Goals & Forecasts
What Is a Good CTR for Facebook Ads? 6 Expert Tips on How to Improve It
Facebook campaign costs, conversion costs, acquisition costs: they all start with a click on your ad. Ad clicks can drive costs either up or down, ...
by Alexander B. Pavlinek · Feb 24
Improve YouTube Click-Through Rate (CTR) and Grow Your Channel with These 11 Pro Tips
Did you know that more than 500 hours of new videos are uploaded to YouTube every hour? With so much content being uploaded every single day, ...
by Alexander B. Pavlinek · Feb 24
Customer Churn Analysis: 6 Ways to Effectively Analyze Churn Data
Customer churn analysis or keeping tabs on customers who quit using your product or service is the key to retaining customers. After all, when you ...
by Masooma Memon · Jun 26, 2025
Sales Forecast Report: How to Create One and What Should You Include?
Being optimistic about the future of your company is great and it can have a big influence on the morale of both your employees and ...
by Filip Stojanovic · Apr 11, 2025
How to Set Marketing Goals for Your Ecommerce Website: 3 Expert Strategies
If you are like most ecommerce businesses, you are likely setting goals based on what you think needs to happen. While this can work, it ...
by Jessica Malnik · Nov 24, 2022
Short Term Goals vs. Long Term Marketing Goals: Biggest Goal-Setting Mistakes
You’d assume goal setting is a child’s play. But when David from the team asks about the quarter’s short term and long term marketing goals, ...
by Masooma Memon · May 11, 2022
How to Improve Your Business Bottom Line By Setting Goals and Alerts in Databox
You only need two fundamental tools for improving revenue growth and profitability, and they are *drum rolls*… Setting goals Monitoring progress towards goals Sounds simple? ...
by Tamara Omerovic · Apr 19, 2022
Facebook Advertising Costs: 5 Metrics to Track for Keeping Your Costs Low
So your Facebook ad costs are shooting for the stars and you just can’t rest well until you bring those costs down, isn’t it? We ...
by Masooma Memon · Mar 29, 2023
7 Efficient Ways to Track Leads in Google Analytics
Google Analytics allows you to track the number of visitors that come to your website. But how many of them are qualified leads? And what ...
by Stefana Zaric · Jun 15, 2024
15 Tips for Setting Realistic Website Traffic Goals
A great website is hard to come by. And there’s a lot that goes into creating a thing of perfection. Once it’s all said and ...
by Mara Calvello · Jul 10, 2025
Facebook CTA Buttons: Which Buttons Perform the Best on Facebook Ads?
The perfect CTA button on your Facebook ad can make the difference between driving home significant results and ending up with zero response. Why? Because ...
by Masooma Memon · Feb 25
How to Forecast Sales Using HubSpot CRM & Databox
Hey everyone. Welcome to another episode of Data Snacks. Today, we’re talking about sales forecasting, specifically using your sales data from HubSpot CRM. In this ...
by Tamara Omerovic · Dec 20, 2023
9 Ways to Improve Audience Retention on YouTube
“Audience retention” – the phrase reminds one of a sailing term, perhaps something to do with a leaky boat. However, audience retention is actually a ...
by Mariana Santiago · Jul 10, 2025
How to Use the Assisted Conversions Report in Google Analytics to Develop Your Marketing Strategy
One of the most underrated Google Analytics features is the Assisted Conversions Report — especially if you have a product or service with a higher ...
by Jessica Malnik · Jul 30, 2021
Useful Tips from 20 Sales Pros to Help You Set Winning Sales Goals Using OKRs
Is your sales team setting the right goals and tracking them? For an organization to grow efficiently and successfully, it needs to set great goals ...
by Maham S. Chappal · May 12, 2022
How GMS Improved Achievement of Its Performance Goals by 30 Percent
In only a short time, texting has become the most prevalent form of communication across the globe. But, maintaining that network of efficient, speedy communication ...
by Belynda Cianci · Aug 19, 2021
31 Expert Tips for Setting Helpful Goals in Google Ads
Why do some brands see 10x returns on their Google Ads? And, other brands lose a ton of money with little to nothing to show ...
by Jessica Malnik · Jul 25, 2024
The 14 Most Important Conversion Metrics to Track Using Google Analytics
We already know that Google Analytics can track overview metrics like page views, visitors by traffic source, and the real-time visitors currently browsing your website. ...
by Elise Dopson · Feb 3, 2023
How to Set SEO Goals for Your Team (That Actually Drive Action)
SEO spending is predicted to hit $80 billion this year. Your team might be contributing to that in some form. You’ve got an SEO strategy, ...
by Elise Dopson · Aug 2, 2024
How to Predict Your Company’s Performance During Uncertain Times
With so much week-to-week uncertainty during COVID-19, company performance is difficult to manage. The dot-com bust and the 2008 economic recession were no picnic. But, ...
by Peter Caputa IV · Feb 19, 2024
Survey Results Show The Sudden & Severe Impacts That COVID-19 Has Had On Businesses. Here’s How They’re Responding…
“It’s not what happens to you, but how you react to it that matters.” – Epictetus Editor’s note: In collaboration with our friends at Lola.com, ...
by Belynda Cianci · Nov 29, 2021