Articles by author Masooma Memon

Masooma Memon Masooma is a freelance writer for SaaS and a lover to-do lists. When she's not writing, she usually has her head buried in a business book or fantasy novel.

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Sales

29 Sales Tips for Improving Your Close Rate

From sharing customer success stories to following up regularly, there’s a lot that our experts share in these 29 tips to improve your sales close rate.

Masooma Memon Sales Masooma MemonMasooma Memon   |  Apr 20

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SEO

How to Learn SEO: Free Resources to Start with

Not sure what’s the best way to learn SEO? Stop thinking and start learning from this comprehensive list of SEO blogs, forums, and more.

Masooma Memon SEO   |  Apr 19

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SEO

16 Best SEO Extensions for Google Chrome to Boost Website Rankings

Wondering what are the top SEO Chrome extensions the experts use for ranking, technical and on-page SEO, and more? We’ve got the list for you.

Masooma Memon SEO   |  Apr 12

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Marketing

How Much Should Your Marketing Agency Charge for its Monthly Retainer Fee?

How much does a marketing agency retainer cost and how much should your agency charge? 15 agencies weigh in.

Masooma Memon Marketing   |  Apr 8

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Marketing

What is Link Bait & 6 Ways to Do It Right (with Examples)

From conducting original research to creating stats-enriched posts and packaging information in visually appealing infographics, here’s how to create link bait like a pro.

Masooma Memon Marketing   |  Apr 5

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Instagram Ads Cost: How to Optimize Instagram Campaigns for Cost Efficiency

From budgeting to split testing your ads, here are 8 expert-recommended ways to effectively reduce Instagram ads cost.

Masooma Memon   |  Apr 2

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Marketing

14 High-Converting Product Page Examples (and Why They Work)

We asked experts to share their high-converting product page examples. Here are 14 of the best ones to draw inspiration from.

Masooma Memon Marketing   |  Apr 1

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Marketing

12 Best Tools Marketers Use for Market Research

Not all market research tools out there are THE best. Ones that are widely used, however, deserve your attention. So, we created a list of 12 tools experts trust.

Masooma Memon Marketing   |  Mar 25

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Marketing

Why Should I Hire a Marketing Agency?

Want to hire a marketing agency? Our experts can help you decide if you really should and exactly why based on their real-life experiences.

Masooma Memon Marketing   |  Mar 19

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SEO

6 Proven Ways to Optimize for SERP Features

Getting a spot in SERP features takes study & strategy. Learn how experts optimize their content to rank in featured snippets and other SERP elements.

Masooma Memon SEO   |  Mar 17

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Facebook Ads vs. Instagram Ads: Which Platform is the Best Fit for Your Business in 2021?

Struggling to choose between Facebook Ads and Instagram Ads? Here are expert opinions on which platform-specific ads work better for specific industries.

Masooma Memon   |  Mar 9

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Sales

11 Tactics for Effectively Measuring Your Customer Service ROI

From talking to your customers, surveying them to tracking your NPS, 20+ experts share how they measure customer service ROI effectively.

Masooma Memon Sales   |  Mar 8

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Content Marketing

Top 25 B2B Blogs Every Marketer Should Follow for Content Inspiration

Looking for the top B2B blogs for inspiration and insight? Here’s a list of the 25 best B2B blogs that you should start reading today.

Masooma Memon Content Marketing   |  Mar 4

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LinkedIn Ads Best Practices: 10 Tips for Running Successful Campaigns

From experimenting with different ad formats to understanding your audience & targeting decision-makers, there are tons of LinkedIn ads best practices to study. Catch them all in this post.

Masooma Memon   |  Feb 22

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Analytics

The 7 Most Important Google Analytics Filters for Marketers

Find out which ones are the top 7 Google Analytics filters that you should be setting up yourself.

Masooma Memon Analytics   |  Feb 18

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Marketing

What is Keyword Cannibalization and How Do You Fix It?

Keyword cannibalization is real and can negatively impact your traffic and revenue if you don’t address it right away. Here are 8 proven ways to fix or prevent the issue.

Masooma Memon Marketing   |  Feb 17

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Marketing

Categories vs. Tags – SEO Best Practices for Sorting your Content

Caught up between categories vs. tags? Wondering which is better for SEO? The short answer: both. They help make navigating your site easy for users.

