Web Analytics

Free Web Analytics Dashboard Templates

These web analytics dashboards come pre-built with some of the most commonly tracked web analytics metrics from the most popular tools. You can also customize your templates later. To get started, just choose a template, connect your data, and your metric visualizations will populate automatically.

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Track some of the most common Web Analytics metrics and KPIs and analyze your Web Analytics performance with just a few clicks.

TOP Web Analytics INTEGRATIONS
  • HubSpot Marketing
  • LinkedIn Ads
  • YouTube
  • Google AdMob
  • Shopify
Don’t see your SEO tool?
You can build a dashboard with any data using Zapier, Integromat, Google Sheets, or a SQL database.
Download this free dashboard to measure the overall engagement of your website and app visitors. Get insights into how visitors interact with your most important pages, which actions are they taking, how much of their time they're giving you and more
Google Analytics 4
HubSpot Marketing dashboard template provides you with insights to increase traffic, convert leads, and prove ROI.
HubSpot Marketing
The Search Console Basics dashboard reveals which pages are most visible on SERPs and which ones actually drive organic traffic.
Google Search Console
This template will provide you with greater visibility and more control over how your business is displayed in search results.
Google My Business
The Google Analytics SEO dashboard shows exactly which search terms lead to visitors, and the quality of those visitors.
Google Search Console Google Universal Analytics
The Facebook Ads & Google AdWords template allows you to monitor both your Facebook and Google campaigns at the same time to track your progress and areas to improve upon.
Facebook Ads Google Ads
Download this free Google Analytics 4 Acquisitions dashboard template to dig deeper into your traffic sources, monitor user behavior, and keep an eye on how it all impacts your revenue.
Google Analytics 4
The YouTube Channel Performance dashboard makes it easy to measure video engagement with multiple metrics.
YouTube
The AdWords PPC dashboard template gives a complete view of all the fundamental ad metrics, including cost-per-click, click-through rate and impressions.
Google Ads
This dashboard allows you to view Adwords performance and custom insights on the campaign level.
Google Ads
The HubSpot Email Campaign Dashboard shows which emails get opened and clicked over the course of a week or month.
HubSpot Marketing
This dashboard shows you how your site is performing in organic search results and how that performance is trending by monitoring top performing queries, pages, and your average ranking.
Google Search Console
Google Analytics 4 dashboard template which will give you insights about your users, sessions, referrals and more.
Google Analytics 4
This dashboard highlights the second part of the inbound funnel- Convert. It shows how well you are creating leads from your site.
HubSpot Marketing Google Universal Analytics
This dashboard allows a Shopify store owner to see online sales stats in-line with Facebook Ads and Google Analytics. Focus in on top product performance, ecommerce conversion rate, and audience overviews.
Facebook Ads Shopify Google Universal Analytics
HubSpot (Leads by Source) dashboard template gives insights on which sources of traffic drive the most leads or contacts. It explains where to focus marketing effort.
HubSpot Marketing
The Social Networks dashboard template integrates Facebook, Twitter, Linkedin and Instagram data. It shows daily traffic across the 4 networks and tracks follower counts..
Facebook Pages Instagram Business LinkedIn Company Pages X (Twitter)
Marketing & Sales dashboard template uses the Hubspot Marketing and Hubspot CRM products to give you a full view of both the top and bottom of your funnel.
HubSpot Marketing HubSpot CRM
This dashboard uses Google Ads and Google Analytics to show the direct impact of paid ads on website traffic.
Google Ads Google Universal Analytics
This dashboard shows a high-level overview of your Linkedin Ads Campaign performance so you can track ROI.
LinkedIn Ads
The Monthly Marketing dashboard template examines Google Analytics and HubSpot Marketing for a complete view of traffic and user acquisition.
HubSpot Marketing Google Universal Analytics
Semrush Keywords/Organic Search Traffic dashboard template combines SEMRush with Google Analytics to see how your rankings translate to traffic.
SEMrush Google Universal Analytics
The Google Analytics 4 SEO dashboard shows exactly which search terms lead to visitors, and the quality of those visitors.
Google Analytics 4 Google Search Console
This report combines search, user data plus goals from Google Analytics on your business website and also phone calls / actions from Google My Business.
Google My Business Google Universal Analytics
Focus in on the metrics that matter from your Google Analytics 4 account. Measure the key outcomes that your website was designed to create, as well as the leading indicators that help pinpoint where your greatest opportunities lie.
Google Analytics 4
The Hubspot Blogging dashboard template looks at your most highly-trafficked blog posts each month. It measures whether you are hitting monthly goals.
HubSpot Marketing
Mixpanel dashboard template provides you with insights about events, engagement and funnels which will help you to find out where to focus your resources when building your product.
Mixpanel
