Google Ads & GA4 Performance Report Dashboard Template

Template created by Databox Databox
Gain more insights into your marketing performance with our Google Ads & GA4 Performance Report Dashboard template. Tracking metrics like CTR, Sessions, Impressions, Clicks, Avg. CPC and Event Count help you keep a close eye on both your website and PPC performance, allowing for real-time strategy changes to ensure success.

Uses one-click integrations:

  • Google Analytics 4 Google Analytics 4
  • Google Ads Google Ads

If you don’t use Google Analytics 4 or Google Ads, you can pull data from any of our 100+ one-click, native integrations or from spreadsheets, databases and other APIs.

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What you’ll learn from this Google Ads & GA4 Performance Report Dashboard Template

Simply connect your Google Ads and GA4 accounts, and you’ll learn:

  • Which metrics should I be tracking for my Google Ads campaigns? Measure the effectiveness of your Google ads campaign by tracking key metrics such as how many people saw your ad, and clicked on it, as well as your click-through rate (CTR), average cost per click (CPC), conversions, and so on. By tracking these metrics, you’ll be able to measure your actual results against your goals and ROI to determine what to prioritize, change, or optimize regarding your ad strategy.
  • How do I measure the click-through rate for all my ad groups? See the percentage of impressions that resulted in clicks for each ad group that makes up your existing campaigns. Find out how many people actually clicked on your ad; this is a good indicator of your ad’s relevance.
  • How do I track keyword-level clicks on my ads? Track the performance of specific keywords for your Google Ads campaigns. View the number of clicks that resulted from these keywords in a month as well as CTR. A high CTR indicates to Google that you’re useful to people searching online using those specific keywords.
  • Which channel brings in the most sessions? Identify the specific channels that bring in the most sessions to your website. This will help you focus your efforts where you are most likely to see an ROI when it comes to increasing the number of sessions.

What else can you track and visualize with our deep integration with Google Ads and GA4? 

When it comes to attributing your to traffic and conversions, almost anything:

  • Impressions, clicks, and conversions
  • Cost analysis
  • Keyword analysis
  • Conversion analysis
  • Paid advertising
  • Landing page performance
  • Engagement by Ad, Ad Group, and Ad Campaign, and more
  • Website Engagement

There are numerous metrics and metric combinations you can track using Google Ads and GA4. And in Databox, you can quickly visualize dozens of Google Ads metrics in a variety of ways.

Read more about Databox’s Google Ads and GA4 integrations.

Google Analytics 4 Google Analytics 4 metrics included in this template
  • Sessions by Session Default Channel Group

    The Sessions by Session Default Channel Group metric in Google Analytics 4 reports the number of sessions attributed to each default channel group, which categorizes traffic sources such as organic search, social media, paid search, and direct traffic.

Google Ads Google Ads metrics included in this template
  • Clicks by Keyword Id by Campaign by Keyword

    This metric measures the number of clicks received by each keyword in a specific campaign. It helps determine which keywords are driving the most traffic to a website and allows for optimization of ad placement and bidding strategies.

Customize this dashboard with Databox

Sometimes, you’ll want to dive deeper into performance. When you need to customize this template (or any other dashboard) to include different metrics, add metrics from different sources, etc., you can do so by using Databox’s Dashboard Designer.

The Designer allows you to easily drag-and-drop metrics and visualizations from any data source right into your dashboard.

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