About the author
Melissa King is a freelance writer who helps B2B SaaS companies spread the word about their products through engaging content. Outside of the content marketing world, she writes about video games. Check out her work at melissakingfreelance.com.
It’s common advice to experiment with your email marketing strategy to see what works for your business. But, with so many options to try, it ...
It’s almost the end of 2024. Besides their holiday breaks, marketers have one question on their minds: What’s next? While we don’t have a crystal ...
HubSpot reports that more than 200,000 companies use its product. But, with the software encompassing five different hubs and additional features, what does that usage ...
Since sales and marketing both drive customers down the pipeline, it’s no wonder that the two departments often work together. When we surveyed more than ...
While blogs have reigned supreme as a popular form of content in B2B, more brands are looking into diversifying their formats. Podcasts are gaining traction ...
With the rise of video content in the past decade and YouTube’s addition of Shorts to keep up with TikTok, YouTube is now a staple ...
At Databox, we’re firm advocates for improving your business through data. But just having that data isn’t enough – you need to manage it well ...
Good marketing is all about balance. The right mix of inbound and outbound methods for your audience will keep a steady stream of leads and ...
What comes to mind when you think of an outdated website? Your answer will depend on how far back you’ve seen the internet, but it ...
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