Melissa King, Author at Databox

Marketing | Nov 28 2022

Analytics | Aug 17 2022

Analytics | Jul 15 2022

Reporting | Jun 24 2022

Analytics | Jun 22 2022

Analytics | May 27 2022

Analytics | Apr 18 2022

Reporting | Apr 15 2022

Analytics | Mar 21 2022

Marketing | Feb 17 2022

Analytics | Jan 26 2022

Reporting | Dec 13 2021

Analytics | Nov 26 2021

Reporting | Nov 11 2021

Agencies | Oct 18 2021

Reporting | Sep 14 2021

Analytics | Aug 18 2021

Sales | Jul 2 2021

Sales | Jun 18 2021

Marketing | Jun 14 2021

PPC | Jun 8 2021

Analytics | May 24 2021

Marketing | Apr 15 2021

Sales | Apr 7 2021

Marketing | Mar 30 2021

Sales | Mar 26 2021

Marketing | Feb 24 2021

Marketing | Feb 11 2021

Marketing | Jan 22 2021

Articles by author Melissa King

YouTube is a frequently untapped marketing channel for B2B companies. Let’s dig into the top challenges and opportunities for B2B.

YouTube videos offer infinite creative options for your marketing campaign. Try one of these 15 types of YouTube videos for your next upload.

What email list size should your B2B business strive for? Let’s investigate the ideal number of subscribers for a B2B business.

Facebook and Google Ads’ dominance in the digital marketing space diminished in 2022. Where else are brands spending their ad budgets?

Google Ads offers better performance for some users over others. We consulted 96 users to see which businesses get the best use out of it.

Wondering how often to post on social media for your business? We consulted 58 experts and data from real businesses to find the answer.

Ready to leverage your Facebook ads strategy? Learn the most effective Facebook Ads auditing approaches from more than 20 marketing professionals.

What is the best way to market on LinkedIn? Discover 7 LinkedIn marketing tips from business experts and data from 1,000+ businesses.

Google Ads forecasting lets you design a campaign around future performance. We asked advertising pros about their favorite projection tools and strategies.

With third-party cookies going away, where should marketers turn? We consulted the experts on how to perform paid marketing without cookies.

Running a payroll metrics dashboard will help you pay and manage your team efficiently. Discover eight metrics to include on your dashboard.

What is an actionable dashboard, and how do you create one? Learn how to build a dashboard that drives you to meet your business goals.

Which LinkedIn analytics tool should your business use? Learn what options 30+ experienced business users prefer.

Which short video app will provide the best marketing results? Learn the perks of TikTok, YouTube Shorts, and Instagram Reels to decide for yourself.

Ecommerce Google Analytics dashboards are the best way to wrangle all your store’s most important data. Discover 8 essential formats to use.

Looking for a dashboard reporting tool for your business? We consulted 78 expert users, and they had 8 top choices to share.

So, you’re looking into a dashboard tool. What features should you put first? We asked 48 experts about their recommendations.

What is data trend analysis in Google Analytics, and how do you perform it? Discover best practices and examples from 50 marketing experts.

Should you set goals, targets, or KPIs first? How do you set targets and KPIs that help you reach your goals? Find out from 94 experts.

What should you measure in Semrush to do the best job for your agency clients? Learn the top 12 Semrush metrics to track.

What can you do to improve your reporting process? Learn what tactics to try and avoid from 59 data experts.

How can tracking and improving lead velocity rate help your SaaS business’s health? Get the breakdown from 10 SaaS experts.

What marketing skills and tools should you brush up on in 2022? Learn how to be a better marketer from over 100 marketing pros.

What Facebook Ad objective should you choose for your ad? Get advice from 60 marketing experts from agencies and small businesses.

How do you know it’s time to scale your SaaS business? Get expert advice on SaaS scaling from 20 industry pros.

Learn what automated reporting can do for agencies and the 5 benefits agency professionals notice most.

It’s essential for agency leaders to know how to measure profitability for their businesses. Learn how from 38 experts.

How can a dashboard benefit your SaaS business? Learn what trends and metrics to track on your SaaS dashboard.

Figuring out how to maximize profits for your agency? We asked 26 professionals about their strategies for managing their revenue streams.

Learn from 20 marketing, sales and ad experts how attribution reports can help you understand your customer’s interactions with your company.

Data reporting and analysis are both critical to data-informed business practices, but what’s the difference? Learn from 45 experts.

Which small business financial reports should you track for your organization? We asked 46 SMBs for their opinion.

How can you avoid common mistakes in data analysis for marketing? Marketers suggest looking out for these 8 common pitfalls.

What small business performance metrics should you track as an SME executive? Consider watching these 9 metrics, as recommended by 25+ experts.

Want to maximize the ecommerce sales you get from Facebook Ads? Follow these 11 tips from ecommerce marketing experts.

Where should you turn for high-converting PPC keywords? We talked to more than 40 marketers who shared 16 sources of inspiration.

Want to keep your prospects moving toward a sale? Don’t make these 11 sales mistakes pointed out by 60+ sales experts.

HubSpot custom fields upgrade the CRM from a nifty tool to a sales powerhouse. Discover the must-have custom properties from 20+ sales experts.

If you notice your website conversion rates dropping, don’t fret. Instead, try these 20 tactics sourced from our community of experts.

Trying to boost your Facebook Ads conversions? We asked more than 40 marketers to share their best Facebook Ads optimization tips.

Should you use cost cap or bid cap in your cost control settings for Facebook Ads? Learn which factors to consider from 15 marketers.

Not sure if you should upgrade to Google Analytics 4? Get insight from 25+ marketers on their GA4 experience.

How does B2B marketing work on Facebook vs. LinkedIn? Find out which of the two platforms 20+ experts prefer and why.

When you own a digital marketing agency, growth is always at the top of your mind. Discover how 47 agency professionals managed to thrive in the past 12 months.

A prospective client questionnaire will help you nurture high-quality working relationships. Find out what questions to ask from 20+ sales experts.

Branded search traffic has incredible potential for SEO and conversion. Find out how 72 marketers leverage it to get high-quality leads.

Equip your support desk with the best tools for live chats, service management, and customer communication, as recommended by 10+ experts.

Facebook’s tracking pixel offers valuable insight into your customers’ behavior. Learn how to tap into that knowledge with advice from 12 marketers.

Facebook Ads remarketing can help you snag abandoned carts and retain more customers. Become a remarketing pro with these 6 remarketing strategies.

Need to calculate a revenue your business can count on? 20 experts will help you learn how to calculate MRR and increase it.

Marketo is a powerful marketing tool on its own, but with these 11 integrations, it can become an irreplaceable tool in your tech stack.

Want to make Instagram ads that convert? Learn how to create Instagram ads and promoted posts that get results from marketing experts across the globe.

Podcasts can be a powerful content marketing channel for your business. 15+ marketers share what they consider the best podcast platform.

Power up your executive dashboard with these 9 insightful KPIs and metrics as recommended by dozens of business owners and executives.

What can you do to take advantage of Google Shopping ads’ large share of Google search ad clicks? We asked 20 experts for advice.

Want to learn how to perform LinkedIn outreach that actually gets results? 40+ experts share 16 tips for doing successful LinkedIn prospecting.