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Articles by Masooma Memon

About the author

Masooma is a freelance writer for SaaS and a lover to-do lists. When she's not writing, she usually has her head buried in a business book or fantasy novel.

Latest posts

Measure Influencer Marketing ROI with These 8 Strategies
KPIs & Metrics

Measure Influencer Marketing ROI with These 8 Strategies

So, you’ve paired up with some influencers or you’ve been doing so for a while now. You have invested a lot of money and you ...

Masooma Memon's avatar by Masooma Memon | May 18, 2022
B2B Social Media Strategy: 21 Ways to Drive More Engagement
Marketing

B2B Social Media Strategy: 21 Ways to Drive More Engagement

75% of B2B buyers use social media to make their purchasing decision. You know what that means, right? You’ve got to use B2B social media ...

Masooma Memon's avatar by Masooma Memon | Jul 25, 2024
How to Start a Blog from Scratch: 26 Tips for Beginners
Marketing

How to Start a Blog from Scratch: 26 Tips for Beginners

Wondering how to start a blog? There’s no short answer to this. The long answer, however, revolves around several aspects. These include shopping for your ...

Masooma Memon's avatar by Masooma Memon | Oct 11, 2022
30 Ways to Come Up With Great Blog Topic Ideas
Marketing

30 Ways to Come Up With Great Blog Topic Ideas

So you have your digital pen at the ready, a steaming cup of coffee sits on your desk, and your blog post publishing date is ...

Masooma Memon's avatar by Masooma Memon | Mar 21, 2023
How to Optimize Twitter Ads: Use These 17 Tips to Get Better Results
Marketing

How to Optimize Twitter Ads: Use These 17 Tips to Get Better Results

Have you been planning to run Twitter ads, but haven’t been able to make up your mind yet? Or, you’ve given them a shot, but ...

Masooma Memon's avatar by Masooma Memon | Jan 12, 2022
Improve Marketing Agency Operational Efficiency with These 17 Tips & Software
Agencies

Improve Marketing Agency Operational Efficiency with These 17 Tips & Software

Figuring out how to improve your marketing agency’s operational efficiency? Look no further because we have webinars that teach you all about upping your operations’ ...

Masooma Memon's avatar by Masooma Memon | Apr 22, 2024
How to Write a Blog Post Outline: Write Better Blogs with These 21 Tactics
Marketing

How to Write a Blog Post Outline: Write Better Blogs with These 21 Tactics

If you’ve been streamlining blog production and are stuck at how to write a blog post outline, know that you’re at the right place. Because, ...

Masooma Memon's avatar by Masooma Memon | Dec 6, 2021
Evaluating the Effectiveness of Your Advertising Campaigns: ROMI, ROI, or ROAS?
Marketing

Evaluating the Effectiveness of Your Advertising Campaigns: ROMI, ROI, or ROAS?

Spending on an ad campaign is just part of the equation. Calculating the return is another. The equation often gets confusing since you may get ...

Masooma Memon's avatar by Masooma Memon | Apr 9, 2025
Link Building Emails: 15+ Experts Share Valuable Outreach Advice
Marketing

Link Building Emails: 15+ Experts Share Valuable Outreach Advice

An average person gets about 121 emails daily.   Translation: an average person’s inbox is crowded, which means it’s easy for them to lose your ...

Masooma Memon's avatar by Masooma Memon | Jan 12, 2022
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