Any Google Ads pay-per-click (PPC) expert understands that a needed skill of their job is the ability to confidently answer the question “is my campaign ...
Rethinking the best ways to reach your target audience in 2024? With many markets becoming overcrowded, staying front-of-mind for your ideal customers and keeping your ...
Becoming profitable (and staying there) with PPC advertising is getting harder each year, especially for smaller businesses. And if you’re only relying on your own ...
High competition and high costs of running Google ads can be intimidating for many business owners and turn them away from marketing their business this ...
Where do you want to see your ads in 2024? The answer seems to be straightforward – At the top of the search results page. ...
The PPC keyword landscape is always changing. Just because one of your keywords tops your list now doesn’t mean that it’ll be outshined by another ...
So you’ve been tasked with the delivery of accurate analytics and reporting to your client and manager. One of the most important things you must ...
We know; competing in the digital marketing arena can feel overwhelming and daunting. The sheer volume of data, diverse performance metrics, and the constantly changing ...
Even though it’s estimated that Google Ads delivers an 8:1 return on investment, not all businesses have fine-tuned their campaigns and marketing strategies to the ...
The economy takes a minor slump, and marketing budgets are the first to take a hit. PPC budgets, in particular, because of the high upfront ...
Our benchmark data shows that for B2B companies, the median cost per click (CPC) is $1.52, while the median cost per conversion is $65.16. At ...
Are you making the most out of your Google Ads campaigns? Does your target audience find the ads relevant and are they going further down ...
Join 77,800+ leaders who are learning how to make data a competitive advantage.