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12 Tips for Developing a Successful Data Analytics Strategy
Building a data-driven company starts with having a data analytics strategy. An effective data analytics strategy relies on three key components: people, processes, and data ...
PPC Analysis: 4 Expert Tips for Conducting an Impactful PPC Analysis
A thorough PPC analysis helps you understand how your pay-per-click (PPC) campaign did and ways you can improve it. However, the key to an effective ...
Outbound Marketing Strategy: 12 Tactics to Optimize Lead Generation in 2024
In the past decade or so, the success of inbound marketing has come largely at the expense of traditional outbound tactics. Inbound marketing has long ...
13 Important Instagram Business Metrics for Your B2B (with Tips to Track Them in 2024)
Sure, B2C businesses might get better engagement on Instagram, but that doesn’t mean that you can’t rely on it for your B2B needs. In fact, ...
6 Ways Marketers Are Using Generative AI: Is It Really Saving Time?
AI was the hot topic of 2023 and will continue to reign in 2024: ChatGPT first launched at the end of 2022 and became a ...
17 High-Converting Landing Page Examples to Inspire You in 2025
Whether you’re running a Google Ad campaign or one on social media, the ultimate goal is always the same: guiding prospects to a high-converting landing ...
B2B Sales Cycle Length: How Long Does It Usually Take to Close a Deal?
Are you stuck in a seemingly endless sales cycle? You’re not alone in that. Many businesses deal with that exact problem, and it’s not hard ...
The Ultimate Guide to Sales KPIs and Metrics – 43 KPIs You Should Track for 2025 (+ Dashboard Examples)
Do you know what one of the biggest mistakes sales teams make is? Trying to track and fit too many sales KPIs and metrics in ...
PPC Reporting Strategies: 11 Things You Should Include in a PPC Report
For most businesses, PPC reporting equals unorganized spreadsheets with a bunch of data that’s hard to sort and analyze. Once you manage to make some ...
The State of Agency-Client Collaboration in 2024
Most agencies struggle with the same challenge: proving the value of their work to their clients and showcasing performance in an understandable way while ensuring ...
How to Analyze Data in 2025 – A Step-by-Step Guide & Expert Tips
“Do you roll your eyes whenever you need to figure out exactly how to analyze data or create a comprehensive report? Research has shown that analyzing ...
How High Performing Agencies Market Themselves
Marketing agencies often neglect their own marketing, much like the shoemaker’s children who go without new shoes. Survey respondents reinforced this point, including Samantha Strazanac, ...
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Modern BI for teams that needs answers now
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