Web Analytics

Free Web Analytics Dashboard Templates

These web analytics dashboards come pre-built with some of the most commonly tracked web analytics metrics from the most popular tools. You can also customize your templates later. To get started, just choose a template, connect your data, and your metric visualizations will populate automatically.

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Track some of the most common Web Analytics metrics and KPIs and analyze your Web Analytics performance with just a few clicks.

TOP Web Analytics INTEGRATIONS
  • Google Analytics
  • Marketo
  • Instagram Business
  • Mixpanel
  • Adobe Analytics
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You can build a dashboard with any data using Zapier, Integromat, Google Sheets, or a SQL database.
Google Analytics dashboard template which will give you insights about your users, sessions, referrals and more.
Google Analytics
Focus in on the metrics that matter from your Google Analytics account. Measure the key outcomes that your website was designed to create, as well as the leading indicators that help pinpoint where your greatest opportunities lie.
Google Analytics
Google Analytics (Acquisition) dashboard template goes deeper into your Sources and reveals which marketing campaigns have been most productive.
Google Analytics
The Google Analytics SEO dashboard shows exactly which search terms lead to visitors, and the quality of those visitors.
Google Analytics Google Search Console
HubSpot Marketing dashboard template provides you with insights to increase traffic, convert leads, and prove ROI.
HubSpot Marketing
Google Analytics dashboard template which will give you insights about your Transactions and Revenue, conversion rates and more.
Google Analytics
The Facebook Ads & Google AdWords template allows you to monitor both your Facebook and Google campaigns at the same time to track your progress and areas to improve upon.
Google Analytics Google Ads Facebook Ads
The Google Analytics Traffic Growth dashboard slices your traffic different ways to determine factors that lead to quality visits.
Google Analytics
The Search Console Basics dashboard reveals which pages are most visible on SERPs and which ones actually drive organic traffic.
Google Search Console
This template will provide you with greater visibility and more control over how your business is displayed in search results.
Google My Business
The Google Analytics Audience Overview dashboard gives you a top-level overview of your website users for insights on visitor location, engagement and common devices.
Google Analytics
The AdWords PPC dashboard template gives a complete view of all the fundamental ad metrics, including cost-per-click, click-through rate and impressions.
Google Ads
This dashboard highlights the second part of the inbound funnel- Convert. It shows how well you are creating leads from your site.
Google Analytics HubSpot Marketing
The Youtube Overview Dashboard shows engagement on your Youtube channel with metrics like minutes, views and referral sources.
YouTube
The HubSpot Email Campaign Dashboard shows which emails get opened and clicked over the course of a week or month.
HubSpot Marketing
This dashboard shows you how your site is performing in organic search results and how that performance is trending by monitoring top performing queries, pages, and your average ranking.
Google Search Console
This dashboard allows you to view Adwords performance and custom insights on the campaign level.
Google Ads
The Google Analytics Content Analysis dashboard reveals which pages keep your visitor's attention and prevent them from bouncing.
Google Analytics
This dashboard allows a Shopify store owner to see online sales stats in-line with Facebook Ads and Google Analytics. Focus in on top product performance, ecommerce conversion rate, and audience overviews.
Google Analytics Facebook Ads Shopify
The Blog Quality Metrics Dashboard shows you which posts engage readers and encourage them to take further action on your site.
Google Analytics
HubSpot (Leads by Source) dashboard template gives insights on which sources of traffic drive the most leads or contacts. It explains where to focus marketing effort.
HubSpot Marketing
Use this databoard to get an activity snapshot of new users from your organic channel. These metrics will help diagnose which assets are working well, and where you need to focus more attention.
Google Analytics
The YouTube Channel Performance dashboard makes it easy to measure video engagement with multiple metrics.
YouTube
The Social Networks dashboard template integrates Facebook, Twitter, Linkedin and Instagram data. It shows daily traffic across the 4 networks and tracks follower counts..
LinkedIn Company Pages Facebook Pages Twitter Instagram Business
The Google Analytics Social Media dashboard looks at the actions that users take after learning about your brand on social media.
Google Analytics
The Google Analytics Ecommerce Sales dashboard analyzes which factors lead to sales for your ecommerce shop.
Google Analytics
This dashboard helps you analyze your landing page down to every detail: traffic, sources, leads, bounce rate and more.
Google Analytics
