Dashboard Examples / Marketing / Web Analytics / E-commerce Audience & Customers Overview (Shopify + GA4)
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E-commerce Audience & Customers Overview (Shopify + GA4) Dashboard Template

Template created by Databox Databox

Use this free, easy-to-use, and customizable E-commerce Audience & Customers Overview Dashboard Template to unify your Shopify and Google Analytics 4 data in one place. Track website traffic, customer demographics, and purchasing behaviors to gain deeper insights into your store’s performance. With automated data syncing, save time, identify growth opportunities, and make informed, data-driven decisions—without the hassle of manual reporting.

Uses one-click integrations:

  • Google Analytics 4 Google Analytics 4
  • Shopify Shopify

If you don’t use Google Analytics 4 or Shopify, you can pull data from any of our 100+ one-click, native integrations or from spreadsheets, databases and other APIs.

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Google Analytics 4 Google Analytics 4 metrics included in this template
  • Average Session Duration

    Average Session Duration is the average length of time visitors spend on your website during a single session, measured in seconds. This metric provides insight into visitor engagement and can help identify areas for improvement in site content or user experience.

  • New Users

    New Users metric represents the number of unique, first-time users to a website or app during a specific time period. It helps measure the growth of a business's audience and identify opportunities for acquisition and retention strategies.

  • Sessions by Source

    The Sessions by Source metric tracks the number of visits (sessions) to your website or app, grouped by the source that drove the traffic.

Shopify Shopify metrics included in this template
  • Orders by Billing Country

    The Orders by Billing Country metric shows the number of orders placed by customers based on their billing country. It helps track the geographic distribution of sales and is useful in making decisions related to marketing and advertising strategies.

  • Gross Sales by Billing Country

    Equates to product Selling Price x Ordered Quantity during the specified Date Range split up by Billing Country.

  • New Customers Rate

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Customize this dashboard with Databox

Sometimes, you’ll want to dive deeper into performance. When you need to customize this template (or any other dashboard) to include different metrics, add metrics from different sources, etc., you can do so by using Databox’s Dashboard Designer.

The Designer allows you to easily drag-and-drop metrics and visualizations from any data source right into your dashboard.

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