Articles by author Masooma Memon

Masooma Memon Masooma is a freelance writer for SaaS and a lover to-do lists. When she's not writing, she usually has her head buried in a business book or fantasy novel.

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Marketing

35 High-Converting Landing Page Examples + Lessons You Can Learn from Each

Want to learn from high-converting landing page examples? Dive into this guide packed with examples plus explanation of what’s so effective about each landing page.

Marketing Masooma Memon   |  Mar 16

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Content Marketing

23 Examples of Highly-Engaging Homepage Headlines

Not sure what makes a good headline? Dive into this guide packed with 23 copy headline examples and all the details you need to write an effective headline.

Content Marketing   |  Feb 21

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Sales

14 Ways to Improve Your Sales Conversion Rate

From using video to setting up an automated follow-up campaign, there’s a lot you can do to increase your sales conversion rate. Read on to learn tips from 26 experts.

Sales   |  Jan 25

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Reporting

6 Data Quality Issues in Reporting and Best Practices to Overcome Them

27 experts share the top data quality issues that they’ve struggled with and how to solve them for better data reporting.

Reporting   |  Jan 25

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Marketing

The 13 Most Important Facebook Ads Metrics for Measuring ROI

We asked 35+ marketers to share their most important Facebook Ad metrics for measuring campaign performance. Here were the most common responses.

Marketing   |  Jan 25

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24 Highly-Engaging LinkedIn Headline Examples to Help You Write Yours Like a Pro

Writing a LinkedIn headline that gets people to engage with you is no easy feat. So we’ve put together 24 Linkedin headline marketing examples to inspire you.

  |  Jan 25

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Marketing

How to Make a YouTube Video Go Viral (with 8 Easy Tips)

Lots of factors go into making a YouTube video go viral. In this post, we boil these factors down to 8 easy tips recommended by the experts.

Marketing   |  Nov 22 2022

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Marketing

6 Best Practices for Effective Ecommerce PPC Management

Dive into these expert-recommended tips for eCommerce PPC management to grow your sales and maximize ad spend.

Marketing   |  Sep 26 2022

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Analytics

Gathering and Understanding Dashboard Requirements: What to Do Before Building a Dashboard

Learn how to get create a process to unearth dashboard requirements that help you build usable, visually engaging, and actionable reports.

Analytics   |  Sep 9 2022

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9 Social Media Algorithm Hacks That Marketers Swear By

Learn how you can make each platform’s social media algorithm work in your favor, so each campaign you execute is a success on social.

  |  Sep 2 2022

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Analytics

16 KPIs and Metrics You Should Include in a Retail KPI Dashboard

Retail businesses and consultants share which KPIs and metrics they track to monitor the performance of stores.

Analytics   |  Aug 31 2022

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Analytics

Customer Churn Analysis: 6 Ways to Effectively Analyze Churn Data

Learn why customer churn analysis is important, how it helps you grow your business, and how to conduct it with 6 expert tips.

Analytics   |  Aug 24 2022

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Marketing

7 Ways to Use B2B Intent Data to Boost Your Marketing Strategy

Learn how experts use intent data to improve their marketing as well as generate more sales (and how you can too).

Marketing   |  Aug 9 2022

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Reporting

The Heroes of Business Transparency: How 29 Leaders Use Transparency to Drive Business Growth

Learn what transparency in business is, how you can achieve it, and ways you can use it to accelerate business growth.

Reporting   |  Aug 4 2022

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Analytics

How to Choose OKRs and Use OKR Dashboards to Understand Progress Toward Goals

Learn what an OKR dashboard is, how it helps track and achieve OKRs, and how to create one for your company and team.

Analytics   |  Jul 29 2022

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Analytics

8 Google Data Studio Dashboard Examples for Ecommerce Businesses Recommended By Experts

Learn which Google Data Studio dashboards are essential for your ecommerce business according to 25 ecommerce experts.

Analytics   |  Jul 27 2022

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Analytics

The 18 Best Twitter Analytics Tools

48 experts share their top Twitter analytics tools and how they’ve used them to grow their Twitter marketing.

Analytics   |  Jul 26 2022

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Analytics

8 Reasons to Make Performance Reporting a Priority in Critical Times

Experts share exactly how performance reporting has been helping their business in critical times and how it can help you too.

Analytics   |  Jul 25 2022

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Analytics

6 Ways Experts Choose Their SaaS Financial Model (And You Can Too)

Learn how to choose the SaaS financial model for your business based on advice from 13 SaaS businesses and 4 SaaS investors.

