8 Google Data Studio Dashboard Examples for Ecommerce Businesses Recommended By Experts

Author's avatar Analytics Jul 27, 2022 15 minutes read

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    Peter Caputa

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    A Google Data Studio dashboard is an excellent way to visualize your ecommerce store’s performance.

    From tracking your online store’s website performance to keeping tabs on the revenue generated, Google Data Studio dashboards help monitor it all.

    The only catch? Creating a dashboard in Google Data Studio for just about everything dilutes your focus, fast.

    Being selective with the dashboards you monitor helps though. But if you’re not sure of which dashboards to create, you’re in the right place. Because we’ve got a list of Google Data Studio dashboard examples that we’ve sourced from 25 ecommerce experts using these dashboards to analyze their store’s performance.

    Of the folks that we talked to, 16 are ecommerce businesses and 9 are agencies or consultants working with ecommerce businesses.

    Here’s a list of the Data Studio dashboards they’re using, followed by the details:

    1. PPC Dashboard
    2. Spam Traffic Detection Dashboard
    3. Ecommerce Product Performance Dashboard
    4. Ecommerce KPIs Dashboard
    5. Website Speed Dashboard
    6. Product Sales and Revenue Dashboard
    7. Website Engagement and Loyalty Dashboard
    8. Google CRUX Dashboard

    8 Google Data Studio Dashboard Examples

    Before we dive into why these Google Data Studio dashboards will help you, let’s look at how easy to use Google Data Studio is and how many dashboards an ecommerce business uses.

    According to almost all of the surveyed companies, Google Data Studio is easy to use. However, for about half of them the learning process took some time and effort.

    Experience with using Google Data Studio

    This comes from folks who are now mostly well-experienced in using Google Data Studio. Only 1 of the consultants has no experience with Google Data Studio (but plans to use it in the future).

    In fact, the majority has been using Google Data Studio for some time now. Only 6 of them have just started using it.

    Interestingly, one of the respondents, Henry Jones from Starregister shares, “We have recently started integrating Google Data Studio in our business, and the progress so far has been astonishing. Before we had Data Studio, we tracked our performance via a mix of campaign emails sent by eCommerce platforms, manually created Google sheets and emails from the various retail platforms (Amazon, eBay and our online store)”

    “Data Studio has really simplified this process as all data is collected in one place, and we don’t have to work hard to compare the data across platforms,” Jones says.

    That said, 20 of the companies we talked to also have experience with using Google Data Studio templates.

    Experience with using Google Data Studio templates

    As for how many dashboards ecommerce companies create, the most common answer is between 2 and 5 dashboards that about half of the respondents create.

    Common number of ecommerce dashboards a company has

    On to the Google data studio dashboards now:

    1. PPC Dashboard

    If you’re running PPC ads for your ecommerce business, tracking their performance is crucial for making sure your campaigns drive revenue and resonate with your audience.

    As Stephen Light from Nolah Mattress puts it, “PPC advertising can be difficult and finicky, and when you’re using multiple channels, it can become next to impossible to stay on top of each campaign’s performance.”

    The solution? A PPC dashboard. For Light’s team this dashboard happens to be the most essential for their ecommerce business.

    “This PPC Dashboard allows us to visualize our multichannel campaigns in one centralized spot, which helps us make stronger decisions quicker,” says Light.  

    “Rather than spend a huge amount of time building our PPC reports, this dashboard automates things and allows us to focus our energy where it matters most: going after strong PPC returns.”

    In the Databox template vault too, we’ve over 40 PPC dashboard templates — all aimed at making PPC campaign management and optimization easy for ecommerce store owners.

    This Google Ads PPC Performance Dashboard, in particular, is a user favorite.

    PPC Dashboard

    It features key metrics like click-through rate, impressions, keyword performance, and conversion value that show how well your PPC campaign is doing.

    Another template that is popular with our users is this Facebook Ad Campaign for eCommerce Dashboard.

    Facebook PPC Dashboard

    It helps monitor the performance of the Facebook ads that you run for your e-store in an easy-to-understand manner.

    Note that not only does this dashboard showcase key metrics like post comments, purchases, reach, and link clicks, but it also features readable arrows that signal how your ad performance is doing over time. The red, downward-pointing arrows, for example, show progress has declined. And the green, upward-pointing arrows show improvement.

    The best part about these dashboard templates? They’re both easily customizable. This way, you can add or remove blocks from them, include more metrics, and remove ones that aren’t important to you.

    Plus, you can change the graph(s) if you don’t find it readable enough and tweak the colors to reflect your brand colors.

    2. Spam Traffic Detection Dashboard

    The thing about the traffic that you’re working so hard to drive to your store is that it can sometimes be spam.

    In such an instance, you’ll see a spike in your traffic, but the conversion rate will stay the same. This might easily confuse you — making you wonder: why aren’t these folks buying?

