Author's avatar

Melissa King

About the author

Melissa King is a freelance writer who helps B2B SaaS companies spread the word about their products through engaging content. Outside of the content marketing world, she writes about video games. Check out her work at melissakingfreelance.com.

Latest posts

Should More B2B Companies Invest in Organic Instagram Content?
Marketing

Should More B2B Companies Invest in Organic Instagram Content?

Instagram is a tricky channel for marketers for business-to-business (B2B) companies. Since so much of its content is geared toward consumers rather than businesses, there ...

Author's avatar by Melissa King | Jul 5, 2023
How to Use YouTube for Demand Creation and Product Education in B2B
Marketing

How to Use YouTube for Demand Creation and Product Education in B2B

When we interviewed Tim Soulo, the CMO at Ahrefs, in October 2022, Soulo shared an “aha!” moment with us. After buying a new product, he ...

Author's avatar by Melissa King | Oct 19, 2023
What’s a Good Email List Size for B2B Businesses?
Marketing

What’s a Good Email List Size for B2B Businesses?

Email is a cornerstone of digital marketing. In Litmus’s 2021 State of Email Report, more than 90% of the marketers surveyed considered email marketing at ...

Author's avatar by Melissa King | Apr 28, 2023
Where Else Are Brands Advertising Amid Google and Facebook Ad Revenue Dips?
Marketing

Where Else Are Brands Advertising Amid Google and Facebook Ad Revenue Dips?

For over a decade, Google Ads and Facebook Ads dominated online advertising. But, that monopoly weakened in 2022. The companies’ combined market share dipped down ...

Author's avatar by Melissa King | Apr 20, 2023
Who Gets the Best Use Out of Google Ads?
Marketing

Who Gets the Best Use Out of Google Ads?

When you join a conversation about Google Ads’ efficacy, you’ll often see people fall into one of two camps. One side calls it the must-have ...

Author's avatar by Melissa King | Oct 31, 2024
How Often Should Your Small Business Post on Social Media in 2023?
Marketing

How Often Should Your Small Business Post on Social Media in 2023?

As you run your small business’s social media operations, one question likely comes to mind: How often should you post? Truth be told, there’s no ...

Author's avatar by Melissa King | May 23, 2023
The Most Effective Way of Marketing a Company on Linkedin: 7 Tried & True Tips from Experts
LinkedIn

The Most Effective Way of Marketing a Company on Linkedin: 7 Tried & True Tips from Experts

Where does your LinkedIn page performance stand? If take a look at our SMB Benchmark Group for LinkedIn (which includes 1200+ businesses sharing their company ...

Author's avatar by Melissa King | May 15, 2023
How to Maximize Your Paid Advertising ROI in a World Without Cookies
Marketing

How to Maximize Your Paid Advertising ROI in a World Without Cookies

We’re at a turning point in online advertising. Advertisers used to count on third-party cookies to target and personalize their ads. But, browsers like Safari ...

Author's avatar by Melissa King | Mar 21, 2023
8 Metrics and KPIs You Need to Track in Your Payroll Metrics Dashboard
Market Research

8 Metrics and KPIs You Need to Track in Your Payroll Metrics Dashboard

Payroll is one of the most important business tasks to get right the first time. It determines the capacity and well-being of your organization’s lifeblood ...

Author's avatar by Melissa King | Jan 30
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