Analytics   |  Jul 21 2022

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Analytics

Dashboard Design Ideas: 7 Design Challenges Experts Faced and Tips to Overcome Them

33 experts share their leading dashboard design challenges as well as the dashboards they find are the most difficult to create.

Analytics   |  Jul 19 2022

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Analytics

8 Best KPIs Dashboards for Small Business Owners to Stay on Track with Their Company Goals

Learn what are the 8 best KPI dashboards that experts recommend creating in order to monitor the performance of your small businesses.

Analytics   |  Jul 12 2022

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Analytics

7 Startup KPI Dashboard Examples Praised by Decision Makers

Find out what are the 7 most important KPI dashboards for startups that experts are working in or simply can’t live without.

Analytics   |  Jul 11 2022

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Analytics

How to Build a Great Affiliate Marketing Dashboard? Best Practices and Top Metrics to Include

Learn how to build an effective affiliate marketing dashboard including which metrics to add to it and what best practices to follow.

Analytics   |  Jul 8 2022

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Analytics

39 SMBs Share the Benefits of Dashboard Reporting for their Business

Dive into the top benefits of using dashboards for your business, shared by almost 40 dashboard reporting veterans.

Analytics   |  Jul 7 2022

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Analytics

How to Create a Great Lead Gen Dashboard? Best Practices, Top Metrics and Examples

36 experts share advice on how to build a leads dashboard with minimal effort and zero coding or design chops.

Analytics   |  Jun 27 2022

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Analytics

10 Best Dashboards Recommended By Experts [Templates Included]

Learn what makes the best dashboard and 10 examples of amazing dashboards to use in your business. We’ve also got free, ready-to-use templates.

Analytics   |  Jun 8 2022

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Analytics

7 Key Product Management Metrics and KPIs Successful Product Managers Track

37 successful product managers share the top 7 product management metrics you should be tracking to see how well your product is doing.

Analytics   |  Jun 3 2022

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Analytics

6 Most Important Sales Enablement Metrics for Any Business

Learn the top 6 sales enablement metrics that 31 companies track to analyze their sales enablement’s performance.

Analytics   |  May 26 2022

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Analytics

PPC Analysis: 4 Expert Tips for Conducting an Impactful PPC Analysis

Learn how 33 experts conduct their PPC analysis including the tools they use, the metrics they tracks, and more.

Analytics   |  May 25 2022

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Goal Setting

Short Term Goals vs. Long Term Marketing Goals: Biggest Goal-Setting Mistakes

Dig into this complete guide on short term vs long terms goals, which ones should you set as well as 7 common goal-setting mistakes that you might be making.

Goal Setting   |  May 13 2022

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Analytics

Data Literacy for the Data Phobic: 7 Ways to Boost Data Literacy Across Your Team

Learn what data literacy is, why it’s important, and the 7 expert ways you can improve your team’s data literacy skills today.

Analytics   |  May 11 2022

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Analytics

​​6 Link Building Metrics to Report on the Success of Your Outreach Campaigns

65 experts share the top six link building metrics they monitor along with the tools they use for their link building campaigns.

Analytics   |  May 10 2022

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How to Measure Your Share of Voice on Social Media

What is share of voice, why is it important and how do you calculate it? 15+ marketers weigh in with their opinions and advice.

  |  May 5 2022

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Analytics

Data Blending: 4 Use Case Examples to Improve Your Marketing Reporting Process

Learn how data blending can help you improve your marketing with better reporting, campaign analysis, and more.

Analytics   |  Apr 29 2022

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Analytics

How to Make an Analytical Report: 9 Best Practices

Learn how to create comprehensive analytical reports from 49 experts who have been using these reports to spur business growth.

Analytics   |  Apr 26 2022

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Reporting

Project Management Report: 6 Best Practices for Writing One

48 experts share how to create a project management report that keeps you on top of your projects without feeling overwhelmed.

Reporting   |  Apr 26 2022

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Reporting

4 Most Important Accounting Reports for Your Small Business

Unsure how to manage your small business report accounting? Dive into this guide sharing four reports to create according to 34 experts.

Reporting   |  Apr 19 2022

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Analytics

Save Your Business From Churn: 9 Churn Risk Factors to Identify

Are churn risk signs hiding under your nose? 60+ businesses share their experience along with 9 different ways to find the signs early.

Analytics   |  Mar 31 2022

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Reporting

Best Reporting Practices to Different Management Levels

Not sure how to prepare a management report? Here’s how 31 businesses are meeting the reporting needs at different management levels.

