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Articles by Masooma Memon

About the author

Masooma is a freelance writer for SaaS and a lover to-do lists. When she's not writing, she usually has her head buried in a business book or fantasy novel.

Latest posts

12 Ways to Analyze Your Referral Sources in Google Analytics
Google Analytics

12 Ways to Analyze Your Referral Sources in Google Analytics

Traffic to your site can come from various sources including social media, other sites linking to you, and your email marketing campaign. But how can ...

Author's avatar by Masooma Memon | Nov 7, 2023
12 Tried and Tested Tips for Increasing your SaaS Average Deal Size
Marketing

12 Tried and Tested Tips for Increasing your SaaS Average Deal Size

For a SaaS business model, the average deal size is one of the most important factors when it comes to determining the business’s health. It’s ...

Author's avatar by Masooma Memon | Jan 14, 2022
20 Tips for Optimizing your Homepage for Search Engines
Marketing

20 Tips for Optimizing your Homepage for Search Engines

Homepage SEO can be challenging. But it’s not impossible. With the right keywords used naturally and strategically in your copy, fast page loading speed, a ...

Author's avatar by Masooma Memon | Apr 19, 2023
52 Expert Tips for Managing Your Content Editorial Calendar Efficiently
Marketing

52 Expert Tips for Managing Your Content Editorial Calendar Efficiently

Building a useful content editorial calendar isn’t rocket science. Sure, it’s tough work. It’s got the thinking gears in your brain spinning – figuring out ...

Author's avatar by Masooma Memon | Jan 31, 2023
43 SEO Agencies We Recommend & The SEO Services They Offer
Agencies

43 SEO Agencies We Recommend & The SEO Services They Offer

“Who’s the best SEO agency?”  Many companies, at one time or another, find themselves scouring their networks for referrals to the best SEO agencies out ...

Author's avatar by Masooma Memon | Jul 12, 2023
The 18 Most Important LinkedIn Metrics You Should Be Tracking
Marketing

The 18 Most Important LinkedIn Metrics You Should Be Tracking

Posting helpful content on LinkedIn is only half of the marketing picture. The other half, you ask? It’s tracking the right LinkedIn metrics that give ...

Author's avatar by Masooma Memon | Jul 10
34 Marketing Metrics to Include in Every Marketing Report
Marketing

34 Marketing Metrics to Include in Every Marketing Report

According to Databox’s state of business reporting, marketing is the most monitored and reported operation. And marketing report is clear and most effective when it ...

Author's avatar by Masooma Memon | May 1, 2024
Dwell Time for SEO: What It Means & 25 Ways to Improve It
Marketing

Dwell Time for SEO: What It Means & 25 Ways to Improve It

So you’ve crossed off all the important points on your SEO checklist and are sure you’ll start ranking soon. Except, your sweet thought bubble pops ...

Author's avatar by Masooma Memon | Feb 2, 2023
How to Improve Your Post Engagement on Facebook Ads
Marketing

How to Improve Your Post Engagement on Facebook Ads

Have you been running Facebook ads but aren’t seeing the engagement you hoped to get from them? It’s possible your ads are reaching lots of ...

Author's avatar by Masooma Memon | Apr 22, 2024
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