Masooma Memon's avatar

Articles by Masooma Memon

About the author

Masooma is a freelance writer for SaaS and a lover to-do lists. When she's not writing, she usually has her head buried in a business book or fantasy novel.

Latest posts

How to Choose OKRs and Use OKR Dashboards to Understand Progress Toward Goals
Dashboards & Visualization

How to Choose OKRs and Use OKR Dashboards to Understand Progress Toward Goals

Setting objectives and their accompanying results can be easy. Achieving those results to meet the objectives? Not so much. The key to success, however, is ...

Masooma Memon's avatar by Masooma Memon | Mar 23, 2023
8 Google Data Studio Dashboard Examples for Ecommerce Businesses Recommended By Experts
Reporting

8 Google Data Studio Dashboard Examples for Ecommerce Businesses Recommended By Experts

A Google Data Studio dashboard is an excellent way to visualize your ecommerce store’s performance. From tracking your online store’s website performance to keeping tabs ...

Masooma Memon's avatar by Masooma Memon | Jan 30, 2025
8 Reasons to Make Performance Reporting a Priority in Critical Times
Market Research

8 Reasons to Make Performance Reporting a Priority in Critical Times

Times are tough. Leading tech companies like Twitter and Meta have slowed, even paused hiring. Others like Netflix and Peloton are laying off employees left, ...

Masooma Memon's avatar by Masooma Memon | Jan 30, 2023
6 Ways Experts Choose Their SaaS Financial Model (And You Can Too)
Leadership

6 Ways Experts Choose Their SaaS Financial Model (And You Can Too)

Choosing a SaaS financial model can be anything but easy. After all, you’ve got to leverage a financial model that satisfies your users as well ...

Masooma Memon's avatar by Masooma Memon | Jul 2, 2022
Dashboard Design Ideas: 7 Design Challenges Experts Faced and Tips to Overcome Them
Dashboards & Visualization

Dashboard Design Ideas: 7 Design Challenges Experts Faced and Tips to Overcome Them

No dashboard is ever going to be useful to your team if it’s not usable. And no dashboard is going to be usable if it’s ...

Masooma Memon's avatar by Masooma Memon | Mar 6, 2025
8 Best Small Business KPI Dashboards to Stay on Track with Company Goals
KPIs & Metrics

8 Best Small Business KPI Dashboards to Stay on Track with Company Goals

No campaign, project, or department is ever going to achieve sustainable success without you monitoring its performance and optimizing accordingly. But to monitor progress effectively, ...

Masooma Memon's avatar by Masooma Memon | Nov 3, 2024
7 Startup KPI Dashboard Examples Praised by Decision Makers
KPIs & Metrics

7 Startup KPI Dashboard Examples Praised by Decision Makers

A startup KPI dashboard is an excellent way to see all essential metrics grouped on one screen. Not only does this allow you to get ...

Masooma Memon's avatar by Masooma Memon | Jul 2, 2025
How to Build a Great Affiliate Marketing Dashboard? Best Practices and Top Metrics to Include
KPIs & Metrics

How to Build a Great Affiliate Marketing Dashboard? Best Practices and Top Metrics to Include

Have you been meaning to create an affiliate marketing dashboard? Good call! The dashboard can help you track and optimize performance, narrow down which channels ...

Masooma Memon's avatar by Masooma Memon | Jun 29, 2022
39 SMBs Share the Benefits of Dashboard Reporting for their Business
Dashboards & Visualization

39 SMBs Share the Benefits of Dashboard Reporting for their Business

On the surface, it seems the most that dashboards can do for you is to organize data on a beautiful screen. You can then use ...

Masooma Memon's avatar by Masooma Memon | Sep 8, 2023
Subscribe to our newsletter, Move the Needle

Join more than 15,000 leaders who are learning how to make data a competitive advantage.

By submitting the completed form, you agree to our Terms of Service and Privacy Policy.