Market Research
Editor’s picks
![How to Improve Agency Operational Efficiency [Insights from 40+ Agencies]](https://cdnwebsite.databox.com/wp-content/uploads/2023/09/14052320/agency-client-collaboration-1000x563.png)
How to Improve Agency Operational Efficiency [Insights from 40+ Agencies]
What’s holding your agency back from operating at peak efficiency? Is it outdated workflows, misaligned priorities, or simply a lack of time to implement better ...
by Filip Stojanovic · May 13
Best KPIs for Marketing Agencies
You’re running campaigns for your clients and tracking their results like a hawk. A client’s Facebook ad with a CTR of 15%? Fantastic. A 100% ...
by Elise Dopson · Sep 17
8 Metrics and KPIs You Need to Track in Your Payroll Metrics Dashboard
Payroll is one of the most important business tasks to get right the first time. It determines the capacity and well-being of your organization’s lifeblood ...
by Melissa King · Jun 26, 2025
Measure Team Performance Effectively with These 30+ KPIs and Metrics
Poor communication, unclear metrics, scope creep, and the team being pulled in too many directions are just a few of the things that can derail ...
by Jessica Malnik · Jul 2, 2025
Beyond Attribution: 25 Experts on How Go-To-Market Teams Are Tracking Metrics in a Zero-Click Buyer Journey
As buyer journeys splinter across channels and “dark social,” GTM teams are rethinking how they drive – and measure – pipeline. In our latest research, ...
by Nevena Rudan · Nov 5, 2025
Impact of Generative AI & Changing Search Habits in the SEO Industry
The old rules of SEO are crumbling. Thanks to generative AI, search behavior is changing fast, and marketers who cling to outdated playbooks are already ...
by Nevena Rudan · Sep 28, 2025
How to Improve Agency Operational Efficiency [Insights from 40+ Agencies]
What’s holding your agency back from operating at peak efficiency? Is it outdated workflows, misaligned priorities, or simply a lack of time to implement better ...
by Filip Stojanovic · May 13
![How Go-To-Market Strategies Drive Success for Growing Businesses [Research Insights Based on 50+ Companies]](https://cdnwebsite.databox.com/wp-content/uploads/2022/04/06084859/social-media-Get-a-High-Level-View-of-Your-Strategy-at-Work.png)
How Go-To-Market Strategies Drive Success for Growing Businesses [Research Insights Based on 50+ Companies]
Struggling to grow your business? See how 50+ companies nailed their go-to-market strategies to dominate their markets.
by Filip Stojanovic · Dec 1, 2024
![Key B2B Marketing Trends to Look Out for in 2025 [Research Insights]](https://cdnwebsite.databox.com/wp-content/uploads/2022/07/30085447/intent-data-for-b2b-marketing-1000x563.jpg)
Key B2B Marketing Trends to Look Out for in 2025 [Research Insights]
It’s almost the end of 2024. Besides their holiday breaks, marketers have one question on their minds: What’s next? While we don’t have a crystal ...
by Melissa King · Nov 27, 2024
![How to Leverage Your Website Analytics to Acquire New Customers? [Research Findings Based on 100+ Companies]](https://cdnwebsite.databox.com/wp-content/uploads/2022/10/10044001/google-analytics-4-metrics-and-dimensions-guide-1000x563.png)
How to Leverage Your Website Analytics to Acquire New Customers? [Research Findings Based on 100+ Companies]
Tracking standard metrics isn’t enough – while many businesses monitor page views, bounce rates, and similar metrics, only a few are really taking advantage of ...
by Filip Stojanovic · Nov 19, 2024
![How Companies Use HubSpot to Drive Growth and Value [Insights from 160+ Teams]](https://cdnwebsite.databox.com/wp-content/uploads/2021/06/29052737/custom-hubspot-reports-1000x563.jpg)
How Companies Use HubSpot to Drive Growth and Value [Insights from 160+ Teams]
HubSpot reports that more than 200,000 companies use its product. But, with the software encompassing five different hubs and additional features, what does that usage ...
