Playbooks

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Tracking “micro-interactions” to drive better sales results (w/ Noah Burkhold, Director of RevOps at demandDrive)
Playbooks

Tracking “micro-interactions” to drive better sales results (w/ Noah Burkhold, Director of RevOps at demandDrive)

How often have you sat in meetings trying to answer seemingly basic questions about your business, only to realize you don’t have the data to ...

Author's avatar by Jeremiah Rizzo | Jan 28
Why You’re Losing to ‘No Decision’—and How to Fix It (w/ Jen Allen-Knuth, Demand Jen)
Playbooks

Why You’re Losing to ‘No Decision’—and How to Fix It (w/ Jen Allen-Knuth, Demand Jen)

Ever stare at your pipeline and wonder why so many deals end in “no decision”? Or struggle to understand why perfectly good prospects keep choosing ...

Author's avatar by Jeremiah Rizzo | Jan 7
How to use historical data to plan future growth (w/ Megan Bowen, Refine Labs)
Playbooks

How to use historical data to plan future growth (w/ Megan Bowen, Refine Labs)

Learn how Megan Bowen, CEO of Refine Labs, helps B2B SaaS companies drive predictable growth by leveraging historical data. Discover the "Revenue Performance Assessment" framework to uncover growth opportunities, optimize paid strategies, and create accurate forecasts.

Author's avatar by Jeremiah Rizzo | Dec 4, 2024
Driving Data-Driven Revenue Growth (w/ Roee Hartuv, Winning by Design)
Playbooks

Driving Data-Driven Revenue Growth (w/ Roee Hartuv, Winning by Design)

Want to turn your business into a revenue-generating machine? In this playbook, we’ll explore the “Revenue Architecture” framework, a powerful system to streamline your sales ...

Author's avatar by Jeremiah Rizzo | Oct 31, 2024
Know What Social Content Resonates Most With Your Audience (w/ Darien Payton, Antidote)
Playbooks

Know What Social Content Resonates Most With Your Audience (w/ Darien Payton, Antidote)

Ah, the brand social accounts. We all have them, and we all link to them in the footer of our websites. But what are you ...

Author's avatar by Jeremiah Rizzo | Oct 17, 2024
Creating Extremely Accurate Sales Plans (w/ Dougie Loan, SourceWhale)
Playbooks

Creating Extremely Accurate Sales Plans (w/ Dougie Loan, SourceWhale)

Q4 is upon us, which means it’s almost time to craft next year’s plan. For many companies, that means starting with an annual revenue goal ...

Author's avatar by Jeremiah Rizzo | Dec 3, 2024
Building a Profitable Marketing Program (w/ Adam Goyette, Growth Union)
Playbooks

Building a Profitable Marketing Program (w/ Adam Goyette, Growth Union)

Is your marketing program profitable? Do you know how much you can spend to profitably acquire new customers? Do your marketing and sales teams share ...

Author's avatar by Jeremiah Rizzo | Dec 3, 2024
BTB: Driving Business Growth with Strategic YouTube Content (w/ Jamar Diggs & Germeen Guillaume)
Playbooks

BTB: Driving Business Growth with Strategic YouTube Content (w/ Jamar Diggs & Germeen Guillaume)

In this episode of “Metrics & Chill”, host Pete Caputa, CEO of Databox, is joined by Jamar Diggs, a YouTube consultant, and Germeen Guillaume, an ...

Author's avatar by Maria Rozhdestvenskaia | Nov 4, 2024
Proven Strategies for Growth in Healthcare Marketing (w/ Jennifer Christensen, Beacon Media + Marketing)
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Proven Strategies for Growth in Healthcare Marketing (w/ Jennifer Christensen, Beacon Media + Marketing)

In this episode of “Metrics & Chill”, host Pete Caputa is joined by Jennifer Christensen, founder partner at Beacon Media and Marketing, a firm specializing ...

Author's avatar by Maria Rozhdestvenskaia | Nov 4, 2024
Implementing an Outcomes-Led Strategy (w/ Alli Blum, Hypothesis Department)
Playbooks

Implementing an Outcomes-Led Strategy (w/ Alli Blum, Hypothesis Department)

In this episode of “Metrics & Chill”, host Jeremiah Rizzo converses with Alli Blum about the implementation and benefits of an outcomes-led strategy for businesses ...

Author's avatar by Maria Rozhdestvenskaia | Nov 4, 2024
BTB: Building Purpose-Driven Marketing Strategies (w/ Andi Graham, Big Sea)
Playbooks

BTB: Building Purpose-Driven Marketing Strategies (w/ Andi Graham, Big Sea)

In this episode of “Metrics & Chill,” Pete Caputa hosts Andi Graham, the founder and CEO of Big Sea, a digital marketing agency that empowers ...

Author's avatar by Maria Rozhdestvenskaia | Nov 4, 2024
BTB: Mastering Data-Driven Legal Marketing Success (w/ Guy Alvarez, Good2BSocial)
Playbooks

BTB: Mastering Data-Driven Legal Marketing Success (w/ Guy Alvarez, Good2BSocial)

In this episode of “Metrics & Chill,” Pete Caputa hosts Guy Alvarez, founder of Good2bSocial, a digital marketing agency tailored to law firms. Guy recently ...

Author's avatar by Maria Rozhdestvenskaia | May 15, 2024
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