Articles by author Filip Stojanovic

Filip Stojanovic Filip Stojanovic is a content writer who studies Business and Political Sciences. Also, I am a huge tennis enthusiast. Although my dream is to win a Grand Slam, working as a content writer is also interesting.

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Marketing

Understanding the Cost of Advertising on LinkedIn in 2023

Discover useful LinkedIn Ads benchmarks to understand how much you should budget and learn how PPC experts optimize their LinkedIn ad spend.

Marketing Filip Stojanovic   |  May 25

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Marketing

Google Ads Click-Through Rate (CTR): Expert Tips on How to Increase It & Benchmark Data to Assess Performance

What’s a good click-through rate (CTR) on Google Ads? How do you increase your Google Ads CTR? 88 paid marketers offer their expert advice in this report.

Marketing   |  Apr 25

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Marketing

How to Use LinkedIn Ads as a “Digital Billboard” to Accelerate Demand Creation

Learn the secrets of how market leaders and industry experts use LinkedIn Ads to speed up demand creation.

Marketing   |  Apr 24

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Marketing

LinkedIn Ads Best Practices: 10 Tips for Running Successful Campaigns

From experimenting with different ad formats to understanding your audience & targeting decision-makers, there are tons of LinkedIn ads best practices to study.

Marketing   |  Apr 20

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Marketing

Influencers, Sponsorships, or Ads: How Are B2B Companies Using Their Spend in 2023

How are B2B companies using their ad budget? We asked 44 B2B marketers to share their insights and tips on prioritizing ad budgets in 2023.

Marketing   |  Apr 12

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Analytics

How to Track Website Traffic Using Universal Analytics (And Google Analytics 4)

Not sure how to track and analyze your Google Analytics traffic data? We’ll walk you through the entire process no matter whether you use UA or GA4.

Analytics   |  Apr 6

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Reporting

Analytics vs. Reporting: How Are They Different and Why You Should Focus on Both

Struggling to understand the difference between analytics vs. reporting? Here is everything you need to know to harness to power of both.

Reporting   |  Mar 29

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Marketing

Stop Losing Sales: 50+ Experts Share How to Improve Your Checkout Abandonment Rates

Are you losing more customers in the checkout process than your competitors? Learn what a good checkout abandonment rate is and how to improve it.

Marketing   |  Mar 23

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Marketing

9 Expert Ways to Identify the Target Audience for Your Website

You’ve invested a lot of time, money, and resources into creating a website. Now, here’s how to ensure you’re targeting and attracting the right audience.

Marketing   |  Mar 16

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Analytics

How to Create a Dashboard in Google Sheets? [Free Templates]

Want to know how to create a dashboard in Google Sheets? Follow our step-by-step guide to do it in no time.

Analytics   |  Mar 16

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Marketing

Google My Business SEO: 8 Tips to Optimize Your Business for Local Searches

Follow these tips to optimize your GMB listing, earn higher rankings for local searches, and get your business to appear in the local pack.

Marketing   |  Mar 16

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Reporting

How to Write a Great Business Report Conclusion: Everything You Need to Know

Having a hard time with writing the conclusion of your business report? This guide will teach you everything you need to know.

Reporting   |  Mar 16

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Analytics

What Is a Good Website Bounce Rate and How Can You Improve It?

Worried about your bounce rate? This article tells you whether your bounce rate is good or it needs to be improved (we’ll also show you how)

Analytics   |  Mar 14

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Analytics

Benefits of Competitive Benchmarking

Wondering whether competitive benchmarking is worth the effort? Let’s go through the major benefits and check out what it brings to the table.

Analytics   |  Feb 21

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Analytics

Benchmarking 101: Definition, Types, Benefits, and How to Use Them to Set Better Goals and Optimize Performance

What are benchmarks, and how can you use them to supercharge your company’s performance? Here is everything you need to know.

Analytics   |  Feb 2

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Analytics

What Is a Good Conversion Rate for Your Shopify Store and How to Improve It?

We talked to 46 successful Shopify store owners and compiled all of their best conversion rate optimization tips (and some useful benchmarks) in one post.

Analytics   |  Jan 30

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Reporting

Sales Pipeline Report: How to Build One, What to Include In It, Benefits, and Best Practices

Not sure how to create a comprehensive sales pipeline report? Here is everything you need to know to optimize the pipeline reporting process.