The Monthly Marketing dashboard template examines Google Analytics and HubSpot Marketing for a complete view of traffic and user acquisition.
Google Analytics HubSpot Marketing
The Google Analytics Site Performance dashboard looks at the response time and load time metrics that affect SEO and UX.
Google Analytics
Marketing & Sales dashboard template uses the Hubspot Marketing and Hubspot CRM products to give you a full view of both the top and bottom of your funnel.
HubSpot Marketing HubSpot CRM
This dashboard will help you track all stages of the inbound marketing funnel based on the source of traffic.
HubSpot Marketing
This dashboard uses Google Ads and Google Analytics to show the direct impact of paid ads on website traffic.
Google Analytics Google Ads
This Google Analytics and Google Search Console Databoard shows your overall SEO performance in terms of clicks, users, channel sessions and devices.
Google Analytics Google Search Console
Measure lead generation and cost per lead across multiple conversion pixels in this databoard.
Facebook Ads
This Google Analytics Acquisition dashboard goes deep into the channels, referrers, and pages that drive traffic and conversions on your website.
Google Analytics
This dashboard shows a high-level overview of your Linkedin Ads Campaign performance so you can track ROI.
LinkedIn Ads
The Organic Blog Traffic dashboard lets you review the blog posts that generated the most search traffic in the last month.
Google Analytics
The Google Analytics website engagement dashboard provides deeper insights into bounce rate, session duration, time on page, and more.
Google Analytics
The HubSpot Landing Pages dashboard allows you to discover your top-performing pages through every step of the funnel.
HubSpot Marketing
The Hubspot Blogging dashboard template looks at your most highly-trafficked blog posts each month. It measures whether you are hitting monthly goals.
HubSpot Marketing
The Google Analytics VP Digital Dashboard comes from Avinash Kaushik's popular package in the GA Solutions Gallery.
Google Analytics
Download this free dashboard to measure the overall engagement of your website and app visitors. Get insights into how visitors interact with your most important pages, which actions are they taking, how much of their time they're giving you and more
Google Analytics 4
The Google Analytics Product Revenue dashboard measures ecommerce performance based on product sales.
Google Analytics
Mixpanel dashboard template provides you with insights about events, engagement and funnels which will help you to find out where to focus your resources when building your product.
Mixpanel
This databoard focuses on the conversion of visits to leads, and which sources you should focus on to improve that rate.
HubSpot Marketing
This dashboard paints a clear picture of basic Google Analytics metrics, so you can easily track your successes for shortcomings.
Google Analytics
This dashboard is designed to help you monitor both your conversion rates and your progress to your traffic and lead goals.
HubSpot Marketing HubSpot CRM
The Email Traffic Overview dashboard shows the actions that visitors take on your site after they click into your site from an email.
Google Analytics
Semrush Keywords/Organic Search Traffic dashboard template combines SEMRush with Google Analytics to see how your rankings translate to traffic.
Google Analytics Semrush
This dashboard reviews your inbound and PPC tactics for filling your marketing funnel.
HubSpot Marketing Google Ads
This report combines search, user data plus goals from Google Analytics on your business website and also phone calls / actions from Google My Business.
Google Analytics Google My Business
This template uses Google Analytics to dive deeper into your traffic segments to identify where quality visitors are coming from.
Google Analytics
Download this free Google Analytics 4 Acquisitions dashboard template to dig deeper into your traffic sources, monitor user behavior, and keep an eye on how it all impacts your revenue.
Google Analytics 4
Google Analytics dashboard template for mobile apps which will give you insights about your Users, Sessions, Screen views, avg. time on screen and more.
Google Analytics
The Traffic Quality dashboard compares the way that mobile vs. desktop visitors use your site. Make decisions based on type of device.
Google Analytics
AdSense dashboard template which will give you insights about performance metrics to help you see where the right tweaks can increase profits.
Google AdSense
These are the marketing metrics that John Doherty from Credo uses to measure his top of funnel.
Google Analytics Mailchimp
The HubSpot Email Performance dashboard template gives you all your metrics on email success in one place. It also looks at historical data to track improvements over time.
HubSpot Marketing
This Google Analytics Databoard shows your overall traffic, users, pages sessions and bounce rate. This offers a list of top performing landing pages, sessions, top channels and rate of goal completions from Google Analytics.
Google Analytics
Quickly measure your awareness performance in Google Analytics, Google Organic Search and Facebook with this dashboard.
Google Analytics Facebook Pages Google Search Console
This dashboard helps you track traffic sources, monitor audience behavior, and add performance-focused notes to Google Analytics data.
