Articles by Masooma Memon
Masooma is a freelance writer for SaaS and a lover to-do lists. When she's not writing, she usually has her head buried in a business book or fantasy novel.
Data Blending: 4 Use Case Examples to Improve Your Marketing Reporting Process
On its own, a milk chocolate bar can be pretty useful. Combined with other ingredients though, the chocolate bar can help you create different dishes ...
by Masooma Memon · Apr 23, 2024
Project Management Report: 6 Best Practices for Writing One
Creating a project management report that’s read cover to cover is easier said than done. For starters, shortlisting project metrics to feature in the report ...
by Masooma Memon · Mar 27, 2023
4 Most Important Accounting Reports for Your Small Business
No matter how good you’re at numbers and making mental notes, you can’t keep tabs on your cash flow without documenting important financial data. Not ...
by Masooma Memon · Feb 13, 2023
Save Your Business From Churn: 9 Churn Risk Factors to Identify
Accurate churn risk prediction can make the difference between a successful business and a struggling one. The thing is: your marketing strategies can effectively attract ...
by Masooma Memon · Sep 3
Best Reporting Practices to Different Management Levels
Wondering how to prepare a management report? First things first, ask yourself: who is this report for? Our recent original research about business reporting showed ...
by Masooma Memon · Mar 8, 2023
Profiling and Personalization in eCommerce: How Many Personas Do You Need
Who doesn’t love a personalized shopping experience? On-point product recommendations and emails packed with heart-winning discounts, for example. Not only does such a ecommerce product ...
by Masooma Memon · Mar 21, 2023
13 Marketing Habits of Successful Small Business Owners
Want to up your marketing game? How about improving your marketing habits? As cliché as this sounds: marketing habits can either make or break a ...
by Masooma Memon · May 8, 2023
How Can Small Business Owners Leverage Location-Based Marketing? 10 Tips and Examples
Ever googled ‘plant nurseries near me’ and got a list of highly specific recommendations? Or jumped on to your WordPress dashboard and noticed they typically ...
by Masooma Memon · Feb 18, 2022
10 Digital Marketing Metrics Your Business Pays Too Much Attention To (And Which Ones Actually Matter)
Here’s the thing: there is a bucket load of digital marketing metrics to track but not all of them are uber-useful to monitor. In fact, ...
by Masooma Memon · Apr 6, 2023
Ecommerce Analytics 101: How to Drive More Online Sales With Data
Ever wondered why a hot-selling product on your store suddenly lost traction? Or how your customers are actually finding you online? Or how easily can ...
by Masooma Memon · Nov 24, 2022
8 Insights You Can Gain from Analyzing Your Exit Pages
If you didn’t already know, there are a ton of insights you can learn from your Google Analytics’ exit pages. From identifying what interests your ...
by Masooma Memon · Dec 20, 2023
Competitive Benchmarking: What It is and How to Do It
Want to understand what your competitors are doing well and where there’s an opportunity for you to overtake them? You need competitive benchmarking. This involves ...
by Masooma Memon · Mar 3
Your Online Store Has High Traffic, but No Sales? 16 Potential Causes and Solutions
Is your online store stuck in a high traffic no sales situation? Chances are you’re driving poor-quality traffic to your store. Or, your site isn’t ...
by Masooma Memon · Jan 30, 2025
Exit Rate vs Bounce Rate – How to Analyze Both to Improve Your Content Strategy?
The problem with exit and bounce rates is that most people use them interchangeably. In reality, however, the two are different metrics that can both ...
by Masooma Memon · Apr 10, 2025
17 Things You Can Learn From Analyzing Your Most Popular Pages in Google Analytics 4
Wondering how to leverage Google Analytics 4′ most popular pages? Admittedly, creating content is only part of the job. Measuring its performance is another essential ...
by Masooma Memon · Nov 14, 2023
5 Ways to Calculate Profitability for Your Agency Clients and Projects
Good client profitability determines your agency’s ultimate fate. Essentially, it shows you the monetary worth of working with your long-term clients. This, in turn, bumps ...
by Masooma Memon · Dec 23, 2021
How to Deal with Difficult Clients: Strategies Shared by 10 Agencies
Pulling your hair and grinding your teeth as you think about how to deal with difficult clients? Admittedly, challenging clients can drive you bananas – ...
by Masooma Memon · Apr 21, 2022
Direct vs. Indirect Competition: Most Important Things You Can Learn from Monitoring Both
There are two secret keys to success with competitor analysis. One, never obsesses with (and directly copy) what your competitors are doing. And, two, look ...
by Masooma Memon · Mar 20, 2023
How to Price Your SaaS Product: 9 Tips to Get Started
98% of SaaS companies have reaped positive results from the core changes they made to their pricing. Want to make sure you’re among these companies ...
by Masooma Memon · Dec 20, 2021
Dashboard vs Report: Similarities and Differences
Snooping around trying to understand the difference between dashboard vs report and when to use each? Get this: A marketing dashboard is a collection of ...
by Masooma Memon · Apr 23, 2024
How to Set Measurable Customer Service Goals for Your Team
About 50% of consumers say they’d switch to a new brand if they experience bad customer service. while 80% even say they’d go to a ...
by Masooma Memon · Feb 26, 2024