New Integration: Track & Visualize Campaign Performance with Twitter Ads

With Databox’s new integration with Twitter Ads, you can track metrics on a campaign basis like spend, impressions, clicks, engagement rate (and more) alongside all of your other important business KPIs.

John Bonini John Bonini on April 30, 2019 • 2 minute read

Hi there, Twitter advertisers đź‘‹

Today, we’re excited to announce our new integration with Twitter Ads, allowing you to track and visualize ad metrics on a campaign basis like spend, impressions, clicks, engagement rate, and your overall Twitter ad performance alongside all of the other KPIs that are important to your business.

At launch, there are 31 default Twitter Ads metrics available. This means that there are 31 pre-built visualizations for some of the most popular metrics available in Twitter Ads.

There are also 10 calculated metrics available, too. These are custom metrics that are commonly created by Twitter Ads users that we’ve created using Data Calculations. These are also pre-built, meaning all you need to do is drag-and-drop them into your dashboard to visualize your performance.

No code or design necessary.

Also, in addition to having the ability to quickly drag-and-drop your most important Twitter Ads metrics, you can just as easily customize your dashboards to include data from other integrations that your business relies on, too.

I’ll show you how to do all of that below.

First, let me show you how to quickly get started via a pre-built Twitter Ads template.

Getting started with a Twitter Ads template

Want a quick way to visualize your campaign performance from Twitter Ads?

First, download this Twitter Ads Account Overview template.

Next, you’ll be prompted to connect your Twitter Ads account.

Then, voila! Watch as your dashboard automatically populates with all of your Twitter advertising campaign KPIs.

Twitter ads dashboard

How to create custom dashboards with Twitter Ads

In the dashboard designer, search for the Twitter Ads integration on the left side menu.

download 161

From there, you’ll be prompted to connect your Twitter Ads account.

Now, you’ll see a menu consisting of 31 default Twitter Ads metrics as well as 10 calculated metrics (these are custom metrics commonly used by Twitter Ads users that were created using Data Calculations) available to drag-and-drop directly into your dashboard.

download 162

Drag-and-drop the desired metric anywhere you’d like in your dashboard. You can resize these Datablocks or even rearrange them once you’ve added more.

download 163

Then, your Twitter Ads data will automatically populate.

download 164

Now, if you’d like to add KPIs from other tools into this dashboard in order to create a comprehensive view of marketing and sales, simply click back into the left side menu to search for the desired integrations you’d like to pull from.

In this case, I also pulled in impressions from Facebook Ads in order to compare it against impressions from Twitter Ads. This way, I can gauge whether one channel will help me deliver the engagement I need in a more timely manner.

download 16

Now, you can continue customizing the dashboard using as many different data sources as needed.

Getting started with Twitter Ads + Databox

Existing users can view all of the available Twitter Ads metrics here or download the Account Overview template here.

New to Databox? You can create a free forever account here.

About the author
John Bonini
John Bonini is Director of Marketing at Databox. He's passionate about building brands that tell great stories. Connect with him on Twitter @bonini84.
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