This dashboard reviews your inbound and PPC tactics for filling your marketing funnel.
HubSpot Marketing Google Ads
This dashboard is designed to help you monitor both your conversion rates and your progress to your traffic and lead goals.
HubSpot Marketing HubSpot CRM
AdSense dashboard template which will give you insights about performance metrics to help you see where the right tweaks can increase profits.
Google AdSense
Stay on top of any errors, warnings and notices that are slowing down your site.
SEMrush
Google Analytics 4 dashboard template which will give you insights about your Transactions and Revenue, conversion rates and more.
Google Analytics 4
The Facebook Ads, Google Ads & Google Analytics 4 template allows you to monitor your Facebook and Google campaigns at the same time to track your progress and areas to improve upon.
Google Analytics 4 Facebook Ads Google Ads
Quickly measure your awareness performance in Google Analytics, Google Organic Search and Facebook with this dashboard.
Facebook Pages Google Search Console Google Universal Analytics
This template was made for C-Level executives who want to track their Marketing and Sales teams KPI's.
HubSpot Marketing HubSpot CRM
This dashboard uses Google Ads and Google Analytics 4 to show the direct impact of paid ads on website traffic.
Google Analytics 4 Google Ads
A summary of the SEO performance of your site based on traffic, keyword rank, and on-page factors that may be affecting organic traffic.
SEMrush Google Universal Analytics
Social Media dashboard template shows activity across your 4 favorite social networks. It focuses on visitor and follower counts over various time periods.
HubSpot Marketing Facebook Pages Instagram Business LinkedIn Company Pages X (Twitter)
This dashboard helps you inspect every step of your e-commerce funnel so that you can quickly address problem areas.
Facebook Ads Google Ads Mailchimp Google Universal Analytics
This dashboard helps you monitor the performance—organic search traffic, Google Search rankings, CTRs, and conversions—of old blog posts you've recently updated
Google Search Console Google Universal Analytics
This dashboard pulls in metrics from HubSpot Mktg and Google Analytics to give a high level overview of how your website is performing.
HubSpot Marketing Google Universal Analytics
AdMob dashboard template which will give you insights about performance metrics to help you see where the right tweaks can increase profits.
Google AdMob
Adobe Analytics dashboard template uses visits, conversion rates and customer loyalty to help you understand your customers as people — what they want, need, and believe.
Adobe Analytics
This SLA-inspired template will give you an overall snapshot of team performance for Sales & Marketing. Track lifecycle stage conversion rates along with Marketing & Sales team activities within the HubSpot Marketing & HubSpot CRM systems.
HubSpot Marketing HubSpot CRM
This dashboard provides a high-level overview of the impact of your lead generation efforts.
HubSpot Marketing
The Organic Traffic Analysis dashboard shows the results of your SEO work alongside key activities on-site from Google Analytics.
SEMrush Google Universal Analytics
Use this free dashboard template to view ratios between current traffic, leads, marketing qualified leads, deals, and customers.
HubSpot Marketing HubSpot CRM
This Marketing & Sales dashboard offers a high level overview of cumulative results driven by digital activity on an annual basis.
HubSpot Marketing HubSpot CRM
This dashboard allows a Shopify store owner to see online sales stats in-line with Facebook Ads and Google Analytics 4. Focus in on top product performance, ecommerce purchases, and audience overviews.
Google Analytics 4 Facebook Ads Shopify
The HubSpot Marketing + Sales dashboard template uses data from both Hubspot services to show your full marketing funnel and sales pipeline.
HubSpot Marketing HubSpot CRM
This dashboard gives the user a month-to-date view of their content marketing performance using data from HubSpot Marketing and Google Analytics.
HubSpot Marketing Google Universal Analytics
This dashboard looks at your most highly-trafficked blog posts each month.
HubSpot Marketing
This dashboard gives an overview of all the activities you have completed in Marketo, with a focus on email.
Marketo
This dashboard allows you to easily view metrics around how you're attracting, converting and closing business, in order to determine how to further pinpoint opportunities for improvement.
HubSpot Marketing Google Universal Analytics
The Semrush Keyword Milestones dashboard looks at top 3 and top 10 keywords and tracks organic traffic changes based on keyword movement.
SEMrush Google Universal Analytics
Semrush Keywords/Organic Search Traffic dashboard template combines SEMRush with Google Analytics 4 to see how your rankings translate to traffic.
Google Analytics 4 SEMrush
This dashboard lets you analyze your newly acquired customers by tracking the number of new deals created in HubSpot CRM.
HubSpot Marketing HubSpot CRM
The SaaS dashboard template uses Google Analytics, Stripe and HubSpot to calculate the common metrics that determine the health of a SaaS business.
HubSpot Marketing Stripe Google Universal Analytics
This HubSpot Marketing template allows you to compare last year's KPIs to this year's KPIs to your own personal goals. Simultaneously, it gives you the opportunity to share notes on key takeaways.
HubSpot Marketing HubSpot CRM
A summary of the SEO performance of your site based on traffic, keyword rank, and on-page factors that may be affecting organic traffic.