    It’s for this reason that you need a spam traffic detection dashboard as Kathryn McDavid from Editor’s Pick recommends.

    McDavid shares, “The Spam Traffic Detection Dashboard is perfect for me because it shows me how well my website is working in real time. The dashboard distinguishes between sites that just send bot traffic and those that send genuine visitors. You know, the websites that pop out of nowhere in your Analytics, but you have no idea why they gave you 30 or more visits in a 24-hour period (and it turns out there is no way they could have).”

    “Although spam traffic increases visitor counts, it just serves to inflate your ego and make you complacent,” warns McDavid. “This is a serious issue. You need to know how well your site is functioning, but you don’t want to waste time examining irrelevant data.”

    One heads-up though, if your Google Analytics isn’t set up right, you might never be able to separate fake traffic from organic traffic. Often, fake referral traffic is also incorrectly attributed as organic traffic. All of this shows the wrong data on your Google Data Studio dashboard.

    But don’t you worry. Because at Databox, we offer to help set up your first dashboard for free. And as we set up your Databox spam traffic detection dashboard, we’ll also make sure your Google Analytics is set up accurately.

    Related: Ecommerce Analytics 101: How to Drive More Online Sales With Data

    3. Ecommerce Product Performance Dashboard

    No bestselling product is ever made in isolation. If anything, products that your buyers love are ones made (and revised and revised again) based on their feedback.

    Not to mention, you need to consistently review which products are doing well and which need improvement to grow sales. An ecommerce product performance dashboard can help with this.

    Talking about how this dashboard has helped Ever Wallpaper’s, Luke Lee comments, “It helped me understand how various product categories were performing and where I could make improvements.”

    “The dashboard helped me see which products were selling well and which ones needed some work,” Lee adds.

    “It also helped me see which products were being viewed the most and what was driving people to buy those products, so I could use that information to make more effective marketing campaigns.”

    At Databox, our users love this Online Sales Overview Dashboard for tracking their product performance.

    Ecommerce Product Performance Dashboard

    The dashboard collates data from three different sources: your Shopify store, Fakebook Ads manager, and Google. As a result, it shows you data on the product sales you’re making, the ads you’re running on Facebook, and the traffic you’re driving from Google.

    It features a mix of metrics like abandoned checkouts, unfulfilled orders, new sales, gross sales, ecommerce conversion rate, and more. All of this gives you a high-level overview of your products’ performance. For example, one look and you can see which product categories are leading to the most orders.

    Don’t run Facebook ads? Or want to shift your focus on seeing your performance on Shopify only? Customize this dashboard template.

    Remove the data metrics you don’t want to see. Add in ones you want to see — even change the free dashboard’s color.

    Plus, if these data visualizations aren’t readable enough for you or if you want to increase the size of these performance charts, you can do that as well.

    4. Ecommerce KPI Dashboard

    Every online store measures and prioritizes improving certain key performance indicators. And the best way to track these KPIs? Ecommerce reporting software with easy-to-build KPIs dashboard functionality.

    “As the Sr. eCommerce Manager at MedCline, I am constantly building new dashboards on Google Data Studio, among other data visualization platforms. The most important one to us at the moment is a 30-day look-back report that looks at key performance indicators,” shares MedCline’s Jonathan Finegold.

    “Our most important KPI is the ecommerce conversion rate, which the dashboard shows holistically and then slices by top acquisition channels and, then, top landing pages,” explains Finegold.  

    “It helps us understand how our store is performing and what is causing fluctuations in performance. The dashboard also looks at other KPIs like our email capture rate and our affiliates’ sales volume, both of which are important acquisition channels for our business. The dashboard name is to the point and encapsulates what the person can learn by reading it: “Primary KPIs – Last 30 Days.”

    As for an example template, we have this free Google Analytics (Ecommerce overview) Dashboard for you.

    It’s pretty popular among our users. Is it’s job? To show essential KPIs like average order value, ecommerce conversion rate, product revenue by product name, revenue, revenue per visit, sessions, and transactions.

    See more below.

    As with other dashboard examples that we’ve shared above, this one is also customizable. Meaning: you can easily change the KPIs the dashboard features.

    To add, you can change the size of these blocks, change the data visualization, change the dashboard colors — even change the data source from Google Analytics to Shopify, for example. Lots of flexibility there.

    Related: The 23 Most Important Ecommerce KPIs for Tracking & Growing Sales

    5. Website Speed Dashboard

    This is an important Google Data Studio marketing dashboard that experts recommend is dashboard sharing website speed metrics.

    “A speed dashboard has proved to be essential for our eCommerce store and helped us by optimizing our site speed,” points out Jeffrey Nelson from NoLimitsTiming, “This Data Studio Dashboard demonstrates the relationship between site speed and the bottom line. Sessions are compared to the average page load time in this dashboard.

    Says Nelson, “Additionally, it shows average page load times for desktop, tablet, and mobile devices. With this dashboard we can see how each page performs, each page along with sessions, average page load time and server response time. The best thing is we can take real action based on the insights.”

