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Move the Needle newsletter by Pete Caputa

Fix the business problems you run into with AI and data, in a 5-minute read

Every other week, our CEO, Pete Caputa, shares a practical way to solve a real business problem with AI and data, with clear steps you can follow in your own business. It’s written for leaders and agency owners who back their decisions with numbers.

Move the Needle newsletter by Databox

Trusted by 20,000+ teams worldwide

Every two weeks, you’ll get:

A step-by-step fix

For a common problem leaders face, using tools you already have

A faster workaround

With AI and data, so you save time on the same task

Prompts to copy

Ready to try right away

Teams

Who it’s for

Leaders

You decide where budget and effort go, and you want numbers behind the call before you commit. Each issue shows you how to get those numbers with AI and data.

Two colleagues reviewing numbers together, with a win rate card and a sales funnel chart

Agency owners

You run client accounts and have to show what’s working. Each issue gives you a fix you can use in your own agency and repeat for your clients.

Smiling woman holding a tablet, with a cost per lead card and a bar chart by channel

Discover more

Past issues

Move the Needle by Databox

Issue #62

You’re (probably) shipping wrong AI numbers

Why AI-generated numbers go wrong, and what to put in place so the ones you share hold up.

Issue #63

What should your team focus on this week

Remove deals with no recent activity from your pipeline numbers to see which ones to work this week.