Google Ads & GA4 Performance Report Dashboard Template

Uses one-click integrations:

Google Analytics 4
Google Ads

If you don’t use Google Analytics 4 or Google Ads, you can pull data from any of our 100+ one-click, native integrations or from spreadsheets, databases and other APIs.

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What you’ll learn from this Google Ads & GA4 Performance Report Dashboard Template

Simply connect your Google Ads and GA4 accounts, and you’ll learn:

Which metrics should I be tracking for my Google Ads campaigns? Measure the effectiveness of your Google ads campaign by tracking key metrics such as how many people saw your ad, and clicked on it, as well as your click-through rate (CTR), average cost per click (CPC), conversions, and so on. By tracking these metrics, you’ll be able to measure your actual results against your goals and ROI to determine what to prioritize, change, or optimize regarding your ad strategy.
How do I measure the click-through rate for all my ad groups? See the percentage of impressions that resulted in clicks for each ad group that makes up your existing campaigns. Find out how many people actually clicked on your ad; this is a good indicator of your ad’s relevance.
How do I track keyword-level clicks on my ads? Track the performance of specific keywords for your Google Ads campaigns. View the number of clicks that resulted from these keywords in a month as well as CTR. A high CTR indicates to Google that you’re useful to people searching online using those specific keywords.
Which channel brings in the most sessions? Identify the specific channels that bring in the most sessions to your website. This will help you focus your efforts where you are most likely to see an ROI when it comes to increasing the number of sessions.

What else can you track and visualize with our deep integration with Google Ads and GA4?

When it comes to attributing your to traffic and conversions, almost anything:

Impressions, clicks, and conversions
Cost analysis
Keyword analysis
Conversion analysis
Paid advertising
Landing page performance
Engagement by Ad, Ad Group, and Ad Campaign, and more
Website Engagement

There are numerous metrics and metric combinations you can track using Google Ads and GA4. And in Databox, you can quickly visualize dozens of Google Ads metrics in a variety of ways.

Read more about Databox’s Google Ads and GA4 integrations.

Sessions by Session Default Channel Group
The Sessions by Session Default Channel Group metric in Google Analytics 4 reports the number of sessions attributed to each default channel group, which categorizes traffic sources such as organic search, social media, paid search, and direct traffic.

Clicks
Clicks is a metric that measures the number of times users click on an ad and are directed to the advertiser's website or landing page. It helps advertisers gauge ad performance and user engagement.
Clicks by Keyword Id by Campaign by Keyword
This metric measures the number of clicks received by each keyword in a specific campaign. It helps determine which keywords are driving the most traffic to a website and allows for optimization of ad placement and bidding strategies.