Drawing Insights From Your Customer’s Journey (w/ Sam Bowley)

Many B2B companies could leverage data-driven insights from their customer lifecycle journey to hone their marketing strategy, improve retention, and increase revenue. The key is to think like a Rev Ops professional, even if you don’t have one on your team. Sam Bowley, an experienced Rev Ops executive, shares how B2B leaders can do this.

Metrics & Chill Podcast   |  May 24

Growing Your Company’s Newsletter (📈 MTN #11)

Move The Needle   |  May 23

Building Trust By Answering Questions (w/ Marcus Sheridan)

Marcus Sheridan (Partner at Impact, Author of They Ask, You Answer) gives an incredible breakdown of how B2B companies can create content that answers prospective customers’ objections, questions, and concerns, in order to build trust and increase sales.

Metrics & Chill Podcast   |  May 17

BTB: Growing B2B Newsletter Subscribers (w/ Tara Robertson)

In this episode, we explore how a B2B company can grow its newsletter subscribers, and tackle issues like send frequency, list maintenance, what content you write about, and more.

Metrics & Chill Podcast   |  May 10

Profitable LinkedIn Ads for $3k/mo? (📈 MTN #10)

Move The Needle   |  May 10

Driving Growth w/ Short & Long-Term Planning (w/ Amrita Mathur, Superside)

Learn how Amrita Mathur (VP Marketing) has helped Superside grow to $45m in 4 years, using a combination of short and long-term planning.

Metrics & Chill Podcast   |  May 3

BTB: Who Are Google Search Ads Best For? (w/ Silvio Perez)

Who are Google Ads best for? How can you know if you’ll get a good ROI? And what are the factors that make them successful or unsuccessful? Learn in this episode.

Metrics & Chill Podcast   |  Apr 26

More B2B Companies Are Turning To Influencers & Sponsorships (📈 MTN #09)

Move The Needle   |  Apr 26

Knowing & Serving Your Website Visitors (w/ Gaetano DiNardi)

Gaetano DiNardi shares what many companies get wrong when they analyze website performance and traffic, and steps you can take to better know and serve your visitors.

Metrics & Chill Podcast   |  Apr 19

Bootstrapping to $15m by finding product-market fit (📈 MTN #08)

Move The Needle   |  Apr 18

BTB: Profitable LinkedIn Ads for $3k/mo? (w/ JD Garcia, Impactable)

Our benchmark data shows that it’s relatively inexpensive to run impression-focused ads on LinkedIn. We explore the topic, “should more companies try this? And can they run profitable ads for just $3k/mo?”

Metrics & Chill Podcast   |  Apr 12

Running Successful Growth Experiments (w/ Andres Glusman, DoWhatWorks)

Andres Glusman (CEO, DoWhatWorks) shares a simple framework to help you run more successful growth experiments, and save time and money.

Metrics & Chill Podcast   |  Apr 5

Building A Brand Media Arm (w/ Mark Jung, Nextiva)

Learn how Nextiva’s Mark Jung drives predictable growth by finding his brand’s white space, building a media arm to communicate it, and being different – not better.

Metrics & Chill Podcast   |  Mar 29

A simple framework to improve your existing funnel (📈 MTN #07)

Move The Needle   |  Mar 28

Finding Product-Market Fit To Hit $15m+ ARR (w/ Adam Robinson, Retention.com)

Learn how Adam Robinson found product-market fit and bootstrapped Retention.com from $0 to $15m+ ARR.

Metrics & Chill Podcast   |  Mar 22

Validate ideas & test new marketing channels (📈 MTN #06)

Move The Needle   |  Mar 15

Optimizing Your Existing Funnel (w/ Adam Goyette, Curdis)

Adam Goyette (Founder, Curdis) shares the framework he uses and recommends to identify growth and optimization opportunities from your existing marketing and sales funnel.

Metrics & Chill Podcast   |  Mar 15

Understanding How To Grow (w/ Frank Rocchio, Lone Fir Creative)

Learn how Frank Rocchio implemented a new framework to help the team at Lone Fir Creative better understand how to troubleshoot and hit their growth goals.

Metrics & Chill Podcast   |  Mar 8

Building A Top Performing Agency (w/ Bob Ruffolo, IMPACT)

Learn how Bob Ruffalo was able to grow IMPACT, a coaching and training company that helps businesses improve their sales, marketing, communication, and leadership, into a $12m firm that’s in the top 93rd-100th percentile of his agency peers.