Google Analytics
This dashboard pulls in metrics from HubSpot Mktg and Google Analytics to give a high level overview of how your website is performing.
Google Analytics HubSpot Marketing
Social Media dashboard template shows activity across your 4 favorite social networks. It focuses on visitor and follower counts over various time periods.
HubSpot Marketing LinkedIn Company Pages Facebook Pages Twitter Instagram Business
The Convert dashboard helps you see how you’re doing in the subscribe and convert stages of the Value Journey Canvas.
HubSpot Marketing
This dashboard helps you inspect every step of your e-commerce funnel so that you can quickly address problem areas.
Google Analytics Google Ads Facebook Ads Mailchimp
This dashboard compares your direct traffic to your organic traffic to determine the quality of each channel. Data from Google Analytics.
Google Analytics
Adobe Analytics dashboard template uses visits, conversion rates and customer loyalty to help you understand your customers as people — what they want, need, and believe.
Adobe Analytics
The Google Analytics Responsive Design dashboard measures the user experience of each page on your site on tablet and mobile.
Google Analytics
This dashboard will reveal the top authors and performance of the latest posts on your WordPress blog.
Google Analytics
Google Ads Campaign Overview. Metrics: Cost, Clicks, Cost / Conversion, Conversions, Conversion Value, ROAS, CTR
Google Ads
Hubspot Landing Page Performance dashboard template shows activity across your landing pages, and their activity over the last 30 days, previous month and past year.
HubSpot Marketing
The HubSpot Social Media template examines how many customers originated from each social media sources. It monitors day-by-day visits from social media networks as well.
HubSpot Marketing
A summary of the SEO performance of your site based on traffic, keyword rank, and on-page factors that may be affecting organic traffic.
Google Analytics Semrush
Use this free dashboard and gain a top-level overview of your website and app users for insights on visitor location, engagement, and common devices.
Google Analytics 4
This template was made for C-Level executives who want to track their Marketing and Sales teams KPI's.
HubSpot Marketing HubSpot CRM
This dashboard allows for marketers to see at a glance how their users are consuming information on their website in order to make incremental changes that drive growth.
Google Analytics
This dashboard shows the traffic quality per channel in order to help identify which channels are performing at the desired level, and which need to be focused on and improved.
Google Analytics
This dashboard gives you an overview of three categories of KPIs from Google Analytics: Acquisition, Behavior, Conversion.
Google Analytics
Wistia’s dashboard template provides you with video analytics about plays, loads and visitors and to shows you the story behind each view.
Wistia
The Visits by Source dashboard template shows the origin of your site or app traffic. You can examine which marketing efforts have captured an audience.
HubSpot Marketing
This dashboard gives you three key pieces of data that will help you improve the content on your site: your highest converting pages, your most-clicked keywords, and your CTRs by keyword.
Google Analytics Google Search Console
This Marketing & Sales dashboard offers a high level overview of cumulative results driven by digital activity on an annual basis.
HubSpot Marketing HubSpot CRM
Content Marketing Overview. View metrics: sessions, sessions by channel, events by event action, audience behavior, pageviews, goal completions by goal
Google Analytics
Stay on top of any errors, warnings and notices that are slowing down your site.
Semrush
This dashboard, authored by ConnectEngine, is a guide to getting started with measuring marketing funnel performance with HubSpot Free.
HubSpot Marketing
This dashboard helps you quickly identify old blog posts you need to update by showing you which posts are losing organic search traffic and Google Search rankings.
Google Analytics Google Search Console
This dashboard gives the user a month-to-date view of their content marketing performance using data from HubSpot Marketing and Google Analytics.
Google Analytics HubSpot Marketing
Conversion Report: Goals Overview. View metrics: goal conversion rate, goal completions by goal, goal completions by channel, goal conversion rate by channel, goals by page
Google Analytics
This dashboard helps you monitor the performance—organic search traffic, Google Search rankings, CTRs, and conversions—of old blog posts you've recently updated
Google Analytics Google Search Console
This HubSpot Marketing Template drills down into your Website Sessions so you can better determine the effectiveness of your blogging efforts. I uses a combination of quality and quantity Metrics to help you understand your audience's behavior.
HubSpot Marketing
AdMob dashboard template which will give you insights about performance metrics to help you see where the right tweaks can increase profits.
Google AdMob
The Referral Overview dashboard shows which external sites drive traffic, and which ones drive conversion on your site.
Google Analytics
