X
Marketing
The Ad Attribution Problem: Every Platform Claims Credit, Nobody Tells the Truth
TL;DR Google Ads claims 47 conversions. Meta claims 52. LinkedIn claims 31. Your CRM shows 38 closed customers. Someone is lying – and it’s not ...
by Nevena Rudan · Sep 24
Market Research
Maximizing Your Reach on Twitter: Expert-Backed Advice on Building a Strong Following
Twitter has 229 million daily active users, and 762 million tweets are sent per day. This may sound like a lot, but it’s dwarfed by ...
by Davor Štefanović · Feb 21, 2023
Marketing
The 18 Best Twitter Analytics Tools
There are dozens of Twitter analytics tools out there. But choosing the one that suits your needs the best and is easy to use too ...
by Alexander B. Pavlinek · Jun 25, 2025
KPIs & Metrics
New Integration: Track & Visualize Campaign Performance with Twitter Ads
Hi there, Twitter advertisers ? Today, we’re excited to announce our new integration with Twitter Ads, allowing you to track and visualize ad metrics on ...
by Tamara Omerovic · Apr 22, 2022