Articles by author Masooma Memon

Masooma Memon Masooma is a freelance writer for SaaS and a lover to-do lists. When she's not writing, she usually has her head buried in a business book or fantasy novel.

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Analytics

12 Ways to Analyze Your Referral Sources in Google Analytics

Not sure how to make the most of Google Analytics referral tracking to up your marketing game? Read on to find out what we learned by asking 30 experts about how they use GA referral tracking.

Masooma Memon Analytics Masooma MemonMasooma Memon   |  Oct 28

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How to Use LinkedIn for Marketing: 19 Tried and True Tips

Want the answer to how to use LinkedIn for marketing? Dive into this guide where we’ve packed in 19 pro tips from experts who are great at LinkedIn marketing.

Masooma Memon   |  Oct 27

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Marketing

12 Tried and Tested Tips for Increasing your SaaS Average Deal Size

Wondering how to increase your SaaS average deal size? There’s more to increasing your deal size than increasing your price – try these 12 proven tactics.

Masooma Memon Marketing   |  Oct 20

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Marketing

Blogging for Lead Generation: 23 Best Ways to Generate Leads from Your Blog

Have you been thinking about blogging for lead generation lately? 23 content marketing pros share their best ways to generate leads from your blog.

Masooma Memon Marketing   |  Oct 12

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Marketing

20 Tips for Optimizing your Homepage for Search Engines

Homepage SEO doesn’t have to be overwhelming. 20 marketing and SEO pros weigh in with their tips on homepage optimization.

Masooma Memon Marketing   |  Oct 9

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46 Expert Tips for Boosting Organic Social Growth

Organic social media takes lots of consistent efforts and creativity. Not sure where to start? Dive into this guide of 46 proven organic social growth tips.

Masooma Memon   |  Oct 5

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Marketing

35 High-Converting Landing Page Examples + Lessons You Can Learn from Each

Want to learn from high-converting landing page examples? Dive into this guide packed with examples plus explanation of what’s so effective about each landing page.

Masooma Memon Marketing   |  Oct 2

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Content Marketing

52 Expert Tips for Managing Your Content Editorial Calendar Efficiently

Managing your content editorial calendar effectively is the key to keeping things working smoothly. Try these 54 expert tips to optimize your calendar and get the show running like a pro.

Masooma Memon Content Marketing   |  Sep 25

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18 Ways to Optimize Your Facebook Return on Ad Spend (ROAS)

Driving results home from Facebook ads is always great but optimizing your return on ad spend (ROAS) is the tricky bit. Dive into these 18 tips to optimize your Facebook Ads ROAS

Masooma Memon   |  Sep 14

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Agencies

43 SEO Agencies We Recommend & The SEO Services They Offer

Who’s the best SEO agency? We’ve compiled a list of 43 great ones we’d recommend as well as the services they offer and the results they generate.

Masooma Memon Agencies   |  Sep 7

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The 18 Most Important LinkedIn Metrics You Should Be Tracking

How do you track the engagement of your LinkedIn pages? We asked 50+ marketers to share the most important LinkedIn metrics they track.

Masooma Memon   |  Aug 31

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Marketing

34 Marketing Metrics to Include in Every Marketing Report

Which metrics should you include in a marketing report? More than 60 marketing leaders weigh in on the most important ones to include and why.

Masooma Memon Marketing   |  Aug 26

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Marketing

The 13 Most Important Facebook Ads Metrics for Measuring ROI

We asked 35+ marketers to share their most important Facebook Ad metrics for measuring campaign performance. Here were the most common responses.

Masooma Memon Marketing   |  Aug 21

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Marketing

28 Techniques for Increasing the Number of Referring Domains to Your Website

Trying to increase the number of referring domains to your site? Dive into this guide to learn 28 proven tips to do so — all from the experts.

Masooma Memon Marketing   |  Aug 19

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Marketing

Marketing Attribution Tools: 14 Tools Our Readers Recommend

Is the variety of marketing attribution tools confusing you? Find the best pick for your company from this expert list of marketing attribution tools.

Masooma Memon Marketing   |  Aug 11

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Marketing

Dwell Time for SEO: What It Means & 25 Ways to Improve It

Not sure why your audience isn’t spending time on your pages? Try these 25 proven tips to improve dwell today and get more people to stay on your site.

Masooma Memon Marketing   |  Aug 5

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Marketing

29 Ways to Improve Your Search Position in Google Search Results

Having a hard time understanding search position and how to improve your pages’ positioning? Dive into this in-depth guide to find your answers.

Masooma Memon Marketing   |  Aug 3

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Marketing

Blog SEO: 39 Expert Tips for Optimizing Your Blog Posts for SEO

Want to increase the search visibility of your blog posts? Over 100 SEO experts shared their best tips for optimizing every blog post for search engines.

Masooma Memon Marketing   |  Jul 28

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Marketing

11 Proven Ways to Reduce Your Facebook Ad CPM

Dozens of marketers share tips for reducing your Facebook Ad CPM, including ways for increasing your relevance score, improving targeting, and more.

Masooma Memon Marketing   |  Jul 14

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Marketing

Increase Your Landing Page Conversion Rates with These 18 Proven Plays

Not sure what’s an ideal landing page conversion rate? Finding it hard to improve your landing page conversion rates? Get your answers here with 18 proven tactics from 60+ experts.

Masooma Memon Marketing   |  Jul 6

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Marketing

How to Improve Your Post Engagement on Facebook Ads

Struggling to get engagement on your Facebook ads? Learn how 45+ Facebook ad experts are driving engagement with these easy to try tactics.

Masooma Memon Marketing   |  Jun 30