Articles by author Melissa King

Melissa King Melissa King is a freelance writer who helps B2B SaaS companies spread the word about their products through engaging content. Outside of the content marketing world, she writes about video games. Check out her work at melissakingfreelance.com.

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Reporting

The Top 8 Dashboard Reporting Tools Chosen by Experienced Users

Looking for a dashboard reporting tool for your business? We consulted 78 expert users, and they had 8 top choices to share.

Melissa King Reporting Melissa KingMelissa King   |  Jun 24

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Analytics

9 Features Every Great Dashboard Tool Should Have

So, you’re looking into a dashboard tool. What features should you put first? We asked 48 experts about their recommendations.

Melissa King Analytics   |  Jun 22

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Analytics

Data Trend Analysis in Google Analytics: 7 Best Practices for Measuring Your Marketing Performance

What is data trend analysis in Google Analytics, and how do you perform it? Discover best practices and examples from 50 marketing experts.

Melissa King Analytics   |  May 27

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Analytics

Goals vs. KPIs: How to Set KPIs and Targets That Will Help You Reach Your Business Goals

Should you set goals, targets, or KPIs first? How do you set targets and KPIs that help you reach your goals? Find out from 94 experts.

Melissa King Analytics   |  May 6

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Analytics

12 Best Metrics for Agencies to Include in Their Semrush Reports

What should you measure in Semrush to do the best job for your agency clients? Learn the top 12 Semrush metrics to track.

Melissa King Analytics   |  Apr 18

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Reporting

How to Improve Your Reporting Process: The Do’s and Don’ts

What can you do to improve your reporting process? Learn what tactics to try and avoid from 59 data experts.

Melissa King Reporting   |  Apr 15

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Analytics

Lead Velocity: What Makes It the Most Important Metric for SaaS Businesses?

How can tracking and improving lead velocity rate help your SaaS business’s health? Get the breakdown from 10 SaaS experts.

Melissa King Analytics   |  Mar 21

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Marketing

From Rookie to Smart Cookie: How to Be a Better Marketer in 2022

What marketing skills and tools should you brush up on in 2022? Learn how to be a better marketer from over 100 marketing pros.

Melissa King Marketing   |  Mar 2

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Marketing

8 Ways to Choose the Right Facebook Ad Objectives for Your Agency or SME

What Facebook Ad objective should you choose for your ad? Get advice from 60 marketing experts from agencies and small businesses.

Melissa King Marketing   |  Feb 17

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Analytics

SaaS Scaling: 8 Signs You’re Ready to Scale Your SaaS Business

How do you know it’s time to scale your SaaS business? Get expert advice on SaaS scaling from 20 industry pros.

Melissa King Analytics   |  Jan 26

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Reporting

How Automated Reporting Saved 16 Agencies Time, Money, and Headaches

Learn what automated reporting can do for agencies and the 5 benefits agency professionals notice most.

Melissa King Reporting   |  Dec 13 2021

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Analytics

How to Measure Profitability for Your Agency: 6 Strategies and Metrics to Keep and Eye On

It’s essential for agency leaders to know how to measure profitability for their businesses. Learn how from 38 experts.

Melissa King Analytics   |  Nov 26 2021

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Reporting

What Is a SaaS Dashboard? 5 Must-Have Dashboards for Your SaaS Business

How can a dashboard benefit your SaaS business? Learn what trends and metrics to track on your SaaS dashboard.

Melissa King Reporting   |  Nov 11 2021

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Agencies

How to Maximize Profit and Manage Revenue Streams: 8 Strategies for Agencies

Figuring out how to maximize profits for your agency? We asked 26 professionals about their strategies for managing their revenue streams.

Melissa King Agencies   |  Oct 18 2021

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Reporting

7 Helpful Insights You Can Learn From a Data Attribution Report

Learn from 20 marketing, sales and ad experts how attribution reports can help you understand your customer’s interactions with your company.

Melissa King Reporting   |  Oct 4 2021

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Reporting

6 Key Differences Between Data Analysis and Reporting

Data reporting and analysis are both critical to data-informed business practices, but what’s the difference? Learn from 45 experts.

Melissa King Reporting   |  Sep 14 2021

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Reporting

9 Vital Small Business Financial Reports for Your Organization

Which small business financial reports should you track for your organization? We asked 46 SMBs for their opinion.

Melissa King Reporting   |  Sep 6 2021

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Analytics

8 Common Mistakes in Data Analysis for Marketers to Avoid

How can you avoid common mistakes in data analysis for marketing? Marketers suggest looking out for these 8 common pitfalls.

Melissa King Analytics   |  Aug 18 2021

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Analytics

9 Small Business Performance Metrics Every Owner Should Monitor for Success

What small business performance metrics should you track as an SME executive? Consider watching these 9 metrics, as recommended by 25+ experts.

Melissa King Analytics   |  Aug 9 2021

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Marketing

Google Ads Forecasting: How to Improve Your ROAS With Accurate Projections

Google Ads forecasting lets you design a campaign around future performance. We asked advertising pros about their favorite projection tools and strategies.

Melissa King Marketing   |  Jul 22 2021

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Facebook Ads for Ecommerce: 11 Ways to Optimize Ads for Your Online Store

Want to maximize the ecommerce sales you get from Facebook Ads? Follow these 11 tips from ecommerce marketing experts.

Melissa King   |  Jul 12 2021

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Marketing

16 Expert Strategies for Researching Your Ad Campaign’s PPC Keywords

Where should you turn for high-converting PPC keywords? We talked to more than 40 marketers who shared 16 sources of inspiration.

