Melissa King, Author at Databox

Reporting

6 Key Differences Between Data Analysis and Reporting

Data reporting and analysis are both critical to data-informed business practices, but what’s the difference? Learn from 45 experts.

Reporting Melissa King | Sep 14

Reporting

9 Vital Small Business Financial Reports for Your Organization

Which small business financial reports should you track for your organization? We asked 46 SMBs for their opinion.

Reporting | Sep 6

Analytics

8 Common Mistakes in Data Analysis for Marketers to Avoid

How can you avoid common mistakes in data analysis for marketing? Marketers suggest looking out for these 8 common pitfalls.

Analytics | Aug 18

Analytics

9 Small Business Performance Metrics Every Owner Should Monitor for Success

What small business performance metrics should you track as an SME executive? Consider watching these 9 metrics, as recommended by 25+ experts.

Analytics | Aug 9

Marketing

Google Ads Forecasting: How to Improve Your ROAS With Accurate Projections

Google Ads forecasting lets you design a campaign around future performance. We asked advertising pros about their favorite projection tools and strategies.

Marketing | Jul 22

Facebook Ads for Ecommerce: 11 Ways to Optimize Ads for Your Online Store

Want to maximize the ecommerce sales you get from Facebook Ads? Follow these 11 tips from ecommerce marketing experts.

Social Media | Jul 12

Marketing

16 Expert Strategies for Researching Your Ad Campaign’s PPC Keywords

Where should you turn for high-converting PPC keywords? We talked to more than 40 marketers who shared 16 sources of inspiration.

Marketing | Jul 6

Sales

11 Common Sales Mistakes to Avoid If You Want to Close a Deal

Want to keep your prospects moving toward a sale? Don’t make these 11 sales mistakes pointed out by 60+ sales experts.

Sales | Jul 2

Sales

13 HubSpot CRM Custom Fields You Should Setup

HubSpot custom fields upgrade the CRM from a nifty tool to a sales powerhouse. Discover the must-have custom properties from 20+ sales experts.

Sales | Jun 18

Marketing

Are Your Website Conversion Rates Dropping? Try These 20 Tips

If you notice your website conversion rates dropping, don’t fret. Instead, try these 20 tactics sourced from our community of experts.

Marketing | Jun 14

PPC

15 Expert Tips for Maximizing Your Facebook Ad Conversions

Trying to boost your Facebook Ads conversions? We asked more than 40 marketers to share their best Facebook Ads optimization tips.

PPC | Jun 8

Marketing

Cost Cap vs. Bid Cap: Which One Will Supercharge Your Facebook Ad Campaign?

Should you use cost cap or bid cap in your cost control settings for Facebook Ads? Learn which factors to consider from 15 marketers.

Marketing | Jun 2

24 Examples of Stellar Instagram Business Profiles for Marketers on Any Budget

Get inspiration for your organization’s Instagram profile from these 27 accounts recommended by marketing professionals.

Social Media | May 27

Analytics

Should You Upgrade to Google Analytics 4: 25+ Marketers Share Their Opinions

Not sure if you should upgrade to Google Analytics 4? Get insight from 25+ marketers on their GA4 experience.

Analytics | May 24

Analytics

The 17 Best Asana Integrations for Collaboration, Productivity and Reporting, According to 50+ Marketers

Become an Asana power-user by adding one of these 17 integrations to your workflow.

Analytics | May 10

Facebook vs. Linkedin: Which Channel is Better for B2B Marketing?

How does B2B marketing work on Facebook vs. LinkedIn? Find out which of the two platforms 20+ experts prefer and why.

Social Media | Apr 22

Marketing

How to Grow a Digital Marketing Agency: 20 Tried and True Strategies From Marketing Experts

When you own a digital marketing agency, growth is always at the top of your mind. Discover how 47 agency professionals managed to thrive in the past 12 months.

Marketing | Apr 15

Sales

14 Must-Ask Questions for Your Marketing Agency’s Prospective Client Questionnaire

A prospective client questionnaire will help you nurture high-quality working relationships. Find out what questions to ask from 20+ sales experts.

Sales | Apr 7

Marketing

9 Ways to Increase Your Branded Search Traffic for High-Quality Leads

Branded search traffic has incredible potential for SEO and conversion. Find out how 72 marketers leverage it to get high-quality leads.

Marketing | Mar 30

Sales

12 Customer Support Tools for an Unstoppable Service Desk

Equip your support desk with the best tools for live chats, service management, and customer communication, as recommended by 10+ experts.

Sales | Mar 26

9 Facebook Pixel Tips and Tricks for Optimizing Your Ad Targeting

Facebook’s tracking pixel offers valuable insight into your customers’ behavior. Learn how to tap into that knowledge with advice from 12 marketers.

Social Media | Mar 15

Maximize Paid Advertising with These 6 Ecommerce Facebook Remarketing Strategies

Facebook Ads remarketing can help you snag abandoned carts and retain more customers. Become a remarketing pro with these 6 remarketing strategies.

Social Media | Mar 11

Analytics

Monthly Recurring Revenue: 11 Tips for Improving Your MRR for Better Business Growth

Need to calculate a revenue your business can count on? 20 experts will help you learn how to calculate MRR and increase it.

