Author's avatar

Melissa King

About the author

Melissa King is a freelance writer who helps B2B SaaS companies spread the word about their products through engaging content. Outside of the content marketing world, she writes about video games. Check out her work at melissakingfreelance.com.

Latest posts

How to Create Actionable Dashboards: 5 Best Practices (and Dashboard Examples)
Dashboards & Visualization

How to Create Actionable Dashboards: 5 Best Practices (and Dashboard Examples)

Dashboards present and organize your organization’s most important data, but that data can only be useful if you can do something with it. After all, ...

Author's avatar by Melissa King | Mar 23, 2023
The 13 Best LinkedIn Analytics Tools According to Business Power Users
Marketing

The 13 Best LinkedIn Analytics Tools According to Business Power Users

LinkedIn is a powerful networking tool for professionals and businesses alike. As of 2022, the platform has more than 830 million members. When you want ...

Author's avatar by Melissa King | Feb 2, 2023
Best Short Video Apps: When to Choose TikTok, Instagram Reels or YouTube Shorts
Instagram

Best Short Video Apps: When to Choose TikTok, Instagram Reels or YouTube Shorts

If you pay attention to social media trends, you’ve likely seen short videos all over your feeds. With this format rising in popularity among internet ...

Author's avatar by Melissa King | Jan 11, 2023
Data Trend Analysis in Google Analytics: 7 Best Practices for Measuring Your Marketing Performance
Google Analytics

Data Trend Analysis in Google Analytics: 7 Best Practices for Measuring Your Marketing Performance

So, you followed the marketing advice to set up a Google Analytics account for your website, and you’ve given it time to collect data. Now, ...

Author's avatar by Melissa King | Apr 23, 2024
12 Best Metrics for Agencies to Include in Their Semrush Reports
Reporting

12 Best Metrics for Agencies to Include in Their Semrush Reports

Semrush has more than 50 tools and reports for marketers to use in their analytics toolkit. That variety gives you tons of options for your ...

Author's avatar by Melissa King | Jul 19, 2022
12 Customer Support Tools for an Unstoppable Service Desk
Sales

12 Customer Support Tools for an Unstoppable Service Desk

When we asked customer support experts about their work, we discovered that many of them have small teams. Almost 60% of our respondents said they ...

Author's avatar by Melissa King | Sep 4, 2024
Lead Velocity: What Makes It the Most Important Metric for SaaS Businesses?
KPIs & Metrics

Lead Velocity: What Makes It the Most Important Metric for SaaS Businesses?

If you’ve read anything about metrics, you know that you should monitor key performance indicators (KPIs) to track your business’s growth. But, of course, you ...

Author's avatar by Melissa King | Sep 8, 2023
From Rookie to Smart Cookie: How to Be a Better Marketer in 2022
Marketing

From Rookie to Smart Cookie: How to Be a Better Marketer in 2022

Become a marketer, and you’ll never run out of work. Americans were projected to spend 250 billion USD on marketing in 2021 — and that’s ...

Author's avatar by Melissa King | Apr 17, 2023
8 Ways to Choose the Right Facebook Ad Objectives for Your Agency or SME
Marketing

8 Ways to Choose the Right Facebook Ad Objectives for Your Agency or SME

Tons of marketers turn to Facebook Ads because of their unmatched reach. Facebook’s potential ad audience runs as high as 2.18 billion people. But, Facebook ...

Author's avatar by Melissa King | Jul 15, 2022
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