Playbooks
Driving Data-Driven Revenue Growth (w/ Roee Hartuv, Winning by Design)
Want to turn your business into a revenue-generating machine? In this playbook, we’ll explore the “Revenue Architecture” framework, a powerful system to streamline your sales ...
by Jeremiah Rizzo · Jun 30, 2025
Know What Social Content Resonates Most With Your Audience (w/ Darien Payton, Antidote)
Ah, the brand social accounts. We all have them, and we all link to them in the footer of our websites. But what are you ...
by Jeremiah Rizzo · Jun 30, 2025
Why Headcount ≠ Growth: The Simple 3-Lever Sales Planning Formula Every CRO Needs (w/ Dougie Loan, SourceWhale)
Q4 is upon us, which means it’s almost time to craft next year’s plan. For most companies, that still means starting with a top-line number:“How ...
by Jeremiah Rizzo · Nov 13, 2025
Building a Profitable Marketing Program (w/ Adam Goyette, Growth Union)
Is your marketing program profitable? Do you know how much you can spend to profitably acquire new customers? Do your marketing and sales teams share ...
by Jeremiah Rizzo · Jun 30, 2025
BTB: Driving Business Growth with Strategic YouTube Content (w/ Jamar Diggs & Germeen Guillaume)
In this episode of “Metrics & Chill”, host Pete Caputa, CEO of Databox, is joined by Jamar Diggs, a YouTube consultant, and Germeen Guillaume, an ...
by Maria Rozhdestvenskaia · Nov 4, 2024
Proven Strategies for Growth in Healthcare Marketing (w/ Jennifer Christensen, Beacon Media + Marketing)
In this episode of “Metrics & Chill”, host Pete Caputa is joined by Jennifer Christensen, founder partner at Beacon Media and Marketing, a firm specializing ...
by Maria Rozhdestvenskaia · Nov 4, 2024
Implementing an Outcomes-Led Strategy (w/ Alli Blum, Hypothesis Department)
In this episode of “Metrics & Chill”, host Jeremiah Rizzo converses with Alli Blum about the implementation and benefits of an outcomes-led strategy for businesses ...
by Maria Rozhdestvenskaia · Nov 4, 2024
BTB: Building Purpose-Driven Marketing Strategies (w/ Andi Graham, Big Sea)
In this episode of “Metrics & Chill,” Pete Caputa hosts Andi Graham, the founder and CEO of Big Sea, a digital marketing agency that empowers ...
by Maria Rozhdestvenskaia · Nov 4, 2024
BTB: Mastering Data-Driven Legal Marketing Success (w/ Guy Alvarez, Good2BSocial)
In this episode of “Metrics & Chill,” Pete Caputa hosts Guy Alvarez, founder of Good2bSocial, a digital marketing agency tailored to law firms. Guy recently ...
by Maria Rozhdestvenskaia · May 15, 2024
How To Run a Lean ABM Program (w/ Mason Cosby, Scrappy ABM)
In this episode, Mason Cosby – founder of Scrappy ABM, shares the importance of aligning marketing and sales strategies for business growth. If want to ...
by Jeremiah Rizzo · Apr 9, 2024
Turning Proprietary Data Into Killer Content (Rachel Whitehead, ChartMogul)
Learn how Rachel Whitehead (VP Marketing, ChartMogul) and her team leveraged internal data to create valuable content that drove brand awareness, traffic, and signups. Links
by Jeremiah Rizzo · Apr 9, 2024
BTB: The Power of Co-Creating Content With Your Customers (w/ James Robert Lay, Digital Growth Institute)
James Robert Lay, founder and CEO of Digital Growth Institute, shares his journey of building a successful consulting practice focused on helping banks and credit ...
by Jeremiah Rizzo · Apr 9, 2024
BTB: How Top Performing Agencies Market Themselves (w/ Karl Sakas)
Get insights from our recent survey with Karl Sakas, to learn how 200+ agencies are marketing themselves. Links
by Jeremiah Rizzo · Apr 9, 2024
The State of Business Reporting (w/ Pete Caputa, Databox)
We recently surveyed 314 companies to learn how they’re setting goals and reporting performance to their teams. So in this episode, I chatted with Pete ...
by Jeremiah Rizzo · Feb 20, 2024