Masooma Memon Marketing   |  Feb 10

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Content Marketing

10 Ways to Use Your Blogs and Podcasts Together

With audiences preferring to consume content in different formats, it’s essential to invest in both blogs and podcasts. The best part? Making them work together. Learn how.

Masooma Memon Content Marketing   |  Feb 9

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Analytics

How to Calculate & Optimize Average Revenue Per User (ARPU)

From cross-selling to offering tiered payment structures, creating new add-ons & more, there’s a lot you can do to optimize your average revenue per user.

Masooma Memon Analytics   |  Feb 1

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Marketing

How to Grow a Blog: 23 Tips to Skyrocket Your Monthly Visits

There’s no one answer to how to grow a blog, but we’ve got 23 proven tips from experts that’ll surely set you on the road to success.

Masooma Memon Marketing   |  Jan 27

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Content Marketing

11 Things a Clear and Concise Content Brief Should Include

A complete content brief should include everything from the goal of the piece and its unique angle to the target keywords, internal links, and CTAs.

Masooma Memon Content Marketing   |  Jan 26

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Sales

14 Ways to Improve Your Sales Conversion Rate

From using video to setting up an automated follow-up campaign, there’s a lot you can do to increase your sales conversion rate. Read on to learn tips from 26 experts.

Masooma Memon Sales   |  Jan 19

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Analytics

20 Metrics You Should Include in Your CMO Dashboard

Struggling to create a CMO dashboard? Learn how to build one with our tips, and make sure you add these 20 metrics as shared by 25+ marketers.

Masooma Memon Analytics   |  Jan 17

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Analytics

Measure Influencer Marketing ROI with These 8 Strategies

Calculating your influencer marketing ROI can be tough unless you set your goals straight and use one of these simple strategies to measure it.

Masooma Memon Analytics   |  Jan 12

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B2B Social Media Strategy: 21 Ways to Drive More Engagement

B2B social media isn’t a tough nut to crack. All it takes to grow your engagement is showing your business’s human side. Learn how 40+ experts do this and more.

Masooma Memon   |  Jan 6

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Content Marketing

How to Start a Blog from Scratch: 26 Tips for Beginners

New to blogging? Here’s your comprehensive guide on how to start a blog packed with 20+ expert tips and actionable steps to get started the right way.

Masooma Memon Content Marketing   |  Jan 6

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Content Marketing

30 Ways to Come Up With Great Blog Topic Ideas

Can’t come up with suitable blog topic ideas to write on? 80+ marketers weigh in with unique ways to come up with great blog topic ideas.

Masooma Memon Content Marketing   |  Dec 29 2020

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How to Optimize Twitter Ads: Use These 17 Tips to Get Better Results

Want to know how to run Twitter ads to get more leads? Use these 17 tried and true tips to optimize your Twitter ads and reap sweet results in no time.

Masooma Memon   |  Dec 28 2020

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Agencies

Improve Marketing Agency Operational Efficiency with These 17 Tips & Software

In this post, 40+ experts running agencies share their secrets for improving operational efficiency including visualizing your work, developing SOPs & more.

Masooma Memon Agencies   |  Dec 24 2020

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Content Marketing

Ideal Blog Post Length: How Long Should a Blog Post Be in 2021?

Our experts suggest that 1500-2000 words is the ideal length of a blog post. Learn why and how to focus on writing quality content.

Masooma Memon Content Marketing   |  Dec 23 2020

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Content Marketing

How to Write a Blog Post Outline: Write Better Blogs with These 21 Tactics

Not sure how to write a blog outline? Feeling stuck? These 21 tried and tested tactics will help you create stellar outlines quickly.

Masooma Memon Content Marketing   |  Dec 22 2020

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Marketing

Evaluating the Effectiveness of Your Advertising Campaigns: ROMI, ROI, or ROAS?

Confused between ROI vs ROMI vs ROAS for learning the effectiveness of your ad campaign? Read on to find out what 35+ marketing experts suggest.

Masooma Memon Marketing   |  Dec 18 2020

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Marketing

Link Building Emails: 15+ Experts Share Valuable Outreach Advice

Sending cold emails is never a smart move unless you’ve done your homework. Here’s how to hit the email link building nail on the head and succeed.