Reporting   |  Mar 29 2022

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Analytics

8 Best Call Center Metrics to Measure Agent Productivity

Not sure which call center metrics to track for measuring support agents’ productivity? Dive into this list of best call center metrics.

Analytics   |  Mar 18 2022

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Marketing

Profiling and Personalization in eCommerce: How Many Personas Do You Need

Over 50 ecommerce experts share how they handle profiling and personalization for their online businesses.

Marketing   |  Mar 17 2022

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Marketing

13 Marketing Habits of Successful Small Business Owners

101 marketing experts share the top marketing habits small business owners need to start developing today if they want to stay competitive.

Marketing   |  Mar 1 2022

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Marketing

How Can Small Business Owners Leverage Location-Based Marketing? 10 Tips and Examples

Here’s an in-depth guide on what location-based marketing is and how it works – complete with experts’ tips sharing how you can win at it.

Marketing   |  Feb 22 2022

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Analytics

10 Digital Marketing Metrics Your Business Pays Too Much Attention To (And Which Ones Actually Matter)

19 experts share top digital marketing metrics that you shouldn’t obsess over along with explaining what you should track instead.

Analytics   |  Feb 21 2022

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Analytics

Ecommerce Analytics 101: How to Drive More Online Sales With Data

Learn how 40 ecommerce pros use ecommerce analytics to optimize the performance of their online store and grow online sales.

Analytics   |  Feb 16 2022

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Analytics

8 Insights You Can Gain from Analyzing Your Exit Pages

Learn how marketing experts analyze Google Analytics’ exit pages to optimize the conversion rates on their most important landing pages.

Analytics   |  Feb 7 2022

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Analytics

Competitive Benchmarking: What It is and How to Do It

Here’s your soup to nuts guide to competitive benchmarking – what it is, its benefits, and how you can excel at it for growing your business like a pro.

Analytics   |  Feb 3 2022

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Marketing

Your Online Store Has High Traffic, but No Sales? 16 Potential Causes and Solutions

Stuck in a high traffic no sales situation for your online store? Dig into these common reasons for low conversion along with their solutions.

Marketing   |  Feb 1 2022

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Analytics

Exit Rate vs Bounce Rate – How to Analyze Both to Improve Your Content Strategy?

Learn how exit and bounce rate compare, when to study each metric, and how you can analyze both to improve your content strategy.

Analytics   |  Jan 24 2022

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Analytics

17 Things You Can Learn From Analyzing Your Most Popular Pages in Google Analytics

25 experts share 17 things that you can learn by analyzing Google Analytics’ popular pages including optimizing content for driving more conversions

Analytics   |  Jan 13 2022

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Sales

12 Biggest Sales Challenges SaaS Faced in 2021

Dive into stories of sales challenges that SaaS businesses and experts faced in 2021 and how they overcame them.

Sales   |  Jan 11 2022

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Agencies

5 Ways to Calculate Profitability for Your Agency Clients and Projects

Learn how experienced marketing and business development agencies calculate and maximize their client profitability.

Agencies   |  Jan 10 2022

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Agencies

How to Deal with Difficult Clients: Strategies Shared by 10 Agencies

Here are 10 different ways to deal with difficult clients in 10 different ways according to agencies who have been down in the trenches.

Agencies   |  Jan 5 2022

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Marketing

Direct vs. Indirect Competition: Most Important Things You Can Learn from Monitoring Both

Learn how important it is to analyze both direct and indirect competition to fine-tune your strategies and boost business growth.

Marketing   |  Dec 28 2021

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Analytics

How to Price Your SaaS Product: 9 Tips to Get Started

Learn how to price your SaaS product, which pricing strategies are the best and how industry experts price their own tool and/or service.

Analytics   |  Dec 27 2021

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Analytics

13 Biggest Bottlenecks That Keep Your Business from Growing

Learn the common types of bottlenecks in business and what others like you are doing to overcome these issues to grow faster.

Analytics   |  Dec 19 2021

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Reporting

Dashboard vs Report: Similarities and Differences

Learn when to use a dashboard or a report to level up your business performance by making data-backed decisions.

Reporting   |  Dec 8 2021

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Reporting

How to Set Measurable Customer Service Goals for Your Team

Learn exactly how to set challenging yet achievable customer service goals that’ll help your business outshine competitors.

Reporting   |  Dec 7 2021

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Analytics

What’s a Good Profit Margin for a New Business?

29 experts share their take on what’s a good profit margin for a new business to help you understand what you should be aiming for your own company.

