Google Ads
Google Ads Forecasting: The 3 Methods That Actually Work in 2026
Google Ads forecasting is the practice of projecting future campaign performance, including spend, clicks, conversions, CPA, and ROAS, based on historical account data, planned budget ...
by Nevena Rudan · May 26
The Ad Attribution Problem: Every Platform Claims Credit, Nobody Tells the Truth
TL;DR Google Ads claims 47 conversions. Meta claims 52. LinkedIn claims 31. Your CRM shows 38 closed customers. Someone is lying – and it’s not ...
by Nevena Rudan · Sep 24
How B2B Teams Are Cutting Paid Ad Waste (Without Losing Pipeline)
How can I make my paid ads profitable again? If your paid ads look fine in dashboards, but the pipeline isn’t growing, you’re not alone. ...
by Nevena Rudan · Sep 24
How to Use Impression and Click Share Metrics to Scale Your Google Ads Campaigns
Any Google Ads pay-per-click (PPC) expert understands that a needed skill of their job is the ability to confidently answer the question “is my campaign ...
by Andrew Humphrey · Jun 2, 2025
Microsoft Ads vs. Google Ads: Which Platform to Choose in 2025?
Rethinking the best ways to reach your target audience in 2025? With many markets becoming overcrowded, staying front-of-mind for your ideal customers and keeping your ...
by Stefana Zaric · Jun 5, 2025
PPC Industry Benchmarks for 2024
Becoming profitable (and staying there) with PPC advertising is getting harder each year, especially for smaller businesses. And if you’re only relying on your own ...
by Nevena Rudan · May 7
What Is a Good Google Ads Conversion Rate and How to Improve It?
High competition and high costs of running Google ads can be intimidating for many business owners and turn them away from marketing their business this ...
by Alexander B. Pavlinek · Feb 25
20+ Must-Know Google Ads Statistics to Inform Your Strategy in 2024
Where do you want to see your ads in 2024? The answer seems to be straightforward – At the top of the search results page. ...
by Stefana Zaric · Apr 10
How to Create, Read, and Understand Web Analytics Reports
So you’ve been tasked with the delivery of accurate analytics and reporting to your client and manager. One of the most important things you must ...
by Djordje Cvijovic · Jun 5, 2025
Google Ads Benchmarks by Industry
We know; competing in the digital marketing arena can feel overwhelming and daunting. The sheer volume of data, diverse performance metrics, and the constantly changing ...
by Nevena Rudan · Sep 24
How Much Do Google Ads Cost? Understanding Google Ads Pricing in 2023
Even though it’s estimated that Google Ads delivers an 8:1 return on investment, not all businesses have fine-tuned their campaigns and marketing strategies to the ...
by Filip Stojanovic · Mar 3
Is Your Google Ads CPC Too High? 41 Experts Share How to Optimize It
The economy takes a minor slump, and marketing budgets are the first to take a hit. PPC budgets, in particular, because of the high upfront ...
by Saffa Faisal · May 13, 2023
BTB: Who Are Google Search Ads Best For? (w/ Silvio Perez)
Our benchmark data shows that for B2B companies, the median cost per click (CPC) is $1.52, while the median cost per conversion is $65.16. At ...
by Jeremiah Rizzo · Feb 20, 2024
Google Ads Click-Through Rate (CTR): Expert Tips on How to Increase It & Benchmark Data to Assess Performance
Are you making the most out of your Google Ads campaigns? Does your target audience find the ads relevant and are they going further down ...
by Filip Stojanovic · Apr 9, 2025
How to Automate Google Ads Reports for Your Agency Clients
If you’re an agency that handles Google Ads campaigns for your clients, then there’s a good chance you have to prepare and deliver performance reports ...
by Djordje Cvijovic · Nov 4, 2024
Who Gets the Best Use Out of Google Ads?
When you join a conversation about Google Ads’ efficacy, you’ll often see people fall into one of two camps. One side calls it the must-have ...
by Melissa King · Mar 3
![The 10 Most Important Google Ads Metrics [Original Data]](https://cdnwebsite.databox.com/wp-content/uploads/2018/04/09130408/TopAdWordsMetricsBG-640x384.jpg)
The 10 Most Important Google Ads Metrics [Original Data]
Successful advertising is all about matching your promotion with the user’s intent. While intent itself is hard to measure, the digital ad landscape has given ...
by Tamara Omerovic · Jun 5, 2025
Facebook Ads vs. Google Ads: Which Is Best for Your Business?
Facebook Ads and Google Ads are the King Kong and Godzilla of the PPC marketing world. However, these platforms target completely different users in the ...
by Spela Mlekuz · Jul 10, 2025
The Ultimate PPC Reporting Dashboard For Marketing Agencies
If you are managing paid ads for clients, you know how overwhelming and time-consuming it can be to track and monitor PPC campaign performance. Most ...
by Monise Branca · Jul 6, 2023
Google Adwords Call Reports: How to Monitor Call Conversion Tracking with Google Adwords
Did you know that phone calls are responsible for more than 40% of all search-related conversions? Not only that, the majority of eCommerce businesses nowadays ...
by Filip Stojanovic · Feb 7, 2022
Using Search Query Report in Google Ads: 7 Best Practices for Refining Your PPC Campaigns
Another day another report. It’s probably one of the truisms of any senior position that you’ll spend more time and effort drafting and analyzing reports ...
by Davor Štefanović · Mar 8, 2023