Masooma Memon
Latest posts
Marketing
What is Keyword Cannibalization and How Do You Fix It?
Let’s start with a confession: I’ve heard of keyword cannibalization plenty of times. Each time, I paused and wondered what a weird term. It’s like ...
Marketing
Categories vs. Tags – SEO Best Practices for Sorting your Content
Whether it’s the clothes in your cupboard or posts on your WordPress blog, sorting out things is important. When it comes to WordPress posting, categories ...
Marketing
10 Ways to Use Your Blogs and Podcasts Together
Consider this: about 409 million people view 20 billion pages every month. And, 51% of the US population – over half of the population that ...
Marketing
How to Calculate & Optimize Average Revenue Per User (ARPU)
So you’ve got a bunch of paying customers that you love, but you’ve been tinkering with the idea of increasing your average revenue per user ...
Marketing
How to Grow a Blog: 23 Tips to Skyrocket Your Monthly Visits
After getting your blog off the ground, here comes the next and even bigger challenge, and that’s learning how to grow a blog. Although there is ...
Marketing
11 Things a Clear and Concise Content Brief Should Include
With telepathy not being an option, a solid content brief is your best bet at communicating your expectations from a content piece to the writer ...
KPIs & Metrics
Measure Influencer Marketing ROI with These 8 Strategies
So, you’ve paired up with some influencers or you’ve been doing so for a while now. You have invested a lot of money and you ...
Marketing
B2B Social Media Strategy: 21 Ways to Drive More Engagement
75% of B2B buyers use social media to make their purchasing decision. You know what that means, right? You’ve got to use B2B social media ...
Marketing
How to Start a Blog from Scratch: 26 Tips for Beginners
Wondering how to start a blog? There’s no short answer to this. The long answer, however, revolves around several aspects. These include shopping for your ...
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