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Wondering how to build a comprehensive report on your company’s / client’s Instagram account performance?
As a marketer, you can’t only provide an overview of your company’s / client’s Instagram profile performance, but you also need to provide more advanced details and insights, such as audience growth, audience retention, competitor analysis, conversion rate, and more.
All in all, a comprehensive Instagram report should give your clients/managers a peek behind the curtains while also helping them to understand which steps need to be taken to further improve the existing social marketing strategy.
In this article, we’ll cover everything you need to know to create an easy-to-understand Instagram report — from key metrics and KPI to include to tips and best practices for building a report.
An Instagram analytics report should include key metrics that highlight how your content performs and who your Instagram audience is.
This report typically includes the following information:
Your Instagram Analytics Report breaks down the performance of your account through a variety of metrics, which can help you identify areas where you can improve.
In order to determine which content works best for your brand and how you can better engage with your audience, you need to understand what’s going on behind the scenes of your account.
Having that in mind, here are some important metrics and KPIs that you should be tracking:
This is pretty straightforward – it’s one of the basic Instagram success metrics. It tells you how many followers you have at any given time. Your goal is to keep growing your follower base by posting interesting content and engaging with people who might be interested in what you have to offer.
Related: 18 Proven B2B Instagram Marketing Strategies
Engagement refers to how many people like and comment on your content. These numbers can be deceiving: a post that gets a lot of likes and comments may seem like a success, but if those interactions occur minutes or days after you post it, they don’t mean as much as instant engagement does.
Also, you can measure engagement in two different ways:
Related: 16 Ways To Measure Social Media Engagement Using Only Google Analytics
This is the easiest way to find out how much traffic you generated to your website from your Instagram account.
Do you want to know if people find your content useful? No problem. This metric shows you how many users saved one or more of your posts to their profile.
The story reach rate is a relatively new Instagram metric that indicates what percentage of your followers saw your last 10 stories. It’s calculated by dividing your stories’ viewers by your total number of followers. To get a percentage, multiply the number by 100.
This metric tracks how many times your posts have been seen by others since you created them. If one person has seen your post 15 times, this will be counted as 1 reach and 15 impressions.
This metric shows you how many times each post has been viewed in the last 28 days. It’s helpful to know which posts are performing well in the short term, but it’s also important to understand what’s working over a longer period of time. That’s why the Top Posts metric includes both views and reach over time.
These metrics refer to the number of times someone clicked on an email or phone number that you included in your profile bio. Those could be very important leads for your business.
Regardless of the stakeholders that need to see the report and the tools you use to create it, in order to build a great Instagram Analytics report, you need to focus on 3 key things:
With the immense amount of data that Instagram provides, it is common to get lost in all the information or even start focusing on the wrong metrics.
In order to understand how well their campaigns or social media posts are performing and how to further adjust your strategy, you need to establish social media marketing KPIs and metrics that are aligned with your business goals.
For example, you may be tempted to just show a simple follower count for an account from the Analytics dashboard. But if your goal is to increase sales from Instagram, then this specific number may not be as important as showing engagement rate or number of clicks in your profile bio.
When determining Instagram metrics and KPIs, think of the information your clients/managers want to obtain from these reports. Typically, the purpose of an Instagram report is to uncover what the target customers want (including which content) and expect from your client on social media.
Typically, clients/managers want to see the following:
To measure the performance of your Instagram marketing strategy, you may rely on Instagram Analytics to learn which posts receive the most impressions and reach, and overall, which posts are the most popular with your followers. Now you can quickly assess the performance of your Instagram content in a single dashboard that monitors fundamental metrics, including:
Now you can benefit from the experience of our Instagram experts, who have put together a plug-and-play Databox template showing the most important metrics for monitoring and growing your Instagram Business account. It’s simple to implement and start using as a standalone dashboard or in social media reports, and best of all, it’s free!
You can easily set it up in just a few clicks – no coding required.
To set up the dashboard, follow these 3 simple steps:
Step 1: Get the template
Step 2: Connect your Instagram account with Databox.
Step 3: Watch your dashboard populate in seconds.
There are two main reasons for conducting an Instagram competitor analysis.
When doing a competitors audit on Instagram, make sure you do the following:
Data without insight is worthless, therefore, your Instagram Analytics report can’t be complete without actionable insights.
Insights work as a blueprint and describe what should be done and how it should be done (with exact steps) to achieve success. Here are some examples of insights you can set in your Instagram reports:
If you don’t want to build a report from scratch, here are some prebuilt social media report templates you can download right now – and for free.
To track your Instagram business performance, it’s important to look at all the factors that affect account growth. This Instagram dashboard will help you monitor essential metrics such as:
This Instagram reporting dashboard will help you monitor the overall performance of your account and drill down into specific metrics such as:
This Instagram dashboard template will help you to track and measure your Instagram follower’s productivity and performance drilldown metrics. Learn how your Instagram posts and followers count are performing by tracking metrics such as:
Sure, Instagram’s built-in analytics system is a great way to stay up to date on the performance of your account, but when it comes to comprehensive and actionable social media reporting for your business, you need something much more robust.
From tracking post performance, and trends in hashtag usage, to analyzing audience engagement and competitor data, Databox is a social media reporting tool that will help you go beyond reporting and create actionable reports that drive your social media strategy.
We are already helping thousands of businesses to optimize their strategies and grow their brands across social media, so what are your waiting for? Sign up for a free-forever trial now!
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Grew up as a Copywriter. Evolved into the Content creator. Somewhere in between, I fell in love with numbers that can portray the world as well as words or pictures. A naive thinker who believes that the creative economy is the most powerful force in the world!
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