Melissa King Marketing   |  Jul 6 2021

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Sales

11 Common Sales Mistakes to Avoid If You Want to Close a Deal

Want to keep your prospects moving toward a sale? Don’t make these 11 sales mistakes pointed out by 60+ sales experts.

Melissa King Sales   |  Jul 2 2021

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Sales

13 HubSpot CRM Custom Fields You Should Setup

HubSpot custom fields upgrade the CRM from a nifty tool to a sales powerhouse. Discover the must-have custom properties from 20+ sales experts.

Melissa King Sales   |  Jun 18 2021

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Marketing

Are Your Website Conversion Rates Dropping? Try These 20 Tips

If you notice your website conversion rates dropping, don’t fret. Instead, try these 20 tactics sourced from our community of experts.

Melissa King Marketing   |  Jun 14 2021

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PPC

15 Expert Tips for Maximizing Your Facebook Ad Conversions

Trying to boost your Facebook Ads conversions? We asked more than 40 marketers to share their best Facebook Ads optimization tips.

Melissa King PPC   |  Jun 8 2021

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Marketing

Cost Cap vs. Bid Cap: Which One Will Supercharge Your Facebook Ad Campaign?

Should you use cost cap or bid cap in your cost control settings for Facebook Ads? Learn which factors to consider from 15 marketers.

Melissa King Marketing   |  Jun 2 2021

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24 Examples of Stellar Instagram Business Profiles for Marketers on Any Budget

Get inspiration for your organization’s Instagram profile from these 27 accounts recommended by marketing professionals.

Melissa King   |  May 27 2021

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Analytics

Should You Upgrade to Google Analytics 4: 25+ Marketers Share Their Opinions

Not sure if you should upgrade to Google Analytics 4? Get insight from 25+ marketers on their GA4 experience.

Melissa King Analytics   |  May 24 2021

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Facebook vs. Linkedin: Which Channel is Better for B2B Marketing?

How does B2B marketing work on Facebook vs. LinkedIn? Find out which of the two platforms 20+ experts prefer and why.

Melissa King   |  Apr 22 2021

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Marketing

How to Grow a Digital Marketing Agency: 20 Tried and True Strategies From Marketing Experts

When you own a digital marketing agency, growth is always at the top of your mind. Discover how 47 agency professionals managed to thrive in the past 12 months.

Melissa King Marketing   |  Apr 15 2021

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Sales

14 Must-Ask Questions for Your Marketing Agency’s Prospective Client Questionnaire

A prospective client questionnaire will help you nurture high-quality working relationships. Find out what questions to ask from 20+ sales experts.

Melissa King Sales   |  Apr 7 2021

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Marketing

9 Ways to Increase Your Branded Search Traffic for High-Quality Leads

Branded search traffic has incredible potential for SEO and conversion. Find out how 72 marketers leverage it to get high-quality leads.

Melissa King Marketing   |  Mar 30 2021

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Sales

12 Customer Support Tools for an Unstoppable Service Desk

Equip your support desk with the best tools for live chats, service management, and customer communication, as recommended by 10+ experts.

Melissa King Sales   |  Mar 26 2021

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9 Facebook Pixel Tips and Tricks for Optimizing Your Ad Targeting

Facebook’s tracking pixel offers valuable insight into your customers’ behavior. Learn how to tap into that knowledge with advice from 12 marketers.

Melissa King   |  Mar 15 2021

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Maximize Paid Advertising with These 6 Ecommerce Facebook Remarketing Strategies

Facebook Ads remarketing can help you snag abandoned carts and retain more customers. Become a remarketing pro with these 6 remarketing strategies.

Melissa King   |  Mar 11 2021

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Analytics

Monthly Recurring Revenue: 11 Tips for Improving Your MRR for Better Business Growth

Need to calculate a revenue your business can count on? 20 experts will help you learn how to calculate MRR and increase it.

Melissa King Analytics   |  Mar 2 2021

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Marketing

The 11 Best Marketo Integrations for Marketers

Marketo is a powerful marketing tool on its own, but with these 11 integrations, it can become an irreplaceable tool in your tech stack.

Melissa King Marketing   |  Feb 24 2021

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Instagram Ads For Beginners: 8 Tips for Creating High-Performing Instagram Ads

Want to make Instagram ads that convert? Learn how to create Instagram ads and promoted posts that get results from marketing experts across the globe.

Melissa King   |  Feb 19 2021

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Marketing

Best Podcast Hosting Platforms: 15+ Marketers Share Where to Host Your Company’s Podcast

Podcasts can be a powerful content marketing channel for your business. 15+ marketers share what they consider the best podcast platform.

Melissa King Marketing   |  Feb 11 2021

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Marketing

How to Perform a Facebook Ads Audit to Maximize the Effectiveness of Your Campaign

Ready to leverage your Facebook ads strategy? Learn the most effective Facebook Ads auditing approaches from more than 20 marketing professionals.

Melissa King Marketing   |  Feb 2 2021

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Management

Stay on Top of Your Company’s Performance with These 9 Executive Dashboard Metrics

Power up your executive dashboard with these 9 insightful KPIs and metrics as recommended by dozens of business owners and executives.

Melissa King Management   |  Jan 28 2021

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Marketing

12 Expert Tips for Using Google Shopping Ads to Increase Sales

What can you do to take advantage of Google Shopping ads’ large share of Google search ad clicks? We asked 20 experts for advice.

Melissa King Marketing   |  Jan 22 2021

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Marketing

LinkedIn Outreach: Get a Response to Your Cold Messages with These 16 Proven Tips

Want to learn how to perform LinkedIn outreach that actually gets results? 40+ experts share 16 tips for doing successful LinkedIn prospecting.

Melissa King Marketing   |  Jan 7 2021