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About the Show
Your company has data. Lots of it. Marketing data, sales data, revenue data—you’re always collecting it. But how do you actually use it to improve performance and ultimately, increase revenue?
That’s the question we answer in Move The Needle. Each episode, we sit down with executives, RevOps pros, and GTM leaders from top companies to unpack the data-driven strategies behind their biggest wins. From setting targets and crafting plans to improving marketing and increasing sales, our guests share real stories of how data helped them get unstuck and drive growth.
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Recent Episodes
AI won’t fix your SaaS company
Why product-market fit determines whether you scale or stall Right now, many SaaS leaders are wondering how AI will change building and scaling software companies? …
From Instinct to Operating System: How Wistia Turned Strategy Into a Scalable Machine
In the early days of a company, decisions move quickly because the founder carries most of the context. Priorities are clear. Communication is simple. The …
Activation is broken: why most SaaS teams get it wrong and how to fix it
If activation feels fuzzy in your company, you’re not alone. In fact, Rodrigo Fernandez has seen the same pattern across hundreds of SaaS businesses: growth …
Treat your community like a product (with Dave Gerhardt, Exit Five)
Every SaaS team wants a “community.” Few actually turn one into a business. But Dave Gerhardt did. As the founder of Exit Five, a thriving …
Agility is the new growth strategy
Volatility is the new default. Uncertainty rivals pandemic-era chaos. Go-to-market leaders are stuck between long-term planning cycles and short-term fire drills. That’s a lot of …
LinkedIn isn’t vanity: How Brendan Hufford correlated impressions with revenue
Marketers often get into debates about “vanity metrics.” Pageviews, impressions, likes, follows — all often dismissed as fluff. And LinkedIn certainly used to get lumped …
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Databox Inc.
HQ: Boston, MA, USA
Modern BI for teams that needs answers now
Databox Inc.
HQ: Boston, MA, USA
Modern BI for teams that needs answers now
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