Google Ads
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How B2B Teams Are Cutting Paid Ad Waste (Without Losing Pipeline)
How can I make my paid ads profitable again? If your paid ads look fine in dashboards, but the pipeline isn’t growing, you’re not alone. ...
How to Use Impression and Click Share Metrics to Scale Your Google Ads Campaigns
Any Google Ads pay-per-click (PPC) expert understands that a needed skill of their job is the ability to confidently answer the question “is my campaign ...
Microsoft Ads vs. Google Ads: Which Platform to Choose in 2025?
Rethinking the best ways to reach your target audience in 2025? With many markets becoming overcrowded, staying front-of-mind for your ideal customers and keeping your ...
PPC Industry Benchmarks for 2024
Becoming profitable (and staying there) with PPC advertising is getting harder each year, especially for smaller businesses. And if you’re only relying on your own ...
What Is a Good Google Ads Conversion Rate and How to Improve It?
High competition and high costs of running Google ads can be intimidating for many business owners and turn them away from marketing their business this ...
20+ Must-Know Google Ads Statistics to Inform Your Strategy in 2024
Where do you want to see your ads in 2024? The answer seems to be straightforward – At the top of the search results page. ...
Google Ads Forecasting: How to Improve Your ROAS With Accurate Projections
The PPC keyword landscape is always changing. Just because one of your keywords tops your list now doesn’t mean that it’ll be outshined by another ...
How to Create, Read, and Understand Web Analytics Reports
So you’ve been tasked with the delivery of accurate analytics and reporting to your client and manager. One of the most important things you must ...
Google Ads Benchmarks by Industry
We know; competing in the digital marketing arena can feel overwhelming and daunting. The sheer volume of data, diverse performance metrics, and the constantly changing ...
How Much Do Google Ads Cost? Understanding Google Ads Pricing in 2023
Even though it’s estimated that Google Ads delivers an 8:1 return on investment, not all businesses have fine-tuned their campaigns and marketing strategies to the ...
Is Your Google Ads CPC Too High? 41 Experts Share How to Optimize It
The economy takes a minor slump, and marketing budgets are the first to take a hit. PPC budgets, in particular, because of the high upfront ...
BTB: Who Are Google Search Ads Best For? (w/ Silvio Perez)
Our benchmark data shows that for B2B companies, the median cost per click (CPC) is $1.52, while the median cost per conversion is $65.16. At ...
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