Author's avatar

Masooma Memon

About the author

Masooma is a freelance writer for SaaS and a lover to-do lists. When she's not writing, she usually has her head buried in a business book or fantasy novel.

Latest posts

PPC Analysis: 4 Expert Tips for Conducting an Impactful PPC Analysis
Analytics

PPC Analysis: 4 Expert Tips for Conducting an Impactful PPC Analysis

A thorough PPC analysis helps you understand how your pay-per-click (PPC) campaign did and ways you can improve it. However, the key to an effective ...

Author's avatar by Masooma Memon | Apr 23, 2024
How to Create an Analytical Report: 9 Best Practices
Analytics

How to Create an Analytical Report: 9 Best Practices

Wondering how you can improve team collaboration and productivity? An analytical report that studies campaign performances to bring all team members on the same page ...

Author's avatar by Masooma Memon | Apr 22, 2024
17 High-Converting Landing Page Examples to Inspire You in 2024
Marketing

17 High-Converting Landing Page Examples to Inspire You in 2024

Whether you’re running a Google Ad campaign or one on social media, the endgame is the same: redirecting prospects to your landing page. That puts ...

Author's avatar by Masooma Memon | Jun 12, 2024
29 Ways on How to Improve Your Search Position in Google Search Results in 2023
Marketing

29 Ways on How to Improve Your Search Position in Google Search Results in 2023

Have you been doing your best but still aren’t ranking in the search engine results pages (SERPs)? I feel you. All that hard work and ...

Author's avatar by Masooma Memon | Jul 25, 2024
Blogging for Lead Generation: 23 Best Ways to Generate Leads from Your Blog
Marketing

Blogging for Lead Generation: 23 Best Ways to Generate Leads from Your Blog

Have you been thinking about blogging for lead generation lately? Or, perhaps you already have an up and running blog, but it doesn’t help much ...

Author's avatar by Masooma Memon | Jun 15, 2024
28 Techniques for Increasing the Number of Referring Domains to Your Website
Marketing

28 Techniques for Increasing the Number of Referring Domains to Your Website

Just when you thought you had a handle on link building for your company, the SEO world introduced you to referring domains. Now what? Don’t ...

Author's avatar by Masooma Memon | May 3, 2024
How Much Should Your Marketing Agency Charge for its Monthly Retainer Fee?
Marketing

How Much Should Your Marketing Agency Charge for its Monthly Retainer Fee?

Working out your marketing agency retainer fee might be confusing initially. And, frankly, it might even take a few retainers in trial and error as ...

Author's avatar by Masooma Memon | Apr 9, 2024
12 Biggest Sales Challenges SaaS Faced in 2023
Sales

12 Biggest Sales Challenges SaaS Faced in 2023

Wondering what are some SaaS sales challenges you should be aware of? Admittedly, there are several challenges unique to selling SaaS tools. So we did ...

Author's avatar by Masooma Memon | Aug 22, 2024
29 Sales Tips for Improving Your Close Rate
Sales

29 Sales Tips for Improving Your Close Rate

So you’ve got lots of leads coming through. Except, your sales close rate could use some work since you aren’t converting as many leads into ...

Author's avatar by Masooma Memon | Apr 9, 2024
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