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About the Show
Your company has data. Lots of it. Marketing data, sales data, revenue data—you’re always collecting it. But how do you actually use it to improve performance and ultimately, increase revenue?
That’s the question we answer in Move The Needle. Each episode, we sit down with executives, RevOps pros, and GTM leaders from top companies to unpack the data-driven strategies behind their biggest wins. From setting targets and crafting plans to improving marketing and increasing sales, our guests share real stories of how data helped them get unstuck and drive growth.
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Recent Episodes
Treat your community like a product (with Dave Gerhardt, Exit Five)
Every SaaS team wants a “community.” Few actually turn one into a business. But Dave Gerhardt did. As the founder of Exit Five, a thriving …
Agility is the new growth strategy
Volatility is the new default. Uncertainty rivals pandemic-era chaos. Go-to-market leaders are stuck between long-term planning cycles and short-term fire drills. That’s a lot of …
LinkedIn isn’t vanity: How Brendan Hufford correlated impressions with revenue
Marketers often get into debates about “vanity metrics.” Pageviews, impressions, likes, follows — all often dismissed as fluff. And LinkedIn certainly used to get lumped …
Predictable Scale: The 6-Step System to Drive Consistent, Sustainable Growth
Scaling a business shouldn’t feel like a game of chance. But for many executives, that’s exactly what it feels like – working harder, adding new …
How to Get Marketing Out of the Order-Taking Trap: Kyle Lacy’s CREM Framework
Marketing should be the hub of go-to-market strategy – not the internal agency that just says “yes” to everything. But what does it take to …
Zero-Click Content Isn’t the Enemy of ROI – It’s the Future (w/ Amanda Natividad, SparkToro)
Amanda Natividad coined the term “zero-click content,” and now it’s everywhere. But there’s still a lot of confusion about what it is, how to do …
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Databox Inc.
HQ: Boston, MA, USA
Modern BI for teams that needs answers now
Databox Inc.
HQ: Boston, MA, USA
Modern BI for teams that needs answers now
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