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Reporting on marketing performance is a critical skill that any marketer––from leadership to individual contributors––needs in order to convey the value of their work. In ...
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After an unpredictable 2023, chances are you’re getting all the information you can to build a reliable SaaS sales strategy in 2024. One important element ...
What sets the most innovative and engaged organizations apart? The answer lies in the fabric of company culture, particularly in the presence of a high-performance ...
Looking back at your marketing numbers from 2023 will help you set goals for 2024. But knowing how other companies across your industry are performing ...
Growing any business is difficult, but scaling a software as a service (SaaS) company is on a whole other level. Most SaaS companies struggle to ...
Google Analytics metrics are essential for understanding your website’s performance and user behavior. If you used Universal Analytics (UA), you were familiar with its data ...
It doesn’t matter if you run a B2B or B2C business, marketing agency or SaaS company, eCommerce shop, or local store: reviews are essential for ...
By now, you’ve probably heard the statistic that it is 5 times more expensive to acquire a new customer than it is to retain an ...
After working hard to develop a sustainable client base, you found out you have to work twice as hard to keep them. Now you have ...
You may be targeting the right users with your SEO efforts and ads, but are they actually clicking on your content? Views and impressions are ...
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