Analytics   |  Dec 3 2021

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Reporting

7 Ways to Use Customer Data for More Efficient Marketing

Not sure how to use customer data to improve your marketing? Check out these 7 tips coming straight from the pros.

Reporting   |  Nov 23 2021

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Analytics

20 KPIs You Should Include in Your CMO Dashboard (With Examples)

Struggling to create a CMO dashboard? Learn how to build one with our tips, and make sure you add these 20 metrics as shared by 25+ marketers.

Analytics   |  Nov 17 2021

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Reporting

7 Business Intelligence Report Examples to Inspire Your Own (Sourced by 17 Pros)

Dig into 7 business intelligence reports examples that other experts are using to grow their business and give themselves a competitive edge.

Reporting   |  Nov 16 2021

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Marketing

15 Cross-Channel Marketing Ideas for Small and Medium-Sized Enterprises

Learn how marketing experts are leveraging cross-channel marketing and how you can make it work for your business too.

Marketing   |  Nov 15 2021

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Marketing

90 Facebook Ads Specialists You Should Look Out for in 2022

Keep an eye on these 90 Facebook Ad specialists and thought leaders to up your Facebook ad campaigns game in on time.

Marketing   |  Nov 9 2021

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Reporting

Sales Metrics Reporting: Track These 16 Sales KPIs and Metrics to Improve the Performance of Your Sales Team

Learn which sales metrics and KPIs experts from various industries track and report on.

Reporting   |  Nov 5 2021

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Reporting

What Is a Progress Report And How Can Your Business Benefit from It?

Find out how experts are using progress reports to motivate their teams, promote inter-departmental coordination, take better decisions, and much more.

Reporting   |  Nov 4 2021

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Marketing

11 Experts Share Their SaaS Growth Hacking Secrets

Dive into these SaaS growth hacks that SaaS experts have used themselves to attract more users and grow their product.

Marketing   |  Oct 28 2021

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Reporting

SaaS Reporting: How Performance Reports Helped SaaS Businesses in Improving Key Processes

A performance report delivers a plateful of benefits. Here are 9 examples of how these reports helped SaaS experts improve their product.

Reporting   |  Oct 27 2021

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Sales

8 Key Steps in a SaaS Sales Process to Win More Deals

The SaaS sales process is tricky, but not impossible to master. With these 8 proven tactics, you can close quality leads in no time.

Sales   |  Oct 19 2021

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Reporting

Management Reporting: 8 Best Practices to Create Effective Reports

Management reporting is only efficient when it’s done right. Learn the 8 expert tactics that can help you create useful reports.

Reporting   |  Oct 15 2021

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Reporting

Sales Report Templates For Daily, Weekly Monthly, Quarterly and Yearly Statements (Sourced from 40+ Sales Pros)

Not every sales report is going to be ultra valuable but the 18 reports shared here are ones that sales experts swear by (and you should too).

Reporting   |  Oct 8 2021

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Reporting

9 Ways Agency Reporting Can Help Create Transparency with Clients and Boost Client Retention

Learn how 30+ agencies use reporting to create transparency with clients and ultimately build stronger and more profitable relationships.

Reporting   |  Sep 28 2021

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Reporting

Analytics vs. Reporting: What’s the Difference?

Although analytics and reporting may sound the same, they aren’t. Dive into the difference between the two to learn which one you need.

Reporting   |  Sep 24 2021

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Reporting

9 Best Ecommerce Reports to Boost Online Sales (Sourced from 30+ Pros)

Here are the top 9 ecommerce reports that online store owners across the globe track to improve business performance and grow revenue.

Reporting   |  Sep 15 2021

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Reporting

12 Best CRM Reports You Can Build from Your CRM Data (Sourced from 50 Experts)

Not every CRM report deserves your time and attention. So which ones do? Learn more about the 12 best CRM reports according to 50 experts.

Reporting   |  Sep 8 2021

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Marketing

7 Examples of Great Testimonial Pages That Generate Sales

Here are some of the best testimonial page examples on the internet including a breakdown of what makes them good and what you can steal.

Marketing   |  Sep 2 2021

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Analytics

5 Vanity Metrics You Should Ignore in Your Next Marketing Campaign

Obsessing over vanity metrics is a waste of time and resources. See which metrics don’t contribute to accomplishing your marketing goals

Analytics   |  Aug 31 2021

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SEO

What Is a Google Knowledge Panel and How to Get One?

Increase your odds of getting a Google Knowledge Panel with these 6 expert tactics sourced from 25 marketers and SEOs.

