Articles by Melissa King
Melissa King is a freelance writer who helps B2B SaaS companies spread the word about their products through engaging content. Outside of the content marketing world, she writes about video games. Check out her work at melissakingfreelance.com.
Monthly Recurring Revenue: 11 Tips for Improving Your MRR for Better Business Growth
When we asked software as a service (SaaS) sales professionals about their most recommended sales metrics to track, many of them brought up monthly recurring ...
by Melissa King · Jun 28, 2022
The 11 Best Marketo Integrations for Marketers
Marketo, also known as Marketo Engage, automates marketing processes like lead generation, A/B testing, and analytics. It also has more than 550 integration partners to ...
by Melissa King · Jun 27, 2022
Instagram Ads For Beginners: 8 Tips for Creating High-Performing Instagram Ads
In 2020, Instagram had 1 billion active users. If you have an audience that uses Instagram, that’s a lot of eyes your ads can reach. ...
by Melissa King · Feb 25
Best Podcast Hosting Platforms: 15+ Marketers Share Where to Host Your Company’s Podcast
If you’re looking for the best podcast platform for your business, you’re not alone. With podcasting skyrocketing in popularity in the past decades, plenty of ...
by Melissa King · Dec 13, 2022
12 Expert Tips for Using Google Shopping Ads to Increase Sales
If your eCommerce business doesn’t have Google Shopping ads, you’re missing out on some serious internet real estate. According to Merkle, 60% of all Google ...
by Melissa King · Jun 24, 2022
LinkedIn Outreach: Get a Response to Your Cold Messages with These 16 Proven Tips
Did you know that Pew Research found that 25% of adults on the internet used LinkedIn in 2018? That’s more than Twitter, which 24% of ...
by Melissa King · Jan 23, 2023