The Ad Attribution Problem: Every Platform Claims Credit, Nobody Tells the Truth
TL;DR Google Ads claims 47 conversions. Meta claims 52. LinkedIn claims 31. Your CRM shows 38 closed customers. Someone is lying – and it’s not ...
by Nevena Rudan · Sep 24
How B2B Teams Are Cutting Paid Ad Waste (Without Losing Pipeline)
How can I make my paid ads profitable again? If your paid ads look fine in dashboards, but the pipeline isn’t growing, you’re not alone. ...
by Nevena Rudan · Sep 24
Top 15 Social Media Analytics Tools for 2025
Want an easier way to stay on top of your social media marketing strategies? We analyzed 15 best social media analytics tools to help you make the right choice.
by Maria Rozhdestvenskaia · Apr 16, 2025
13 Important Instagram Business Metrics for Your B2B (with Tips to Track Them in 2024)
Sure, B2C businesses might get better engagement on Instagram, but that doesn’t mean that you can’t rely on it for your B2B needs. In fact, ...
by Filip Stojanovic · Apr 30, 2024
24 Data-Backed Instagram Profile Examples and Bio Ideas
Want to craft the perfect Instagram bio and elevate your profile like the pros? You’re in the right place. We surveyed 50 top marketing professionals ...
by Melissa King · Feb 24
Instagram Industry Benchmarks for 2023
If you use Instagram in any professional capacity, you know its updates constantly give you something new to factor into your strategy. Whether it releases ...
by Nevena Rudan · May 11
Should More B2B Companies Invest in Organic Instagram Content?
Instagram is a tricky channel for marketers for business-to-business (B2B) companies. Since so much of its content is geared toward consumers rather than businesses, there ...
by Melissa King · Jul 5, 2023
Instagram Followers: How Many Does the Average Company Have and How Can They Get More
A large following on Instagram is more than just an ego boost. More followers mean a stronger digital presence which ultimately leads to greater revenue. ...
by Alexander B. Pavlinek · Mar 3
Best Short Video Apps: When to Choose TikTok, Instagram Reels or YouTube Shorts
If you pay attention to social media trends, you’ve likely seen short videos all over your feeds. With this format rising in popularity among internet ...
by Melissa King · Jan 11, 2023
Instagram Analytics Report: Tips, Tools and Best Practices for Building a Great Report
Wondering how to build a comprehensive report on your company’s / client’s Instagram account performance? As a marketer, you can’t only provide an overview of ...
by Djordje Cvijovic · Oct 29, 2022
How to Get More Website Traffic from Instagram: 13 Proven Tips
Wondering how to get more website traffic from Instagram? Truth be told, the photo-sharing app is one of the most popular social media sites with ...
by Masooma Memon · May 11, 2022
26 Most Engaging Instagram Brands (and What We Can Learn From Them)
Instagram is fast emerging as a platform for brands who want to connect with more users. Compared to Twitter’s 0.045% engagement rate, and even Facebook’s ...
by Lily Ugbaja · Aug 4, 2022
Facebook Ads vs. Instagram Ads: Which Platform is the Best Fit for Your Business in 2021?
If you have a limited social media marketing budget, you can’t afford to be present on every major social media channel, so the question remains ...
by Masooma Memon · Mar 29, 2023
Instagram Ads For Beginners: 8 Tips for Creating High-Performing Instagram Ads
In 2020, Instagram had 1 billion active users. If you have an audience that uses Instagram, that’s a lot of eyes your ads can reach. ...
by Melissa King · Feb 25
14 Instagram Analytics Tools to Try Out Right Now
If you want to get beyond vanity metrics, such as likes and followers, and measure how Instagram correlates to core business metrics, then this post ...
by Jessica Malnik · Apr 14, 2023
New Integration: Track the Performance of Your Instagram Business Account
Ad spend on Instagram is growing at 4x the rate of Facebook Ads. Crazy, right? Keep in mind that this doesn’t mean ad spend on Facebook ...
by Tamara Omerovic · Jan 12, 2022