SEO   |  Aug 24 2021

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Marketing

What Is a Good Audience Size For Facebook Ads?

35 marketers share the Facebook audience size that delivers the best return on ad investment (ROAS) for them and explain why that size works.

Marketing   |  Aug 23 2021

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Content Marketing

What’s the Right Content for Each Stage of Your Content Marketing Funnel? 40 Marketers Share Their Advice

From blog posts to case studies, find out exactly what content other marketers create for each stage of their content marketing funnel.

Content Marketing   |  Aug 17 2021

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8 Sales Prospecting Email Examples to Help You Come Up with Yours

Not sure how to create response-encouraging sales outreach emails? Look at these sales prospecting email examples for inspiration.

  |  Aug 11 2021

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Management

7 Types of Meetings Every Manager Needs (and How to Get Them Right)

Not every meeting is a meeting you need. However, as a manager, you should hold these 7 types of meetings.

Management   |  Jul 28 2021

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Marketing

LinkedIn Pixel: What It Is and How to Use It for Remarketing Campaigns?

LinkedIn pixel can help you understand and retarget your audience better, as well as nurture and convert more leads. Here’s how 50+ pros use it.

Marketing   |  Jul 23 2021

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Marketing

9 Effective Email Marketing Tips for Small Businesses

50+ marketers share their best email marketing strategies for small businesses that will help you improve your ROI.

Marketing   |  Jul 15 2021

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Marketing

8 Best CRMs for Ecommerce in 2021

We asked 25+ ecommerce experts about the CRM software they use. Here are the top 10 CRM software they recommend for an online store.

Marketing   |  Jul 13 2021

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Analytics

9 Most Helpful Custom Reports in HubSpot

We asked marketing and sales pros to share the most helpful HubSpot custom reports they have created. Here are the 9 reports they recommend.

Analytics   |  Jul 5 2021

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Marketing

Facebook Advertising Costs: 5 Metrics to Track for Keeping Your Costs Low

The first step to cutting back Facebook advertising costs is measuring the right metrics. Learn which ones you need to monitor in this post.

Marketing   |  Jun 30 2021

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How to Get More Website Traffic from Instagram: 13 Proven Tips

Here are 13 simple ways to get more website traffic from Instagram without having to worry about your follower count.

  |  Jun 24 2021

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SEO

9 Ways to Use Data for SEO Forecasting

SEO forecasting is easy if you understand what your peers are doing to make their predictions. Check out how 40+ pros forecast their SEO potential.

SEO   |  Jun 21 2021

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How to Reduce Your Email Bounce Rate: 9 Proven Tactics

Struggling with a high email bounce rate? Use these 9 expert tips to reduce high bounce rates and improve the reputation of your email domain.

  |  Jun 17 2021

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Marketing

Blogging for Lead Generation: 23 Best Ways to Generate Leads from Your Blog

Have you been thinking about blogging for lead generation lately? 23 content marketing pros share their best ways to generate leads from your blog.

Marketing   |  Jun 12 2021

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Marketing

10 Marketing KPIs You Should Share with Your Team

While you can share tons of marketing KPIs with your team, sharing a few selected ones can make a great impact. Learn which ones you should be sharing here.

Marketing   |  Jun 10 2021

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SEO

How to Create SEO-Friendly URLs: 11 Expert Tips

Creating SEO-friendly URLs is simple as long as you focus on your reader’s experience. So be sure to write short, understandable, and consistent URLs.

SEO   |  Jun 4 2021

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Content Marketing

Facebook CTA Buttons: Which Buttons Perform the Best on Facebook Ads?

Based on your ad objective, you get a list of Facebook CTA buttons to choose from. But which ones work best? Find out in this post.

Content Marketing   |  Jun 1 2021

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Marketing

9 Ways to Break Through a Website Traffic Plateau

Although a website traffic plateau can be tricky to overcome, these 9 expert-backed tips can help drive fresh traffic in no time.

Marketing   |  May 28 2021

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Analytics

Google Analytics 4 vs. Universal Analytics: 4 Main Differences

Wondering how Universal Analytics (GA3) and Google Analytics 4 compare? Take a closer look at these four main differences.

Analytics   |  May 26 2021

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Marketing

Dynamic Search Ads Guide: What Are They and When Should You Use Them?

Learn whether dynamic search ads work for other businesses and how they optimize their ads and websites for maximum ROI.

