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HubSpot Marketing + Google Analytics: Traffic Generation

Learn how to integrate HubSpot Marketing with Google Analytics to track traffic generation, analyze user behavior, and optimize your marketing strategy for better results.

Pulls data from

Google Analytics 4

Google Analytics 4

Google Analytics 4 is a next-generation approach to “privacy-first” tracking, x-channel measurement, and AI-based predictive data all at once. The new property type includes expanded predictive insights, deeper integration with Google Ads, cross-device measurement capabilities, and more granular data controls.

HubSpot Marketing

HubSpot Marketing

HubSpot Marketing is a comprehensive marketing software that helps businesses attract, engage, and delight customers. It provides tools for content creation, lead generation, automation, analytics, and more, to drive effective marketing campaigns and grow businesses.

If you don't use Google Analytics 4 or HubSpot Marketing, you can pull data from any of our 130+ one-click, native integrations or from spreadsheets, databases and other APIs.

HubSpot Marketing + Google Analytics: Traffic Generation

Measure the quantity and quality of visitors to your site

  • Where are you visitors coming from?
  • What is the impact of your lead generation efforts?
  • Which channels are the most effective?

Key Metrics

  • Visits
  • New Users
  • Visits by Source

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Customize this dashboard with Databox

Customize this template with Databox's Dashboard Designer. Add metrics, visualizations, and data from any source with simple drag and drop.

A Databox dashboard beside the Dashboard Designer's visualization picker — number, combo, pie, funnel and bubble