The HubSpot Marketing + Sales dashboard template uses data from both Hubspot services to show your full marketing funnel and sales pipeline.
HubSpot Marketing HubSpot CRM
This SLA-inspired template will give you an overall snapshot of team performance for Sales & Marketing. Track lifecycle stage conversion rates along with Marketing & Sales team activities within the HubSpot Marketing & HubSpot CRM systems.
HubSpot Marketing HubSpot CRM
Use this free dashboard template to compare the performance of your most popular acquisition channels.
Google Analytics
This dashboard provides a streamlined view of monthly lead generation performance using data from HubSpot's Marketing product.
HubSpot Marketing
This dashboard shows all the key performance indicators your business needs to view on a monthly basis from HubSpot Marketing.
HubSpot Marketing
This dashboard allows you to easily view metrics around how you're attracting, converting and closing business, in order to determine how to further pinpoint opportunities for improvement.
Google Analytics HubSpot Marketing
Ecommerce: Shopping Behavior. View metrics: shopping behavior, shopping activities, cart additions, cart abandonment, check-out abandonment
Google Analytics
This dashboard provides a high-level overview of the impact of your lead generation efforts.
HubSpot Marketing
This dashboard gives an overview of all the activities you have completed in Marketo, with a focus on email.
Marketo
This dashboard looks at your most highly-trafficked blog posts each month.
HubSpot Marketing
The Organic Traffic Analysis dashboard shows the results of your SEO work alongside key activities on-site from Google Analytics.
Google Analytics Semrush
Audience Overview. View metrics: sessions by channel, sessions by device, source drilldown, country drilldown, users by gender, new users by referrer
Google Analytics
This template shows an overview of last month's HubSpot Marketing performance compared to the previous year.
HubSpot Marketing
Website Segment Overview. View metric: pageviews, sessions by channel, segment drilldown
Google Analytics
HubSpot Marketing Performance Overview: sessions, visitors, bounce rate, new contacts, new customers, by source, new opportunities
HubSpot Marketing
This dashboard gives you insight as to what sources lead to the most customers. With that information, you can adjust your marketing strategy accordingly.
HubSpot Marketing
Content Marketing Drilldown. View metrics: pageviews, website goal completion rate, page drilldown
Google Analytics
Conversion Report: Ecommerce Overview. View metrics: transactions, transactions by channel, source drilldown, revenue, product drilldown
Google Analytics
This dashboard gives a brief overview of year-to-date results from three key parts of the funnel- visits, leads and customers.
HubSpot Marketing HubSpot CRM
The Traffic Quality dashboard compares the way that mobile vs. desktop visitors use your site.
Google Analytics
The Review Site Referrals dashboard monitors which review sites encourage prospects to try your product.
Google Analytics
This template helps you measure how well you are moving leads through the funnel by comparing CTA views to clicks, emails opened to clicks, and contacts to traffic.
HubSpot Marketing
Site Speed Overview. View metrics: average page load time, average page load time by device, page drilldown
Google Analytics
Conversion Report: Events Overview. View metrics: event actions, events by channel, events by source, event value, events by page
Google Analytics
This dashboard lets you analyze your newly acquired customers by tracking the number of new deals created in HubSpot CRM.
HubSpot Marketing HubSpot CRM
This dashboard shows you the flow of contacts through the marketing funnel.
HubSpot Marketing
The Semrush Keyword Milestones dashboard looks at top 3 and top 10 keywords and tracks organic traffic changes based on keyword movement.
Google Analytics Semrush
This dashboard shows both internal Wistia and Google Analytics metrics to reveal the impact of video on site behavior.
Google Analytics Wistia
Ensure your optimization efforts are paying off with this Google Analytics Dashboard.
Google Analytics
This dashboard gives an overview of the annual metrics from your HubSpot account, including sales, email, traffic and contacts.
HubSpot Marketing HubSpot CRM
The Hubspot Opportunities dashboard template shows the Sources that generate the largest amount of qualified leads. It informs on how to adjust your marketing strategy.
HubSpot Marketing
This dashboard uncovers the magic that comes from connecting Drift events with Google Analytics events tracking... The kind of magic that Databox can unlock and deliver to you in an easy to understand way on an ongoing, realtime basis.
Google Analytics
The Website Measurement Plan Template utilizes a standardized framework to quickly measure the awareness of your website, engagement of users, conversion success and loyalty metrics.
Google Analytics
This HubSpot Marketing template allows you to compare last year's KPIs to this year's KPIs to your own personal goals. Simultaneously, it gives you the opportunity to share notes on key takeaways.
HubSpot Marketing HubSpot CRM
This dashboard, authored by ConnectEngine, is a guide to getting started with inbound marketing. You'll discover how people are reaching your website and how many are becoming leads.