Reporting   |  Jan 25

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Reporting

The Ultimate Guide to Sales Analysis Reports

Want to learn how to use sales analysis reports to optimize your sales process? Here’s everything you need to know.

Reporting   |  Jan 25

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Marketing

How to Create an SEO Report for Your Client (According to 153 SEO Agencies)

Having trouble creating an SEO report? We prepared a step-by-step guide you can use to never worry about impressing your client again.

Marketing   |  Jan 25

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SEO

How to Improve the Organic CTR for Your Pages & Blog Posts

The average organic CTR for any business is 2%. If your results aren’t hitting those benchmarks, follow these best practices to improve it.

SEO   |  Jan 25

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SEO

How to Use Google Search Console for SEO: Complete Guide with 20 Expert Tips

Complete guide on how to use Google Search Console for SEO, combined with 19 expert tips gathered from 100+ marketers.

SEO   |  Jan 25

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Analytics

How to Build a Dynamic Dashboard in Google Sheets in 6 Easy Steps

Struggling to build a dynamic dashboard in Google Sheets? Here’s how to build a dashboard from your spreadsheet data in just a few clicks.

Analytics   |  Jan 25

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Basics

The Anatomy of Data Analysis – Types, Techniques, Step-by-Step Guide & Expert Tips

Do you look at spreadsheets with analysis paralysis? This article will help you simplify the entire process — forever.

Basics   |  Jan 21

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Agencies

23 Marketing Agency Directories Your Agency Shouldn’t Miss in 2023

List your agency in these marketing directories and reach qualified prospects that are serious about hiring an agency.

Agencies   |  Jan 18

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Marketing

Facebook Ads Frequency Guide: How Companies Determine the Optimal Frequency Caps to Maximize Results on Each Retargeting Campaign

Having trouble finding the optimal Facebook Ads frequency? We talked to 70 pros and collected a bunch of insights to help you maximize results on each campaign.

Marketing   |  Jan 12

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Marketing

How Fast Is Fast Enough? What Is a Good Page Load Time for SEO

Want to know how fast your page should load? This article covers everything you need to know about the average page load time and more!

Marketing   |  Dec 26 2022

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Analytics

The Easy Way to Set Up HubSpot Pipelines: 101 Guide

Having trouble setting up your HubSpot pipeline? We prepared an easy-to-follow guide you can use to get started.

Analytics   |  Dec 20 2022

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Marketing

New vs. Returning Visitors: What’s the Difference and How to Interpret the Data?

What’s the right balance of new vs. returning visitors? How should you interpret this data? 34 marketers share their insights.

Marketing   |  Dec 14 2022

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Marketing

Facebook Ads vs. Google Ads: Which Is Best for Your Business?

Not sure if you should run ads on Facebook or Google? Check out this comprehensive comparison of the two platforms with insights from dozens of marketers.

Marketing   |  Dec 5 2022

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Content Marketing

28 Blog KPIs for Measuring Your Content Performance (Recommended by 70+ Marketers)

We asked 70+ marketers to weigh in on the most important blog KPIs. They shared 28 different KPIs that help you measure progress toward all of your goals.

Content Marketing   |  Nov 28 2022

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Marketing

15 Ways to Optimize your Facebook Ads Bid Strategy

Should you set bids for your campaigns or let Facebook automate the campaign delivery? Nearly 50 pros weigh in with their best Facebook bid strategy tips.

Marketing   |  Nov 16 2022

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Analytics

Google Analytics 4 Custom Dimensions 101 Guide

Having trouble learning the ropes around custom dimensions in GA4? This article will walk you through everything you need to know.

Analytics   |  Nov 10 2022

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Analytics

What Is a Good Bounce Rate for a Landing Page? 40+ Marketers Share Their Thoughts and Tips for Improvement

Is your landing page bounce rate too high? You might be missing the bigger picture. Learn how to differentiate a good landing page bounce rate from one that needs fixing.

Analytics   |  Nov 8 2022

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Marketing

Link Building 101: The Ultimate Guide to Building Free Backlinks and Outranking Your Competitors

Almost 40% of SEOs don’t have a budget for link building. In this guide, 80+ experts share how they build free backlinks to maximize their small (or lack of) budget.

Marketing   |  Nov 7 2022

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Analytics

How Are Companies Measuring Podcast Success? 8 Successful Brands Share Their Frameworks, Best Practices and Tips

Having trouble measuring the success of your podcast? We asked 8 successful brands to share their frameworks.

