Author's avatar

Masooma Memon

About the author

Masooma is a freelance writer for SaaS and a lover to-do lists. When she's not writing, she usually has her head buried in a business book or fantasy novel.

Latest posts

What is Keyword Cannibalization and How Do You Fix It?
Marketing

What is Keyword Cannibalization and How Do You Fix It?

Let’s start with a confession: I’ve heard of keyword cannibalization plenty of times. Each time, I paused and wondered what a weird term. It’s like ...

Author's avatar by Masooma Memon | Feb 3, 2023
Categories vs. Tags – SEO Best Practices for Sorting your Content
Marketing

Categories vs. Tags – SEO Best Practices for Sorting your Content

Whether it’s the clothes in your cupboard or posts on your WordPress blog, sorting out things is important. When it comes to WordPress posting, categories ...

Author's avatar by Masooma Memon | May 23, 2023
10 Ways to Use Your Blogs and Podcasts Together
Marketing

10 Ways to Use Your Blogs and Podcasts Together

Consider this: about 409 million people view 20 billion pages every month. And, 51% of the US population – over half of the population that ...

Author's avatar by Masooma Memon | Feb 22, 2024
How to Calculate & Optimize Average Revenue Per User (ARPU)
Marketing

How to Calculate & Optimize Average Revenue Per User (ARPU)

So you’ve got a bunch of paying customers that you love, but you’ve been tinkering with the idea of increasing your average revenue per user ...

Author's avatar by Masooma Memon | Jan 14, 2022
How to Grow a Blog: 23 Tips to Skyrocket Your Monthly Visits
Marketing

How to Grow a Blog: 23 Tips to Skyrocket Your Monthly Visits

After getting your blog off the ground, here comes the next and even bigger challenge, and that’s learning how to grow a blog. Although there is ...

Author's avatar by Masooma Memon | Dec 6, 2021
11 Things a Clear and Concise Content Brief Should Include
Marketing

11 Things a Clear and Concise Content Brief Should Include

With telepathy not being an option, a solid content brief is your best bet at communicating your expectations from a content piece to the writer ...

Author's avatar by Masooma Memon | Jan 10, 2022
Measure Influencer Marketing ROI with These 8 Strategies
KPIs & Metrics

Measure Influencer Marketing ROI with These 8 Strategies

So, you’ve paired up with some influencers or you’ve been doing so for a while now. You have invested a lot of money and you ...

Author's avatar by Masooma Memon | May 18, 2022
B2B Social Media Strategy: 21 Ways to Drive More Engagement
Marketing

B2B Social Media Strategy: 21 Ways to Drive More Engagement

75% of B2B buyers use social media to make their purchasing decision. You know what that means, right? You’ve got to use B2B social media ...

Author's avatar by Masooma Memon | Jul 25, 2024
How to Start a Blog from Scratch: 26 Tips for Beginners
Marketing

How to Start a Blog from Scratch: 26 Tips for Beginners

Wondering how to start a blog? There’s no short answer to this. The long answer, however, revolves around several aspects. These include shopping for your ...

Author's avatar by Masooma Memon | Oct 11, 2022
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