HubSpot Marketing
HubSpot Marketing Website Overview: sessions, bounce rate, page views, new vs returning visitors, session quality, cta engagement
HubSpot Marketing
HubSpot Marketing Landing Page Overview: landing page views, landing page submissions, views by landing page, view to submission conv. rate
HubSpot Marketing
Use this free dashboard template to view ratios between current traffic, leads, marketing qualified leads, deals, and customers.
HubSpot Marketing HubSpot CRM
HubSpot Marketing Conversion Drilldown: sessions, contacts, sql, opportunity, customers, landing page contacts, email marketing contacts, new contacts by source
HubSpot Marketing
This dashboard gives you an overall view of your sales and customer support team's performance with live chat.
Drift
This dashboard gives an overview of user acquisition and behavior on your website based on Google Analytics data.
Google Analytics HubSpot Marketing
HubSpot Marketing Email Overview: emails sent, delivered, opened, clicked, email open rate, emails click rate, sessions by email marketing source
HubSpot Marketing
This template helps you track key Inbound Marketing performance metrics like traffic performance by source, contacts by lifecycle stages, email performance, landing page performance and blog performance.
HubSpot Marketing
The Blog Traffic Distribution dashboard helps you find your top performing blog articles based on organic traffic.
Google Analytics Semrush
This dashboard gives an overview of blog health, including views, clicks and average time on page.
Google Analytics HubSpot Marketing
This dashboard shows a high-level report of impact of your traffic generation efforts. See the total vs. new visitors to your site, as well as their corresponding source attribution.
Google Analytics HubSpot Marketing
HubSpot Marketing Demand Drilldown: sessions by source, blog views, landing page views, sessions from email marketing, views by landing page
HubSpot Marketing
Email performance overview out of HubSpot
HubSpot Marketing
This free dashboard offers complete insights into your website and app audience. Get useful, actionable data on your users, their origin, purchase revenue, and more.
Google Analytics 4
The Inbound Performance Overview dashboard uses data from the HubSpot Marketing platform to compare the health of your inbound marketing funnels with benchmark data.
HubSpot Marketing
This dashboard includes top SEO key performance indicators that can help you understand the overall health and authority of your website in the eyes of a search engine like Google.
Google Analytics Google Search Console Semrush Moz
HubSpot Marketing Blog Overview: new blog posts published, blog views, total blog subscribers, new blog subscribers
HubSpot Marketing
HubSpot Marketing Landing Page Drilldown: page views, cta views, submissions, contact, customers, bounce rate, entrances, exits
HubSpot Marketing
HubSpot Marketing Website Source Drilldown: website benchmarks, sessions, bounce rate, new visitors sessions, new contacts
HubSpot Marketing
This template is perfect for clients who want a general overview of their social media performance without getting into too much detail. This will summarize how their brand is doing within the social community.
LinkedIn Company Pages Facebook Pages Twitter Wistia
This dashboard gives you the ability to focus on your Marketing and Sales KPIs as individual components. The simple layout allows you to guide the conversation without any distractions.
HubSpot Marketing HubSpot CRM
This dashboard gives you the ability to analyze how email events are performing in order to progress users through the lifecycle stages.
HubSpot Marketing Seventh Sense
Analyze the effectiveness of your campaigns, which one generates the most traffic, and more, with this StackAdapt dashboard template.
StackAdapt
Use this free dashboard template to track how awareness video is leading to branded and high-intent searches, track your Facebook ads and Google Ads performance and return on your ad spend.
Google Analytics Google Ads Facebook Ads Facebook Pages
Use this free dashboard template to monitor your website traffic, bounce rate, and conversion data split up by 1 dimension.
Google Analytics
HubSpot Marketing Email Campaign Drilldown: emails sent, delivered, opened, clicked, open rate, click rate
HubSpot Marketing
HubSpot Marketing Blog Drilldown: blog post performance, pageviews, cta clicks, ctr, bounce rate
HubSpot Marketing
This dashboard, authored by ConnectEngine, helps a team get started on the right foot in Drift by tracking the essential metrics in plain language.
Drift
This dashboard tracks how keywords are ultimately translating to pageviews.
Google Analytics HubSpot Marketing Semrush
Analyze which of your Advertisers are the most successful, which one generates the most traffic, and more, with this StackAdapt dashboard template.
StackAdapt
Ensure your email marketing campaigns are producing optimal results with this dashboard that pulls in metrics from Seventh Sense and Google Analytics accounts.
Google Analytics Seventh Sense
The Vimeo OTT Traffic Overview dashboard slices your traffic different ways to determine filters that lead to quality visits.
Vimeo OTT