Masooma Memon Marketing   |  Dec 16 2020

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Content Marketing

18 Ways to Write a Perfect Meta Description to Boost Your CTR

Want to learn how to write a more enticing meta description? 30+ SEO experts share meta description tips that will instantly boost your CTR.

Masooma Memon Content Marketing   |  Dec 9 2020

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Content Marketing

Use These 22 Blog CTA Examples to Boost Your Conversion Rate

Looking for CTA examples? We’ve packed in loads of them from 32+ experts who’ve been crushing CTAs along with the A-Z of writing effective CTAs. Dig in!

Masooma Memon Content Marketing   |  Dec 8 2020

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Marketing

21 About Us Page Examples to Help You Get Your Brand Message Across

Finding it hard to write an About Us page without examples? Dig into this piece to learn 21 About Us page examples + tips on writing a high converting one.

Masooma Memon Marketing   |  Dec 3 2020

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Marketing

29 Best Email Marketing Tools for 2021

Wondering which one of the vast variety of email marketing tools is a good fit for your business? Dig into this guide to find out what the experts suggest.

Masooma Memon Marketing   |  Dec 3 2020

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Sales

How to Write a Sales Pitch: 15 Proven Tips to Get More Clients Right Away

Wondering how to write a sales pitch that wins clients every single time? Over 25 sales pros share their insights and successful sales pitch ideas.

Masooma Memon Sales   |  Nov 30 2020

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Content Marketing

27 Internal Linking Strategies to Get More Search Engine Traffic for Your Content

Planning an internal linking strategy for your website? Pick from 27 of these internal linking strategies recommended by 40+ SEO experts.

Masooma Memon Content Marketing   |  Nov 25 2020

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Analytics

What is Customer Acquisition Cost and How to Keep it at a Minimum

CAC is the cost of getting a customer to spend on your business. Want to learn more about what customer acquisition cost is? Dive into this guide that tells you how to reduce it too.

Masooma Memon Analytics   |  Nov 24 2020

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Marketing

Create Better Google Ads with the Help of These 11 PPC Ad Copy Examples

Wondering what makes good ad copy? Check out these PPC ad copy examples and you’ll know instantly what differentiates a winning ad copy from one that flops.

Masooma Memon Marketing   |  Nov 19 2020

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24 Highly-Engaging LinkedIn Headline Examples to Help You Write Yours Like a Pro

Writing a LinkedIn headline that gets people to engage with you is no easy feat. So we’ve put together 24 Linkedin headline marketing examples to inspire you.

Masooma Memon   |  Nov 19 2020

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Marketing

22 Ways to Use Google Search Console Filters to Filter Data

Still haven’t tapped into the hidden data reserve that Google Search Console filters offer? Try these 22 ways to filter data and level up your SEO game.

Masooma Memon Marketing   |  Nov 6 2020

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Content Marketing

23 Examples of Highly-Engaging Homepage Headlines

Not sure what makes a good headline? Dive into this guide packed with 23 copy headline examples and all the details you need to write an effective headline.

Masooma Memon Content Marketing   |  Nov 5 2020

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Analytics

12 Ways to Analyze Your Referral Sources in Google Analytics

Not sure how to make the most of Google Analytics referral tracking to up your marketing game? Read on to find out what we learned by asking 30 experts about how they use GA referral tracking.

Masooma Memon Analytics   |  Oct 28 2020

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How to Use LinkedIn for Marketing: 19 Tried and True Tips

Want the answer to how to use LinkedIn for marketing? Dive into this guide where we’ve packed in 19 pro tips from experts who are great at LinkedIn marketing.

Masooma Memon   |  Oct 27 2020

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Marketing

12 Tried and Tested Tips for Increasing your SaaS Average Deal Size

Wondering how to increase your SaaS average deal size? There’s more to increasing your deal size than increasing your price – try these 12 proven tactics.

Masooma Memon Marketing   |  Oct 20 2020

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Marketing

Blogging for Lead Generation: 23 Best Ways to Generate Leads from Your Blog

Have you been thinking about blogging for lead generation lately? 23 content marketing pros share their best ways to generate leads from your blog.

