Goals & Forecasts
The 3 Essentials for Properly Setting Up Google Analytics Conversion Tracking
Using Google Analytics to keep up to date with your website activity can be a valuable data tool when wielded properly. You can use it ...
by Belynda Cianci · Jun 3, 2025
Introducing the Predictable Performance Training Course
Listen, I know nothing about your personal finances. But, here’s what I do know––you don’t wait for paper statements to arrive by snail mail in ...
by Tamara Omerovic · May 4, 2024
How HubSpot Instilled a Culture of Growth That Expanded Well Beyond Marketing
Growth was pissing everybody off. It was 2016 and Kieran Flanagan was running marketing and growth for HubSpot’s freemium tools. But, growth as a discipline, ...
by Spela Mlekuz · Oct 20, 2019
How a Vulgar Card Game Helped Shape Transistor & Disrupt Podcast Hosting
Subscribe to Ground Up in your favorite app and get the next episode in time for your morning commute 🙌🏻 For Justin Jackson, a great ...
by Spela Mlekuz · Sep 19, 2021
Marketing in Survival Mode with Owl Labs’ Rebecca Corliss
Subscribe to Ground Up in your favorite app and get the next episode in time for your morning commute 🙌🏻 You have no product. You have ...
by Spela Mlekuz · Sep 19, 2021
How Sagefrog Uses Databox to Identify & Optimize Their Top Organic Landing Pages
Optimizing organic landing pages, especially pages that rank well, are important for your company’s strategic SEO planning. Keeping track of top-ranking organic landing pages can ...
by Mark Schmukler · Oct 3, 2019
The Power of Consistent Messaging & Clear Differentiation with Intercom’s Shane Murphy
When you think of Intercom, what’s the first thing that comes to mind? So, while we can’t actually hear your response, we can bet your ...
by Spela Mlekuz · Sep 19, 2021
Lessons from 7+ Years of Bootstrapping ProfitWell with Patrick Campbell
For a while, Patrick Campbell was too embarrassed to refer to himself as CEO. The company was too small. They didn’t generate enough revenue. They ...
by Spela Mlekuz · Sep 19, 2021
26 Marketing Agency Account Manager Interview Questions
Talent can be one of the main competitive advantages for a marketing agency. And perhaps no role is more important than that of the account ...
by Tamara Omerovic · Jul 30, 2021
13 Advanced Google Analytics Metrics & Hacks for Measuring Your Marketing Campaigns
Google Analytics is used by over 56% of websites all over the world. If you’re using the same free software to monitor your website, you ...
by Elise Dopson · Jul 30, 2021
Ask These 24 Sales Questions to Lead More Productive Prospecting Calls
“If you’re not moving closer to what you want in sales, you probably aren’t doing enough asking.” That’s a quote from Jack Canfield, and it’s ...
by Jessica Greene · Jan 27, 2022
Are website forms dying? Are chatbots a better experience? Should you still be gating your premium content?
Something always has to die, right? With inbound marketing, it was paid ads, cold calling, trade shows, etc. With conversational marketing, it’s gated content and ...
by Tamara Omerovic · Feb 21, 2019
![One Channel Rules Them All in B2B Lead Generation [Original Research]](https://cdnwebsite.databox.com/wp-content/uploads/2017/12/06174926/6xOurLeadsBG-640x382.jpg)
One Channel Rules Them All in B2B Lead Generation [Original Research]
If you had to focus your lead generation efforts on a single channel for a full year, which channel would you choose? If you’re like ...
by Jessica Greene · Jan 21, 2022
Lessons From One of the World’s Best Content Marketers
When it comes to voices in the content marketing space, there are few who both understand and respect the craft like Jimmy Daly does. Often, ...
by Tamara Omerovic · Jan 29, 2019
2 Years of Sales Lessons at a Company Obsessed with Eliminating the Need for Salespeople
On this episode of Ground Up, I interviewed Brian Moseley, Databox’s Director of Sales, about how Databox’s product, marketing, sales and services team have gradually ...
by Peter Caputa IV · Jan 23, 2019
25 Marketers Share How to Grow Your YouTube Channel, Subscribers, and Views
Last summer we wrote about how the barrier for creating video for business has been lowered significantly. We also noted that we’d continue to see ...
by Dann Albright · Dec 16, 2022
36 Agencies on How to Set Goals for Clients (When the Client Doesn’t Have Any)
“As a consultant, it’s important for me to set well-defined and measurable goals for my clients.” Jackie Kossoff says that while goal-setting is a critical ...
by Dann Albright · Jan 30, 2025
From Buying Out Its Investors to Launching an Original Series–Wistia’s Moment of Clarity
A couple of weeks ago, I spent some time chatting with Chris Savage, founder and CEO at Wistia. We’ve already had Chris on Ground Up ...
by Tamara Omerovic · Nov 13, 2018
How to Get Double Digit Response Rates to Your Prospecting Emails
Email prospecting is alive and well. And it works. It’s challenging, but when you do it right, it can get you a lot of new ...
by Dann Albright · Jul 3, 2020
The Most-Popular MailChimp Email Marketing KPIs
Email is a vital part of nearly every marketer’s strategy. Fifty-nine percent of respondents to the just-released 2018 edition of Campaign Monitor’s Email Marketing Industry ...
by Laura MacPherson · Jun 5, 2025
How to Use OKRs to Set, Track, and Hit Your Quarterly Goals
When you wake up in the morning, what story do you tell yourself about the purpose of your work? Is it something along the lines ...
by Tamara Omerovic · Mar 13, 2023