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Articles by Masooma Memon

About the author

Masooma is a freelance writer for SaaS and a lover to-do lists. When she's not writing, she usually has her head buried in a business book or fantasy novel.

Latest posts

18 Ways to Write a Perfect Meta Description to Boost Your CTR
Marketing

18 Ways to Write a Perfect Meta Description to Boost Your CTR

Looking to improve your SEO game by learning how to write keyword-rich and optimized meta snippets? You are in the right place since this guide ...

Masooma Memon's avatar by Masooma Memon | Apr 6, 2023
Use These 22 Blog CTA Examples to Boost Your Conversion Rate
Marketing

Use These 22 Blog CTA Examples to Boost Your Conversion Rate

You’ve written a stellar blog post, included all the visuals, and hit publish. And now: crickets! Hardly a handful of readers have subscribed to your ...

Masooma Memon's avatar by Masooma Memon | Jul 10, 2025
30 Best Email Marketing Tools for 2021
Marketing

30 Best Email Marketing Tools for 2021

Have you been wondering which of the variety of email marketing tools available out there is best for your business? Admittedly, it can get overwhelming ...

Masooma Memon's avatar by Masooma Memon | Jul 26, 2023
21 About Us Page Examples to Help You Get Your Brand Message Across
Marketing

21 About Us Page Examples to Help You Get Your Brand Message Across

You’ve been hitting your head against the wall (well, almost!) trying to perfect your About Us page and you feel like there’s definitely something that’s ...

Masooma Memon's avatar by Masooma Memon | Sep 15, 2023
How to Write a Sales Pitch: 15 Proven Tips to Get More Clients Right Away
Sales

How to Write a Sales Pitch: 15 Proven Tips to Get More Clients Right Away

“The most successful sales pitches our clients make are short, personal, to the point and, more importantly, handwritten. ” shares RoboQuill’s Stuart Dixon. Jotting all ...

Masooma Memon's avatar by Masooma Memon | Mar 21, 2023
27 Internal Linking Strategies to Get More Search Engine Traffic for Your Content
Marketing

27 Internal Linking Strategies to Get More Search Engine Traffic for Your Content

Should you have an internal linking strategy, or should you insert any link you think will look good on a given page? Good question! To ...

Masooma Memon's avatar by Masooma Memon | Jan 20, 2023
What is Customer Acquisition Cost and How to Keep it at a Minimum
Marketing

What is Customer Acquisition Cost and How to Keep it at a Minimum

The bitter truth is: leads don’t come on their own. You have to invest time and money to get those leads rolling and converting into ...

Masooma Memon's avatar by Masooma Memon | Apr 9, 2025
Create Better Google Ads with the Help of These 11 PPC Ad Copy Examples
Marketing

Create Better Google Ads with the Help of These 11 PPC Ad Copy Examples

You might think it’s just a few words, but ad copywriting can determine the success or failure of your ad campaign. Whether it’s text in ...

Masooma Memon's avatar by Masooma Memon | Dec 22, 2021
22 Ways to Use Google Search Console Filters to Filter Data
Marketing

22 Ways to Use Google Search Console Filters to Filter Data

Have you been wondering about how to make the most of Google Search Console Filters? Undoubtedly, you can learn a lot about how your website ...

Masooma Memon's avatar by Masooma Memon | Apr 6, 2023
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