Author's avatar

Melissa King

About the author

Melissa King is a freelance writer who helps B2B SaaS companies spread the word about their products through engaging content. Outside of the content marketing world, she writes about video games. Check out her work at melissakingfreelance.com.

Latest posts

When and Why Should SMEs Upgrade Their Email Service Provider (ESP)?
Market Research

When and Why Should SMEs Upgrade Their Email Service Provider (ESP)?

It seems that there’s an email service provider (ESP) for everyone these days, whatever your marketing goals or industry. But this wide range of options ...

Author's avatar by Melissa King | Aug 2, 2024
SaaS Growth Marketing Challenges and Wins in 2024
Marketing

SaaS Growth Marketing Challenges and Wins in 2024

If you’ve ever tried your hand at growth marketing, you know that it takes hard work and experimentation to get consistent results. Plus, you have ...

Author's avatar by Melissa King | Jun 20, 2024
Landing Page Best Practices for B2B SaaS and Tech Companies
Marketing

Landing Page Best Practices for B2B SaaS and Tech Companies

Google “landing page statistics” and you’ll find plenty of statistics for landing page performance in all businesses, but not so much for specific niches. If ...

Author's avatar by Melissa King | Jun 4, 2024
Banking on Future Growth: Predictions, Challenges, and Performance for Financial Brands
Leadership

Banking on Future Growth: Predictions, Challenges, and Performance for Financial Brands

The COVID-19 pandemic and the resulting economic uncertainty forced businesses to rethink how they approach growth. This especially rang true in the financial services industry, ...

Author's avatar by Melissa King | May 31, 2024
SEO for Startups: Tips and Warnings from 100+ Experts
Marketing

SEO for Startups: Tips and Warnings from 100+ Experts

When you’re marketing for a startup, one of your top priorities is to put your company on the map. You want to get people familiar ...

Author's avatar by Melissa King | Apr 9, 2024
24 Data-Backed Instagram Profile Examples and Bio Ideas
Instagram

24 Data-Backed Instagram Profile Examples and Bio Ideas

Want to craft the perfect Instagram bio and elevate your profile like the pros? You’re in the right place. We surveyed 50 top marketing professionals ...

Author's avatar by Melissa King | Oct 24, 2024
Google Ads Forecasting: How to Improve Your ROAS With Accurate Projections
Goals & Forecasts

Google Ads Forecasting: How to Improve Your ROAS With Accurate Projections

The PPC keyword landscape is always changing. Just because one of your keywords tops your list now doesn’t mean that it’ll be outshined by another ...

Author's avatar by Melissa King | Apr 9, 2024
How to Run a Successful Community Through Your LinkedIn Company Page
Marketing

How to Run a Successful Community Through Your LinkedIn Company Page

LinkedIn has an irreplaceable spot in many companies’ marketing strategies. When we polled 65 marketers about their LinkedIn practices, 60% answered that LinkedIn is very ...

Author's avatar by Melissa King | Apr 24, 2024
8 Essential Ecommerce Google Analytics Dashboards Recommended by Ecommerce Experts
Dashboards & Visualization

8 Essential Ecommerce Google Analytics Dashboards Recommended by Ecommerce Experts

Ecommerce analytics help you understand what’s going on with your online store and make better business decisions. Best of all, you can get them in ...

Author's avatar by Melissa King | Apr 9, 2024
Subscribe to our newsletter, Move the Needle

Join 77,800+ leaders who are learning how to make data a competitive advantage.