Marketing   |  May 25 2021

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Marketing

8 Email Call to Action Examples that Helped Drive High Click-Through Rates

Not sure how to optimize your new email CTA for clicks? Check out these 8 email CTA examples for a boatload of inspiration.

Marketing   |  May 12 2021

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Facebook Content Calendar: 6 Easy Ways to Create & Manage Yours

Creating a Facebook content calendar takes work. Managing it efficiently takes even more work. Here are 6 tips that can help you with both.

  |  May 4 2021

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SEO

9 SEO Trends to Watch out for in 2021

Wondering what SEO trends are rocking the world of SEO in 2021? In this post, we’ve cherry-picked the top 9 trends to keep an eye on.

SEO   |  Apr 28 2021

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Analytics

10 Expert Tips for Measuring Content Attribution

Measuring your content’s ROI doesn’t have to be tricky. Dig into these 10 expert tips for measuring content attribution.

Analytics   |  Apr 27 2021

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Sales

29 Sales Tips for Improving Your Close Rate

From sharing customer success stories to following up regularly, there’s a lot that our experts share in these 29 tips to improve your sales close rate.

Sales   |  Apr 20 2021

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SEO

How to Learn SEO: Free Resources to Start with

Not sure what’s the best way to learn SEO? Stop thinking and start learning from this comprehensive list of SEO blogs, forums, and more.

SEO   |  Apr 19 2021

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SEO

16 Best SEO Extensions for Google Chrome to Boost Website Rankings

Wondering what are the top SEO Chrome extensions the experts use for ranking, technical and on-page SEO, and more? We’ve got the list for you.

SEO   |  Apr 12 2021

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Marketing

How Much Should Your Marketing Agency Charge for its Monthly Retainer Fee?

How much does a marketing agency retainer cost and how much should your agency charge? 15 agencies weigh in.

Marketing   |  Apr 8 2021

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Marketing

What is Link Bait & 6 Ways to Do It Right (with Examples)

From conducting original research to creating stats-enriched posts and packaging information in visually appealing infographics, here’s how to create link bait like a pro.

Marketing   |  Apr 5 2021

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Instagram Ads Cost: How to Optimize Instagram Campaigns for Cost Efficiency

From budgeting to split testing your ads, here are 8 expert-recommended ways to effectively reduce Instagram ads cost.

  |  Apr 2 2021

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Marketing

14 High-Converting Product Page Examples (and Why They Work)

We asked experts to share their high-converting product page examples. Here are 14 of the best ones to draw inspiration from.

Marketing   |  Apr 1 2021

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Marketing

12 Best Tools Marketers Use for Market Research

Not all market research tools out there are THE best. Ones that are widely used, however, deserve your attention. So, we created a list of 12 tools experts trust.

Marketing   |  Mar 25 2021

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Marketing

Why Should I Hire a Marketing Agency?

Want to hire a marketing agency? Our experts can help you decide if you really should and exactly why based on their real-life experiences.

Marketing   |  Mar 19 2021

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SEO

6 Proven Ways to Optimize for SERP Features

Getting a spot in SERP features takes study & strategy. Learn how experts optimize their content to rank in featured snippets and other SERP elements.

SEO   |  Mar 17 2021

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Facebook Ads vs. Instagram Ads: Which Platform is the Best Fit for Your Business in 2021?

Struggling to choose between Facebook Ads and Instagram Ads? Here are expert opinions on which platform-specific ads work better for specific industries.

  |  Mar 9 2021

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Sales

11 Tactics for Effectively Measuring Your Customer Service ROI

From talking to your customers, surveying them to tracking your NPS, 20+ experts share how they measure customer service ROI effectively.

Sales   |  Mar 8 2021

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Content Marketing

Top 25 B2B Blogs Every Marketer Should Follow for Content Inspiration

Looking for the top B2B blogs for inspiration and insight? Here’s a list of the 25 best B2B blogs that you should start reading today.

Content Marketing   |  Mar 4 2021

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LinkedIn Ads Best Practices: 10 Tips for Running Successful Campaigns

From experimenting with different ad formats to understanding your audience & targeting decision-makers, there are tons of LinkedIn ads best practices to study. Catch them all in this post.

  |  Feb 22 2021

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Analytics

The 7 Most Important Google Analytics Filters for Marketers

Find out which ones are the top 7 Google Analytics filters that you should be setting up yourself.

Analytics   |  Feb 18 2021

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Marketing

What is Keyword Cannibalization and How Do You Fix It?

Keyword cannibalization is real and can negatively impact your traffic and revenue if you don’t address it right away. Here are 8 proven ways to fix or prevent the issue.

