What Is an ActiveCampaign Dashboard?
An ActiveCampaign dashboard is an interactive tool that visually displays a company’s most important marketing and sales metrics. It provides a real-time snapshot of how campaigns and automation are performing, helping you track progress towards goals and identify areas for improvement.
What Should Be Included in an ActiveCampaign Dashboard?
An effective ActiveCampaign Dashboard should highlight core metrics such as Contacts, Opens, Clicks, Deals, Campaigns, Sent Emails, Open Rates, and Bounced Contact Rates. These metrics offer crucial insights into campaign performance, lead engagement, and overall sales pipeline efficiency.