Masooma Memon Marketing   |  Oct 12 2020

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Marketing

20 Tips for Optimizing your Homepage for Search Engines

Homepage SEO doesn’t have to be overwhelming. 20 marketing and SEO pros weigh in with their tips on homepage optimization.

Masooma Memon Marketing   |  Oct 9 2020

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46 Expert Tips for Boosting Organic Social Growth

Organic social media takes lots of consistent efforts and creativity. Not sure where to start? Dive into this guide of 46 proven organic social growth tips.

Masooma Memon   |  Oct 5 2020

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Marketing

35 High-Converting Landing Page Examples + Lessons You Can Learn from Each

Want to learn from high-converting landing page examples? Dive into this guide packed with examples plus explanation of what’s so effective about each landing page.

Masooma Memon Marketing   |  Oct 2 2020

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Content Marketing

52 Expert Tips for Managing Your Content Editorial Calendar Efficiently

Managing your content editorial calendar effectively is the key to keeping things working smoothly. Try these 54 expert tips to optimize your calendar and get the show running like a pro.

Masooma Memon Content Marketing   |  Sep 25 2020

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18 Ways to Optimize Your Facebook Return on Ad Spend (ROAS)

Driving results home from Facebook ads is always great but optimizing your return on ad spend (ROAS) is the tricky bit. Dive into these 18 tips to optimize your Facebook Ads ROAS

Masooma Memon   |  Sep 14 2020

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Agencies

43 SEO Agencies We Recommend & The SEO Services They Offer

Who’s the best SEO agency? We’ve compiled a list of 43 great ones we’d recommend as well as the services they offer and the results they generate.

Masooma Memon Agencies   |  Sep 7 2020

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The 18 Most Important LinkedIn Metrics You Should Be Tracking

How do you track the engagement of your LinkedIn pages? We asked 50+ marketers to share the most important LinkedIn metrics they track.

Masooma Memon   |  Aug 31 2020

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Marketing

34 Marketing Metrics to Include in Every Marketing Report

Which metrics should you include in a marketing report? More than 60 marketing leaders weigh in on the most important ones to include and why.

Masooma Memon Marketing   |  Aug 26 2020

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Marketing

The 13 Most Important Facebook Ads Metrics for Measuring ROI

We asked 35+ marketers to share their most important Facebook Ad metrics for measuring campaign performance. Here were the most common responses.

Masooma Memon Marketing   |  Aug 21 2020

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Marketing

28 Techniques for Increasing the Number of Referring Domains to Your Website

Trying to increase the number of referring domains to your site? Dive into this guide to learn 28 proven tips to do so — all from the experts.

Masooma Memon Marketing   |  Aug 19 2020

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Marketing

Marketing Attribution Tools: 14 Tools Our Readers Recommend

Is the variety of marketing attribution tools confusing you? Find the best pick for your company from this expert list of marketing attribution tools.

Masooma Memon Marketing   |  Aug 11 2020

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Marketing

Dwell Time for SEO: What It Means & 25 Ways to Improve It

Not sure why your audience isn’t spending time on your pages? Try these 25 proven tips to improve dwell today and get more people to stay on your site.

Masooma Memon Marketing   |  Aug 5 2020

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Marketing

29 Ways to Improve Your Search Position in Google Search Results

Having a hard time understanding search position and how to improve your pages’ positioning? Dive into this in-depth guide to find your answers.

Masooma Memon Marketing   |  Aug 3 2020

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Marketing

Blog SEO: 39 Expert Tips for Optimizing Your Blog Posts for SEO

Want to increase the search visibility of your blog posts? Over 100 SEO experts shared their best tips for optimizing every blog post for search engines.

Masooma Memon Marketing   |  Jul 28 2020

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Marketing

11 Proven Ways to Reduce Your Facebook Ad CPM

Dozens of marketers share tips for reducing your Facebook Ad CPM, including ways for increasing your relevance score, improving targeting, and more.

Masooma Memon Marketing   |  Jul 14 2020

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Marketing

How to Improve Your Post Engagement on Facebook Ads

Struggling to get engagement on your Facebook ads? Learn how 45+ Facebook ad experts are driving engagement with these easy to try tactics.

Masooma Memon Marketing   |  Jun 30 2020