Google Analytics 4 SEMrush
This dashboard gives an overview of the annual metrics from your HubSpot account, including sales, email, traffic and contacts.
HubSpot Marketing HubSpot CRM
This dashboard gives a brief overview of year-to-date results from three key parts of the funnel- visits, leads and customers.
HubSpot Marketing HubSpot CRM
Analyze the effectiveness of your campaigns, which one generates the most traffic, and more, with this StackAdapt dashboard template.
StackAdapt
This dashboard includes top SEO key performance indicators that can help you understand the overall health and authority of your website in the eyes of a search engine like Google.
Google Search Console SEMrush Google Universal Analytics Moz
Overview of your PPC performance with key metrics from Google Ads and Semrush.
Google Ads SEMrush
The Blog Traffic Distribution dashboard helps you find your top performing blog articles based on organic traffic.
SEMrush Google Universal Analytics
The Monthly Marketing dashboard template examines Google Analytics 4 and HubSpot Marketing for a complete view of traffic and user acquisition.
Google Analytics 4 HubSpot Marketing
This dashboard gives an overview of user acquisition and behavior on your website based on Google Analytics data.
HubSpot Marketing Google Universal Analytics
This template is perfect for clients who want a general overview of their social media performance without getting into too much detail. This will summarize how their brand is doing within the social community.
Facebook Pages LinkedIn Company Pages X (Twitter) Wistia
Use this free dashboard template to track how awareness video is leading to branded and high-intent searches, track your Facebook ads and Google Ads performance and return on your ad spend.
Facebook Ads Facebook Pages Google Ads Google Universal Analytics
This dashboard shows a high-level report of impact of your traffic generation efforts. See the total vs. new visitors to your site, as well as their corresponding source attribution.
HubSpot Marketing Google Universal Analytics
Google Analytics dashboard template which will give you insights about your users, sessions, referrals and more.
Google Universal Analytics
This dashboard gives you the ability to focus on your Marketing and Sales KPIs as individual components. The simple layout allows you to guide the conversation without any distractions.
HubSpot Marketing HubSpot CRM
This dashboard highlights the second part of the inbound funnel- Convert. It shows how well you are creating leads from your site.
Google Analytics 4 HubSpot Marketing
This dashboard tracks how keywords are ultimately translating to pageviews.
HubSpot Marketing SEMrush Google Universal Analytics
This dashboard gives you the ability to analyze how email events are performing in order to progress users through the lifecycle stages.
HubSpot Marketing
Analyze which of your Advertisers are the most successful, which one generates the most traffic, and more, with this StackAdapt dashboard template.
StackAdapt
This dashboard pulls in metrics from HubSpot Marketing and Google Analytics 4 to give a high level overview of how your website is performing.
Google Analytics 4 HubSpot Marketing
The Vimeo OTT Traffic Overview dashboard slices your traffic different ways to determine filters that lead to quality visits.
Vimeo OTT
Focus in on the metrics that matter from your Google Analytics account. Measure the key outcomes that your website was designed to create, as well as the leading indicators that help pinpoint where your greatest opportunities lie.
Google Universal Analytics
Google Analytics (Acquisition) dashboard template goes deeper into your Sources and reveals which marketing campaigns have been most productive.
Google Universal Analytics
The SaaS dashboard template uses Google Analytics 4, Stripe and HubSpot to calculate the common metrics that determine the health of a SaaS business.
Google Analytics 4 HubSpot Marketing Stripe
Google Analytics dashboard template which will give you insights about your Transactions and Revenue, conversion rates and more.
Google Universal Analytics
Ensure your email marketing campaigns are producing optimal results with this dashboard that pulls in metrics from Seventh Sense and Google Analytics accounts.
Google Universal Analytics
The Email Traffic Overview dashboard shows the actions that visitors take on your site after they click into your site from an email.
Google Universal Analytics
Seamlessly integrating GA4, Mixpanel, and Stripe. Gain insights into every stage of customer acquisition, from awareness to conversion. Elevate decision-making for strategic growth with comprehensive analytics at your fingertips.
Google Analytics 4 Stripe Mixpanel
Supercharge your marketing strategy with our "SaaS Marketing Dashboard (CMO)." Tailored for Chief Marketing Officers, it offers real-time insights for data-driven decisions. Elevate your marketing game effortlessly and drive SaaS success.
Google Analytics 4 HubSpot Marketing Mixpanel
Seamlessly integrating GA4, Mixpanel, and Profitwell. Gain insights into every stage of customer acquisition, from awareness to conversion. Elevate decision-making for strategic growth with comprehensive analytics at your fingertips.
Google Analytics 4 Mixpanel ProfitWell
Unlock e-commerce insights with our Shopify + Google Analytics 4 dashboard. Monitor Audience Overview, Sessions, Sales, Bounce Rate, and Customers Overview for data-driven decisions.
Google Analytics 4 Shopify