Marketing   |  Feb 17 2021

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Marketing

Categories vs. Tags – SEO Best Practices for Sorting your Content

Caught up between categories vs. tags? Wondering which is better for SEO? The short answer: both. They help make navigating your site easy for users.

Marketing   |  Feb 10 2021

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Content Marketing

10 Ways to Use Your Blogs and Podcasts Together

With audiences preferring to consume content in different formats, it’s essential to invest in both blogs and podcasts. The best part? Making them work together. Learn how.

Content Marketing   |  Feb 9 2021

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Analytics

How to Calculate & Optimize Average Revenue Per User (ARPU)

From cross-selling to offering tiered payment structures, creating new add-ons & more, there’s a lot you can do to optimize your average revenue per user.

Analytics   |  Feb 1 2021

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Marketing

How to Grow a Blog: 23 Tips to Skyrocket Your Monthly Visits

There’s no one answer to how to grow a blog, but we’ve got 23 proven tips from experts that’ll surely set you on the road to success.

Marketing   |  Jan 27 2021

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Content Marketing

11 Things a Clear and Concise Content Brief Should Include

A complete content brief should include everything from the goal of the piece and its unique angle to the target keywords, internal links, and CTAs.

Content Marketing   |  Jan 26 2021

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Analytics

Measure Influencer Marketing ROI with These 8 Strategies

Calculating your influencer marketing ROI can be tough unless you set your goals straight and use one of these simple strategies to measure it.

Analytics   |  Jan 12 2021

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B2B Social Media Strategy: 21 Ways to Drive More Engagement

B2B social media isn’t a tough nut to crack. All it takes to grow your engagement is showing your business’s human side. Learn how 40+ experts do this and more.

  |  Jan 6 2021

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Content Marketing

How to Start a Blog from Scratch: 26 Tips for Beginners

New to blogging? Here’s your comprehensive guide on how to start a blog packed with 20+ expert tips and actionable steps to get started the right way.

Content Marketing   |  Jan 6 2021

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Content Marketing

30 Ways to Come Up With Great Blog Topic Ideas

Can’t come up with suitable blog topic ideas to write on? 80+ marketers weigh in with unique ways to come up with great blog topic ideas.

Content Marketing   |  Dec 29 2020

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How to Optimize Twitter Ads: Use These 17 Tips to Get Better Results

Want to know how to run Twitter ads to get more leads? Use these 17 tried and true tips to optimize your Twitter ads and reap sweet results in no time.

  |  Dec 28 2020

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Agencies

Improve Marketing Agency Operational Efficiency with These 17 Tips & Software

In this post, 40+ experts running agencies share their secrets for improving operational efficiency including visualizing your work, developing SOPs & more.

Agencies   |  Dec 24 2020

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Content Marketing

Ideal Blog Post Length: How Long Should a Blog Post Be in 2021?

Our experts suggest that 1500-2000 words is the ideal length of a blog post. Learn why and how to focus on writing quality content.

Content Marketing   |  Dec 23 2020

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Content Marketing

How to Write a Blog Post Outline: Write Better Blogs with These 21 Tactics

Not sure how to write a blog outline? Feeling stuck? These 21 tried and tested tactics will help you create stellar outlines quickly.

Content Marketing   |  Dec 22 2020

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Marketing

Evaluating the Effectiveness of Your Advertising Campaigns: ROMI, ROI, or ROAS?

Confused between ROI vs ROMI vs ROAS for learning the effectiveness of your ad campaign? Read on to find out what 35+ marketing experts suggest.

Marketing   |  Dec 18 2020

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Marketing

Link Building Emails: 15+ Experts Share Valuable Outreach Advice

Sending cold emails is never a smart move unless you’ve done your homework. Here’s how to hit the email link building nail on the head and succeed.

Marketing   |  Dec 16 2020

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Content Marketing

18 Ways to Write a Perfect Meta Description to Boost Your CTR

Want to learn how to write a more enticing meta description? 30+ SEO experts share meta description tips that will instantly boost your CTR.

Content Marketing   |  Dec 9 2020

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Content Marketing

Use These 22 Blog CTA Examples to Boost Your Conversion Rate

Looking for CTA examples? We’ve packed in loads of them from 32+ experts who’ve been crushing CTAs along with the A-Z of writing effective CTAs. Dig in!

Content Marketing   |  Dec 8 2020

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Marketing

21 About Us Page Examples to Help You Get Your Brand Message Across

Finding it hard to write an About Us page without examples? Dig into this piece to learn 21 About Us page examples + tips on writing a high converting one.

