Articles by Melissa King
Melissa King is a freelance writer who helps B2B SaaS companies spread the word about their products through engaging content. Outside of the content marketing world, she writes about video games. Check out her work at melissakingfreelance.com.
5 Tips on How to Improve Your Reporting Process in 2023
Many folks who manage data as part of their jobs wish they could perform better reporting. When we asked 59 data pros about their reporting ...
by Melissa King · Jun 3, 2025
6 Key Differences Between Data Analysis and Reporting
Once you have data on hand, your job is far from done. You’ll need to collect it all together and put it into context to ...
by Melissa King · Aug 23, 2023
Dear Databox: How Do I Increase Traffic to My B2B SaaS Site?
While SEO has plenty of qualitative components like content quality and search intent, it’s a numbers game at its core. Your traffic numbers — and ...
by Melissa King · Jul 24, 2023
Should More B2B Companies Invest in Organic Instagram Content?
Instagram is a tricky channel for marketers for business-to-business (B2B) companies. Since so much of its content is geared toward consumers rather than businesses, there ...
by Melissa King · Jul 5, 2023
How to Use YouTube for Demand Creation and Product Education in B2B
When we interviewed Tim Soulo, the CMO at Ahrefs, in October 2022, Soulo shared an “aha!” moment with us. After buying a new product, he ...
by Melissa King · Jan 22
Where Else Are Brands Advertising Amid Google and Facebook Ad Revenue Dips?
For over a decade, Google Ads and Facebook Ads dominated online advertising. But, that monopoly weakened in 2022. The companies’ combined market share dipped down ...
by Melissa King · Oct 9
Who Gets the Best Use Out of Google Ads?
When you join a conversation about Google Ads’ efficacy, you’ll often see people fall into one of two camps. One side calls it the must-have ...
by Melissa King · Mar 3
How Often Should Your Small Business Post on Social Media in 2023?
As you run your small business’s social media operations, one question likely comes to mind: How often should you post? Truth be told, there’s no ...
by Melissa King · Mar 3
The Most Effective Way of Marketing a Company on Linkedin: 7 Tried & True Tips from Experts
Where does your LinkedIn page performance stand? If take a look at our benchmark data, we can see that their median number of impressions for ...
by Melissa King · Mar 3
How to Maximize Your Paid Advertising ROI in a World Without Cookies
We’re at a turning point in online advertising. Advertisers used to count on third-party cookies to target and personalize their ads. But, browsers like Safari ...
by Melissa King · Mar 21, 2023
8 Metrics and KPIs You Need to Track in Your Payroll Metrics Dashboard
Payroll is one of the most important business tasks to get right the first time. It determines the capacity and well-being of your organization’s lifeblood ...
by Melissa King · Jun 26, 2025
How to Create Actionable Dashboards: 5 Best Practices (and Dashboard Examples)
Dashboards present and organize your organization’s most important data, but that data can only be useful if you can do something with it. After all, ...
by Melissa King · Mar 23, 2023
The 13 Best LinkedIn Analytics Tools According to Business Power Users
LinkedIn is a powerful networking tool for professionals and businesses alike. As of 2022, the platform has more than 830 million members. When you want ...
by Melissa King · Jul 11, 2025
Best Short Video Apps: When to Choose TikTok, Instagram Reels or YouTube Shorts
If you pay attention to social media trends, you’ve likely seen short videos all over your feeds. With this format rising in popularity among internet ...
by Melissa King · Jan 11, 2023
Data Trend Analysis in Google Analytics: 7 Best Practices for Measuring Your Marketing Performance
So, you followed the marketing advice to set up a Google Analytics account for your website, and you’ve given it time to collect data. Now, ...
by Melissa King · Apr 23, 2024
12 Best Metrics for Agencies to Include in Their Semrush Reports
Semrush has more than 50 tools and reports for marketers to use in their analytics toolkit. That variety gives you tons of options for your ...
by Melissa King · Jul 19, 2022
12 Customer Support Tools for an Unstoppable Service Desk
When we asked customer support experts about their work, we discovered that many of them have small teams. Almost 60% of our respondents said they ...
by Melissa King · Sep 4, 2024
Lead Velocity: What Makes It the Most Important Metric for SaaS Businesses?
If you’ve read anything about metrics, you know that you should monitor key performance indicators (KPIs) to track your business’s growth. But, of course, you ...
by Melissa King · Sep 8, 2023
From Rookie to Smart Cookie: How to Be a Better Marketer in 2022
Become a marketer, and you’ll never run out of work. Americans were projected to spend 250 billion USD on marketing in 2021 — and that’s ...
by Melissa King · Apr 17, 2023
8 Ways to Choose the Right Facebook Ad Objectives for Your Agency or SME
Tons of marketers turn to Facebook Ads because of their unmatched reach. Facebook’s potential ad audience runs as high as 2.18 billion people. But, Facebook ...
by Melissa King · Jul 15, 2022
SaaS Scaling: 8 Signs You’re Ready to Scale Your SaaS Business
A whopping 70% of startups fail because of premature scaling. But, as a newer SaaS business, it can be hard to tell when you should ...
by Melissa King · Mar 21, 2023