Articles by author Melissa King

Melissa King Melissa King is a freelance writer who helps B2B SaaS companies spread the word about their products through engaging content. Outside of the content marketing world, she writes about video games. Check out her work at melissakingfreelance.com.

What Email Marketing Strategies Work Best for Businesses? [Insights from 85 Companies]

What email marketing strategy should your business try next? We asked 85 companies about their most successful strategies and emails.

Marketing Dec 19

Key B2B Marketing Trends to Look Out for in 2025 [Research Insights]

Marketing Nov 27

How Companies Use HubSpot to Drive Growth and Value [Insights from 160+ Teams]

Improving Performance Nov 8

How to Align Your Sales and Marketing Teams in B2B in 2025

Marketing Oct 31

B2B Podcast Marketing: Strategies and Successes from 100+ Brands

Marketing Oct 24

What Are the Best YouTube Strategies for Business Growth in 2024?

Marketing Oct 9

How to Improve Your CRM Data Management Based on Insights From 140+ Companies

Management Sep 12

What Are the Best Inbound and Outbound B2B Growth Strategies in 2024?

Marketing Aug 29

How Does Website Age Impact Performance? Insights from 145+ Companies

Basics Aug 8

When and Why Should SMEs Upgrade Their Email Service Provider (ESP)?

Email marketing Aug 2

SaaS Growth Marketing Challenges and Wins in 2024

Marketing Jun 20

Landing Page Best Practices for B2B SaaS and Tech Companies

Marketing Jun 3

Banking on Future Growth: Predictions, Challenges, and Performance for Financial Brands

Improving Performance May 23

SEO for Startups: Tips and Warnings from 100+ Experts

Marketing Feb 20

24 Data-Backed Instagram Profile Examples and Bio Ideas

Oct 19

Google Ads Forecasting: How to Improve Your ROAS With Accurate Projections

Marketing Oct 19

How to Run a Successful Community Through Your LinkedIn Company Page

Marketing Oct 17

8 Essential Ecommerce Google Analytics Dashboards Recommended by Ecommerce Experts

Analytics Sep 22

Top 13 Dashboard Reporting Tools & Software (Expert-Recommended)

Reporting Sep 15

15 Expert Tactics for Engaging Hard-to-Reach Prospects in B2B

Sales Sep 14

10 Features Every Great Dashboard Tool Should Have

Analytics Sep 4

15 Popular Types of Youtube Videos in 2023 [Expert Recommendations]

Marketing Sep 4

What Is a SaaS Dashboard? Metrics, KPIs, and Examples

Reporting Aug 29

5 Tips on How to Improve Your Reporting Process in 2023

Reporting Aug 24

Understanding The Difference between KPIs, Goals, and Targets

Analytics Aug 23

6 Key Differences Between Data Analysis and Reporting

Reporting Aug 23

Dear Databox: How Do I Increase Traffic to My B2B SaaS Site?

Marketing Jul 18

Should More B2B Companies Invest in Organic Instagram Content?

Marketing Jul 11

How to Use YouTube for Demand Creation and Product Education in B2B

Marketing May 22

What’s a Good Email List Size for B2B Businesses?

Marketing May 9