We’ll make sure your Google Analytics is set up correctly and that the data is accurate

We’ll make sure your Google Analytics is set up correctly and that the data is accurate

Google Analytics can be a wealth of valuable performance insights if it’s set up and monitored effectively. We’ll go through our checklist to make sure your account is clean and accurate.

We’ll make sure your Google Analytics performance data is accurate.

Google Analytics boasts a wealth of information, but if it’s not set up correctly and/or you’re not actively monitoring for specific signals or red flags, your performance data can be thrown off without you knowing. We’ll build a report that helps identify any issues and monitor them going forward.

Data Irregularities

Identify and understand sudden traffic fluctuations, the sources of your website traffic, and/or irrelevant traffic that could be skewing your performance data.

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Bot Traffic

Identify and monitor for potential bot traffic, ghost site URLs, and other traffic sources that could be skewing your website performance and conversion rates.

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Attribution

Identify and monitor the specific pages and tracking URLs that are driving traffic and conversions. Ensure that other marketing platform UTMs aren't confusing page performance data.

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Website Engagement

Track and monitor overall sessions, bounce rate, pageviews, and other engagement metrics to identify issues with irrelevant traffic, multiple tracking codes, etc.

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Data Irregularities

Our team will build dashboards and help analyze your website’s overall performance to identify and understand sudden traffic fluctuations, the sources of your website traffic, and/or irrelevant traffic that could be skewing your performance data.

Here’s just some of what this analysis can uncover:
  • Significant session fluctuations caused by bots or spammy websites that can cause sudden and dramatic spikes.
  • Junk or fake traffic sources that falsely inflate user and session data and negatively impact your engagement data, like bounce rate, session duration, and pages per visit.
  • Sudden and significant traffic drops or increases that are sustained for an extended time due to issues with your tracking code.

Bot Traffic

Our team will build dashboards and help you identify and monitor for potential bot traffic, ghost site URLs, and other traffic sources that could be skewing your website performance and conversion rates.

Here’s just some of what this analysis can uncover:
  • Sudden traffic increases from specific cities where bot traffic commonly originates and can go undetected by most bot filters in Google Analytics.
  • Fake referral traffic coming from specific “free traffic” URLs that can sometimes be attributed as organic traffic.
  • Ghost spam—bot traffic that’s attributed to URLs on your website with “bot” or “free traffic” appended to them.

Attribution

Our team will build out dashboards and help you identify and monitor the specific pages and tracking URLs that are driving traffic and conversions. Ensure that other marketing platform UTMs aren't confusing page performance data.

Here’s just some of what this analysis can uncover:
  • Improper tracking and UTMs that can be skewing your conversion data and causing you to underreport on some metrics.
  • Tracking codes implemented more than once on your website, which in turn, will render all of your Google Analytics performance data inaccurate.

Website Engagement

Our team will build out dashboards and help you track and monitor overall sessions, bounce rate, pageviews, and other engagement metrics to identify issues with irrelevant traffic, multiple tracking codes, etc.

Here’s just some of what this analysis can uncover:
  • The root cause of a high bounce rate or even a really low bounce rate that could signal potential tracking issues.
  • Skewed pageview data that’s including current users/customers, irrelevant global website traffic, or employee/internal traffic to “preview” pages, and more.

Here’s how easy it is to get started

Getting started can be as simple as sending an email or chat message.

Create your free account and connect Google Analytics

Getting started is easy. Just create your free Databox account and connect your Google Analytics account. This way, we’ll be able to build your dashboards directly in your account.

Complete the questionnaire

Complete this questionnaire so that our team can learn about website’s and Google Analytics set up and better understand which dashboards would be most helpful for your business.

Receive your dashboards in 24 hours

Once you’ve completed the questionnaire, our team will get started in building your dashboard(s) inside your existing Databox account. We’ll include the most effective visualizations for tracking your specific performance data, organize your dashboard in the cleanest way possible so that you can easily uncover insights, and provide personalized recommendations on how you can continue to expand your data analysis so you can discover insights across your area of focus.

Schedule time with a product expert

From here, we’ll help you uncover your greater reporting needs and how Databox can help. See how to tie multiple reports together to paint a full picture, set goals you can visualize across your dashboards, and automate important performance trends with notifications. Once you receive your dashboard, schedule a call with one of our experts to learn what went into creating your dashboard and how to use it most efficiently moving forward.

FAQs

How much does it cost?

Nothing. As long as you have a free Databox account, we’ll build this dashboard directly in your account at no additional cost.

How quickly will I receive my report?

We typically deliver finished dashboards within 24-48 hours.

How can I learn to do this myself?

Once our team delivers your finished dashboard, we encourage you to schedule time with one of our dashboard experts to go over the analysis as well as learn the ins and outs of how we built it.