Optimize Your Ads by Using the Shopify Ecommerce Dashboard for Google and Facebook Ads
Analytics integration from Google Ads, Facebook Ads, Shopify Analytics, and Google Analytics all in one place makes managing a successful Shopify store much easier. The Shopify Ecommerce Dashboard enables users to view the store’s advertising and sales performance in one place.
Improve your business decisions with the ecommerce dashboard by tracking and analyzing impressions, revenue, clicks, conversions, ROAS, and more. Understanding what is driving sales and what needs to be switched around becomes easy with the Shopify dashboard whether you are using Google Ads, Facebook Ads, or both.
If you don’t use Facebook Ads, Google Ads or Shopify, you can pull data from any of our 100+ one-click, native integrations or from spreadsheets, databases and other APIs.
The integration of Google Ads, Facebook Ads, and Shopify analytics into your Shopify dashboard allows you to track advertising performance as well as store growth. This dashboard delivers actionable insights that help you optimize campaigns, improve ROI, and scale your ecommerce business.
With our ecommerce dashboard, you can measure and analyze key metrics such as impressions, clicks, conversions, CPA, and ROAS. Now you can evaluate how Google and Facebook Ads are working to help your Shopify store grow successfully and devise appropriate marketing plans.
You can now measure which channel is driving the most traffic to your store using our Google Analytics for Shopify integration, including organic search, paid ads, social media, or referrals. Knowledge of traffic sources empowers you to make better budget allocation decisions and shift focus to higher-converting channels.
With the ecommerce analytics dashboard, you can analyze ad-driven revenue, conversion rates, and customer lifetime value (CLV). Measure profitability by comparing ad spend to revenue, allowing you to adjust campaigns for better performance.
Examine bounce rates, session times, and pages per visit using shopping engagement metrics from your analytics. Knowing how users interact with your store will help you enhance landing pages and optimize checkout flows to decrease cart abandonment rates.
With Databox’s Shopify Ecommerce Dashboard, you are able to track:
Ad performance on Google Ads and Facebook AdsCustomer acquisition cost (CAC) and ROASSales and revenueSources of traffic and user activitiesBest-performing products and top sellersAbandonment rates for shopping cartsShopify analytics data
Now, you can monitor real-time data with your Shopify analytics, giving you a clear overview to ensure smarter marketing strategies, ad strategy optimization, and sustainable growth for your ecommerce business.
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Impressions refer to the number of times an ad was displayed to a user on a social media platform like Facebook. It does not necessarily mean that the user interacted with the ad, but simply that it was shown to them.
The Purchases Conversion Value by Campaign metric measures the total value of purchases made by users who clicked on an ad within a specific campaign. It helps evaluate the return on investment (ROI) of a campaign and determine the effectiveness of different ads.
Clicks is a metric that measures the number of times users click on an ad and are directed to the advertiser's website or landing page. It helps advertisers gauge ad performance and user engagement.
Cost by Campaign metric shows the amount of money spent on a specific campaign in your Google Ads account. This metric helps you understand how much you are spending on each campaign and adjust your budget accordingly for optimum results.
The Conversion Value by Campaign metric measures the total value generated from conversions in each of your AdWords campaigns. It provides insight into which campaigns are driving the most revenue and helps optimize ad spend for maximum ROI.
Facebook Ads dashboard template provides you with insights about ad engagement, click activity, money spent and more. You can discover which campaigns need improvement.
With this databoard, you can get a live overview of your Facebook Advertising campaigns. Track purchases and leads while getting a clean overview of generic metric across the entire account.
This databoard helps you measure your Facebook Ad campaigns in terms of purchases & the resulting revenue impacts. You're also able to review the conversion path for your campaigns.
Sometimes, you’ll want to dive deeper into performance. When you need to customize this template (or any other dashboard) to include different metrics, add metrics from different sources, etc., you can do so by using Databox’s Dashboard Designer.
The Designer allows you to easily drag-and-drop metrics and visualizations from any data source right into your dashboard.
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