Articles by Masooma Memon
Masooma is a freelance writer for SaaS and a lover to-do lists. When she's not writing, she usually has her head buried in a business book or fantasy novel.
PPC Analysis: 4 Expert Tips for Conducting an Impactful PPC Analysis
A thorough PPC analysis helps you understand how your pay-per-click (PPC) campaign did and ways you can improve it. However, the key to an effective ...
by Masooma Memon · Apr 23, 2024
How to Create an Analytical Report: 9 Best Practices
Wondering how you can improve team collaboration and productivity? An analytical report that studies campaign performances to bring all team members on the same page ...
by Masooma Memon · Jun 2, 2025
29 Ways on How to Improve Your Search Position in Google Search Results in 2023
Have you been doing your best but still aren’t ranking in the search engine results pages (SERPs)? I feel you. All that hard work and ...
by Masooma Memon · Jul 25, 2024
Blogging for Lead Generation: 23 Best Ways to Generate Leads from Your Blog
Have you been thinking about blogging for lead generation lately? Or, perhaps you already have an up and running blog, but it doesn’t help much ...
by Masooma Memon · Mar 19, 2025
28 Techniques for Increasing the Number of Referring Domains to Your Website
Just when you thought you had a handle on link building for your company, the SEO world introduced you to referring domains. Now what? Don’t ...
by Masooma Memon · Apr 11, 2025
How Much Should Your Marketing Agency Charge for its Monthly Retainer Fee?
Working out your marketing agency retainer fee might be confusing initially. And, frankly, it might even take a few retainers in trial and error as ...
by Masooma Memon · Feb 24
12 Biggest Sales Challenges SaaS Faced in 2023
Wondering what are some SaaS sales challenges you should be aware of? Admittedly, there are several challenges unique to selling SaaS tools. So we did ...
by Masooma Memon · Aug 22, 2024
29 Sales Tips for Improving Your Close Rate
So you’ve got lots of leads coming through. Except, your sales close rate could use some work since you aren’t converting as many leads into ...
by Masooma Memon · Apr 9, 2024
11 Tactics for Effectively Measuring Your Customer Service ROI
Did you know that customers are willing to pay more for better customer service? My bet is that if you already know this, it’s probably ...
by Masooma Memon · Apr 9, 2025
46 Expert Tips for Boosting Organic Social Growth
Organic social media is an effective strategy to grow your social channels provided you’re ready to think outside the box to engage with your audience. ...
by Masooma Memon · Apr 9, 2024
14 High-Converting Product Page Examples (and Why They Work)
Creating high-converting product pages can be tricky, period. Luckily, if you’re stuck in a rut, you can always look at some product page examples to ...
by Masooma Memon · Apr 9, 2024
Ideal Blog Post Length: How Long Should a Blog Post Be in 2021?
Wondering what blog post length gets you ranking in the search engine results page (SERPs)? “Everyone will say ‘it depends,’ and it totally does,” writes ...
by Masooma Memon · Apr 9, 2024
14 Expert Recommendations for Improving Your Sales Conversion Rate
So you have a stellar lead-converting plan in place and you have your team working on it. The important question, however, is: are all the ...
by Masooma Memon · Jul 11, 2025
13 Biggest Bottlenecks That Keep Your Business from Growing
Bottlenecks in business are like playing whac-a-mole. No matter how many moles you hit, there’s another one showing up always. With production and project management ...
by Masooma Memon · Feb 25
9 Best Ecommerce Reports to Boost Online Sales (Sourced from 30+ Pros)
Ecommerce reports come with a handful of benefits. To begin with, they show essential data on your sales, finances, marketing, and anything else you want ...
by Masooma Memon · Apr 9, 2024
7 Ways to Use B2B Intent Data to Boost Your Marketing Strategy
Data about your buyers’ intention to purchase is key to better marketing. After all, the better you know the buyer intent of your prospects, the ...
by Masooma Memon · Jun 26, 2024
10 Common Data Quality Issues in Reporting and Best Practices to Overcome Them
Data is only as useful as its accuracy. A small error, say a miscalculation, can make a big difference – impacting your decision-making. No wonder ...
by Masooma Memon · Jun 21, 2023
8 Tips for Starting a YouTube Channel
More than 122 million people use YouTube daily, spending approximately half an hour per visit on average. It’s no wonder the world’s second most visited ...
by Masooma Memon · Jan 22
8 Best Call Center Metrics to Measure Agent Productivity
50% of customers say companies need to seriously improve the customer support and service they offer. That’s nearly half unsatisfied customers. Meaning: with better customer ...
by Masooma Memon · Sep 3
The 13 Most Important Facebook Ads Metrics for Measuring ROI
Have you been running Facebook ads, but aren’t sure how well they are doing? Perhaps you aren’t tracking the right metrics? Admittedly, there are a lot ...
by Masooma Memon · Mar 4
Sales Report Templates For Daily, Weekly Monthly, Quarterly and Yearly Statements (Sourced from 40+ Sales Pros)
Sales is one of the top 3 most monitored and reported operations, according to Databox’s state of business reporting. Monitoring the correct sales reports helps ...
by Masooma Memon · Jun 26, 2024