Build custom Web Analytics dashboards

No design or coding skills necessary.

Learn more about Dashboard Designer

What is a Web Analytics Dashboard?

A web analytics dashboard displays your most important website data in one place and provides quick insights into how well your website is performing.

With the help of a web metrics dashboard, marketing and SEO teams are able to determine what’s happening on their site, which CTAs are most effective, and more, ultimately enabling them to make better data-driven decisions.

What Should Be Included in a WebAnalytics Dashboard?

A comprehensive web analytics dashboard should include any web data related to monitoring the performance of your website such as time spent on site, unique page visitors, page views, traffic sources, and bounce rate.

A carefully crafted web metrics dashboard should help inform your marketing and SEO strategy by answering how many people are seeing your website and pages, how many people are clicking from search engines to your pages, what is their average time on the page, and more.

How to Create a Web Analytics Dashboard

Using Databox’s Dashboard Designer, building a dashboard is as simple as connecting a data source, choosing the metrics you need from our Metrics Library, and watching your visualizations populate in seconds. No coding and design skills are required.

Create a new dashboard using our Designer tool
Create a new dashboard using our Designer tool
Name your dashboard
Name your dashboard
Select a data source
Select a data source
Drag-and-drop pre-built metrics from that source to your dashboard or drag a blank visualization first and select the metric you’d like to associate with it.
Drag-and-drop pre-built metrics from that source to your dashboard
Customize each metric block by date range, comparisons, goals, and more.
Customize each metric block