Author's avatar

Masooma Memon

About the author

Masooma is a freelance writer for SaaS and a lover to-do lists. When she's not writing, she usually has her head buried in a business book or fantasy novel.

Latest posts

Gathering and Understanding Dashboard Requirements: What to Do Before Building a Dashboard
Dashboards & Visualization

Gathering and Understanding Dashboard Requirements: What to Do Before Building a Dashboard

Dashboard designers would probably agree that audience is the most important factor to consider when creating a dashboard. Still, even though this is considered the ...

Author's avatar by Masooma Memon | May 29, 2024
9 Social Media Algorithm Hacks That Marketers Swear By
Market Research

9 Social Media Algorithm Hacks That Marketers Swear By

Picture this: you’ve an in-depth understanding of your target audience — you know what topics resonate with them and what content formats they love consuming ...

Author's avatar by Masooma Memon | Aug 31, 2022
16 KPIs and Metrics You Should Include in a Retail KPI Dashboard
Dashboards & Visualization

16 KPIs and Metrics You Should Include in a Retail KPI Dashboard

Working on creating your retail KPI dashboard? Good call. Not does it make it easy for you to track and optimize specific KPIs, but it ...

Author's avatar by Masooma Memon | Sep 7, 2023
Customer Churn Analysis: 6 Ways to Effectively Analyze Churn Data
Goals & Forecasts

Customer Churn Analysis: 6 Ways to Effectively Analyze Churn Data

Customer churn analysis or keeping tabs on customers who quit using your product or service is the key to retaining customers. After all, when you ...

Author's avatar by Masooma Memon | Aug 31, 2022
The Heroes of Business Transparency: How 29 Leaders Use Transparency to Drive Business Growth
Reporting

The Heroes of Business Transparency: How 29 Leaders Use Transparency to Drive Business Growth

From motivating employees to earning respect in the eyes of your customers, transparency in business comes with a lot of benefits. But promoting organizational transparency ...

Author's avatar by Masooma Memon | Jan 5, 2023
How to Choose OKRs and Use OKR Dashboards to Understand Progress Toward Goals
Dashboards & Visualization

How to Choose OKRs and Use OKR Dashboards to Understand Progress Toward Goals

Setting objectives and their accompanying results can be easy. Achieving those results to meet the objectives? Not so much. The key to success, however, is ...

Author's avatar by Masooma Memon | Mar 23, 2023
8 Google Data Studio Dashboard Examples for Ecommerce Businesses Recommended By Experts
Reporting

8 Google Data Studio Dashboard Examples for Ecommerce Businesses Recommended By Experts

A Google Data Studio dashboard is an excellent way to visualize your ecommerce store’s performance. From tracking your online store’s website performance to keeping tabs ...

Author's avatar by Masooma Memon | Jan 30
The 18 Best Twitter Analytics Tools
Marketing

The 18 Best Twitter Analytics Tools

There are dozens of Twitter analytics tools out there. But choosing the one that suits your needs the best and is easy to use too ...

Author's avatar by Masooma Memon | Dec 8, 2022
8 Reasons to Make Performance Reporting a Priority in Critical Times
Market Research

8 Reasons to Make Performance Reporting a Priority in Critical Times

Times are tough. Leading tech companies like Twitter and Meta have slowed, even paused hiring. Others like Netflix and Peloton are laying off employees left, ...

Author's avatar by Masooma Memon | Jan 30, 2023
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