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Articles by Masooma Memon

About the author

Masooma is a freelance writer for SaaS and a lover to-do lists. When she's not writing, she usually has her head buried in a business book or fantasy novel.

Latest posts

8 Best Call Center Metrics to Measure Agent Productivity
KPIs & Metrics

8 Best Call Center Metrics to Measure Agent Productivity

50% of customers say companies need to seriously improve the customer support and service they offer. That’s nearly half unsatisfied customers. Meaning: with better customer ...

Masooma Memon's avatar by Masooma Memon | Feb 27, 2024
The 13 Most Important Facebook Ads Metrics for Measuring ROI
Marketing

The 13 Most Important Facebook Ads Metrics for Measuring ROI

Have you been running Facebook ads, but aren’t sure how well they are doing? Perhaps you aren’t tracking the right metrics? Admittedly, there are a lot ...

Masooma Memon's avatar by Masooma Memon | Mar 4
Sales Report Templates For Daily, Weekly Monthly, Quarterly and Yearly Statements (Sourced from 40+ Sales Pros)
Reporting

Sales Report Templates For Daily, Weekly Monthly, Quarterly and Yearly Statements (Sourced from 40+ Sales Pros)

Sales is one of the top 3 most monitored and reported operations, according to Databox’s state of business reporting. Monitoring the correct sales reports helps ...

Masooma Memon's avatar by Masooma Memon | Jun 26, 2024
6 Best Practices for Effective Ecommerce PPC Management
Ecommerce

6 Best Practices for Effective Ecommerce PPC Management

Ecommerce PPC management is the key to making sure you’re getting sales from the investment you make in running PPC campaigns for your store. Without ...

Masooma Memon's avatar by Masooma Memon | Sep 30, 2022
Gathering and Understanding Dashboard Requirements: What to Do Before Building a Dashboard
Market Research

Gathering and Understanding Dashboard Requirements: What to Do Before Building a Dashboard

Dashboard designers would probably agree that audience is the most important factor to consider when creating a dashboard. Still, even though this is considered the ...

Masooma Memon's avatar by Masooma Memon | Feb 24
9 Social Media Algorithm Hacks That Marketers Swear By
Market Research

9 Social Media Algorithm Hacks That Marketers Swear By

Picture this: you’ve an in-depth understanding of your target audience — you know what topics resonate with them and what content formats they love consuming ...

Masooma Memon's avatar by Masooma Memon | Aug 31, 2022
16 KPIs and Metrics You Should Include in a Retail KPI Dashboard
Reporting

16 KPIs and Metrics You Should Include in a Retail KPI Dashboard

Working on creating your retail KPI dashboard? Good call. Not does it make it easy for you to track and optimize specific KPIs, but it ...

Masooma Memon's avatar by Masooma Memon | Apr 10, 2025
Customer Churn Analysis: 6 Ways to Effectively Analyze Churn Data
KPIs & Metrics

Customer Churn Analysis: 6 Ways to Effectively Analyze Churn Data

Customer churn analysis or keeping tabs on customers who quit using your product or service is the key to retaining customers. After all, when you ...

Masooma Memon's avatar by Masooma Memon | Jun 26, 2025
The Heroes of Business Transparency: How 29 Leaders Use Transparency to Drive Business Growth
Reporting

The Heroes of Business Transparency: How 29 Leaders Use Transparency to Drive Business Growth

From motivating employees to earning respect in the eyes of your customers, transparency in business comes with a lot of benefits. But promoting organizational transparency ...

Masooma Memon's avatar by Masooma Memon | Jan 5, 2023
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