Metrics & Chill Podcast   |  Mar 1

Tactical Ideas to Drive Growth (w/ Ryan O’Hara, Request For Meeting)

Learn how Ryan O’Hara uses data to validate product ideas at Request For Meeting, and double down on the marketing channels there are already working.

Metrics & Chill Podcast   |  Feb 22

Hit Your Best Quarter Ever By Adding Leading Metrics (w/ Brandon Powell, HatchWorks)

Do you have trouble setting goals at your company? Or that you don’t have any real control over hitting them? Learn how Brandon Powell (CEO of HatchWorks) implemented a new goal-setting process to lead his team to their best quarter ever.

Metrics & Chill Podcast   |  Feb 15

Using KPIs to Drive Holistic Growth (w/ Benyamin Elias, Podia)

Benyamin Elias, VP of Marketing at Podia, shares how to have a well-informed marketing gut and how to use KPIs to inform the growth of your business.

Metrics & Chill Podcast   |  Feb 8

The State of Business Reporting (w/ Pete Caputa, Databox)

Learn how SMBs are setting goals, reporting performance, and more.

Metrics & Chill Podcast   |  Feb 1

Starting And Growing a Community (w/ Mike Rizzo, MarketingOp

Get insights from Community-Led Founder Mike Rizzo, on how to start and grow a successful community that drives meaningful growth to your business.

Metrics & Chill Podcast   |  Jan 25

Using “Process KPIs” to Hit Goals (Hillary Carpio, Snowflake)

Learn how Hillary Carpio (Sr. Dir. of ABM at Snowflake) uses “Process KPIs” to ensure her team can create sustainable, repeatable processes that help them hit their goals.

Metrics & Chill Podcast   |  Jan 18

Doubling Email Subscribers In 1 Month (w/ Camille Trent)

Learn how Camille Trent used LinkedIn to double PeerSignal’s email subscribers from 6k to 12k in just 1 month.

Metrics & Chill Podcast   |  Jan 11

Improving Landing Page Conversion by 55% in 30 Days (w/ Peyton Walbeck, Nectar)

Learn how Peyton Walbeck increased Nectar’s landing page conversion by 55% in 30 days.

Metrics & Chill Podcast   |  Jan 4

Building Repeatable Revenue Streams (w/ Tory Kindlick, Refine Labs)

Learn how Refine Labs uses their new Revenue R&D method to build new, sustainable revenue streams for clients.

Metrics & Chill Podcast   |  Dec 21 2022

Growing Traffic by 20% in 30 Days (w/ Brendan Hufford, Growth Sprints)

Learn how Brendan Hufford (founder of Growth Sprints) grew ActiveCampaign’s traffic by 20% (in just 30 days).

Metrics & Chill Podcast   |  Dec 14 2022

Increasing Monthly Traffic by 313% (w/ Nate Turner, Ten Speed)

Learn how Nate Turner and his team at Ten Speed were able to help their B2B SaaS Client increase monthly traffic by 313% and double free trial signups.

Metrics & Chill Podcast   |  Dec 7 2022

Setting Marketing KPIs & Goals (w/ Kristina Simonson, Privy)

Learn how Kristina Simonson is leading her team in restructuring the way they approach KPI and goal setting at Privy.

Metrics & Chill Podcast   |  Nov 30 2022

Sourcing 50% of Deals via Outbound (w/ Dee Acosta, Metadata)

Learn how Dee Acosta sourced 50% of all his deals via outbound at Metadata.

Metrics & Chill Podcast   |  Nov 16 2022

Driving 83 G2 Reviews (w/ Nick Bennett, Alyce)

Learn how Nick Bennett drove 83 G2 reviews in 1 quarter, in order to drive signups, improve retention, build social proof and tons more.

Metrics & Chill Podcast   |  Nov 9 2022

Increasing Signups By 30% (w/ Rand Fishkin, SparkToro)

Learn how the SparkToro team invest in zero-click content and rely on so-called “vanity metrics” to drive signups and revenue.

Metrics & Chill Podcast   |  Nov 2 2022

Increasing Monthly Recurring Revenue (MRR) by 10x

Learn how Asia Orangio (CEO & Founder of DemandMaven) helped a client increase their monthly recurring revenue (MRR) by 10x.

Metrics & Chill Podcast   |  Oct 26 2022

Growing Customers & Revenue (w/ Tim Soulo, Ahrefs)

Learn how Tim Soulo (CMO at Ahrefs) thinks about setting goals, measuring (or not measuring) KPIs, and using content to drive customers and revenue in a largely unmeasurable way.

