow the agency.

Agencies   |  Mar 5

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Marketing

How To Improve Sales & Marketing Alignment, According to 23 Inbound Marketing Experts

Collaboration between the sales and marketing team can make your company much more productive with the same number of employees.

Marketing   |  Mar 2

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Marketing

Turn More Leads Into Customers With These Tactics from 24 Experienced Digital Marketers

If you feel like you generate plenty of leads, but don’t see them convert into revenue, use these tips to get more out of your existing lead generation efforts.

Marketing   |  Mar 1

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Agencies

How an Agency Can Save You Money with HubSpot

Here’s why you should work with a digital marketing agency on implementing HubSpot at your company.

Megan Prangley Agencies   |  Feb 28

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Agencies

The 5 Sales Every Profitable Agency Masters

Based on interviews and performance data from thousands of agencies over the last 10 years, I’ve discovered how, what and when the most profitable agencies sell.

Agencies   |  Feb 28

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Ground Up Podcast

How One SaaS Startup Achieved Profitability in 2 Years

Tettra was running out of money. After failing to raise seed funding in the summer of 2017, its cofounders decided to chase a more ambitious goal–profitability.

John Bonini Ground Up Podcast   |  Feb 27

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Marketing

65 Common SEO Mistakes (And How The Experts Fix Them)

Here are the most common mistakes that SEO experts see when they work with a new company, and the strategies they use to address them.

Marketing   |  Feb 27

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Data Snacks

The Only Google Analytics Acquisition Dashboard You’ll Ever Need [Data Snacks]

In this episode of Data Snacks, we talk about the acquisition metrics that matter most and share the dashboard we use here at Databox.

John Bonini Data Snacks   |  Feb 27

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Agencies

The Power of Dashboard Reporting for Your Agency and Clients

After years of doing monthly reports with Excel and screenshots, this HubSpot expert realized that manual reporting was letting his clients and agency down.

James Desmond Agencies   |  Feb 26

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Databox Reports

The 10 Most-Tracked HubSpot Marketing Metrics [Original Data]

After analyzing data from thousands of Databox users, here are the most-tracked HubSpot Marketing metrics and how marketers are visualizing them.

John Bonini Databox Reports   |  Feb 26

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Marketing

35 Free-Forever Marketing & Sales Software Tools

Our community of marketers and salespeople shared the free software tools that they use to eliminate manual work and spend more time making progress to goals.

Marketing   |  Feb 22

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Data Snacks

Sessions, Users, & Pageviews in Google Analytics: What’s the Difference? [Data Snacks]

In our latest episode of Data Snacks, we cover the main differences between Sessions, Users, and Pageviews, and why they sometimes don’t align with reporting from other tools.

John Bonini Data Snacks   |  Feb 20

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Databox Designer

It’s Now Easier Than Ever to Find, Track, & Visualize Your KPIs in Databox

Today we’re announcing two updates that make it easier for you to find, track, and visualize the metrics that matter most.

John Bonini Databox Designer   |  Feb 20

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Agencies

How This 2-Person Agency Helps Clients Understand The Story Behind Their Data

Advancify, a small agency based in Bellingham, Washington, uses Databox to simplify the story behind their work and make data-driven marketing decisions.

Agencies   |  Feb 19

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Marketing

How to Generate B2B Leads Online

Bill Peatman from Alaniz Marketing shares the lead generation tactics he uses when marketing leaders claim their customers do not search for solutions online

Bill Peatman Marketing   |  Feb 15

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Ground Up Podcast

Think Simple: Apple’s Product & Advertising in the Steve Jobs Era

Ken Segall, former ad agency creative director for NeXT and Apple, shares the values that drove Apple’s success as well as some of the most iconic advertisements of a generation.

John Bonini Ground Up Podcast   |  Feb 12

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Ground Up Podcast

The Tools & Technology That Fuel Agency Growth

Prism Global Marketing Solutions has developed a reputation for keeping its clients ahead of the technology curve. Here’s how that’s helped spur 40% YoY revenue growth.

John Bonini Ground Up Podcast   |  Feb 12

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Data Snacks

Here’s How We Increased LinkedIn Traffic by Almost 300% in One Month [Data Snacks]

In this episode of Data Snacks, we talk about changes to LinkedIn’s algorithm, how it affects your posts, and how to inspire more organic engagement.

John Bonini Data Snacks   |  Feb 8

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Data Snacks

What’s a Good Bounce Rate? [Data Snacks]

In the first episode of Data Snacks, we share tips for segmenting your bounce rate by page so you can get deeper insights into how visitors behave on your website.

John Bonini Data Snacks   |  Feb 8

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Marketing

Facebook Ads Features The Experts Gush About

Facebook ads experts share their favorite parts of the Facebook Ads tool, and how they use it to generate amazing ROI.

Marketing   |  Feb 7

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Marketing

The Top 10 Databox Datablocks for Google Analytics

Remington Begg from Impulse Creative shares his favorite Datablocks for analyzing client data.

Marketing   |  Feb 7

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Ground Up Podcast

Drift’s Approach for Getting Closest to the Customer

Drift’s VP of Customer Success shares how her team thinks about scaling conversations, relationships, and one-to-one communication in a world of automation.

John Bonini Ground Up Podcast   |  Feb 6