Articles by Melissa King
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How to Use YouTube for Demand Creation and Product Education in B2B
When we interviewed Tim Soulo, the CMO at Ahrefs, in October 2022, Soulo shared an “aha!” moment with us. After buying a new product, he ...
Where Else Are Brands Advertising Amid Google and Facebook Ad Revenue Dips?
For over a decade, Google Ads and Facebook Ads dominated online advertising. But, that monopoly weakened in 2022. The companies’ combined market share dipped down ...
Who Gets the Best Use Out of Google Ads?
When you join a conversation about Google Ads’ efficacy, you’ll often see people fall into one of two camps. One side calls it the must-have ...
How Often Should Your Small Business Post on Social Media in 2023?
As you run your small business’s social media operations, one question likely comes to mind: How often should you post? Truth be told, there’s no ...
The Most Effective Way of Marketing a Company on Linkedin: 7 Tried & True Tips from Experts
Where does your LinkedIn page performance stand? If take a look at our SMB Benchmark Group for LinkedIn (which includes 1200+ businesses sharing their company ...
How to Maximize Your Paid Advertising ROI in a World Without Cookies
We’re at a turning point in online advertising. Advertisers used to count on third-party cookies to target and personalize their ads. But, browsers like Safari ...
8 Metrics and KPIs You Need to Track in Your Payroll Metrics Dashboard
Payroll is one of the most important business tasks to get right the first time. It determines the capacity and well-being of your organization’s lifeblood ...
How to Create Actionable Dashboards: 5 Best Practices (and Dashboard Examples)
Dashboards present and organize your organization’s most important data, but that data can only be useful if you can do something with it. After all, ...
The 13 Best LinkedIn Analytics Tools According to Business Power Users
LinkedIn is a powerful networking tool for professionals and businesses alike. As of 2022, the platform has more than 830 million members. When you want ...
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Databox Inc.
HQ: Boston, MA, USA
Modern BI for teams that needs answers now
Databox Inc.
HQ: Boston, MA, USA
Modern BI for teams that needs answers now
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