Marketing   |  Dec 3 2020

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Marketing

29 Best Email Marketing Tools for 2021

Wondering which one of the vast variety of email marketing tools is a good fit for your business? Dig into this guide to find out what the experts suggest.

Marketing   |  Dec 3 2020

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Sales

How to Write a Sales Pitch: 15 Proven Tips to Get More Clients Right Away

Wondering how to write a sales pitch that wins clients every single time? Over 25 sales pros share their insights and successful sales pitch ideas.

Sales   |  Nov 30 2020

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Content Marketing

27 Internal Linking Strategies to Get More Search Engine Traffic for Your Content

Planning an internal linking strategy for your website? Pick from 27 of these internal linking strategies recommended by 40+ SEO experts.

Content Marketing   |  Nov 25 2020

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Analytics

What is Customer Acquisition Cost and How to Keep it at a Minimum

CAC is the cost of getting a customer to spend on your business. Want to learn more about what customer acquisition cost is? Dive into this guide that tells you how to reduce it too.

Analytics   |  Nov 24 2020

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Marketing

Create Better Google Ads with the Help of These 11 PPC Ad Copy Examples

Wondering what makes good ad copy? Check out these PPC ad copy examples and you’ll know instantly what differentiates a winning ad copy from one that flops.

Marketing   |  Nov 19 2020

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Marketing

22 Ways to Use Google Search Console Filters to Filter Data

Still haven’t tapped into the hidden data reserve that Google Search Console filters offer? Try these 22 ways to filter data and level up your SEO game.

Marketing   |  Nov 6 2020

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Analytics

12 Ways to Analyze Your Referral Sources in Google Analytics

Not sure how to make the most of Google Analytics referral tracking to up your marketing game? Read on to find out what we learned by asking 30 experts about how they use GA referral tracking.

Analytics   |  Oct 28 2020

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Marketing

12 Tried and Tested Tips for Increasing your SaaS Average Deal Size

Wondering how to increase your SaaS average deal size? There’s more to increasing your deal size than increasing your price – try these 12 proven tactics.

Marketing   |  Oct 20 2020

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Marketing

20 Tips for Optimizing your Homepage for Search Engines

Homepage SEO doesn’t have to be overwhelming. 20 marketing and SEO pros weigh in with their tips on homepage optimization.

Marketing   |  Oct 9 2020

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46 Expert Tips for Boosting Organic Social Growth

Organic social media takes lots of consistent efforts and creativity. Not sure where to start? Dive into this guide of 46 proven organic social growth tips.

  |  Oct 5 2020

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Content Marketing

52 Expert Tips for Managing Your Content Editorial Calendar Efficiently

Managing your content editorial calendar effectively is the key to keeping things working smoothly. Try these 54 expert tips to optimize your calendar and get the show running like a pro.

Content Marketing   |  Sep 25 2020

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Agencies

43 SEO Agencies We Recommend & The SEO Services They Offer

Who’s the best SEO agency? We’ve compiled a list of 43 great ones we’d recommend as well as the services they offer and the results they generate.

Agencies   |  Sep 7 2020

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The 18 Most Important LinkedIn Metrics You Should Be Tracking

How do you track the engagement of your LinkedIn pages? We asked 50+ marketers to share the most important LinkedIn metrics they track.

  |  Aug 31 2020

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Marketing

34 Marketing Metrics to Include in Every Marketing Report

Which metrics should you include in a marketing report? More than 60 marketing leaders weigh in on the most important ones to include and why.

Marketing   |  Aug 26 2020

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Marketing

28 Techniques for Increasing the Number of Referring Domains to Your Website

Trying to increase the number of referring domains to your site? Dive into this guide to learn 28 proven tips to do so — all from the experts.

Marketing   |  Aug 19 2020

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Marketing

Dwell Time for SEO: What It Means & 25 Ways to Improve It

Not sure why your audience isn’t spending time on your pages? Try these 25 proven tips to improve dwell today and get more people to stay on your site.

Marketing   |  Aug 5 2020

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Marketing

29 Ways to Improve Your Search Position in Google Search Results

Having a hard time understanding search position and how to improve your pages’ positioning? Dive into this in-depth guide to find your answers.

Marketing   |  Aug 3 2020

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Marketing

How to Improve Your Post Engagement on Facebook Ads

Struggling to get engagement on your Facebook ads? Learn how 45+ Facebook ad experts are driving engagement with these easy to try tactics.

Marketing   |  Jun 30 2020