Articles by author Melissa King

Melissa King Melissa King is a freelance writer who helps B2B SaaS companies spread the word about their products through engaging content. Outside of the content marketing world, she writes about video games. Check out her work at melissakingfreelance.com.

Where Else Are Brands Advertising Amid Google and Facebook Ad Revenue Dips?

Facebook and Google Ads’ dominance in the digital marketing space diminished in 2022. Where else are brands spending their ad budgets?

Marketing Apr 10

Who Gets the Best Use Out of Google Ads?

Marketing Mar 9

How Often Should Your Small Business Post on Social Media in 2023?

Marketing Mar 2

The Most Effective Way of Marketing a Company on Linkedin: 7 Tried & True Tips from Experts

Feb 6

How to Maximize Your Paid Advertising ROI in a World Without Cookies

Marketing Nov 28

8 Metrics and KPIs You Need to Track in Your Payroll Metrics Dashboard

Analytics Sep 7

How to Create Actionable Dashboards: 5 Best Practices (and Dashboard Examples)

Analytics Aug 17

The 13 Best LinkedIn Analytics Tools According to Business Power Users

Analytics Aug 8

Best Short Video Apps: When to Choose TikTok, Instagram Reels or YouTube Shorts

Jul 22

Data Trend Analysis in Google Analytics: 7 Best Practices for Measuring Your Marketing Performance

Analytics May 27

12 Best Metrics for Agencies to Include in Their Semrush Reports

Analytics Apr 18

12 Customer Support Tools for an Unstoppable Service Desk

Sales Mar 26

Lead Velocity: What Makes It the Most Important Metric for SaaS Businesses?

Analytics Mar 21

From Rookie to Smart Cookie: How to Be a Better Marketer in 2022

Marketing Mar 2

8 Ways to Choose the Right Facebook Ad Objectives for Your Agency or SME

Marketing Feb 17

SaaS Scaling: 8 Signs You’re Ready to Scale Your SaaS Business

Analytics Jan 26

How Automated Reporting Saved 16 Agencies Time, Money, and Headaches

Reporting Dec 13

How to Measure Profitability for Your Agency: 6 Strategies and Metrics to Keep an Eye On

Analytics Nov 26

How to Maximize Profit and Manage Revenue Streams: 8 Strategies for Agencies

Agencies Oct 18

7 Helpful Insights You Can Learn From a Data Attribution Report

Reporting Oct 4

9 Vital Small Business Financial Reports for Your Organization

Reporting Sep 6

8 Common Mistakes in Data Analysis for Marketers to Avoid

Analytics Aug 18

9 Small Business Performance Metrics Every Owner Should Monitor for Success

Analytics Aug 9

Facebook Ads for Ecommerce: 11 Ways to Optimize Ads for Your Online Store

Jul 12

16 Expert Strategies for Researching Your Ad Campaign’s PPC Keywords

Marketing Jul 6

11 Common Sales Mistakes to Avoid If You Want to Close a Deal

Sales Jul 2

13 HubSpot CRM Custom Fields You Should Setup

Sales Jun 18

Are Your Website Conversion Rates Dropping? Try These 20 Tips

Marketing Jun 14

15 Expert Tips for Maximizing Your Facebook Ad Conversions

PPC Jun 8

Cost Cap vs. Bid Cap: Which One Will Supercharge Your Facebook Ad Campaign?

Marketing Jun 2