Market Research
Benchmark Reporting: How to Prepare, Analyze and Present a Good Benchmark Report?
Many people creating their first benchmark report get wrapped up in the science and methodology behind it. The result – the benchmark report ends up ...
by Jessica Malnik · Mar 3
5 Tips on How to Improve Your Reporting Process in 2023
Many folks who manage data as part of their jobs wish they could perform better reporting. When we asked 59 data pros about their reporting ...
by Melissa King · Jun 3, 2025
6 Key Differences Between Data Analysis and Reporting
Once you have data on hand, your job is far from done. You’ll need to collect it all together and put it into context to ...
by Melissa King · Aug 23, 2023
Facebook CPL (Cost-Per-Lead): What is It and How Do You Reduce It
Are you a business owner or marketer grappling with high costs per lead from your Facebook ads? You’re not alone. Many businesses, from marketing agencies ...
by Davor Štefanović · Feb 26
Dear Databox: 6 Ways to Reduce SaaS Customer Churn by Up to 40%
Are you seeing too many customers discontinuing their business relationship with you despite your efforts to increase customer retention and ensure a positive experience? We ...
by Stefana Zaric · Jul 19, 2023
Dear Databox: How to Improve Facebook Ad ROAS
Even though Facebook Ads can be an excellent revenue source for businesses, using it can be a bit tricky for those unfamiliar with the platform. ...
by Davor Štefanović · Aug 29, 2023
Dear Databox: How Do I Increase Traffic to My B2B SaaS Site?
While SEO has plenty of qualitative components like content quality and search intent, it’s a numbers game at its core. Your traffic numbers — and ...
by Melissa King · Jul 24, 2023
Best B2B Podcasts Every Marketer Should Listen to
Podcasts have given traditional blog posts a run for their money, considering how they’ve become a wealth of knowledge. After all, they provide learning on ...
by Saffa Faisal · Feb 1, 2024
Should More B2B Companies Invest in Organic Instagram Content?
Instagram is a tricky channel for marketers for business-to-business (B2B) companies. Since so much of its content is geared toward consumers rather than businesses, there ...
by Melissa King · Jul 5, 2023
Essential GA4 Events for Optimizing Your SaaS Marketing Funnel
It’s absolutely crucial for any company to have a marketing and sales funnel that lets them visualize performance at each stage of the customer journey: ...
by Davor Štefanović · Jun 26, 2023
Dear Databox: <strong>How to Increase the Volume of Discovery Calls?</strong>
You’ve perfected your pitch and you’re all ready for your next discovery call. But, before you have an opportunity to impress your lead during the ...
by Stefana Zaric · Jun 15, 2024
Strengthen Your B2B Brand: The Essential Guide to LinkedIn Employee Advocacy
The digital world is an ever-changing battlefield, and attention is one of the most important objectives. The constant evolution of social media means that companies ...
by Davor Štefanović · Jun 21, 2023
10 Common Data Quality Issues in Reporting and Best Practices to Overcome Them
Data is only as useful as its accuracy. A small error, say a miscalculation, can make a big difference – impacting your decision-making. No wonder ...
by Masooma Memon · Jun 21, 2023
LinkedIn Ads CTR: What’s a Good One and How to Improve It?
How many clicks are your LinkedIn ads getting? And how do you know whether that number is objectively good or in need of improvement? Assessing ...
by Filip Stojanovic · Feb 25
How to Create an SEO Report for Your Client in 2025
An SEO strategy without a consistent SEO report is like flying an airplane wearing blackout goggles. Sure, you might be in motion, but you have ...
by Filip Stojanovic · Jul 16, 2025
How to Identify the Right Target Audience for Your Website in 2025
How do you ensure you are delivering the right message to the right people at the right time? Identifying the target audience for your website ...
by Alexander B. Pavlinek · Feb 25
How Much Do Google Ads Cost? Understanding Google Ads Pricing in 2023
Even though it’s estimated that Google Ads delivers an 8:1 return on investment, not all businesses have fine-tuned their campaigns and marketing strategies to the ...
by Filip Stojanovic · Mar 3
Top 20 Website KPIs and Metrics to Track in 2023
Do you ever find yourself staring at your website analytics, wondering which metrics truly matter for your business’s online success? Whether you’re an ecommerce entrepreneur ...
by Alexander B. Pavlinek · Jun 26, 2025
25 Sales Performance Metrics to Track for Maximizing Sales Potential
How do you measure your sales team’s performance? Do you just rely on the number of new accounts closed or look at the total increase ...
by Saffa Faisal · May 2, 2024
8 Tips for Starting a YouTube Channel
More than 122 million people use YouTube daily, spending approximately half an hour per visit on average. It’s no wonder the world’s second most visited ...
by Masooma Memon · Jan 22
Understanding the Cost of Advertising on LinkedIn in 2024
Tired of throwing money into LinkedIn ad campaigns without seeing the results you want? As the world’s largest professional network, LinkedIn offers businesses a unique ...
by Filip Stojanovic · Jul 1, 2025