Introducing the Skills Marketplace: AI analyses on your data, with expert judgment built in
The questions teams want answered, and what gets in the way Every team we talk to has a running list of questions they wish they ...
AI
Editor's Picks
Latest Posts
AI
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Aug 13
Claude + MCPs Isn’t a Semantic Layer: What Breaks When You Analyze Your Business Without One
TL;DR Ask Claude for your average sales cycle today. Ask again next Tuesday. Same prompt, same MCPs, same playbook. There is a real chance the ...
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Aug 13
Dev Insights
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Aug 12
Why Do AI Tools Give Different Numbers for the Same Question?
You can ask two AI tools the same question about your data and get different answers, even when both have access to the same system. ...
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Aug 12
AI
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Jul 24
How to Do Organic Social Media Reporting Across Every Platform Without Blending Vanity Metrics
Organic social reporting collapses into vanity metrics whenever the reporter runs out of time to dive deeper, which is most of the time. Follower counts ...
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Jul 24
AI
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Jul 24
Best MCP Servers for Cross-Tool Business Analysis: Why Most Marketing and Sales Stacks Can’t Compute the Metrics That Matter
Single-platform MCP servers solve the data-fetching problem. They don’t solve the problem that actually matters: computing the cross-tool metrics your decisions depend on. TL;DR Every ...
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Jul 24
AI
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Jul 24
How to Use the HubSpot MCP with Claude, What It Does Well, and How Databox MCP Completes the Picture
HubSpot’s MCP connection gives Claude real command of your CRM, from deal lookups to record updates. What it cannot hand over is your business context, ...
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Jul 24
AI
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Jul 24
AI for Customer Success: What an Agent Can Actually Do (and What It Needs to Do It Right)
Four capabilities, what each one requires from your data, and the test that tells you whether you can act on the output. TL;DR An AI ...
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Jul 24
AI
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Jul 24
Why Automated Marketing Briefs Earn Their Keep (and When They Don’t)
Automated briefs earn their keep by preserving judgment quality at the moment a decision has to happen. They don’t just save time; they surface patterns ...
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Jul 24
AI
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Jul 24
AI for Ecommerce: The Interesting Possibilities Are Between Your Tools, Not Inside Them
Every tool in your stack now has AI inside it. The questions that move your P&L live between them. TL;DR Almost every tool in your ...
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Jul 24
AI
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Jul 24
AI Sales Forecasting: The Data Your CRM’s AI Can’t See
The pipeline is in the CRM. The forecast isn’t. TL;DR Your AI tool is connected to Salesforce. You ask: “What’s our realistic Closed-won revenue for ...
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Jul 24
AI
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Jul 24
AI Marketing Forecasting: The Plan Is Only as Good as the Data It Can See
TL;DR Ask a Marketing Lead how the quarterly plan actually gets built. Not the strategy, the mechanics. The answer, in most teams, is a spreadsheet: ...
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Jul 24
AI
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Jul 24
How to Use the Shopify MCP with Claude, What It Does Well, and How Databox MCP Completes the Picture
Shopify’s MCP servers give Claude real command of your store, from storefront conversations to bulk product updates. Analytics is the one job they were never ...
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Jul 24
AI
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Jul 23
The Analytical Work Business Users Won’t Hand Over to AI
TL;DR The AI-analytics category has one operating assumption: AI’s job is to do more of what humans currently do. Adoption is measured by delegation surface. ...
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Jul 23
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