Analytics   |  Oct 25 2022

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Analytics

Google Analytics 4 Metrics Tutorial: Everything You Need to Know Before You Transition to the New Platform

Want to make your transition to GA4 as smooth as possible? This GA4 metric tutorial will show you everything you need to know.

Analytics   |  Oct 20 2022

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Analytics

10+ Popular Business Analysis Techniques Companies Use in Their Strategic Plans

50+ companies share the business analysis techniques they found to be most valuable in their strategic planning.

Analytics   |  Sep 28 2022

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Marketing

YouTube Video Ideas That Helped 40 Businesses Grow Their Audience and Attract More Customers

Having trouble coming up with new YouTube video ideas? These recommendations from 40+ marketers might give you the inspiration you need.

Marketing   |  Sep 19 2022

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Analytics

15 Ways to Use Google Analytics to Track and Improve Your SEO Performance

Want to learn how to harness the power of Google Analytics and properly measure your SEO performance? 50+ SEOs share their best hacks.

Analytics   |  Sep 1 2022

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Marketing

Improve YouTube Click-Through Rate (CTR) and Grow Your Channel with These 11 Pro Tips

Looking to break through the noise on Youtube? 25+ marketers weigh in with their top tips for increasing video views and CTR.

Marketing   |  Aug 31 2022

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Analytics

17 KPIs and Metrics You Should Include in a Real Estate KPI Dashboard

Confused about which KPIs you should include in your real estate metrics dashboard? This article will walk you through the entire process.

Analytics   |  Aug 22 2022

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Analytics

How to Create a Dashboard In Jira? A Step By Step Guide

Learn how to create a comprehensive dashboard in Jira that will help you stay on top of your most important projects.

Analytics   |  Aug 11 2022

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Analytics

Crucial Landing Page Metrics You Should Track to Increase Conversions

Your landing page looks perfect, but how well is it converting? These landing page metrics will help you monitor and analyze its performance.

Analytics   |  Aug 11 2022

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Analytics

How to Build a Safety KPI Dashboard? 8 Metrics You Should Include

Learn how to create a safety KPI dashboard, including understanding which metrics you need to include and why.

Analytics   |  Aug 10 2022

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Analytics

Marketing Attribution Dashboard: Definition, Types, Metrics, Best Practices, Tools, and More

Marketing attribution dashboards help you stay on top of your sales funnel and increase conversion rates. Here’s what you need to know.

Analytics   |  Aug 3 2022

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Analytics

Understanding Business Dashboard Types: How Can Strategic, Analytical, Operational and Tactical Dashboards Contribute to Your Company’s Success?

Learn how can different types of dashboards contribute to your company’s success and speed up your business growth.

Analytics   |  Aug 1 2022

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Analytics

Scorecards vs. Dashboards: Definitions, Benefits, and Differences to Help You Implement the Best Performance Management Strategy

Scorecards and Dashboards are both extremely valuable business intelligence tools, but what are their exact differences? Learn in this guide.

Analytics   |  Jul 5 2022

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Analytics

How to Design a Great Dashboard (Even If You’re Not a Designer) for Any Audience: Process, Principles, Layouts, Best Practices, Examples and More

Want to design a dashboard, but you don’t have any kind of prior knowledge? This guide covers everything you need to know.

Analytics   |  Jul 4 2022

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Analytics

Bad Dashboard Examples: 10 Common Dashboard Design Mistakes to Avoid

Are you pouring your heart and time into dashboards no one appreciates? Fix these dashboard design mistakes and watch things change!

Analytics   |  Jun 29 2022

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Analytics

Great Digital Dashboards For 8 Industries: Best Practices and Dashboard Examples

35 business owners and executives from 8 industries share the digital dashboard examples they find the most helpful for their companies.

Analytics   |  Jun 21 2022

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Analytics

How to Use Drop Down Menus to Make Interactive Charts and Dashboards in Excel?

Want to learn how to create drop down menus to make your Excel dashboard interactive? Here is everything you need to know

Analytics   |  Jun 13 2022

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Analytics

Create an Excel Dashboard from Scratch in 8 Steps (or Just 3 with Databox)

Want to learn how to create a comprehensive Excel dashboard? This guide will teach you everything you need to know.