Analytics | Mar 2

Marketing

The 11 Best Marketo Integrations for Marketers

Marketo is a powerful marketing tool on its own, but with these 11 integrations, it can become an irreplaceable tool in your tech stack.

Marketing | Feb 24

Instagram Ads For Beginners: 8 Tips for Creating High-Performing Instagram Ads

Want to make Instagram ads that convert? Learn how to create Instagram ads and promoted posts that get results from marketing experts across the globe.

Social Media | Feb 19

Marketing

Best Podcast Hosting Platforms: 15+ Marketers Share Where to Host Your Company’s Podcast

Podcasts can be a powerful content marketing channel for your business. 15+ marketers share what they consider the best podcast platform.

Marketing | Feb 11

Marketing

How to Perform a Facebook Ads Audit to Maximize the Effectiveness of Your Campaign

Ready to leverage your Facebook ads strategy? Learn the most effective Facebook Ads auditing approaches from more than 20 marketing professionals.

Marketing | Feb 2

Management

Stay on Top of Your Company’s Performance with These 9 Executive Dashboard Metrics

Power up your executive dashboard with these 9 insightful KPIs and metrics as recommended by dozens of business owners and executives.

Management | Jan 28

Marketing

12 Expert Tips for Using Google Shopping Ads to Increase Sales

What can you do to take advantage of Google Shopping ads’ large share of Google search ad clicks? We asked 20 experts for advice.

Marketing | Jan 22

Marketing

LinkedIn Outreach: Get a Response to Your Cold Messages with These 16 Proven Tips

Want to learn how to perform LinkedIn outreach that actually gets results? 40+ experts share 16 tips for doing successful LinkedIn prospecting.

Marketing | Jan 7

Articles by author Melissa King

Data reporting and analysis are both critical to data-informed business practices, but what’s the difference? Learn from 45 experts.

Which small business financial reports should you track for your organization? We asked 46 SMBs for their opinion.

How can you avoid common mistakes in data analysis for marketing? Marketers suggest looking out for these 8 common pitfalls.

What small business performance metrics should you track as an SME executive? Consider watching these 9 metrics, as recommended by 25+ experts.

Google Ads forecasting lets you design a campaign around future performance. We asked advertising pros about their favorite projection tools and strategies.

Want to maximize the ecommerce sales you get from Facebook Ads? Follow these 11 tips from ecommerce marketing experts.

Where should you turn for high-converting PPC keywords? We talked to more than 40 marketers who shared 16 sources of inspiration.

Want to keep your prospects moving toward a sale? Don’t make these 11 sales mistakes pointed out by 60+ sales experts.

HubSpot custom fields upgrade the CRM from a nifty tool to a sales powerhouse. Discover the must-have custom properties from 20+ sales experts.

If you notice your website conversion rates dropping, don’t fret. Instead, try these 20 tactics sourced from our community of experts.

Trying to boost your Facebook Ads conversions? We asked more than 40 marketers to share their best Facebook Ads optimization tips.

Should you use cost cap or bid cap in your cost control settings for Facebook Ads? Learn which factors to consider from 15 marketers.

Get inspiration for your organization’s Instagram profile from these 27 accounts recommended by marketing professionals.

Not sure if you should upgrade to Google Analytics 4? Get insight from 25+ marketers on their GA4 experience.

Become an Asana power-user by adding one of these 17 integrations to your workflow.

How does B2B marketing work on Facebook vs. LinkedIn? Find out which of the two platforms 20+ experts prefer and why.

When you own a digital marketing agency, growth is always at the top of your mind. Discover how 47 agency professionals managed to thrive in the past 12 months.

A prospective client questionnaire will help you nurture high-quality working relationships. Find out what questions to ask from 20+ sales experts.

Branded search traffic has incredible potential for SEO and conversion. Find out how 72 marketers leverage it to get high-quality leads.

Equip your support desk with the best tools for live chats, service management, and customer communication, as recommended by 10+ experts.

Facebook’s tracking pixel offers valuable insight into your customers’ behavior. Learn how to tap into that knowledge with advice from 12 marketers.

Facebook Ads remarketing can help you snag abandoned carts and retain more customers. Become a remarketing pro with these 6 remarketing strategies.

Need to calculate a revenue your business can count on? 20 experts will help you learn how to calculate MRR and increase it.

Marketo is a powerful marketing tool on its own, but with these 11 integrations, it can become an irreplaceable tool in your tech stack.

Want to make Instagram ads that convert? Learn how to create Instagram ads and promoted posts that get results from marketing experts across the globe.

Podcasts can be a powerful content marketing channel for your business. 15+ marketers share what they consider the best podcast platform.

Ready to leverage your Facebook ads strategy? Learn the most effective Facebook Ads auditing approaches from more than 20 marketing professionals.

Power up your executive dashboard with these 9 insightful KPIs and metrics as recommended by dozens of business owners and executives.

What can you do to take advantage of Google Shopping ads’ large share of Google search ad clicks? We asked 20 experts for advice.

Want to learn how to perform LinkedIn outreach that actually gets results? 40+ experts share 16 tips for doing successful LinkedIn prospecting.