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Google Ads dashboard provides digital marketers with the ability to track and visualize their campaign performance in real-time. It also allows marketers and agencies to stay on top of their and their client’s key metrics for Google Ads campaigns. A Google Ads dashboard is a great way to keep your team and clients informed on the success of your paid search campaigns.
Choosing the right metrics and KPIs is essential for Google Ads reporting. Your dashboard needs to provide key insights on the quality and effectiveness of your campaigns. This is why a Google Ads dashboard should include the following metrics – Cost per Click (CPC), Click through Rate (CTR) and Return on Investment (ROI). You can add even more metrics to your dashboard if you want to share deeper insights.
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