Articles by Masooma Memon
Masooma is a freelance writer for SaaS and a lover to-do lists. When she's not writing, she usually has her head buried in a business book or fantasy novel.
What’s a Good Profit Margin for a New Business?
Starting a business is always somewhat a walk on water as you try and sell your idea to investors and customers. Despite how well things ...
by Masooma Memon · Dec 1, 2021
7 Ways to Use Customer Data for More Efficient Marketing
Wondering how to use customer data to improve your marketing? Admittedly, the insights that customer data delivers help not just improve your marketing but also ...
by Masooma Memon · Dec 21, 2021
20 KPIs You Should Include in Your CMO Dashboard (With Examples)
Are you setting up a CMO dashboard and feeling hesitant about which KPIs and metrics to include? Instead of playing eeny, meeny, miny, moe with ...
by Masooma Memon · Jan 30, 2025
15 Cross-Channel Marketing Ideas for Small and Medium-Sized Enterprises
Try as you might but it’s nearly impossible to grow your business using one marketing channel only. For one, it’d be putting all your eggs ...
by Masooma Memon · Mar 21, 2023
90 Facebook Ads Specialists You Should Look Out for in 2022
Learning Facebook ads can be tricky. And things like algorithm changes, inexperience in the field, and guesswork that goes into determining your audience size are ...
by Masooma Memon · May 6, 2022
Sales Metrics Reporting: Track These 16 Sales KPIs and Metrics to Improve the Performance of Your Sales Team
Tracking the right sales metrics not only keeps you informed about your sales pipeline’s health but also gives you an insider look at your team’s ...
by Masooma Memon · Jan 30, 2023
What Is a Progress Report And How Can Your Business Benefit from It?
Tracking any project’s status is an essential step for making sure it’s done on time and done well. It’s why a progress report is so ...
by Masooma Memon · Jan 30, 2023
11 Experts Share Their SaaS Growth Hacking Secrets
There are a ton of SaaS growth hacks out there. In fact, the variety of tactics that you can implement can confuse you – making ...
by Masooma Memon · Mar 8, 2024
SaaS Reporting: How Performance Reports Helped SaaS Businesses in Improving Key Processes
A performance report is the perfect document to measure your progress as a SaaS business. To be honest though, this one-line sentence can’t capture how ...
by Masooma Memon · Oct 19, 2021
8 Key Steps in a SaaS Sales Process to Win More Deals
So you’ve heard: the SaaS sales process is a hairy beast to deal with. It takes up lots of time with its long sales cycle. ...
by Masooma Memon · Apr 9, 2024
Management Reporting: 8 Best Practices to Create Effective Reports
Big numbers and rough notes make little sense unless they’re properly packaged and presented. Management reporting helps achieve exactly this. Without it, your company’s management ...
by Masooma Memon · Jul 11, 2025
9 Ways Agency Reporting Can Help Create Transparency with Clients and Boost Client Retention
Clients want transparency. It’s simple as that. Agencies are well aware of this and many of them talk about the need to be more transparent ...
by Masooma Memon · Jan 23, 2023
12 Best CRM Reports You Can Build from Your CRM Data (Sourced from 50 Experts)
Creating reports can be a hair-pulling, tedious task. On top of that, most companies produce between 5 and 20 reports per month, as shown in ...
by Masooma Memon · Dec 20, 2023
7 Examples of Great Testimonial Pages That Generate Sales
Building or revising your testimonial page but not sure how to go about doing so? While there’s a lot of theory out there explaining the ...
by Masooma Memon · Jan 7, 2022
5 Vanity Metrics You Should Ignore in Your Next Marketing Campaign
Worried if the marketing metrics you’ve been striving to grow have been vanity metrics all along? Admittedly, focusing too much on vanity numbers is a ...
by Masooma Memon · Feb 1, 2023
What Is a Google Knowledge Panel and How to Get One?
Admittedly, scoring a Google Knowledge Panel for your business is a bit more challenging than optimizing for other SERP features. The reason? You can’t create ...
by Masooma Memon · Dec 13, 2022
What Is a Good Audience Size For Facebook Ads?
Wondering what’s the ideal Facebook audience size for your ads? As much as you’d like, you can’t close your eye and pick a number. What’s ...
by Masooma Memon · Mar 21, 2023
What’s the Right Content for Each Stage of Your Content Marketing Funnel? 40 Marketers Share Their Advice
So you’ve heard: a staggering 91% of B2B marketers leverage content marketing to reach their customers. 72% of them also say it has increased their ...
by Masooma Memon · Dec 20, 2023
8 Sales Prospecting Email Examples to Help You Come Up with Yours
Looking at sales outreach email copy that works can inspire ideas. You might even steal some example templates and tweak them to suit your business ...
by Masooma Memon · Jul 16, 2025
7 Types of Meetings Every Manager Needs (and How to Get Them Right)
Meetings are notorious for quickly turning into a time waste. To top that, 67% of employees say that spending a lot of their time in ...
by Masooma Memon · Apr 19, 2022
LinkedIn Pixel: What It Is and How to Use It for Remarketing Campaigns?
Not every LinkedIn ad campaign you run is going to be a success. And it’d continue being a flop or an average success unless you ...
by Masooma Memon · May 22, 2023