Do you use multiple payment providers? Different systems for tracking website engagement and actual leads and signups? Add, subtract, divide and multiply data from any source to calculate conversion rates, ROI or any other metric — to get a complete picture of your sales, marketing, and overall business performance.
Metrics like sessions, signups, sales, revenue, and cancellations are important metrics, but they don’t provide insight into the efficiency of your business. By calculating conversion rates (things like visit-to-signup rate, signup-to-paid rate, and more) you can identify important opportunities, draw correlations, and learn whether or not your performance is actually improving.
SaaS and financial metrics often don’t come “out of the box” in most tools. With Data Calculations, you can now calculate important metrics like average revenue per user (ARPU), customer acquisition cost (CAC) lifetime value (LTV), return on ad spend (ROAS), and others.
Want to track your visit-to-lead conversion rate over time? You can do that by adding your calculated metric to a Databoard. Want to set a goal to achieve a specific Return on Ad Spend (ROAS)? You can do that, too with our Goal Tracking feature. Want to get notified if your sales close rate drops by 10%? Set up an Alert. You can use calculated metrics across all Databox features, just like any other metric.
“Because Google Analytics is the single source for most marketers, a lot of our customers want to merge their Google Analytics and Drift data. With Databox, they can measure Conversation Rate (a cross-platform metric not otherwise possible); and always be in touch with the campaigns and sources of the meetings booked for their sales team by LeadBot.”Chris Handy, Founder at ClosedWon
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You can manually enter a value into the equation by selecting ‘set a fixed value’ when creating a Data Calculation.
There are no limitations, you can create as many as you need.
Yes, with them you’re able to get a complete picture of your sales, marketing, and overall business performance. You can add, subtract, divide and multiply data from any source to calculate conversion rates, ROI or any other metric—to get a complete picture of your sales, marketing, and overall business performance.