Google Analytics 4 E-commerce Overview Dashboard Template

Template created by Databox Databox
Stay on top of your e-commerce performance with the Google Analytics 4 E-commerce Overview dashboard template. This interactive dashboard is the perfect fit for e-commerce stores and business owners. It displays key e-commerce metrics from Google Analytics 4, such as Total Revenue, Users, Sessions, Transactions ... and more, enabling you to monitor performance, analyze data, and make informed decisions about your e-commerce strategy.

Uses one-click integrations:

  • Google Analytics 4 Google Analytics 4

If you don’t use Google Analytics 4, you can pull data from any of our 100+ one-click, native integrations or from spreadsheets, databases and other APIs.

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What you’ll learn from this Google Analytics 4 E-commerce Overview

By connecting your Google Analytics 4 account, you’ll learn:

  • Which items in your store bring in the most revenue? By tracking revenue by item, you can see what your customers are most interested in. And which items are worth stocking up on and which you can afford to remove from your store. Of course, this can change often due to various factors, but being able to keep track in real-time will ensure you always have what your customers need.
  • Which channels bring in the most revenue? Identify the specific channels that bring in the most revenue for your e-commerce store. This will help you focus your efforts where you are most likely to see a ROI. Whether it is upping your paid ads budget or investing more in your email marketing campaigns.
  • How is your e-commerce store doing in real time? By glancing at metrics like Average Order Value, Revenue per User, and Average Revenue per Paying User, you can see the overall shape of your store. Are these numbers close to your goals, or are they trending down? Based on these insights, you can make decisions that will help improve your revenue in real time.
  • How many people visit your ecommerce store? By tracking metrics like users and sessions, you can gain insights into the popularity of your store and if there is a continual increase in interest from users.

What else can you track and visualize with our deep integration with Google Analytics 4?

When it comes to attributing to your traffic and conversions, almost anything:

  • Website Engagement
  • Sales revenue
  • Mapping out the customer journey
  • Calculate average revenue per user/ARPU
  • Website and app engagement
  • Purchase paths of your users
  • Landing page performance
  • Monitor audience growth over time.

There are many, many different metrics and metric combinations you can track using Google Analytics 4. And in Databox, you can quickly visualize 100s of Google Analytics metrics in a variety of different ways. Read more about Databox’s Google Analytics 4 integration.

Google Analytics 4 Google Analytics 4 metrics included in this template
  • Ecommerce Purchases

    The Ecommerce Purchases metric measures the total number of completed purchases made on an ecommerce website, including the quantity of items purchased and revenue generated.

  • Item Revenue by Item name

    Item Revenue by Item name is a metric that shows the total revenue earned by each individual item sold, allowing businesses to assess the popularity and profitability of different products. This information can be used to determine which items to promote, which to discontinue, and which to adjust prices for.

  • RPU
  • AOV
  • Total Revenue

    Total Revenue is a key performance indicator that measures the overall amount of money generated by sales of products or services over a specific period of time.

  • Total Revenue by Session Default Channel Group

    Total revenue generated from all sessions grouped by default channel (organic, direct, referral, etc.).

  • Transactions

    The Transactions metric in Google Analytics 4 tracks the number of successful purchases made on your website or app and allows you to measure the monetary value of those transactions. It gives you insights into your conversion rates, revenue, and e-commerce performance.


    The Average Revenue Per Paying User (ARPPU) is a metric that measures the average revenue generated by each paying customer over a specified time period. It helps businesses determine how much value they are deriving from their paying customers and to identify areas that need improvement to increase revenue.

Customize this dashboard with Databox

Sometimes, you’ll want to dive deeper into performance. When you need to customize this template (or any other dashboard) to include different metrics, add metrics from different sources, etc., you can do so by using Databox’s Dashboard Designer.

The Designer allows you to easily drag-and-drop metrics and visualizations from any data source right into your dashboard.

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