by Melissa King · Nov 13, 2024
How to Align Your Sales and Marketing Teams in B2B in 2025
Since sales and marketing both drive customers down the pipeline, it’s no wonder that the two departments often work together. When we surveyed more than ...
by Melissa King · Oct 31, 2024
B2B Podcast Marketing: Strategies and Successes from 100+ Brands
While blogs have reigned supreme as a popular form of content in B2B, more brands are looking into diversifying their formats. Podcasts are gaining traction ...
by Melissa King · Jul 11, 2025
AI Adoption in SMBs: Key Trends, Benefits, and Challenges from 100+ Companies
AI Adoption in SMBs: Key Trends, Benefits, and Challenges from 100+ Companies With larger competitors already using AI to streamline operations and gain a competitive ...
by Filip Stojanovic · Mar 3
![High Shopping Cart Abandonment Rate: Causes and Potential Solutions [Insights from 65+ Experts]](https://cdnwebsite.databox.com/wp-content/uploads/2022/01/17041843/ecommerce-challenges-1000x563.jpg)
High Shopping Cart Abandonment Rate: Causes and Potential Solutions [Insights from 65+ Experts]
Shopping cart abandonment is the silent killer of eCommerce profits. Despite businesses investing heavily in customer acquisition and optimizing user experience, cart abandonments are still ...
by Filip Stojanovic · Jul 1, 2025
How Does Website Age Impact Performance? Insights from 145+ Companies
What comes to mind when you think of an outdated website? Your answer will depend on how far back you’ve seen the internet, but it ...
by Melissa King · Aug 8, 2024
When and Why Should SMEs Upgrade Their Email Service Provider (ESP)?
It seems that there’s an email service provider (ESP) for everyone these days, whatever your marketing goals or industry. But this wide range of options ...
by Melissa King · Aug 2, 2024
![Organic vs. Paid Marketing: Which Works Better and Why? [Based on Research with 130 Companies]](https://cdnwebsite.databox.com/wp-content/uploads/2022/04/04050144/marketing-performance-challenges-1000x563.jpg)
Organic vs. Paid Marketing: Which Works Better and Why? [Based on Research with 130 Companies]
The debate between organic and paid marketing strategies continues to challenge many companies. Which approach delivers better results? Are there specific circumstances where one clearly ...
by Filip Stojanovic · Mar 4
The Role of Generative AI in Marketing: Insights from 600+ Companies
How is generative AI transforming marketing in 2024? And what real-world insights can we gain from agencies and businesses that have already implemented this technology? ...
by Filip Stojanovic · Feb 24
The State of Profitability in Digital Agencies in 2024 (75+ Expert Responses)
How profitable are digital agencies in 2024? What strategies are they using to stay ahead of the competition? Running a digital agency is no easy ...
by Filip Stojanovic · Mar 4
Sales Habits of Successful Small Business Owners and Entrepreneurs (Based on 180+ Expert Responses)
Small businesses live and die by their sales strategies. But what is it that sets highly successful small business owners and entrepreneurs apart in their ...
by Filip Stojanovic · Jul 11, 2024
5 Strategies for Call-Based Lead Generation & Management (Based on 110+ Expert Respondents)
How effective are your call-based lead generation strategies? Are they falling short of expectations? How can you improve your approach to convert more leads into ...
by Filip Stojanovic · Jun 27, 2024
SaaS Growth Marketing Challenges and Wins in 2024
If you’ve ever tried your hand at growth marketing, you know that it takes hard work and experimentation to get consistent results. Plus, you have ...
by Melissa King · Jun 20, 2024
Marketing and Sales in Uncertain Times: Strategies & Spending Impact (2024)
No matter what size your business is or what market you operate in, there’s one thing every business will confirm – marketing and sales during ...
by Filip Stojanovic · Jun 6, 2024
Landing Page Best Practices for B2B SaaS and Tech Companies
Google “landing page statistics” and you’ll find plenty of statistics for landing page performance in all businesses, but not so much for specific niches. If ...
by Melissa King · Sep 3