    This free Google Analytics (Site Speed Overview) dashboard template is a perfect example of such a dashboard.

    Website Speed Dashboard

    Again, it’s one of the audience favorites here. It gives you key metrics like average page load time, average page load time per device, page views, and bounce rate for each of your product pages including the home page.

    On the side, it also shows the overall average page load time in an easy-to-read graph that captures the load time over a given period. This makes it super simple for you to identify opportunities for optimizing your site.

    The dashboard template is also fully customizable. You can add or remove metrics and plug in more data sources among other customization options.

    6. Product Sales and Revenue Dashboard

    Of course, a list of Data Studio dashboards would be incomplete without a dashboard that tracks product sales and revenue, isn’t it?

    At Max Effect Marketing, Maggie Simmons Simmons shares, “The first and most important dashboard that has proved to be essential for my eCommerce business is the product sales and revenue dashboard. This allows me to track product sales and revenue at all times, which means that I know exactly how well my products are doing compared to others.”

    “The best way to show this is by using numbers, which is why I use this particular dashboard in Google Data Studio. The dashboard is named ‘Revenue by channel’ and it helped us identify which channels bring the most revenue for us,” Simmons highlights.

    When it comes to this dashboard type, Databox users find this Google Analytics Product Revenue Dashboard Template pretty helpful.

     Product Sales and Revenue Dashboard

    It’s free to use and fully customizable too, so you can change it as per your needs. For example, add more metrics — other than the ones it features (revenue by product, sessions, revenue by source, revenue by device, transactions, average order value, revenue per visit, and ecommerce conversion rate).

    Related: Ecommerce Profit Margins: 15 Ways to Improve Your Store’s Gross Profit

    7. Website Engagement and Loyalty Dashboard

    “Our business is heavily dependent on informed customers as well as social proof recommendations, therefore, the Engagement and Loyalty Google dashboard is of immense value,” Noemie’s Yuvi Alpert says.

    This pretty much applies to other ecommerce stores too. Their marketing and sales are incomplete without social proof 

    Alpert outlines, “Niche industries, or those that hold a unique market space, are heavily dependent upon recommendations, and thus knowing where people heard about your business, and how to reach them for further engagement is critical to sales.”

    “The Engagement and Loyalty Google Dashboard provides crucial data, such as ‘engaging traffic origins’ which allows us to see what route, whether it be social media, community groups, blogs, or trade publications, customers took to reach our site,” explains Alpert.  

    “In addition, the ‘repeat visits’ metric, as well as the device tracker, provides invaluable data on how to allocate our resources. By providing us the most common ways that people reach us, we are able to better place our marketing efforts, and spend our dollars with more precision.”

    An example of this type of dashboard in Databox’s template gallery is this Google Analytics Website Engagement Dashboard Template.

    Website Engagement and Loyalty Dashboard

    It shows engagement metrics like average time on page, sessions by channel, exits by page, and bounce rate in a clean, clutter-free screen.

    Like other dashboard templates, this one’s also free to use. You can also customize it as per your needs. Add more metrics or data sources, for example. Or change the data visualization.

    8. Google CRUX Dashboard

    “One dashboard you wouldn’t typically think of when talking ecommerce dashboards is the Google CRUX Dashboard,” points out Brendan Tully from WPSpeedFix.com.

    “This dashboard is a very easy way to measure the speed of your online store at a high level and make sure you’re passing Google Core Web Vitals on an ongoing basis.”

    Tully observes, “The report is simple to create using this link and it will automatically update on the second Tuesday of each month with the previous month’s Google Core Web Vitals site speed data.”

    Here’s an example from Tully’s website:

    Google CRUX Dashboard


    “We want to see the green bars at 75%+ for metrics, particularly the LCP metric,” Tully explains.  
    “This translates to ‘75% of your users had a fast experience using the site.’ While they’re not core web vitals metrics, the TTFB tab and FCP tab or speed metrics are also important to keep an eye on.”

    Related: 15 Website Speed Optimization Tips That Anyone Can Implement


    Google Data Studio Dashboard Alternative

    With this, our list of Google Data Studio dashboards comes to a wrap.

    We’re positive that after having read this list, you have a solid idea of which Data Studio templates you want to create. But if you’re having a hard time figuring out how to use Google Data Studio or how to create dashboards in it, we recommend you take Databox for a spin.

    With Databox, you can quickly create beautiful dashboards with little manual work. All you need to do is to connect your data sources with Databox and it’ll create easy-to-read dashboards for you. in fact, it also auto-updates the metrics so you’re getting real-time data every time you see your dashboard.

    Want to lower the learning curve and start creating ecommerce dashboards for your business? Sign up Databox for free today.

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    Masooma Memon

    Masooma is a freelance writer for SaaS and a lover to-do lists. When she's not writing, she usually has her head buried in a business book or fantasy novel.

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