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Top 15 Social Media Analytics Tools for 2025
Marketing

Top 15 Social Media Analytics Tools for 2025

Want an easier way to stay on top of your social media marketing strategies? We analyzed 15 best social media analytics tools to help you make the right choice. 

Author's avatar by Maria Rozhdestvenskaia | Nov 3, 2024
13 Important Instagram Business Metrics for Your B2B (with Tips to Track Them in 2024)
Instagram

13 Important Instagram Business Metrics for Your B2B (with Tips to Track Them in 2024)

Sure, B2C businesses might get better engagement on Instagram, but that doesn’t mean that you can’t rely on it for your B2B needs. In fact, ...

Author's avatar by Filip Stojanovic | Apr 30, 2024
24 Data-Backed Instagram Profile Examples and Bio Ideas
Instagram

24 Data-Backed Instagram Profile Examples and Bio Ideas

Want to craft the perfect Instagram bio and elevate your profile like the pros? You’re in the right place. We surveyed 50 top marketing professionals ...

Author's avatar by Melissa King | Oct 24, 2024
Instagram Industry Benchmarks for 2023
Benchmark Statistics

Instagram Industry Benchmarks for 2023

If you use Instagram in any professional capacity, you know its updates constantly give you something new to factor into your strategy. Whether it releases ...

Author's avatar by Nevena Rudan | Apr 9, 2024
Should More B2B Companies Invest in Organic Instagram Content?
Marketing

Should More B2B Companies Invest in Organic Instagram Content?

Instagram is a tricky channel for marketers for business-to-business (B2B) companies. Since so much of its content is geared toward consumers rather than businesses, there ...

Author's avatar by Melissa King | Jul 5, 2023
Instagram Followers: How Many Does the Average Company Have and How Can They Get More
Marketing

Instagram Followers: How Many Does the Average Company Have and How Can They Get More

A large following on Instagram is more than just an ego boost. More followers mean a stronger digital presence which ultimately leads to greater revenue.   ...

Author's avatar by Saffa Faisal | May 6, 2023
Best Short Video Apps: When to Choose TikTok, Instagram Reels or YouTube Shorts
Instagram

Best Short Video Apps: When to Choose TikTok, Instagram Reels or YouTube Shorts

If you pay attention to social media trends, you’ve likely seen short videos all over your feeds. With this format rising in popularity among internet ...

Author's avatar by Melissa King | Jan 11, 2023
Instagram Analytics Report: Tips, Tools and Best Practices for Building a Great Report
Reporting

Instagram Analytics Report: Tips, Tools and Best Practices for Building a Great Report

Wondering how to build a comprehensive report on your company’s / client’s Instagram account performance? As a marketer, you can’t only provide an overview of ...

Author's avatar by Djordje Cvijovic | Oct 29, 2022
How to Get More Website Traffic from Instagram: 13 Proven Tips
Instagram

How to Get More Website Traffic from Instagram: 13 Proven Tips

Wondering how to get more website traffic from Instagram? Truth be told, the photo-sharing app is one of the most popular social media sites with ...

Author's avatar by Masooma Memon | May 11, 2022
26 Most Engaging Instagram Brands (and What We Can Learn From Them)
Instagram

26 Most Engaging Instagram Brands (and What We Can Learn From Them)

Instagram is fast emerging as a platform for brands who want to connect with more users.  Compared to Twitter’s 0.045% engagement rate, and even Facebook’s ...

Author's avatar by Lily Ugbaja | Aug 4, 2022
Facebook Ads vs. Instagram Ads: Which Platform is the Best Fit for Your Business in 2021?
Facebook Ads

Facebook Ads vs. Instagram Ads: Which Platform is the Best Fit for Your Business in 2021?

If you have a limited social media marketing budget, you can’t afford to be present on every major social media channel, so the question remains ...

Author's avatar by Masooma Memon | Mar 29, 2023
Instagram Ads For Beginners: 8 Tips for Creating High-Performing Instagram Ads
Instagram

Instagram Ads For Beginners: 8 Tips for Creating High-Performing Instagram Ads

In 2020, Instagram had 1 billion active users. If you have an audience that uses Instagram, that’s a lot of eyes your ads can reach. ...

Author's avatar by Melissa King | Jun 19, 2024
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