Goals & Forecasts
Editor's Picks
KPIs & Metrics
Expert-Recommended eCommerce KPIs: The Essential Guide to Tracking Performance for 2025
When it comes to eCommerce and eCommerce KPIs, the difference between success and failure can often come down to the numbers. But not just any ...
Latest Posts
LinkedIn
How To Set Goals & Measure Your LinkedIn Company Page’s Performance
If you’re posting consistently, engaging with others’ posts, and making new connections on LinkedIn, there’s just one thing left to do—measure your LinkedIn Company Page’s ...
Goals & Forecasts
Using Leading Indicators to Forecast Ad ROI (Kevin Lord Barry, Right Percent)
Kevin Lord Barry shares how to track leading indicators in your paid ads to more accurately know what results you’ll see when the deals finally ...
Sales
5 Types of Sales Goals Every Sales Manager Should Have in 2023
Sales Management can be a tricky spot: You work at the crossroads of team and organization, needing to keep the balance between organizational goals and ...
Goals & Forecasts
Google Ads Forecasting: How to Improve Your ROAS With Accurate Projections
The PPC keyword landscape is always changing. Just because one of your keywords tops your list now doesn’t mean that it’ll be outshined by another ...
Reporting
Goals Based Reporting: Everything You Need to Know
You already know how to organize your data in a traditional report. “We did this in July, and in August, our numbers are looking much ...
KPIs & Metrics
Expert-Recommended eCommerce KPIs: The Essential Guide to Tracking Performance for 2025
When it comes to eCommerce and eCommerce KPIs, the difference between success and failure can often come down to the numbers. But not just any ...
Sales
5 SMART Sales Goal Examples from 30+ Sales Professionals
“Goals allow you to control the direction of change in your favor.” Brian Tracy, a motivational speaker who often speaks on goals as they relate ...
Dashboards & Visualization
Scorecards vs. Dashboards: Definitions, Benefits, and Differences
Establishing healthy growth and implementing the best scaling strategies in your company can’t be done without properly tracking and analyzing business data. After all, the ...
Goals & Forecasts
Understanding The Difference between KPIs, Goals, and Targets
How do you measure success? Well, marketers have struggled for ages to explain this to their clients, as have marketing departments to their CEOs. Luckily, ...
Goals & Forecasts
New in Databox: Predict Future Performance With Metric Forecasts
How many deals will you close next month? How many website sessions will you get? How many impressions will your social channels get? When you ...
Marketing
Content Marketing Goals: 5 Ways to Set, Track, & Measure Your Efforts
Content marketing can be a double-edged sword. While one content piece may bring in many leads and conversions, another may appear spammy and clickbaity – ...
Sales
18 Tips for Increasing Your Sales Team’s Activity
More sales activity means more sales. Few would argue with that statement. But if you’ve ever banged your head against your desk in frustration after ...
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