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13 Important Instagram Business Metrics for Your B2B (with Tips to Track Them in 2024)
Instagram

13 Important Instagram Business Metrics for Your B2B (with Tips to Track Them in 2024)

Sure, B2C businesses might get better engagement on Instagram, but that doesn’t mean that you can’t rely on it for your B2B needs. In fact, ...

Author's avatar by Filip Stojanovic | Apr 30, 2024
6 Ways Marketers Are Using Generative AI: Is It Really Saving Time?
Marketing

6 Ways Marketers Are Using Generative AI: Is It Really Saving Time?

AI was the hot topic of 2023 and will continue to reign in 2024: ChatGPT first launched at the end of 2022 and became a ...

Author's avatar by Nevena Rudan | Nov 28, 2024
17 High-Converting Landing Page Examples to Inspire You in 2024
Marketing

17 High-Converting Landing Page Examples to Inspire You in 2024

Whether you’re running a Google Ad campaign or one on social media, the endgame is the same: redirecting prospects to your landing page. That puts ...

Author's avatar by Masooma Memon | Jun 12, 2024
B2B Sales Cycle Length: How Long Does It Usually Take to Close a Deal?
Sales

B2B Sales Cycle Length: How Long Does It Usually Take to Close a Deal?

Are you stuck in a seemingly endless sales cycle?  You’re not alone in that. Many businesses deal with that exact problem, and it’s not hard ...

Author's avatar by Davor Štefanović | Jul 11, 2024
The Ultimate Guide to Sales KPIs and Metrics – 43 KPIs You Should Track for 2025 (+ Dashboard Examples)
Sales

The Ultimate Guide to Sales KPIs and Metrics – 43 KPIs You Should Track for 2025 (+ Dashboard Examples)

Do you know what one of the biggest mistakes sales teams make is? Trying to track and fit too many sales KPIs and metrics in ...

Author's avatar by Filip Stojanovic | Jan 2
PPC Reporting Strategies: 11 Things You Should Include in a PPC Report
Marketing

PPC Reporting Strategies: 11 Things You Should Include in a PPC Report

For most businesses, PPC reporting equals unorganized spreadsheets with a bunch of data that’s hard to sort and analyze. Once you manage to make some ...

Author's avatar by Stefana Zaric | May 2, 2024
The State of Agency-Client Collaboration in 2024
Agencies

The State of Agency-Client Collaboration in 2024

Most agencies struggle with the same challenge: proving the value of their work to their clients and showcasing performance in an understandable way while ensuring ...

Author's avatar by Nevena Rudan | Apr 9, 2024
How to Analyze Data in 2023 – A Step-by-Step Guide & Expert Tips
Dashboards & Visualization

How to Analyze Data in 2023 – A Step-by-Step Guide & Expert Tips

Do you roll your eyes when you see you’ve been assigned the task to “analyze data” or “create a report”? Research has shown that analyzing data ...

Author's avatar by Filip Stojanovic | May 29, 2024
How High Performing Agencies Market Themselves
Agencies

How High Performing Agencies Market Themselves

Marketing agencies often neglect their own marketing, much like the shoemaker’s children who go without new shoes. Survey respondents reinforced this point, including Samantha Strazanac, ...

Author's avatar by Nevena Rudan | Jun 15, 2024
8 Key Reports Every Sales Manager Should Know About
Reporting

8 Key Reports Every Sales Manager Should Know About

Going from a rockstar sales individual contributor to a great sales manager requires a mindset shift. It is no longer about smashing your own quotas. ...

Author's avatar by Jessica Malnik | Apr 9, 2024
46 Expert Tips for Boosting Organic Social Growth
Market Research

46 Expert Tips for Boosting Organic Social Growth

Organic social media is an effective strategy to grow your social channels provided you’re ready to think outside the box to engage with your audience. ...

Author's avatar by Masooma Memon | Apr 9, 2024
Google Analytics 4 Industry Benchmarks for 2023 and Beyond
Marketing

Google Analytics 4 Industry Benchmarks for 2023 and Beyond

If data is king, then we can say that Google Analytics 4 is the treasure map. But here’s the thing—most business owners are handed this ...

Author's avatar by Nevena Rudan | May 29, 2024
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