Build custom Web Analytics dashboards

No design or coding skills necessary.

Learn more about Dashboard Designer

What is a Web Analytics Dashboard?

A web analytics dashboard displays your most important website data in one place and provides quick insights into how well your website is performing.

With the help of a web metrics dashboard, marketing and SEO teams are able to determine what’s happening on their site, which CTAs are most effective, and more, ultimately enabling them to make better data-driven decisions.

What Should Be Included in a WebAnalytics Dashboard?

A comprehensive web analytics dashboard should include any web data related to monitoring the performance of your website such as time spent on site, unique page visitors, page views, traffic sources, and bounce rate.

A carefully crafted web metrics dashboard should help inform your marketing and SEO strategy by answering how many people are seeing your website and pages, how many people are clicking from search engines to your pages, what is their average time on the page, and more.

How to Create a Web Analytics Dashboard

Using Databox’s Dashboard Designer, building a dashboard is as simple as connecting a data source, choosing the metrics you need from our Metrics Library, and watching your visualizations populate in seconds. No coding and design skills are required.

Create a new dashboard using our Designer tool
Create a new dashboard using our Designer tool
Name your dashboard
Name your dashboard
Select a data source
Select a data source
Drag-and-drop pre-built metrics from that source to your dashboard or drag a blank visualization first and select the metric you’d like to associate with it.
Drag-and-drop pre-built metrics from that source to your dashboard
Customize each metric block by date range, comparisons, goals, and more.
Customize each metric block