Metrics & Chill Podcast   |  Oct 19 2022

Increasing ABM Account Engagement by 50 Percent

Learn how Peter Zawistowicz increased Gremlin’s engagement among targeted accounts by over 50% in 1 quarter.

Metrics & Chill Podcast   |  Oct 12 2022

Increasing Inbound to MQL Conversion by 20 Percent

Learn how AJ Alonzo (Director of Marketing at demandDrive) improved their inbound lead to marketing qualified lead (MQL) percentage by over 20%.

Metrics & Chill Podcast   |  Oct 5 2022

Growing Organic Visitors by 299%

Learn how Emilia Korczynska (Head of Marketing at UserPilot) grew organic visitors by 299% & conversions from organic content by 59%.

Metrics & Chill Podcast   |  Sep 28 2022

Driving 3,500 Paid Accounts Through a Virtual Event

Learn how Anna Tutckaia, Head of Marketing at ManyChat, ran a virtual event that drove 26k signups and 3,500 new paid accounts.

Metrics & Chill Podcast   |  Sep 21 2022

Improving Scaled to Productivity

Learn how Amanda Ono of Resolver improved Scaled to Productivity: the time it takes new hires to onboard, go through training, and be successful at their role, driving $700,000 in profit.

Metrics & Chill Podcast   |  Sep 14 2022

Driving Inbound SAO’s in 3 Steps

MJ Peters, VP of Marketing at CoLab, shares the 3 levers she pulls to drive inbound SAOs.

Metrics & Chill Podcast   |  Sep 7 2022

Growing Organic Traffic to the Blog (w/ Fara Rosenzweig, WorkRamp)

Learn how Fara Rosenzweig (Head of Content at WorkRamp) grew Organic Traffic to the Workramp Blog, resulting in 77% increase in new blog traffic QOQ.

Metrics & Chill Podcast   |  Aug 31 2022

Growing Lead to Opportunity Conversion Rate by 49%

Learn how Jonathan Bland (Co-Founder, Omni Lab Consulting) grew a client’s Lead to Opportunity Conversion Rate from 25% to 74%.

Metrics & Chill Podcast   |  Aug 24 2022

Growing Inbound Leads by 50 Percent (w/ Brad Hoos, The Outloud Group)

Learn how The Outloud Group, an influencer marketing agency, took steps to grow their inbound leads by 50%.

Metrics & Chill Podcast   |  Aug 17 2022

Gaining 1,200 New MQLs via Virtual Events (w/ Ollie Whitfield, VanillaSoft)

Learn how VanillaSoft drove 1,200 new MQLs through virtual events.

Metrics & Chill Podcast   |  Aug 10 2022

Generating SQLs via LinkedIn Ads (w/ Gabriel Ehrlich, Remotion)

Remotion – a LinkedIn Ads Agency for B2B – shares insights on how to generate SQLs using LinkedIn Ads.

Metrics & Chill Podcast   |  Aug 3 2022

Driving 70 Percent of Qualified Pipeline via Inbound (w/ Pete Lorenco, Alyce)

Learn how Alyce drives 70% of qualified pipeline via inbound sources.

Metrics & Chill Podcast   |  Jul 27 2022

Doubling Free-to-Paid Conversion Rate (w/ Amanda Natividad, SparkToro)

Learn how SparkToro doubled their sales with an improved onboarding experience, email nurturing and office hours.

Metrics & Chill Podcast   |  Jul 20 2022

Increasing HIRO Pipeline by 76% (w/ Chris Walker, Refine Labs)

Learn how Refine Labs grows HIRO Pipeline for their clients by 76 percent.

Metrics & Chill Podcast   |  Jul 13 2022

Increasing Sales Efficiency Ratio (w/ Referral Rock)

Learn how Referral Rock improved their Sales Efficiency Ratio to onboard customers faster, increase speed-to-launch rate, and do more with less.

Metrics & Chill Podcast   |  Jul 6 2022

Increasing Free Trial to Customer Conversion to 70 Percent (w/ CallRail)

Learn how CallRail increased conversion percentage for as high as 10 points for some customer cohorts.

Metrics & Chill Podcast   |  Jun 29 2022

Improving Website Conversion Rate by 6% (w/ Help Scout)

Learn how Help Scout improved its website conversion rate to increase demo requests by 56% and free trials by 6%.

Metrics & Chill Podcast   |  Jun 23 2022