Articles by Melissa King
Melissa King is a freelance writer who helps B2B SaaS companies spread the word about their products through engaging content. Outside of the content marketing world, she writes about video games. Check out her work at melissakingfreelance.com.
![What Email Marketing Strategies Work Best for Businesses? [Insights from 85 Companies]](https://cdnwebsite.databox.com/wp-content/uploads/2021/08/23060955/email-subject-lines-for-sales-prospecting-1000x563.jpg)
What Email Marketing Strategies Work Best for Businesses? [Insights from 85 Companies]
It’s common advice to experiment with your email marketing strategy to see what works for your business. But, with so many options to try, it ...
by Melissa King · Mar 3
![Key B2B Marketing Trends to Look Out for in 2025 [Research Insights]](https://cdnwebsite.databox.com/wp-content/uploads/2022/07/30085447/intent-data-for-b2b-marketing-1000x563.jpg)
Key B2B Marketing Trends to Look Out for in 2025 [Research Insights]
It’s almost the end of 2024. Besides their holiday breaks, marketers have one question on their minds: What’s next? While we don’t have a crystal ...
by Melissa King · Nov 27, 2024
![How Companies Use HubSpot to Drive Growth and Value [Insights from 160+ Teams]](https://cdnwebsite.databox.com/wp-content/uploads/2021/06/29052737/custom-hubspot-reports-1000x563.jpg)
How Companies Use HubSpot to Drive Growth and Value [Insights from 160+ Teams]
HubSpot reports that more than 200,000 companies use its product. But, with the software encompassing five different hubs and additional features, what does that usage ...
by Melissa King · Nov 13, 2024
How to Align Your Sales and Marketing Teams in B2B in 2025
Since sales and marketing both drive customers down the pipeline, it’s no wonder that the two departments often work together. When we surveyed more than ...
by Melissa King · Oct 31, 2024
B2B Podcast Marketing: Strategies and Successes from 100+ Brands
While blogs have reigned supreme as a popular form of content in B2B, more brands are looking into diversifying their formats. Podcasts are gaining traction ...
by Melissa King · Jul 11, 2025
What Are the Best YouTube Strategies for Business Growth in 2024?
With the rise of video content in the past decade and YouTube’s addition of Shorts to keep up with TikTok, YouTube is now a staple ...
by Melissa King · Oct 9, 2024
How to Improve Your CRM Data Management Based on Insights From 140+ Companies
At Databox, we’re firm advocates for improving your business through data. But just having that data isn’t enough – you need to manage it well ...
by Melissa King · Sep 13, 2024
What Are the Best Inbound and Outbound B2B Growth Strategies in 2024?
Good marketing is all about balance. The right mix of inbound and outbound methods for your audience will keep a steady stream of leads and ...
by Melissa King · Aug 29, 2024
How Does Website Age Impact Performance? Insights from 145+ Companies
What comes to mind when you think of an outdated website? Your answer will depend on how far back you’ve seen the internet, but it ...
by Melissa King · Aug 8, 2024
When and Why Should SMEs Upgrade Their Email Service Provider (ESP)?
It seems that there’s an email service provider (ESP) for everyone these days, whatever your marketing goals or industry. But this wide range of options ...
by Melissa King · Aug 2, 2024
SaaS Growth Marketing Challenges and Wins in 2024
If you’ve ever tried your hand at growth marketing, you know that it takes hard work and experimentation to get consistent results. Plus, you have ...
by Melissa King · Jun 20, 2024
Landing Page Best Practices for B2B SaaS and Tech Companies
Google “landing page statistics” and you’ll find plenty of statistics for landing page performance in all businesses, but not so much for specific niches. If ...
by Melissa King · Sep 3
Banking on Future Growth: Predictions, Challenges, and Performance for Financial Brands
The COVID-19 pandemic and the resulting economic uncertainty forced businesses to rethink how they approach growth. This especially rang true in the financial services industry, ...
by Melissa King · May 31, 2024
SEO for Startups: Tips and Warnings from 100+ Experts
When you’re marketing for a startup, one of your top priorities is to put your company on the map. You want to get people familiar ...
by Melissa King · Jun 5, 2025
24 Data-Backed Instagram Profile Examples and Bio Ideas
Want to craft the perfect Instagram bio and elevate your profile like the pros? You’re in the right place. We surveyed 50 top marketing professionals ...
by Melissa King · Feb 24
How to Run a Successful Community Through Your LinkedIn Company Page
LinkedIn has an irreplaceable spot in many companies’ marketing strategies. When we polled 65 marketers about their LinkedIn practices, 60% answered that LinkedIn is very ...
by Melissa King · Apr 24, 2024
8 Essential Ecommerce Google Analytics Dashboards Recommended by Ecommerce Experts
Ecommerce analytics help you understand what’s going on with your online store and make better business decisions. Best of all, you can get them in ...
by Melissa King · Jan 30, 2025
Top 13 Dashboard Reporting Tools & Software (Expert-Recommended)
Managing data may seem simple at first, but it quickly becomes hard when you need to handle different sources without good dashboard reporting software. That’s ...
by Melissa King · Sep 19
15 Expert Tactics for Engaging Hard-to-Reach Prospects in B2B
In business-to-business (B2B) industries, hard-to-reach prospects are some of the most valuable leads you can contact. You might work in a high-value niche where clients ...
by Melissa King · Jun 3, 2025
10 Features Every Great Dashboard Tool Should Have
If you read our blog, you’ve likely heard all the benefits of a dashboard software for your business. But like any other tool, not all ...
by Melissa King · Sep 19
15 Popular YouTube Video Types in 2025
When you think of online video, there’s no denying YouTube dominates the space. Since we’re in 2025, the once-projected user count of 2.9 billion is ...
by Melissa King · Jan 22