Author's avatar

Masooma Memon

About the author

Masooma is a freelance writer for SaaS and a lover to-do lists. When she's not writing, she usually has her head buried in a business book or fantasy novel.

Latest posts

7 Ways to Use B2B Intent Data to Boost Your Marketing Strategy
Marketing

7 Ways to Use B2B Intent Data to Boost Your Marketing Strategy

Data about your buyers’ intention to purchase is key to better marketing. After all, the better you know the buyer intent of your prospects, the ...

Author's avatar by Masooma Memon | Jun 26, 2024
10 Common Data Quality Issues in Reporting and Best Practices to Overcome Them
Reporting

10 Common Data Quality Issues in Reporting and Best Practices to Overcome Them

Data is only as useful as its accuracy. A small error, say a miscalculation, can make a big difference – impacting your decision-making. No wonder ...

Author's avatar by Masooma Memon | Jun 21, 2023
8 Tips for Starting a YouTube Channel
Marketing

8 Tips for Starting a YouTube Channel

More than 122 million people use YouTube daily, spending approximately half an hour per visit on average. It’s no wonder the world’s second most visited ...

Author's avatar by Masooma Memon | Nov 25, 2024
8 Best Call Center Metrics to Measure Agent Productivity
Analytics

8 Best Call Center Metrics to Measure Agent Productivity

50% of customers say companies need to seriously improve the customer support and service they offer. That’s nearly half unsatisfied customers. Meaning: with better customer ...

Author's avatar by Masooma Memon | Feb 27, 2024
23 Examples of Highly-Engaging Homepage Headlines
Content Marketing

23 Examples of Highly-Engaging Homepage Headlines

Whether it’s an email, an ad, or a blog post, your headline copy must be creative, catchy, and converting. After all, the heading to your ...

Author's avatar by Masooma Memon | Feb 21, 2023
24 Highly-Engaging LinkedIn Headline Examples to Help You Write Yours Like a Pro
Social Media

24 Highly-Engaging LinkedIn Headline Examples to Help You Write Yours Like a Pro

In search of LinkedIn headline marketing examples? Admittedly, it’s easy to take up a formula for doing something right – in this case writing a ...

Author's avatar by Masooma Memon | Jan 25, 2023
The 13 Most Important Facebook Ads Metrics for Measuring ROI
Marketing

The 13 Most Important Facebook Ads Metrics for Measuring ROI

Have you been running Facebook ads, but aren’t sure how well they are doing? Perhaps you aren’t tracking the right metrics? Admittedly, there are a lot ...

Author's avatar by Masooma Memon | Jul 11, 2024
Sales Report Templates For Daily, Weekly Monthly, Quarterly and Yearly Statements (Sourced from 40+ Sales Pros)
Reporting

Sales Report Templates For Daily, Weekly Monthly, Quarterly and Yearly Statements (Sourced from 40+ Sales Pros)

Sales is one of the top 3 most monitored and reported operations, according to Databox’s state of business reporting. Monitoring the correct sales reports helps ...

Author's avatar by Masooma Memon | Jun 26, 2024
6 Best Practices for Effective Ecommerce PPC Management
Marketing

6 Best Practices for Effective Ecommerce PPC Management

Ecommerce PPC management is the key to making sure you’re getting sales from the investment you make in running PPC campaigns for your store. Without ...

Author's avatar by Masooma Memon | Sep 30, 2022
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