Articles by author Melissa King

Melissa King Melissa King is a freelance writer who helps B2B SaaS companies spread the word about their products through engaging content. Outside of the content marketing world, she writes about video games. Check out her work at melissakingfreelance.com.

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Marketing

The 11 Best Marketo Integrations for Marketers

Marketo is a powerful marketing tool on its own, but with these 11 integrations, it can become an irreplaceable tool in your tech stack.

Melissa King Marketing Melissa KingMelissa King   |  Feb 24

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Instagram Ads For Beginners: 8 Tips for Creating High-Performing Instagram Ads

Want to make Instagram ads that convert? Learn how to create Instagram ads and promoted posts that get results from marketing experts across the globe.

Melissa King   |  Feb 19

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Marketing

Best Podcast Hosting Platforms: 15+ Marketers Share Where to Host Your Company’s Podcast

Podcasts can be a powerful content marketing channel for your business. 15+ marketers share what they consider the best podcast platform.

Melissa King Marketing   |  Feb 11

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Marketing

How to Perform a Facebook Ads Audit to Maximize the Effectiveness of Your Campaign

Ready to leverage your Facebook ads strategy? Learn the most effective Facebook Ads auditing approaches from more than 20 marketing professionals.

Melissa King Marketing   |  Feb 2

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Management

Stay on Top of Your Company’s Performance with These 9 Executive Dashboard Metrics

Power up your executive dashboard with these 9 insightful KPIs and metrics as recommended by dozens of business owners and executives.

Melissa King Management   |  Jan 28

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Marketing

12 Expert Tips for Using Google Shopping Ads to Increase Sales

What can you do to take advantage of Google Shopping ads’ large share of Google search ad clicks? We asked 20 experts for advice.

Melissa King Marketing   |  Jan 22

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Marketing

LinkedIn Outreach: Get a Response to Your Cold Messages with These 16 Proven Tips

Want to learn how to perform LinkedIn outreach that actually gets results? 40+ experts share 16 tips for doing successful LinkedIn prospecting.

Melissa King Marketing   |  Jan 7