AI

Latest Posts

How to Track AI Search Visibility With GA4 and Search Console
AI

How to Track AI Search Visibility With GA4 and Search Console

A manual walkthrough, and the Claude skill that does it for you. TL;DR Every AEO guide tells you that you need a dedicated AI visibility ...

Nevena Rudan's avatar by Nevena Rudan | Jun 25
AI Makes Data Governance Non-Negotiable. What Does That Mean for Mid-Sized Companies?
AI

AI Makes Data Governance Non-Negotiable. What Does That Mean for Mid-Sized Companies?

Your dashboards have a new reader, and it doesn’t have judgment. TL;DR Your dashboards have a new reader. It can do arithmetic faster than your ...

Nevena Rudan's avatar by Nevena Rudan | Jun 23
How to Diagnose a Sudden Lead Drop With AI: Step-by-Step Prompt
AI

How to Diagnose a Sudden Lead Drop With AI: Step-by-Step Prompt

A six-step AI diagnostic workflow with copy-paste prompts to find out exactly what broke in your B2B funnel, and whether the problem is even where ...

Nevena Rudan's avatar by Nevena Rudan | Jun 5
How to Run a Campaign Post-Mortem With AI: A Worked Example
AI

How to Run a Campaign Post-Mortem With AI: A Worked Example

TL;DR Introduction A marketing director sits down ten days after her campaign closed. Six browser tabs are open: LinkedIn Ads, HubSpot, GA4, Mailchimp, an attribution ...

Nevena Rudan's avatar by Nevena Rudan | Jun 4
Speed Became Free. Your Analytics Budget Didn’t.
AI

Speed Became Free. Your Analytics Budget Didn’t.

The fastest way to answer a business question used to be expensive: an analyst on staff, a clean warehouse, a dashboard for every recurring ask. ...

Nevena Rudan's avatar by Nevena Rudan | Jun 2
Why AI Agents Need a Semantic Layer (and What That Actually Means in 2026)
AI

Why AI Agents Need a Semantic Layer (and What That Actually Means in 2026)

TL;DR Everyone is racing to put an AI agent on top of their data. Almost nobody is asking whether the agent can be trusted to ...

Miha Pavlinek's avatar by Miha Pavlinek | May 29
How to Connect Business Data to Claude (and Actually Get Accurate Answers)
AI

How to Connect Business Data to Claude (and Actually Get Accurate Answers)

TL;DR Introduction You ask Claude what your MRR was last month. The answer comes back fast, formatted cleanly, stated with total confidence, and completely wrong. ...

Nevena Rudan's avatar by Nevena Rudan | May 22
How to Create an AI-Generated Business Report in 2026 (Step-by-Step)
AI

How to Create an AI-Generated Business Report in 2026 (Step-by-Step)

Get AI-generated reports that explain why your metrics changed, not only what happened, using connected live data, specific prompts, and a six-step process. TL;DR Every ...

Nevena Rudan's avatar by Nevena Rudan | May 21
How AI-Driven Insights Improve Business Decision-Making
AI

How AI-Driven Insights Improve Business Decision-Making

TL;DR Eighty-five percent of business leaders have suffered from decision distress — regretting, feeling guilty about, or questioning a decision they made in the past ...

Nevena Rudan's avatar by Nevena Rudan | May 20
The Marketing Manager’s Guide to Questioning AI-Generated Analytics
AI

The Marketing Manager’s Guide to Questioning AI-Generated Analytics

A five-question audit, with the exact prompts to paste, walked through on a real LinkedIn CPL spike. TL;DR Introduction It is Wednesday morning. A marketing ...

Nevena Rudan's avatar by Nevena Rudan | May 26
Business Analytics Solutions With Embedded Generative AI: An Executive’s Guide to What’s Real in 2026
AI

Business Analytics Solutions With Embedded Generative AI: An Executive’s Guide to What’s Real in 2026

Every analytics vendor claims AI. Few can prove their AI is doing real analytical work. Here is what executives need to verify before committing budget ...

Nevena Rudan's avatar by Nevena Rudan | May 15
What “AI-Ready Data” Actually Means And How to Tell If Yours Is
AI

What “AI-Ready Data” Actually Means And How to Tell If Yours Is

TL;DR Introduction You turned on an AI feature in your analytics tool. It surfaced an insight about your pipeline. You looked at it, paused, and ...

Nevena Rudan's avatar by Nevena Rudan | May 15
Subscribe to our newsletter, Move the Needle

Join more than 15,000 leaders who are learning how to make data a competitive advantage.