Analytics   |  Jun 7 2022

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Reporting

Salesforce Report Builder: A Step-By-Step Guide on How to Create Powerful Reports

Want to learn how to create captivating reports for your company? Read this guide on how to use Salesforce Report Builder.

Reporting   |  Jun 2 2022

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Reporting

Sales Activity Reporting: Definition, Benefits, Top Metrics to Include, Examples, and More

Want to learn how to track your company’s sales activities? Here is everything you need to know about sales activity reporting.

Reporting   |  Jun 1 2022

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Reporting

Sales Forecast Report: How to Create One and What Should You Include?

Sales forecast reports are an integral part of each successful company. Learn how to create them by reading our guide.

Reporting   |  May 23 2022

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Reporting

Pipedrive Reports: How to Customize and Leverage Your Reports in Pipedrive

Want to take advantage of Pipedrive reports and optimize your sales process? Here is everything you need to know.

Reporting   |  May 2 2022

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Reporting

How to Create and Use Reporting Snapshots in Salesforce: A Step By Step Guide

Wondering how to use Salesforce reporting snapshots to analyze historical performance and previous trends? Here’s what you need to know.

Reporting   |  Apr 22 2022

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Analytics

What is Semrush? A Complete Guide to Semrush Features, Metrics, and Reporting Dashboards

What’s Semrush and which features work best for tracking and improving your search rankings? Here’s everything you need to know.

Analytics   |  Apr 12 2022

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Reporting

How to Write a Business Plan Report: A Step By Step Guide

Want to attract new investors to fund your business? Read this guide to learn how to create a winning business plan.

Reporting   |  Apr 6 2022

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Reporting

How to Write an Executive Summary for a Report: Step By Step Guide with Examples

Key stakeholders don’t have time to read your reports? Impress them with executive summaries instead. Here’s everything you need to know.

Reporting   |  Apr 4 2022

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Reporting

A Step By Step Guide to Business Impact Analysis Reporting: Everything You Need to Know to Conduct and Report on BIAs

A Business Impact Analysis is a great way to be prepared for potential disruptions in the future. Here’s a step-by-step guide to conducting a BIA successfully.

Reporting   |  Mar 28 2022

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Reporting

How to Write an Informal Business Report? Best Report Formatting and Writing Practices

Want to learn how to use informal reports to quickly convey important messages? This guide will teach you everything you need to know

Reporting   |  Mar 24 2022

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Reporting

How to Create a KPI Report in Google Sheets? Step-by-Step Guide

Using KPI Reports is a great way to track how your business goals are progressing. Want to learn how to make one? This guide will show you everything you need to know.

Reporting   |  Mar 23 2022

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Reporting

How to Set Up and Use Funnel Reports in Google Analytics: A Step-by-Step Guide

Google Analytics Funnel Visualization Reports help you obtain data regarding your funnel process and give you an insight into which stages need to be optimized. Learn all about them in this comprehensive guide.

Reporting   |  Mar 16 2022

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Reporting

Marketing Audit Report: What Are They and How to Make One?

Having a hard time creating a Marketing Audit Report? Upgrade your marketing reporting skills with our comprehensive step-by-step guide.

Reporting   |  Mar 7 2022

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Reporting

How to Write a Great Financial Report? Tips and Best Practices

Want to impress key stakeholders and potential investors through your financial reports? Here’s everything you need to know.

Reporting   |  Feb 24 2022

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Reporting

How to Write a Monthly Business Report? 5 Report Examples and Templates

Want to learn how to write your monthly business report quickly and efficiently? This guide will teach you everything you need to know.

Reporting   |  Feb 18 2022

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Analytics

Google Adwords Call Reports: How to Monitor Call Conversion Tracking with Google Adwords

Want to learn how to use call tracking reports to gather data about your call ads? Find everything you need to know. in this guide

Analytics   |  Feb 14 2022

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Analytics

Google Analytics Enhanced Ecommerce Reporting: A Step-by-Step Guide

Google Analytics Enhanced Ecommerce Reporting is one of the best tools you can use to gain customer engagement data and create better CRO strategies. Go through this guide to learn how to use this tool to your advantage.

Analytics   |  Feb 2 2022

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Reporting

How to Write a Great Business Expense Report: A Step-By-Step Guide with Examples

Expense reporting is an essential part of doing business. Learn how to create a great business expense report by following our step-by-step guide.

Reporting   |  Jan 21 2022