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There was a slight decline in Total Users, falling from 326 to 313, a 4% decrease. Nevertheless, Sessions saw a substantial increase, rising from 73,409 to 87,048, which is a positive change of 18.6%. Views per Session decreased remarkably from 8 to 2, a significant decrease of 75%. However, the Average Session Duration has shown a positive trend, increasing from 9h 25m 43s to 3d 2h 56m 13s. % New Users surged from 62,300% to 91,000%, marking a significant increase of 46.05%. Notably, the Bounce Rate improved, reducing from 48% to 34%, a reduction of 29.17%.
In terms of Sessions by Session Google Ads Keyword Text, Dr. Jayden Stiedemann had the highest count at 832, up from 707. For Sessions by Session Default Channel Group, Unassigned category saw a significant increase, rising from 339 to 677.