Articles by author Masooma Memon

Masooma Memon Masooma is a freelance writer for SaaS and a lover to-do lists. When she's not writing, she usually has her head buried in a business book or fantasy novel.

Your Online Store Has High Traffic, but No Sales? 16 Potential Causes and Solutions

Stuck in a high traffic no sales situation for your online store? Dig into these common reasons for low conversion along with their solutions.

Marketing Feb 1

Exit Rate vs Bounce Rate – How to Analyze Both to Improve Your Content Strategy?

Analytics Jan 24

17 Things You Can Learn From Analyzing Your Most Popular Pages in Google Analytics 4

Analytics Jan 13

5 Ways to Calculate Profitability for Your Agency Clients and Projects

Agencies Jan 10

How to Deal with Difficult Clients: Strategies Shared by 10 Agencies

Agencies Jan 5

Direct vs. Indirect Competition: Most Important Things You Can Learn from Monitoring Both

Marketing Dec 28

How to Price Your SaaS Product: 9 Tips to Get Started

Analytics Dec 27

Dashboard vs Report: Similarities and Differences

Reporting Dec 8

How to Set Measurable Customer Service Goals for Your Team

Reporting Dec 7

What’s a Good Profit Margin for a New Business?

Analytics Dec 3

7 Ways to Use Customer Data for More Efficient Marketing

Reporting Nov 23

20 KPIs You Should Include in Your CMO Dashboard (With Examples)

Analytics Nov 17

7 Business Intelligence Report Examples to Inspire Your Own (Sourced by 17 Pros)

Reporting Nov 16

15 Cross-Channel Marketing Ideas for Small and Medium-Sized Enterprises

Marketing Nov 15

90 Facebook Ads Specialists You Should Look Out for in 2022

Marketing Nov 9

Sales Metrics Reporting: Track These 16 Sales KPIs and Metrics to Improve the Performance of Your Sales Team

Reporting Nov 5

What Is a Progress Report And How Can Your Business Benefit from It?

Reporting Nov 4

11 Experts Share Their SaaS Growth Hacking Secrets

Marketing Oct 28

SaaS Reporting: How Performance Reports Helped SaaS Businesses in Improving Key Processes

Reporting Oct 27

8 Key Steps in a SaaS Sales Process to Win More Deals

Sales Oct 19

Management Reporting: 8 Best Practices to Create Effective Reports

Reporting Oct 15

9 Ways Agency Reporting Can Help Create Transparency with Clients and Boost Client Retention

Reporting Sep 28

12 Best CRM Reports You Can Build from Your CRM Data (Sourced from 50 Experts)

Reporting Sep 8

7 Examples of Great Testimonial Pages That Generate Sales

Marketing Sep 2

5 Vanity Metrics You Should Ignore in Your Next Marketing Campaign

Analytics Aug 31

What Is a Google Knowledge Panel and How to Get One?

SEO Aug 24

What Is a Good Audience Size For Facebook Ads?

Marketing Aug 23

What’s the Right Content for Each Stage of Your Content Marketing Funnel? 40 Marketers Share Their Advice

Content Marketing Aug 17

8 Sales Prospecting Email Examples to Help You Come Up with Yours

Email marketing Aug 11

7 Types of Meetings Every Manager Needs (and How to Get Them Right)

Management Jul 28