What Is a Microsoft Ads Dashboard?
A Microsoft Ads dashboard is a tool for monitoring and analyzing data from Microsoft Advertising campaigns. It collects key data points from your advertising campaigns, presenting them in an easy-to-understand format like charts and graphs. This allows you to quickly grasp performance trends and identify areas for optimization within your advertising efforts.
What Should Be Included in a Microsoft Ads Dashboard?
A well-designed Microsoft Ads dashboard should include essential metrics like Impressions, Spend, Clicks, Conversion Rate, Click-Through Rate (CTR), and Cost-Per-Click (CPC). Additionally, analyzing metrics like Average Position, Return on Ad Spend (ROAS), and Cost per Acquisition (CPA) can provide deeper insights into campaign performance and audience behavior.