What Is a Facebook Ads Dashboard?
A Facebook Ads dashboard enables you to visualize and monitor what is and what isn’t working within your Facebook ad campaigns. Being able to track data from your Facebook Ads manager in real-time allows you to make decisions on the spot to ensure the success of your campaigns. In addition, Facebook Ads dashboard lets you identify opportunities for optimization, identify trends and understand the way your audience interacts with your ads.
What Should Be Included in a Facebook Ads Dashboard?
Your Facebook Ads Dashboard should contain the most important KPIs concerning your Facebook Business Profile. It needs to provide you with an at-a-glance view of your overall Facebook Business data on which you can base your future decisions and take relevant actions. Metrics like Clicks, Impressions, Amount Spent, and more.